{"id":"https://openalex.org/W4381733166","doi":"https://doi.org/10.31764/jmm.v6i3.8454","title":"PENGEMBANGAN PEMASARAN PRODUK UMKM DI DESA LARANGAN TOKOL JAWA TIMUR","display_name":"PENGEMBANGAN PEMASARAN PRODUK UMKM DI DESA LARANGAN TOKOL JAWA TIMUR","publication_year":2022,"publication_date":"2022-06-24","ids":{"openalex":"https://openalex.org/W4381733166","doi":"https://doi.org/10.31764/jmm.v6i3.8454"},"language":"id","primary_location":{"id":"doi:10.31764/jmm.v6i3.8454","doi":"https://doi.org/10.31764/jmm.v6i3.8454","is_oa":true,"landing_page_url":"http://dx.doi.org/10.31764/jmm.v6i3.8454","pdf_url":"http://journal.ummat.ac.id/index.php/jmm/article/download/8454/pdf","source":{"id":"https://openalex.org/S4210181041","display_name":"JMM (Jurnal Masyarakat Mandiri)","issn_l":"2598-8158","issn":["2598-8158","2614-5758"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404661807","host_organization_name":"Muhammadiyah University of Mataram","host_organization_lineage":["https://openalex.org/P4404661807"],"host_organization_lineage_names":["Muhammadiyah University of Mataram"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JMM (Jurnal Masyarakat Mandiri)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://journal.ummat.ac.id/index.php/jmm/article/download/8454/pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5087631479","display_name":"Nur Syakherul Habibi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210086027","display_name":"Universitas Madura","ror":"https://ror.org/00chke646","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210086027"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nur Syakherul Habibi","raw_affiliation_strings":["Ekonomi dan Bisnis, Universitas Madura"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Ekonomi dan Bisnis, Universitas Madura","institution_ids":["https://openalex.org/I4210086027"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5039242615","display_name":"Rani Nur Fitrianti","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210086027","display_name":"Universitas Madura","ror":"https://ror.org/00chke646","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210086027"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rani Nur Fitrianti","raw_affiliation_strings":["Ekonomi dan Bisnis, Universitas Madura"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Ekonomi dan Bisnis, Universitas Madura","institution_ids":["https://openalex.org/I4210086027"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5058485129","display_name":"Junaidi Efendi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210086027","display_name":"Universitas Madura","ror":"https://ror.org/00chke646","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210086027"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Junaidi Efendi","raw_affiliation_strings":["Ekonomi dan Bisnis, Universitas Madura"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Ekonomi dan Bisnis, Universitas Madura","institution_ids":["https://openalex.org/I4210086027"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5078439762","display_name":"Ria Kasanova","orcid":"https://orcid.org/0009-0000-4291-2081","observed_orcids":["https://orcid.org/0009-0000-4291-2081"]},"institutions":[{"id":"https://openalex.org/I4210086027","display_name":"Universitas Madura","ror":"https://ror.org/00chke646","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210086027"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ria Kasanova","raw_affiliation_strings":["FKIP, Universitas Madura"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"FKIP, Universitas Madura","institution_ids":["https://openalex.org/I4210086027"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210086027"],"apc_list":null,"apc_paid":null,"fwci":1.0989,"has_fulltext":true,"cited_by_count":6,"citation_normalized_percentile":{"value":0.77833679,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"6","issue":"3","first_page":"2275","last_page":"2275"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.7680000066757202},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.9210000038146973},{"id":"https://openalex.org/keywords/direct-marketing","display_name":"direct marketing","score":0.847000002861023},{"id":"https://openalex.org/keywords/persuasive-messages","display_name":"persuasive messages","score":0.550000011920929},{"id":"https://openalex.org/keywords/facebook-marketplace","display_name":"Facebook Marketplace","score":0.8659999966621399},{"id":"https://openalex.org/keywords/instagram-marketing","display_name":"Instagram marketing","score":0.7850000262260437},{"id":"https://openalex.org/keywords/digital-marketing-training","display_name":"digital marketing training","score":0.5070000290870667},{"id":"https://openalex.org/keywords/community-empowerment","display_name":"community