{"id":"https://openalex.org/W4381685389","doi":"https://doi.org/10.26668/businessreview/2023.v8i6.1463","title":"Small Medium Enterprises Brand Gestalt: A Key Driver of Customer Satisfaction and Repurchase Intention","display_name":"Small Medium Enterprises Brand Gestalt: A Key Driver of Customer Satisfaction and Repurchase Intention","publication_year":2023,"publication_date":"2023-06-14","ids":{"openalex":"https://openalex.org/W4381685389","doi":"https://doi.org/10.26668/businessreview/2023.v8i6.1463"},"language":"en","primary_location":{"id":"doi:10.26668/businessreview/2023.v8i6.1463","doi":"https://doi.org/10.26668/businessreview/2023.v8i6.1463","is_oa":true,"landing_page_url":"https://doi.org/10.26668/businessreview/2023.v8i6.1463","pdf_url":"https://www.openaccessojs.com/JBReview/article/download/1463/926","source":{"id":"https://openalex.org/S2736802132","display_name":"International Journal of Professional Business Review","issn_l":"2525-3654","issn":["2525-3654"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["poland-20","russia-white-list-3","vabb-shw"],"host_organization":"https://openalex.org/P4310312390","host_organization_name":"Tutor Treinamento e Desenvolvimento","host_organization_lineage":["https://openalex.org/P4310312390"],"host_organization_lineage_names":["Tutor Treinamento e Desenvolvimento"],"type":"journal"},"license":"cc-by-nd","license_id":"https://openalex.org/licenses/cc-by-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Professional Business Review","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.openaccessojs.com/JBReview/article/download/1463/926","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5058451453","display_name":"Danny Ivan Rantung","orcid":"https://orcid.org/0000-0002-6684-0438","observed_orcids":["https://orcid.org/0000-0002-6684-0438"]},"institutions":[{"id":"https://openalex.org/I3129536290","display_name":"Klabat University","ror":"https://ror.org/0020kf976","country_code":"ID","type":"education","lineage":["https://openalex.org/I3129536290"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Danny Ivan Rantung","raw_affiliation_strings":["Doctor of Philosophy. Faculty of Economics and Business, Universitas Klabat, North Sulawesi. Indonesia"],"raw_orcid":"https://orcid.org/0000-0002-6684-0438","affiliations":[{"raw_affiliation_string":"Doctor of Philosophy. Faculty of Economics and Business, Universitas Klabat, North Sulawesi. Indonesia","institution_ids":["https://openalex.org/I3129536290"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5051178263","display_name":"Deske Wenske Mandagi","orcid":"https://orcid.org/0000-0002-9810-7329","observed_orcids":["https://orcid.org/0000-0002-9810-7329"]},"institutions":[{"id":"https://openalex.org/I3129536290","display_name":"Klabat University","ror":"https://ror.org/0020kf976","country_code":"ID","type":"education","lineage":["https://openalex.org/I3129536290"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Deske Wenske Mandagi","raw_affiliation_strings":["Doctor of Philosophy. Faculty of Economics and Business, Universitas Klabat, North Sulawesi. Indonesia"],"raw_orcid":"https://orcid.org/0000-0002-9810-7329","affiliations":[{"raw_affiliation_string":"Doctor of Philosophy. Faculty of Economics and Business, Universitas Klabat, North Sulawesi. Indonesia","institution_ids":["https://openalex.org/I3129536290"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5033990051","display_name":"Nikolas Fajar Wuryaningrat","orcid":"https://orcid.org/0000-0003-4298-3001","observed_orcids":["https://orcid.org/0000-0003-4298-3001"]},"institutions":[{"id":"https://openalex.org/I3131162304","display_name":"Manado State University","ror":"https://ror.org/04appkh56","country_code":"ID","type":"education","lineage":["https://openalex.org/I3131162304"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nikolas Fajar Wuryaningrat","raw_affiliation_strings":["Doctor of Philosophy. Faculty of Economics and Business, Universitas Negeri Manado. Indonesia"],"raw_orcid":"https://orcid.org/0000-0003-4298-3001","affiliations":[{"raw_affiliation_string":"Doctor of Philosophy. Faculty of Economics and Business, Universitas Negeri Manado. Indonesia","institution_ids":["https://openalex.org/I3131162304"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5030445117","display_name":"Abraham