{"id":"https://openalex.org/W4381296319","doi":"https://doi.org/10.5771/0949-6181-2023-2-347","title":"The Impact of Sustainable Marketing Communications on Consumer Responses in the Hotel Industry","display_name":"The Impact of Sustainable Marketing Communications on Consumer Responses in the Hotel Industry","publication_year":2023,"publication_date":"2023-01-01","ids":{"openalex":"https://openalex.org/W4381296319","doi":"https://doi.org/10.5771/0949-6181-2023-2-347"},"language":"en","primary_location":{"id":"doi:10.5771/0949-6181-2023-2-347","doi":"https://doi.org/10.5771/0949-6181-2023-2-347","is_oa":false,"landing_page_url":"https://doi.org/10.5771/0949-6181-2023-2-347","pdf_url":null,"source":{"id":"https://openalex.org/S91071628","display_name":"Journal of East European Management Studies","issn_l":"0949-6181","issn":["0949-6181","1862-0019"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-3","vabb-shw"],"host_organization":"https://openalex.org/P4310313688","host_organization_name":"Rainer Hampp Verlag","host_organization_lineage":["https://openalex.org/P4310313688"],"host_organization_lineage_names":["Rainer Hampp Verlag"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of East European Management Studies","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5063009142","display_name":"Mariia Bordian","orcid":"https://orcid.org/0000-0002-5505-0780","observed_orcids":["https://orcid.org/0000-0002-5505-0780"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mariia Bordian","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5052797037","display_name":"Irene Gil Saura","orcid":"https://orcid.org/0000-0002-5758-0806","observed_orcids":["https://orcid.org/0000-0002-5758-0806"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Irene Gil-Saura","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5064280509","display_name":"Maja \u0160eri\u0107","orcid":"https://orcid.org/0000-0002-7799-2592","observed_orcids":["https://orcid.org/0000-0002-7799-2592"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Maja \u0160eri\u0107","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.3754,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.906365,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":98},"biblio":{"volume":"28","issue":"2","first_page":"347","last_page":"373"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9878000020980835,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9878000020980835,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.004399999976158142,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.003599999938160181,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/hotel-industry","display_name":"hotel industry","score":0.6620000004768372},{"id":"https://openalex.org/keywords/consumer-response","display_name":"consumer response","score":0.8199999928474426},{"id":"https://openalex.org/keywords/ecological-knowledge","display_name":"ecological knowledge","score":0.9309999942779541},{"id":"https://openalex.org/keywords/customer-based-brand-equity","display_name":"customer-based brand equity","score":0.9879999756813049},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.9710000157356262},{"id":"https://openalex.org/keywords/trip-purpose","display_name":"travel purpose","score":0.9269999861717224},{"id":"https://openalex.org/keywords/leisure-travellers","display_name":"leisure travellers","score":0.6489999890327454},{"id":"https://openalex.org/keywords/business-travelers","display_name":"business travelers","score":0.9959999918937683},{"id":"https://openalex.org/keywords/message-consistency","display_name":"message consistency","score":0.6909999847412109},{"id":"https://openalex.org/keywords/kyiv","display_name":"Kyiv","score":0.5410000085830688}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7410617470741272},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6936825513839722},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.6114988923072815},{"id":"https://openalex.org/C2776436953","wikidata":"https://www.wikidata.org/wiki/Q5163215","display_name":"Consistency (knowledge bases)","level":2,"score":0.5799169540405273},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.570640504360199},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.5441476106643677},{"id":"https://openalex.org/C2987222852","wikidata":"https://www.wikidata.org/wiki/Q27686","display_name":"Hotel industry","level":3,"score":0.5075796842575073},{"id":"https://openalex.org/C199728807","wikidata":"https://www.wikidata.org/wiki/Q2578557","display_name":"Equity (law)","level":2,"score":0.43977412581443787},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4097387194633484},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.30911025404930115},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.08447873592376709},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.5771/0949-6181-2023-2-347","doi":"https://doi.org/10.5771/0949-6181-2023-2-347","is_oa":false,"landing_page_url":"https://doi.org/10.5771/0949-6181-2023-2-347","pdf_url":null,"source":{"id":"https://openalex.org/S91071628","display_name":"Journal of East European Management Studies","issn_l":"0949-6181","issn":["0949-6181","1862-0019"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-3","vabb-shw"],"host_organization":"https://openalex.org/P4310313688","host_organization_name":"Rainer Hampp Verlag","host_organization_lineage":["https://openalex.org/P4310313688"],"host_organization_lineage_names":["Rainer Hampp Verlag"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of East European Management Studies","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:nms:joeems:10.5771/0949-6181-2023-2-347","doi":null,"is_oa":false,"landing_page_url":"https://www.nomos-elibrary.de/10.5771/0949-6181-2023-2-347","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4380992381","https://openalex.org/W3134492906","https://openalex.org/W4323316132","https://openalex.org/W3171537540","https://openalex.org/W3091357964","https://openalex.org/W3192288320","https://openalex.org/W7118839815","https://openalex.org/W7125809881","https://openalex.org/W4404301544","https://openalex.org/W7223084701"],"abstract_inverted_index":{"This":[0,43],"paper":[1],"aims":[2],"to":[3],"analyse":[4],"the":[5,27,73,76,85,92],"impact":[6,86],"of":[7,36,87,94,98],"sustainable":[8,88],"marketing":[9],"communications":[10],"on":[11,15],"consumer":[12],"responses,":[13],"based":[14],"their":[16],"ecological":[17,56],"knowledge,":[18],"customer-based":[19],"brand":[20,59],"equity,":[21,60],"and":[22,24,58,79,91,100],"satisfaction,":[23],"moderated":[25],"by":[26],"trip":[28,70],"purpose.":[29],"Data":[30],"were":[31],"obtained":[32],"from":[33],"a":[34],"survey":[35],"303":[37],"hotel":[38],"guests":[39],"in":[40,62,83],"Kyiv,":[41],"Ukraine.":[42],"research":[44],"finds":[45],"that":[46],"Integrated":[47],"Marketing":[48],"Communications":[49],"consistency":[50,90],"for":[51,96],"sustainability":[52],"significantly":[53],"influences":[54],"guests\u2019":[55,66],"knowledge":[57],"which,":[61],"turn,":[63],"considerably":[64],"impacts":[65],"satisfaction.":[67],"In":[68],"addition,":[69],"purpose":[71],"moderates":[72],"relationships":[74],"between":[75],"proposed":[77],"variables":[78],"shows":[80],"significant":[81],"differences":[82],"explaining":[84],"message":[89],"creation":[93],"satisfaction":[95],"groups":[97],"leisure":[99],"business":[101],"travellers.":[102]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":4}],"updated_date":"2026-11-03T10:50:19.383937","created_date":"2023-06-21T00:00:00"}