empowerment","score":0.45399999618530273},{"id":"https://openalex.org/keywords/sales-growth","display_name":"sales growth","score":0.46000000834465027},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.30399999022483826}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.47385767102241516},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3758852183818817},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.36220812797546387},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.22751209139823914},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2255212366580963}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.31764/jmm.v6i3.8454","doi":"https://doi.org/10.31764/jmm.v6i3.8454","is_oa":true,"landing_page_url":"http://dx.doi.org/10.31764/jmm.v6i3.8454","pdf_url":"http://journal.ummat.ac.id/index.php/jmm/article/download/8454/pdf","source":{"id":"https://openalex.org/S4210181041","display_name":"JMM (Jurnal Masyarakat Mandiri)","issn_l":"2598-8158","issn":["2598-8158","2614-5758"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404661807","host_organization_name":"Muhammadiyah University of Mataram","host_organization_lineage":["https://openalex.org/P4404661807"],"host_organization_lineage_names":["Muhammadiyah University of Mataram"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JMM (Jurnal Masyarakat Mandiri)","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.31764/jmm.v6i3.8454","doi":"https://doi.org/10.31764/jmm.v6i3.8454","is_oa":true,"landing_page_url":"http://dx.doi.org/10.31764/jmm.v6i3.8454","pdf_url":"http://journal.ummat.ac.id/index.php/jmm/article/download/8454/pdf","source":{"id":"https://openalex.org/S4210181041","display_name":"JMM (Jurnal Masyarakat Mandiri)","issn_l":"2598-8158","issn":["2598-8158","2614-5758"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404661807","host_organization_name":"Muhammadiyah University of Mataram","host_organization_lineage":["https://openalex.org/P4404661807"],"host_organization_lineage_names":["Muhammadiyah University of Mataram"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JMM (Jurnal Masyarakat Mandiri)","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.7257999777793884,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4381733166.pdf","grobid_xml":"https://content.openalex.org/works/W4381733166.grobid-xml"},"referenced_works_count":11,"referenced_works":["https://openalex.org/W2291066171","https://openalex.org/W2810288164","https://openalex.org/W2968354923","https://openalex.org/W3003496517","https://openalex.org/W3091910493","https://openalex.org/W3161626639","https://openalex.org/W3167271578","https://openalex.org/W3184591399","https://openalex.org/W3188821794","https://openalex.org/W3215884220","https://openalex.org/W4253614549"],"related_works":["https://openalex.org/W4403808629","https://openalex.org/W7219726186","https://openalex.org/W4401967591","https://openalex.org/W4405338192","https://openalex.org/W3216023666","https://openalex.org/W4322620841","https://openalex.org/W4388704470","https://openalex.org/W7218664079","https://openalex.org/W7165120265","https://openalex.org/W7219522945"],"abstract_inverted_index":{"Abstrak:":[0],"Desa":[1,20,34,56],"Larangan":[2,21,35,57,304,324,340,368],"Tokol":[3,22,36,58,305,325,341,369],"memiliki":[4,60],"banyak":[5],"potensi":[6],"dan":[7,16,28,47,76,83,90,107,120,136,164,175,179,198,203,216,243,254,265,279,284,294],"produk":[8,110,146,154,190,219,226,232,263,281],"yang":[9,49,112,134,221,252,271,276],"dihasilkan":[10],"oleh":[11,273],"masyarakat.":[12],"Usaha":[13],"Mikro,":[14],"Kecil":[15],"Menengah":[17],"(UMKM)":[18,322],"di":[19,33,43,55,289],"melakukan":[23,229],"pemasaran":[24,77,105,115,126,152,214,231,287],"produknya":[25,39],"secara":[26],"konvensional":[27],"terbatas.":[29],"Para":[30],"pelaku":[31,142,274],"UMKM":[32,54,143,191,233,275,282,336,365,469,482,526,572,580,612,622,632],"belum":[37],"memasarkan":[38,225],"melalui":[40,147],"digital":[41,64,69,108,124,217,237,350,377,383,428,448,475,561,583],"marketing":[42,70,331,351,384,429,480,562,571,577,638],"tengah":[44],"kemajuan":[45],"teknologi":[46,111,220],"informasi":[48],"saat":[50],"ini":[51,97,200,208],"berkembang.":[52],"Pelaku":[53],"kurang":[59],"wawasan":[61,102],"tentang":[62,103],"konsep":[63,104,213],"marketing,":[65,378,394,438,452],"dimana":[66],"ruang":[67],"lingkup":[68],"tidak":[71],"hanya":[72],"dalam":[73,87,125],"kajian":[74],"promosi":[75],"saja,":[78],"tetapi":[79],"juga":[80],"mencakup":[81],"pemanfaatan":[82],"optimalisasi":[84],"media":[85,123,148,236,269,404,449,584,618],"internet":[86,403],"proses":[88],"komunikasi":[89],"penjualan":[91,189],"produk.":[92],".":[93],"Kegiatan":[94,156,196],"pengabdian":[95,157,169],"