{"id":"https://openalex.org/W4381136633","doi":"https://doi.org/10.52131/pjhss.2023.1102.0449","title":"Social Interactions Leading Role in Adopting the Fintech: A Case of Banking Sector","display_name":"Social Interactions Leading Role in Adopting the Fintech: A Case of Banking Sector","publication_year":2023,"publication_date":"2023-06-18","ids":{"openalex":"https://openalex.org/W4381136633","doi":"https://doi.org/10.52131/pjhss.2023.1102.0449"},"language":"en","primary_location":{"id":"doi:10.52131/pjhss.2023.1102.0449","doi":"https://doi.org/10.52131/pjhss.2023.1102.0449","is_oa":true,"landing_page_url":"http://dx.doi.org/10.52131/pjhss.2023.1102.0449","pdf_url":"https://journals.internationalrasd.org/index.php/pjhss/article/download/1402/889","source":{"id":"https://openalex.org/S4210199170","display_name":"Pakistan Journal of Humanities and Social Sciences","issn_l":"2415-007X","issn":["2415-007X","2709-801X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Pakistan Journal of Humanities and Social Sciences","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journals.internationalrasd.org/index.php/pjhss/article/download/1402/889","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5073794968","display_name":"Madiha Riaz","orcid":"https://orcid.org/0000-0002-9327-4849","observed_orcids":["https://orcid.org/0000-0002-9327-4849"]},"institutions":[{"id":"https://openalex.org/I174731842","display_name":"Islamia University of Bahawalpur","ror":"https://ror.org/002rc4w13","country_code":"PK","type":"education","lineage":["https://openalex.org/I174731842"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"Madiha Riaz","raw_affiliation_strings":["The Islamia University of Bahawalpur, Pakistan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The Islamia University of Bahawalpur, Pakistan","institution_ids":["https://openalex.org/I174731842"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5051037545","display_name":"Abid Mehmood","orcid":"https://orcid.org/0000-0002-3837-2286","observed_orcids":["https://orcid.org/0000-0002-3837-2286"]},"institutions":[{"id":"https://openalex.org/I103583917","display_name":"Karachi Institute of Economics and Technology","ror":"https://ror.org/02sdmkj94","country_code":"PK","type":"education","lineage":["https://openalex.org/I103583917"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"Abid Mehmood","raw_affiliation_strings":["Karachi Institute of Economics and Technology (KIET), Karachi, Pakistan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Karachi Institute of Economics and Technology (KIET), Karachi, Pakistan","institution_ids":["https://openalex.org/I103583917"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5092197411","display_name":"Uzair Shabbir","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Uzair Shabbir","raw_affiliation_strings":["Vocational Training Institutes Bahawalnagar, Pakistan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Vocational Training Institutes Bahawalnagar, Pakistan","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5039015187","display_name":"Syed Mumtaz Ali Kazmi","orcid":"https://orcid.org/0000-0001-7462-0593","observed_orcids":["https://orcid.org/0000-0001-7462-0593"]},"institutions":[{"id":"https://openalex.org/I43729321","display_name":"National College of Business Administration and Economics","ror":"https://ror.org/02my4wj17","country_code":"PK","type":"education","lineage":["https://openalex.org/I43729321"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"Syed Mumtaz Ali Kazmi","raw_affiliation_strings":["National College of Business Administration and Economics, Pakistan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"National College of Business Administration and Economics, Pakistan","institution_ids":["https://openalex.org/I43729321"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.3206,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":{"value":0.62101112,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":"11","issue":"2","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.8574000000953674,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.8574000000953674,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11995","display_name":"FinTech, Crowdfunding, Digital Finance","score":0.13899999856948853,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14416","display_name":"Health, Technology, Consumer Behavior","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/3605","display_name":"Health Information Management"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/fintech-adoption","display_name":"fintech adoption","score":0.968999981880188},{"id":"https://openalex.org/keywords/social-influence","display_name":"social influence","score":0.5170000195503235},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.9089999794960022},{"id":"https://openalex.org/keywords/social-networks","display_name":"social networks","score":0.7509999871253967},{"id":"https://openalex.org/keywords/customer-education","display_name":"client education","score":0.9470000267028809},{"id":"https://openalex.org/keywords/banking","display_name":"banking sector","score":0.5270000100135803},{"id":"https://openalex.org/keywords/technology-acceptance","display_name":"technology acceptance","score":0.6470000147819519},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.4490000009536743},{"id":"https://openalex.org/keywords/pakistan","display_name":"Pakistan","score":0.6759999990463257}],"concepts":[{"id":"https://openalex.org/C93225998","wikidata":"https://www.wikidata.org/wiki/Q1941972","display_name":"Moderation","level":2,"score":0.7341647148132324},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7308757305145264},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.6925898194313049},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5354217886924744},{"id":"https://openalex.org/C139043278","wikidata":"https://www.wikidata.org/wiki/Q837171","display_name":"Financial