Leslie Petir Lelengboto","orcid":"https://orcid.org/0009-0005-2365-2276","observed_orcids":["https://orcid.org/0009-0005-2365-2276"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Abraham Leslie Petir Lelengboto","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0009-0005-2365-2276","affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":6.6531,"has_fulltext":true,"cited_by_count":23,"citation_normalized_percentile":{"value":0.96586661,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":99},"biblio":{"volume":"8","issue":"6","first_page":"e01463","last_page":"e01463"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.6333000063896179,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.6333000063896179,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.15809999406337738,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.10890000313520432,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.9430000185966492},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.9919999837875366},{"id":"https://openalex.org/keywords/repurchase-intention","display_name":"repurchase intention","score":1.0},{"id":"https://openalex.org/keywords/brand-story","display_name":"brand story","score":0.8489999771118164},{"id":"https://openalex.org/keywords/sensescapes","display_name":"sensescapes","score":0.8809999823570251},{"id":"https://openalex.org/keywords/servicescape","display_name":"servicescape","score":1.0},{"id":"https://openalex.org/keywords/stakeholder-engagement","display_name":"stakeholder engagement","score":0.7049999833106995},{"id":"https://openalex.org/keywords/mediating-role-of-satisfaction","display_name":"mediating effect of satisfaction","score":0.6620000004768372},{"id":"https://openalex.org/keywords/brand-strategy","display_name":"brand strategy","score":0.609000027179718}],"concepts":[{"id":"https://openalex.org/C2776115432","wikidata":"https://www.wikidata.org/wiki/Q7455855","display_name":"Servicescape","level":3,"score":0.8496512174606323},{"id":"https://openalex.org/C27362006","wikidata":"https://www.wikidata.org/wiki/Q272021","display_name":"Gestalt psychology","level":3,"score":0.7330284118652344},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6503462791442871},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.6290002465248108},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5914912223815918},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.45733481645584106},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.432695597410202},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.4321729242801666},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4289565086364746},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.41878557205200195},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.39336955547332764},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.28331220149993896},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.15039899945259094},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.1293034553527832},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.11827853322029114},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.07965931296348572},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.07003822922706604},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.26668/businessreview/2023.v8i6.1463","doi":"https://doi.org/10.26668/businessreview/2023.v8i6.1463","is_oa":true,"landing_page_url":"https://doi.org/10.26668/businessreview/2023.v8i6.1463","pdf_url":"https://www.openaccessojs.com/JBReview/article/download/1463/926","source":{"id":"https://openalex.org/S2736802132","display_name":"International Journal of Professional Business Review","issn_l":"2525-3654","issn":["2525-3654"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["poland-20","russia-white-list-3","vabb-shw"],"host_organization":"https://openalex.org/P4310312390","host_organization_name":"Tutor Treinamento e Desenvolvimento","host_organization_lineage":["https://openalex.org/P4310312390"],"host_organization_lineage_names":["Tutor Treinamento e Desenvolvimento"],"type":"journal"},"license":"cc-by-nd","license_id":"https://openalex.org/licenses/cc-by-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Professional Business