masyarakat":[96,171,181,209],"bertujuan":[98],"untuk:":[99],"(1)":[100,211,419,554],"memberikan":[101,118,129,138],"langsung":[106,153,215,288],"serta":[109,218],"digunakan":[113,223],"untuk":[114,140,144,224,261],"produk,":[116,127],"(2)":[117,228,439,574],"pelatihan":[119,130,163,197],"simulasi":[121],"penggunaan":[122],"(3)":[128,248,453,595],"penyusunan":[131],"pesan":[132,250],"persuasif":[133,251],"efektif,":[135],"(4)":[137,266,464,615],"solusi":[139],"mewujudkan":[141],"mempromosikan":[145,280],"digital.":[149],"(5)":[150,477],"Mengembangkan":[151,286],"UMKM.":[155],"dilakukan":[158],"dengan":[159,173,234],"menggunakan":[160,235],"metode":[161],"observasi,":[162],"pendampingan.":[165],"Secara":[166],"umum":[167],"kegiatan":[168,207],"kepada":[170],"berjalan":[172],"baik":[174,202],"mampu":[176],"meningkatkan":[177],"pengetahuan":[178],"keterampilan":[180],"sebesar":[182],"23,26%.":[183],"Selain":[184],"itu,":[185],"terjadi":[186],"peningkatan":[187],"omzet":[188],"rata-rata":[192],"172%":[193,532],"setiap":[194],"bulannya.":[195],"pendampingan":[199],"sangat":[201],"tepat":[204],"sasaran.":[205],"Dari":[206],"mulai":[210],"memahami":[212],"dapat":[222],"UMKM,":[227],"praktik/simulasi":[230],"seperti":[238],"facebook":[239],"marketplace":[240],",":[241],"Instagram,":[242,589],"Whatsapp":[244,591],"commerce":[245,592],"(Saffanah":[246,593],"Shop),":[247,594],"menyusun":[249],"efektif":[253],"menarik,":[255],"sehingga":[256],"calon":[257],"pembeli":[258],"lebih":[259],"tertarik":[260],"membeli":[262],"UMKM-nya,":[264],"membuat":[267],"akun":[268],"sosial":[270],"dikelola":[272],"terbiasa":[277],"mensosialisasikan":[278],"mereka":[283],"5)":[285,635],"area":[290,644],"car":[291,641],"free":[292,642],"day":[293,643],"Wamira":[295,646],"Mart":[296,647],"binaan":[297],"Dinas":[298,650],"Koperasi":[299,651],"Pamekasan.Abstract:":[300],"The":[301,335],"village":[302],"of":[303,309,332,355,376,382,391,402,408,425,447,459,481,492,511,525,531,558],"has":[306],"a":[307],"lot":[308],"potential":[310],"and":[311,319,329,359,393,400,410,427,442,463,495,504,509,537,543,560,563,590,598,614,629,634,645],"products":[312,348,434,473,527,565,581,633],"produced":[313],"by":[314,514,528,621,649],"the":[315,339,353,374,380,389,398,406,423,445,457,490,507,512,550,556,640],"community.":[316],"Micro,":[317],"small":[318],"medium":[320],"enterprises":[321],"in":[323,338,352,357,367,388,405,450,456,522,609,639],"Village":[326,342,370],"do":[327],"conventional":[328],"limited":[330],"their":[333,347,611,631],"products.":[334,483],"actors":[337,366,470,623],"have":[343],"not":[344,386],"yet":[345],"marketed":[346],"through":[349,474],"midst":[354],"advances":[356],"technology":[358,564],"information":[360],"that":[361,566,603,624],"are":[362,486,606,625],"currently":[363],"developing.":[364],"lack":[371],"insight":[372,421],"into":[373,422],"concept":[375,557],"where":[379],"scope":[381],"is":[385,519,540],"only":[387],"study":[390],"promotion":[392],"but":[395],"also":[396],"includes":[397],"use":[399,446],"optimization":[401],"process":[407],"communication":[409],"product":[411,437,451],"sales.":[412],"This":[413,535],"community":[414,499,513,551],"service":[415,500],"activity":[416,539],"aims":[417],"to:":[418],"provide":[420,440,454,465],"concepts":[424],"direct":[426,479,559,637],"as":[430,432,586],"well":[431,503],"technological":[433],"used":[435,569,626],"for":[436,570,579],"training":[441,455,494,536],"simulations":[443],"on":[444,545],"preparation":[458],"persuasive":[460,600],"messages":[461],"effective,":[462],"solutions":[466],"to":[467,471,553,627],"realize":[468],"promote":[472,630],"media.":[476],"Develop":[478,636],"Service":[484],"activities":[485,501],"carried":[487],"out":[488,576],"using":[489,582],"method":[491],"observation,":[493],"mentoring.":[496],"In":[497,516],"general,":[498],"went":[502],"could":[505],"increase":[506,521],"knowledge":[508],"skills":[510],"23.26%.":[515],"addition,":[517],"there":[518],"an":[520,529],"sales":[523],"turnover":[524],"average":[530],"every":[533],"month.":[534],"mentoring":[538],"very":[541],"good":[542],"right":[544],"target.":[546],"From":[547],"this":[548],"activity,":[549],"began":[552],"understand":[555],"can":[567],"be":[568],"products,":[573,613],"carry":[575],"practices/simulations":[578],"such":[585],"Facebook":[587],"marketplace,":[588],"compose":[596],"effective":[597],"attractive":[599],"messages,":[601],"so":[602],"prospective":[604],"buyers":[605],"more":[607],"interested":[608],"buying":[610],"create":[616],"social":[617],"accounts":[619],"managed":[620],"socialize":[628],"assisted":[648],"Pamekasan.":[652]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2022,"cited_by_count":1}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2023-06-24T00:00:00"}