services","level":2,"score":0.46532246470451355},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.45069628953933716},{"id":"https://openalex.org/C131158328","wikidata":"https://www.wikidata.org/wiki/Q1307337","display_name":"Social influence","level":2,"score":0.44776448607444763},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.18862184882164001},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1169879138469696},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.08841842412948608},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.07331719994544983},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.52131/pjhss.2023.1102.0449","doi":"https://doi.org/10.52131/pjhss.2023.1102.0449","is_oa":true,"landing_page_url":"http://dx.doi.org/10.52131/pjhss.2023.1102.0449","pdf_url":"https://journals.internationalrasd.org/index.php/pjhss/article/download/1402/889","source":{"id":"https://openalex.org/S4210199170","display_name":"Pakistan Journal of Humanities and Social Sciences","issn_l":"2415-007X","issn":["2415-007X","2709-801X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Pakistan Journal of Humanities and Social Sciences","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.52131/pjhss.2023.1102.0449","doi":"https://doi.org/10.52131/pjhss.2023.1102.0449","is_oa":true,"landing_page_url":"http://dx.doi.org/10.52131/pjhss.2023.1102.0449","pdf_url":"https://journals.internationalrasd.org/index.php/pjhss/article/download/1402/889","source":{"id":"https://openalex.org/S4210199170","display_name":"Pakistan Journal of Humanities and Social Sciences","issn_l":"2415-007X","issn":["2415-007X","2709-801X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Pakistan Journal of Humanities and Social Sciences","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4381136633.pdf","grobid_xml":"https://content.openalex.org/works/W4381136633.grobid-xml"},"referenced_works_count":46,"referenced_works":["https://openalex.org/W304963219","https://openalex.org/W1531029141","https://openalex.org/W1557992034","https://openalex.org/W1579426064","https://openalex.org/W1591013228","https://openalex.org/W1755880734","https://openalex.org/W1972421871","https://openalex.org/W1979191094","https://openalex.org/W1987198869","https://openalex.org/W2000418695","https://openalex.org/W2006912789","https://openalex.org/W2019950119","https://openalex.org/W2030421564","https://openalex.org/W2035533507","https://openalex.org/W2055160219","https://openalex.org/W2073310694","https://openalex.org/W2078033075","https://openalex.org/W2079938082","https://openalex.org/W2085288941","https://openalex.org/W2100379340","https://openalex.org/W2100577171","https://openalex.org/W2105846236","https://openalex.org/W2118904325","https://openalex.org/W2147517975","https://openalex.org/W2150482479","https://openalex.org/W2180469491","https://openalex.org/W2279102894","https://openalex.org/W2329152567","https://openalex.org/W2342619699","https://openalex.org/W2343703530","https://openalex.org/W2399946300","https://openalex.org/W2497511036","https://openalex.org/W2557542960","https://openalex.org/W2558756419","https://openalex.org/W2568414549","https://openalex.org/W2590404804","https://openalex.org/W2740904601","https://openalex.org/W2745729829","https://openalex.org/W2752843718","https://openalex.org/W2762041969","https://openalex.org/W2788984615","https://openalex.org/W2922468400","https://openalex.org/W2978979405","https://openalex.org/W3200939074","https://openalex.org/W4243699916","https://openalex.org/W7015245764"],"related_works":["https://openalex.org/W7220150592","https://openalex.org/W4415342095","https://openalex.org/W4385610045","https://openalex.org/W6968540928","https://openalex.org/W4393173391","https://openalex.org/W4387325101","https://openalex.org/W7220755716","https://openalex.org/W4400614307","https://openalex.org/W7084109812","https://openalex.org/W4413237896"],"abstract_inverted_index":{"The":[0,21],"objective":[1],"of":[2,14,34,71],"this":[3,41,104],"study":[4,117],"is":[5,23,106,122,160],"to":[6,59,62,81,94,131,141,176],"analyze":[7,82],"the":[8,12,18,32,67,83,86,101,116,178],"client":[9],"behavior":[10],"regarding":[11],"acceptance":[13,33],"FinTech":[15,35,48,96,143,179],"services":[16,36,49,97],"in":[17,45,165],"banking":[19],"sector.":[20],"assumption":[22],"that":[24,89,119,162],"social":[25,113,174],"connections":[26],"have":[27],"a":[28,53,69,123,138],"stronger":[29],"impact":[30],"on":[31,156,169],"and":[37,52,85,103,153,172],"technology.":[38],"To":[39],"achieve":[40],"objective,":[42],"several":[43],"banks":[44],"Pakistan":[46],"providing":[47],"were":[50,74],"targeted,":[51],"convenient":[54],"sampling":[55],"method":[56],"was":[57,79],"used":[58],"distribute":[60],"questionnaires":[61],"bank":[63],"users.":[64],"After":[65],"screening":[66],"questionnaires,":[68],"total":[70],"377":[72],"responses":[73],"analyzed.":[75],"Structural":[76],"Equation":[77],"Modeling":[78],"employed":[80],"data,":[84],"results":[87],"indicated":[88],"customers":[90,136],"are":[91],"more":[92,132],"likely":[93],"adopt":[95,142],"if":[98],"they":[99,147],"trust":[100,105,171],"services,":[102,144],"developed":[107],"through":[108],"positive":[109,149],"word-of-mouth":[110],"from":[111,151],"their":[112],"network.":[114],"Additionally,":[115],"found":[118],"customer":[120],"education":[121,128],"crucial":[124],"moderator,":[125],"as":[126],"higher":[127],"levels":[129],"lead":[130],"informed":[133],"responses.":[134],"Educated":[135],"showed":[137],"greater":[139],"intention":[140],"especially":[145],"when":[146],"received":[148],"feedback":[150],"friends":[152],"family.":[154],"Based":[155],"these":[157],"findings,":[158],"it":[159],"recommended":[161],"service":[163],"providers":[164],"lower-developing":[166],"regions":[167],"focus":[168],"building":[170],"utilizing":[173],"networks":[175],"promote":[177],"culture.":[180]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2023-06-19T00:00:00"}
