{"id":"https://openalex.org/W4381434809","doi":"https://doi.org/10.55208/bistek.v16i1.385","title":"Impact of Price and Promotion on The Consumer's Buying Behavior in The Metropolitan Region of Bandung","display_name":"Impact of Price and Promotion on The Consumer's Buying Behavior in The Metropolitan Region of Bandung","publication_year":2023,"publication_date":"2023-06-20","ids":{"openalex":"https://openalex.org/W4381434809","doi":"https://doi.org/10.55208/bistek.v16i1.385"},"language":"en","primary_location":{"id":"doi:10.55208/bistek.v16i1.385","doi":"https://doi.org/10.55208/bistek.v16i1.385","is_oa":true,"landing_page_url":"http://dx.doi.org/10.55208/bistek.v16i1.385","pdf_url":null,"source":{"id":"https://openalex.org/S4220651629","display_name":"Majalah Bisnis & IPTEK","issn_l":"1410-6949","issn":["1410-6949","2502-1559"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315240","host_organization_name":"Sekolah Tinggi Ilmu Ekonomi (STIE) Pasundan","host_organization_lineage":["https://openalex.org/P4310315240"],"host_organization_lineage_names":["Sekolah Tinggi Ilmu Ekonomi (STIE) Pasundan"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Majalah Bisnis &amp; IPTEK","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"http://dx.doi.org/10.55208/bistek.v16i1.385","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5076919730","display_name":"Edi Supriadi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405276258","display_name":"Sekolah Tinggi Ilmu Ekonomi Pasundan","ror":"https://ror.org/053cby619","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405276258"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Edi Supriadi","raw_affiliation_strings":["Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung","institution_ids":["https://openalex.org/I4405276258"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5005420343","display_name":"Irena Larashati","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405276258","display_name":"Sekolah Tinggi Ilmu Ekonomi Pasundan","ror":"https://ror.org/053cby619","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405276258"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Irena Larashati","raw_affiliation_strings":["Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung","institution_ids":["https://openalex.org/I4405276258"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5004283173","display_name":"Ashila Dwiyanisa","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405276258","display_name":"Sekolah Tinggi Ilmu Ekonomi Pasundan","ror":"https://ror.org/053cby619","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405276258"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ashila Dwiyanisa","raw_affiliation_strings":["Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung","institution_ids":["https://openalex.org/I4405276258"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5062815033","display_name":"Annita Jannah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405276258","display_name":"Sekolah Tinggi Ilmu Ekonomi Pasundan","ror":"https://ror.org/053cby619","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405276258"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Annita Jannah","raw_affiliation_strings":["Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung","institution_ids":["https://openalex.org/I4405276258"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5092220176","display_name":"Octaviane Herawati","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405276258","display_name":"Sekolah Tinggi Ilmu Ekonomi Pasundan","ror":"https://ror.org/053cby619","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405276258"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Octaviane Herawati","raw_affiliation_strings":["Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung","institution_ids":["https://openalex.org/I4405276258"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405276258"],"apc_list":null,"apc_paid":null,"fwci":2.1155,"has_fulltext":true,"cited_by_count":8,"citation_normalized_percentile":{"value":0.89849517,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":94,"max":98},"biblio":{"volume":"16","issue":"1","first_page":"119","last_page":"128"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0035000001080334187,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.9309999942779541},{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.9419999718666077},{"id":"https://openalex.org/keywords/consumer-buying-behavior","display_name":"consumer buying behavior","score":0.972000002861023},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.8479999899864197},{"id":"https://openalex.org/keywords/pricing-strategy","display_name":"pricing strategy","score":0.7039999961853027},{"id":"https://openalex.org/keywords/promotion-strategy","display_name":"promotion strategy","score":0.8550000190734863}],"concepts":[{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.7197390794754028},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6626107692718506},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6330492496490479},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5911505818367004},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5808320641517639},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5793823003768921},{"id":"https://openalex.org/C158739034","wikidata":"https://www.wikidata.org/wiki/Q1907114","display_name":"Metropolitan area","level":2,"score":0.5445885062217712},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.5316693782806396},{"id":"https://openalex.org/C2777352838","wikidata":"https://www.wikidata.org/wiki/Q5419420","display_name":"Excellence","level":2,"score":0.45487862825393677},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4509158730506897},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.37212032079696655},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3470768630504608},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.55208/bistek.v16i1.385","doi":"https://doi.org/10.55208/bistek.v16i1.385","is_oa":true,"landing_page_url":"http://dx.doi.org/10.55208/bistek.v16i1.385","pdf_url":null,"source":{"id":"https://openalex.org/S4220651629","display_name":"Majalah