Review","raw_type":"journal-article"},{"id":"pmh:oai:dialnet.unirioja.es:ART0001606810","doi":null,"is_oa":true,"landing_page_url":"https://dialnet.unirioja.es/servlet/oaiart?codigo=8994360","pdf_url":"https://dialnet.unirioja.es/descarga/articulo/8994360.pdf","source":{"id":"https://openalex.org/S4306401293","display_name":"Dialnet (Universidad de la Rioja)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I168974976","host_organization_name":"Universidad de La Rioja","host_organization_lineage":["https://openalex.org/I168974976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"International Journal of Professional Business Review: Int. J. Prof.Bus. Rev., ISSN 2525-3654, Vol. 8, N\u00ba. 6, 2023 (Ejemplar dedicado a: Continuous publication; e01278)","raw_type":"text (article)"},{"id":"pmh:oai:ojs2.openaccessojs.com:article/1463","doi":null,"is_oa":true,"landing_page_url":"https://openaccessojs.com/JBReview/article/view/1463","pdf_url":"https://openaccessojs.com/JBReview/article/download/1463/926","source":{"id":"https://openalex.org/S2736802132","display_name":"International Journal of Professional Business Review","issn_l":"2525-3654","issn":["2525-3654"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["poland-20","russia-white-list-3","vabb-shw"],"host_organization":"https://openalex.org/P4310312390","host_organization_name":"Tutor Treinamento e Desenvolvimento","host_organization_lineage":["https://openalex.org/P4310312390"],"host_organization_lineage_names":["Tutor Treinamento e Desenvolvimento"],"type":"journal"},"license":"cc-by-nd","license_id":"https://openalex.org/licenses/cc-by-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"International Journal of Professional Business Review; Vol. 8 No. 6 (2023): Continuous publication; e01463","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.26668/businessreview/2023.v8i6.1463","doi":"https://doi.org/10.26668/businessreview/2023.v8i6.1463","is_oa":true,"landing_page_url":"https://doi.org/10.26668/businessreview/2023.v8i6.1463","pdf_url":"https://www.openaccessojs.com/JBReview/article/download/1463/926","source":{"id":"https://openalex.org/S2736802132","display_name":"International Journal of Professional Business Review","issn_l":"2525-3654","issn":["2525-3654"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["poland-20","russia-white-list-3","vabb-shw"],"host_organization":"https://openalex.org/P4310312390","host_organization_name":"Tutor Treinamento e Desenvolvimento","host_organization_lineage":["https://openalex.org/P4310312390"],"host_organization_lineage_names":["Tutor Treinamento e Desenvolvimento"],"type":"journal"},"license":"cc-by-nd","license_id":"https://openalex.org/licenses/cc-by-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Professional Business Review","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4381685389.pdf","grobid_xml":"https://content.openalex.org/works/W4381685389.grobid-xml"},"referenced_works_count":61,"referenced_works":["https://openalex.org/W1174051383","https://openalex.org/W1531733647","https://openalex.org/W1544038419","https://openalex.org/W1690176590","https://openalex.org/W1716810133","https://openalex.org/W1872783798","https://openalex.org/W1967312875","https://openalex.org/W1985419904","https://openalex.org/W1987445317","https://openalex.org/W1988447536","https://openalex.org/W1999181118","https://openalex.org/W2003224869","https://openalex.org/W2038125955","https://openalex.org/W2039238488","https://openalex.org/W2040772592","https://openalex.org/W2051761983","https://openalex.org/W2052010069","https://openalex.org/W2068522475","https://openalex.org/W2113136459","https://openalex.org/W2116591559","https://openalex.org/W2133524691","https://openalex.org/W2268693118","https://openalex.org/W2290607281","https://openalex.org/W2469820693","https://openalex.org/W2477246860","https://openalex.org/W2527288684","https://openalex.org/W2529219769","https://openalex.org/W2586935958","https://openalex.org/W2603069331","https://openalex.org/W2753776764","https://openalex.org/W2754483916","https://openalex.org/W2755862626","https://openalex.org/W2787127883","https://openalex.org/W2788134734","https://openalex.org/W2793845994","https://openalex.org/W2891100457","https://openalex.org/W2896594670","https://openalex.org/W2898320433","https://openalex.org/W2943711720","https://openalex.org/W2953460487","https://openalex.org/W2962909014","https://openalex.org/W