{"id":"https://openalex.org/W4381612786","doi":"https://doi.org/10.37641/jimkes.v11i1.1740","title":"Pengaruh Viral Marketing, Brand Ambassador dan Tagline Terhadap Keputusan Pembelian Produk Avoskin Beauty di Denpasar","display_name":"Pengaruh Viral Marketing, Brand Ambassador dan Tagline Terhadap Keputusan Pembelian Produk Avoskin Beauty di Denpasar","publication_year":2023,"publication_date":"2023-06-08","ids":{"openalex":"https://openalex.org/W4381612786","doi":"https://doi.org/10.37641/jimkes.v11i1.1740"},"language":"en","primary_location":{"id":"doi:10.37641/jimkes.v11i1.1740","doi":"https://doi.org/10.37641/jimkes.v11i1.1740","is_oa":true,"landing_page_url":"https://doi.org/10.37641/jimkes.v11i1.1740","pdf_url":"https://jurnal.ibik.ac.id/index.php/jimkes/article/download/1740/1304/7555","source":{"id":"https://openalex.org/S4210180788","display_name":"Jurnal Ilmiah Manajemen Kesatuan","issn_l":"2337-7860","issn":["2337-7860","2721-169X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4387153898","host_organization_name":"Institut Bisnis dan Informatika Kesatuan","host_organization_lineage":["https://openalex.org/I4387153898"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmiah Manajemen Kesatuan","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.ibik.ac.id/index.php/jimkes/article/download/1740/1304/7555","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5070487742","display_name":"Nyoman Sri Manik Parasari","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3131189940","display_name":"University of National Education","ror":"https://ror.org/00m160r09","country_code":"ID","type":"education","lineage":["https://openalex.org/I3131189940"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nyoman Sri Manik Parasari","raw_affiliation_strings":["Universitas Pendidikan Nasional"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pendidikan Nasional","institution_ids":["https://openalex.org/I3131189940"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5089132024","display_name":"Gede Crisna Wijaya","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3131189940","display_name":"University of National Education","ror":"https://ror.org/00m160r09","country_code":"ID","type":"education","lineage":["https://openalex.org/I3131189940"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Gede Crisna Wijaya","raw_affiliation_strings":["Universitas Pendidikan Nasional"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pendidikan Nasional","institution_ids":["https://openalex.org/I3131189940"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5092233079","display_name":"Delina Putri Purwandari","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3131189940","display_name":"University of National Education","ror":"https://ror.org/00m160r09","country_code":"ID","type":"education","lineage":["https://openalex.org/I3131189940"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Delina Putri Purwandari","raw_affiliation_strings":["Universitas Pendidikan Nasional Denpasar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pendidikan Nasional Denpasar","institution_ids":["https://openalex.org/I3131189940"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5059880186","display_name":"Gusi Putu Lestara Permana","orcid":"https://orcid.org/0000-0002-2274-8947","observed_orcids":["https://orcid.org/0000-0002-2274-8947"]},"institutions":[{"id":"https://openalex.org/I3131189940","display_name":"University of National Education","ror":"https://ror.org/00m160r09","country_code":"ID","type":"education","lineage":["https://openalex.org/I3131189940"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Gusi Putu Lestara Permana","raw_affiliation_strings":["Universitas Pendidikan Nasional"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pendidikan Nasional","institution_ids":["https://openalex.org/I3131189940"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I3131189940"],"apc_list":null,"apc_paid":null,"fwci":3.4818,"has_fulltext":true,"cited_by_count":22,"citation_normalized_percentile":{"value":0.92955147,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":99},"biblio":{"volume":"11","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.001500000013038516,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.0010000000474974513,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/viral-marketing","display_name":"viral marketing","score":1.0},{"id":"https://openalex.org/keywords/brand-ambassadors","display_name":"brand ambassadors","score":0.8169999718666077},{"id":"https://openalex.org/keywords/tagline","display_name":"tagline","score":0.878000020980835},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9610000252723694},{"id":"https://openalex.org/keywords/avoskin","display_name":"Avoskin","score":0.8299999833106995},{"id":"https://openalex.org/keywords/cosmetics","display_name":"cosmetics","score":0.9750000238418579},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7850000262260437},{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":0.8579999804496765},{"id":"https://openalex.org/keywords/denpasar","display_name":"Denpasar","score":0.9100000262260437}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.7646292448043823},{"id":"https://openalex.org/C2780620123","wikidata":"https://www.wikidata.org/wiki/Q7242","display_name":"Beauty","level":2,"score":0.7551735639572144},{"id":"https://openalex.org/C2991704390","wikidata":"https://www.wikidata.org/wiki/Q838126","display_name":"Purchasing