Bisnis & IPTEK","issn_l":"1410-6949","issn":["1410-6949","2502-1559"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315240","host_organization_name":"Sekolah Tinggi Ilmu Ekonomi (STIE) Pasundan","host_organization_lineage":["https://openalex.org/P4310315240"],"host_organization_lineage_names":["Sekolah Tinggi Ilmu Ekonomi (STIE) Pasundan"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Majalah Bisnis &amp; IPTEK","raw_type":"journal-article"},{"id":"pmh:oai:jurnal.stiepas.ac.id:article/385","doi":null,"is_oa":true,"landing_page_url":"https://jurnal.stiepas.ac.id/index.php/bistek/article/view/385","pdf_url":"https://jurnal.stiepas.ac.id/index.php/bistek/article/download/385/424","source":{"id":"https://openalex.org/S4220651629","display_name":"Majalah Bisnis & IPTEK","issn_l":"1410-6949","issn":["1410-6949","2502-1559"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315240","host_organization_name":"Sekolah Tinggi Ilmu Ekonomi (STIE) Pasundan","host_organization_lineage":["https://openalex.org/P4310315240"],"host_organization_lineage_names":["Sekolah Tinggi Ilmu Ekonomi (STIE) Pasundan"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Majalah Bisnis &amp; IPTEK; Vol 16 No 1 (2023): Majalah Bisnis &amp; IPTEK; 119-128","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.55208/bistek.v16i1.385","doi":"https://doi.org/10.55208/bistek.v16i1.385","is_oa":true,"landing_page_url":"http://dx.doi.org/10.55208/bistek.v16i1.385","pdf_url":null,"source":{"id":"https://openalex.org/S4220651629","display_name":"Majalah Bisnis & IPTEK","issn_l":"1410-6949","issn":["1410-6949","2502-1559"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315240","host_organization_name":"Sekolah Tinggi Ilmu Ekonomi (STIE) Pasundan","host_organization_lineage":["https://openalex.org/P4310315240"],"host_organization_lineage_names":["Sekolah Tinggi Ilmu Ekonomi (STIE) Pasundan"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Majalah Bisnis &amp; IPTEK","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":11,"referenced_works":["https://openalex.org/W2886823173","https://openalex.org/W2944941307","https://openalex.org/W2952241744","https://openalex.org/W3008696806","https://openalex.org/W4205929538","https://openalex.org/W4220892019","https://openalex.org/W4224308135","https://openalex.org/W4231135263","https://openalex.org/W4250662017","https://openalex.org/W4310421729","https://openalex.org/W4391285994"],"related_works":["https://openalex.org/W4405692266","https://openalex.org/W7203826857","https://openalex.org/W7118128245","https://openalex.org/W7135234793","https://openalex.org/W7221165917","https://openalex.org/W2621384202","https://openalex.org/W7137832924","https://openalex.org/W4406252935","https://openalex.org/W7213561852","https://openalex.org/W7118092670"],"abstract_inverted_index":{"The":[0,23,41,59,80,100,162,206,213],"present":[1,81],"research":[2,183,207,259],"endeavors":[3],"to":[4,28,104,122,133,144,153,171,226,248,267],"examine":[5],"the":[6,13,18,52,89,105,115,137,169,177,201,218,255],"impact":[7,175],"of":[8,21,51,61,92,107,117,127,164,180,197,203,211,220],"price":[9,38,62,93,221],"and":[10,39,76,94,136,157,222,238,271],"promotion":[11,71,95,223],"on":[12,63,176,217],"consumer's":[14,138],"buying":[15],"behavior":[16,179,199],"in":[17,57,96,114,131,151,160,224,265],"metropolitan":[19],"region":[20,116],"Bandung.":[22,118],"study":[24,214],"employs":[25],"path":[26],"analysis":[27],"establish":[29],"that":[30,55,111,189],"consumer":[31,64,98,155,192,198],"choices":[32],"are":[33,83,112],"significantly":[34],"influenced":[35],"by":[36],"both":[37,73],"promotion.":[40],"study's":[42],"sample":[43],"comprises":[44],"81":[45],"customers,":[46],"which":[47],"accounts":[48],"for":[49,109,263],"7%":[50],"total":[53],"transactions":[54],"occurred":[56],"2019.":[58],"influence":[60,191,219],"purchase":[65,227],"decisions":[66],"is":[67,120,142],"positively":[68],"correlated,":[69],"whereas":[70],"has":[72,168],"a":[74,124,173,209,250],"direct":[75],"indirect":[77],"positive":[78],"impact.":[79],"findings":[82,101],"consistent":[84],"with":[85],"prior":[86],"research,":[87],"emphasizing":[88],"crucial":[90],"significance":[91],"influencing":[97],"behavior.":[99],"have":[102],"led":[103],"formulation":[106],"suggestions":[108],"enterprises":[110,264],"functioning":[113],"It":[119,141],"recommended":[121],"perform":[123],"thorough":[125,252],"examination":[126],"diverse":[128],"pricing":[129,270],"benchmarks":[130],"order":[132,152],"evaluate":[134],"competitiveness":[135],"value":[139],"proposition.":[140],"advisable":[143],"allocate":[145],"resources":[146],"towards":[147],"efficacious":[148],"promotional":[149,166,272],"strategies":[150,167],"augment":[154],"awareness":[156],"stimulate":[158],"interest":[159],"products.":[161],"implementation":[163],"successful":[165],"potential":[170],"exert":[172],"favorable":[174],"purchasing":[178],"consumers.":[181],"Additional":[182],"could":[184],"delve":[185],"into":[186],"alternative":[187],"factors":[188],"may":[190,243],"decision-making,":[193],"thereby":[194],"augmenting":[195],"comprehension":[196],"through":[200],"inclusion":[202],"supplementary":[204],"variables.":[205],"acknowledges":[208],"number":[210],"constraints.":[212],"exclusively":[215],"centers":[216],"relation":[225],"behavior,":[228],"disregarding":[229],"other":[230],"variables":[231,247],"such":[232],"as":[233],"product":[234],"excellence,":[235],"brand":[236],"image,":[237],"customer":[239],"support.":[240],"Subsequent":[241],"studies":[242],"consider":[244],"incorporating":[245],"these":[246],"conduct":[249],"more":[251],"analysis.":[253],"Notwithstanding":[254],"aforementioned":[256],"constraints,":[257],"this":[258],"offers":[260],"significant":[261],"perspectives":[262],"Bandung":[266],"guide":[268],"their":[269],"approaches.":[273]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":6}],"updated_date":"2026-09-30T09:27:27.532063","created_date":"2023-06-21T00:00:00"}