2988114222","https://openalex.org/W2989617342","https://openalex.org/W2991297789","https://openalex.org/W3084820811","https://openalex.org/W3095447740","https://openalex.org/W3118790857","https://openalex.org/W3194864440","https://openalex.org/W3195149803","https://openalex.org/W4211039102","https://openalex.org/W4213039342","https://openalex.org/W4230637740","https://openalex.org/W4310733880","https://openalex.org/W4313414954","https://openalex.org/W4313596490","https://openalex.org/W4375860032","https://openalex.org/W4381685389","https://openalex.org/W4400902558","https://openalex.org/W4400903811","https://openalex.org/W6634536132","https://openalex.org/W6929460740"],"related_works":["https://openalex.org/W4388776792","https://openalex.org/W4402183476","https://openalex.org/W4404111019","https://openalex.org/W4393927071","https://openalex.org/W4416839919","https://openalex.org/W7160892710","https://openalex.org/W1793303675","https://openalex.org/W3083805400","https://openalex.org/W4406452353","https://openalex.org/W4319844512"],"abstract_inverted_index":{"Purpose:":[0],"There":[1],"has":[2],"been":[3],"a":[4,56,65,83,143,273],"lack":[5],"of":[6,33,45,64,121,133,158,186,257,267],"empirical":[7,114,237],"research":[8],"examining":[9],"the":[10,31,43,61,118,155,162,166,182,227,235,240,255,263],"relationship":[11,164],"between":[12,165,242],"brand":[13,34,66,75,122,138,204,243],"gestalt,":[14,244],"customer":[15,37,134,147,159,187,217,245],"satisfaction,":[16,246],"and":[17,39,47,70,128,140,153,168,212,219,247,261,265,279],"repurchase":[18,40,169,220,248],"intention.":[19,221,249],"The":[20,80,100,113],"present":[21],"study":[22,81,224],"aims":[23],"to":[24,90,149,174,216,226],"fill":[25],"this":[26,177],"theoretical":[27],"gap":[28],"by":[29,68,233],"analyzing":[30],"influence":[32],"gestalt":[35,54,123],"on":[36,146,230,239,276],"satisfaction":[38,218],"intention":[41,148,170],"in":[42,73,97,202,254],"context":[44],"Small":[46],"Medium":[48],"Enterprises":[49],"(SMEs).":[50],"Theoretical":[51],"framework:":[52],"Brand":[53],"is":[55,77],"crucial":[57],"construct":[58],"that":[59,117,207],"explains":[60],"comprehensive":[62],"perception":[63],"held":[67],"customers,":[69],"its":[71],"importance":[72],"constructing":[74],"meaning":[76],"paramount.":[78],"Design/methodology/approach:":[79],"employed":[82],"quantitative":[84],"survey":[85],"approach,":[86],"using":[87,104],"purposive":[88],"sampling":[89],"collect":[91],"data":[92],"from":[93],"344":[94],"SME":[95,200,231],"customers":[96],"Manado,":[98],"Indonesia.":[99],"hypotheses":[101],"were":[102],"tested":[103],"partial":[105],"least":[106],"squares":[107],"structural":[108],"equation":[109],"model":[110],"(PLS-SEM).":[111],"Findings:":[112],"results":[115],"demonstrated":[116],"four":[119],"dimensions":[120],"(namely,":[124],"story,":[125,210],"sensescape,":[126,211],"servicescape,":[127],"stakeholder)":[129],"are":[130],"significant":[131,144],"predictors":[132],"satisfaction.":[135,160,188],"Additionally,":[136],"both":[137,151],"sensescape":[139],"servicescape":[141,213],"exert":[142],"impact":[145,275],"repurchase,":[150],"directly":[152],"through":[154],"mediating":[156,184],"effect":[157],"While":[161],"direct":[163],"story":[167],"was":[171],"not":[172],"found":[173],"be":[175],"significant,":[176],"result":[178],"provides":[179],"support":[180],"for":[181,199],"complete":[183],"role":[185],"Research,":[189],"Practical":[190],"&":[191],"Social":[192],"implications:":[193],"These":[194],"findings":[195],"provide":[196],"valuable":[197],"insights":[198],"practitioners":[201],"formulating":[203],"strategies,":[205],"highlighting":[206],"an":[208],"effective":[209,258],"can":[214,252,271],"lead":[215],"Originality/value:":[222],"This":[223],"contributes":[225],"existing":[228],"literature":[229],"branding":[232,259],"providing":[234],"first":[236],"evidence":[238],"link":[241],"Moreover,":[250],"it":[251],"aid":[253],"development":[256],"strategies":[260],"improve":[262],"competitiveness":[264],"performance":[266],"small":[268],"businesses,":[269],"which":[270],"have":[272],"positive":[274],"local":[277],"economies":[278],"communities.":[280]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":9},{"year":2023,"cited_by_count":8}],"updated_date":"2026-11-01T11:40:01.658920","created_date":"2023-06-23T00:00:00"}