decision","level":3,"score":0.7498605847358704},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.7144916653633118},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6371912956237793},{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.608532726764679},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.551650881767273},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.47839462757110596},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.11538764834403992},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.09491223096847534},{"id":"https://openalex.org/C139268390","wikidata":"https://www.wikidata.org/wiki/Q1850904","display_name":"Opinion leadership","level":2,"score":0.054077088832855225},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.0},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.37641/jimkes.v11i1.1740","doi":"https://doi.org/10.37641/jimkes.v11i1.1740","is_oa":true,"landing_page_url":"https://doi.org/10.37641/jimkes.v11i1.1740","pdf_url":"https://jurnal.ibik.ac.id/index.php/jimkes/article/download/1740/1304/7555","source":{"id":"https://openalex.org/S4210180788","display_name":"Jurnal Ilmiah Manajemen Kesatuan","issn_l":"2337-7860","issn":["2337-7860","2721-169X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4387153898","host_organization_name":"Institut Bisnis dan Informatika Kesatuan","host_organization_lineage":["https://openalex.org/I4387153898"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmiah Manajemen Kesatuan","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.37641/jimkes.v11i1.1740","doi":"https://doi.org/10.37641/jimkes.v11i1.1740","is_oa":true,"landing_page_url":"https://doi.org/10.37641/jimkes.v11i1.1740","pdf_url":"https://jurnal.ibik.ac.id/index.php/jimkes/article/download/1740/1304/7555","source":{"id":"https://openalex.org/S4210180788","display_name":"Jurnal Ilmiah Manajemen Kesatuan","issn_l":"2337-7860","issn":["2337-7860","2721-169X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4387153898","host_organization_name":"Institut Bisnis dan Informatika Kesatuan","host_organization_lineage":["https://openalex.org/I4387153898"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmiah Manajemen Kesatuan","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4381612786.pdf","grobid_xml":"https://content.openalex.org/works/W4381612786.grobid-xml"},"referenced_works_count":14,"referenced_works":["https://openalex.org/W3157033040","https://openalex.org/W3164198758","https://openalex.org/W3168535301","https://openalex.org/W3175031702","https://openalex.org/W3175203681","https://openalex.org/W3196589146","https://openalex.org/W3197031088","https://openalex.org/W3197183992","https://openalex.org/W3197633510","https://openalex.org/W3197760489","https://openalex.org/W3198988793","https://openalex.org/W3212136700","https://openalex.org/W4206830484","https://openalex.org/W4285685741"],"related_works":["https://openalex.org/W4405263789","https://openalex.org/W7216463336","https://openalex.org/W4409233525","https://openalex.org/W7219526059","https://openalex.org/W4389579453","https://openalex.org/W7166407590","https://openalex.org/W7204029749","https://openalex.org/W4406277375","https://openalex.org/W3157429065","https://openalex.org/W7070345603"],"abstract_inverted_index":{"The":[0,26,60,84],"purpose":[1],"of":[2,10,28,47,86,97],"this":[3,31],"study":[4,32,88],"was":[5,33],"to":[6],"determine":[7],"the":[8,64,87,90,95,111,113,118,120,128,130,135],"effect":[9,96],"viral":[11,69,98,114],"marketing,":[12,70,99],"brand":[13,71,100,125],"ambassadors,":[14,72,101],"and":[15,73,78,102,127],"taglines":[16,74,103],"on":[17,81,104],"purchasing":[18,82,105,137],"decisions":[19,106],"for":[20],"Avoskin":[21,48,141],"beauty":[22,49,142],"products":[23,50],"in":[24,30,51,139],"Denpasar.":[25],"type":[27],"data":[29],"quantitative":[34],"with":[35],"a":[36,76,124],"sampling":[37],"technique":[38],"using":[39],"purposive":[40],"sampling,":[41],"70":[42],"respondents":[43],"who":[44],"were":[45,53],"consumers":[46],"Denpasar":[52],"analyzed":[54],"through":[55,63,89],"multiple":[56],"linear":[57],"regression":[58],"analysis.":[59],"results":[61,85],"obtained":[62],"t-test":[65],"show":[66,94],"that":[67,110],"partially":[68],"have":[75],"positive":[77],"significant":[79],"influence":[80],"decisions.":[83],"F":[91],"test":[92],"also":[93],"simultaneously.":[107],"This":[108],"shows":[109],"better":[112,119,129],"marketing":[115],"is":[116],"done,":[117],"celebrity\u2019s":[121],"ability":[122],"as":[123],"ambassador,":[126],"tagline":[131],"message":[132],"delivered,":[133],"higher":[134],"consumer":[136],"decision":[138],"buying":[140],"products.":[143],"Keywords:":[144],"Viral":[145],"Marketing,":[146],"Brand":[147],"Ambassador,":[148],"Tagline,":[149],"Purchase":[150],"Decision":[151]},"counts_by_year":[{"year":2026,"cited_by_count":10},{"year":2025,"cited_by_count":8},{"year":2024,"cited_by_count":4}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-06-23T00:00:00"}