{"id":"https://openalex.org/W4380991122","doi":"https://doi.org/10.12688/f1000research.132723.1","title":"Analyzing the relationship between pricing strategy and customer retention in hotels: A study in Albania","display_name":"Analyzing the relationship between pricing strategy and customer retention in hotels: A study in Albania","publication_year":2023,"publication_date":"2023-06-16","ids":{"openalex":"https://openalex.org/W4380991122","doi":"https://doi.org/10.12688/f1000research.132723.1","pmid":"https://pubmed.ncbi.nlm.nih.gov/37767026","pmcid":"https://www.ncbi.nlm.nih.gov/pmc/articles/10521091"},"language":"en","primary_location":{"id":"doi:10.12688/f1000research.132723.1","doi":"https://doi.org/10.12688/f1000research.132723.1","is_oa":true,"landing_page_url":"https://doi.org/10.12688/f1000research.132723.1","pdf_url":null,"source":{"id":"https://openalex.org/S4210239046","display_name":"F1000Research","issn_l":"2046-1402","issn":["2046-1402"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","jufo-1","ki-jl-1","medline","norway-1","oarl","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320357","host_organization_name":"Faculty of 1000","host_organization_lineage":["https://openalex.org/P4310320357","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Faculty of 1000","Taylor & Francis"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"F1000Research","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj","pubmed"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.12688/f1000research.132723.1","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030015802","display_name":"Brunela Trebicka","orcid":"https://orcid.org/0009-0006-5233-3546","observed_orcids":["https://orcid.org/0009-0006-5233-3546"]},"institutions":[{"id":"https://openalex.org/I273442994","display_name":"Aleksand\u00ebr Moisiu University","ror":"https://ror.org/023p15505","country_code":"AL","type":"education","lineage":["https://openalex.org/I273442994"]}],"countries":["AL"],"is_corresponding":true,"raw_author_name":"Brunela Trebicka","raw_affiliation_strings":["Department of Applied Statistics and Informatics, Faculty of Business, Universiteti Aleksander Moisiu Durres, Durr\u00ebs, Durr\u00ebs County, Albania","Department of Applied Statistics and Informatics, Faculty of Business, Universiteti Aleksander Moisiu Durres, Durr\u00ebs, Durr\u00ebs County"],"raw_orcid":"https://orcid.org/0009-0006-5233-3546","affiliations":[{"raw_affiliation_string":"Department of Applied Statistics and Informatics, Faculty of Business, Universiteti Aleksander Moisiu Durres, Durr\u00ebs, Durr\u00ebs County, Albania","institution_ids":["https://openalex.org/I273442994"]},{"raw_affiliation_string":"Department of Applied Statistics and Informatics, Faculty of Business, Universiteti Aleksander Moisiu Durres, Durr\u00ebs, Durr\u00ebs County","institution_ids":["https://openalex.org/I273442994"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022768685","display_name":"Azeta Tartaraj","orcid":"https://orcid.org/0000-0002-7276-0565","observed_orcids":["https://orcid.org/0000-0002-7276-0565"]},"institutions":[{"id":"https://openalex.org/I273442994","display_name":"Aleksand\u00ebr Moisiu University","ror":"https://ror.org/023p15505","country_code":"AL","type":"education","lineage":["https://openalex.org/I273442994"]}],"countries":["AL"],"is_corresponding":false,"raw_author_name":"AZETA TARTARAJ","raw_affiliation_strings":["Department of Marketing, Faculty of Business, Universiteti Aleksander Moisiu Durres, Durr\u00ebs, Durr\u00ebs County, Albania","Department of Marketing, Faculty of Business, Universiteti Aleksander Moisiu Durres, Durr\u00ebs, Durr\u00ebs County"],"raw_orcid":"https://orcid.org/0000-0002-7276-0565","affiliations":[{"raw_affiliation_string":"Department of Marketing, Faculty of Business, Universiteti Aleksander Moisiu Durres, Durr\u00ebs, Durr\u00ebs County, Albania","institution_ids":["https://openalex.org/I273442994"]},{"raw_affiliation_string":"Department of Marketing, Faculty of Business, Universiteti Aleksander Moisiu Durres, Durr\u00ebs, Durr\u00ebs County","institution_ids":["https://openalex.org/I273442994"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5040125115","display_name":"Ariola Harizi","orcid":"https://orcid.org/0000-0001-6662-5044","observed_orcids":["https://orcid.org/0000-0001-6662-5044"]},"institutions":[{"id":"https://openalex.org/I273442994","display_name":"Aleksand\u00ebr Moisiu University","ror":"https://ror.org/023p15505","country_code":"AL","type":"education","lineage":["https://openalex.org/I273442994"]}],"countries":["AL"],"is_corresponding":false,"raw_author_name":"Ariola Harizi","raw_affiliation_strings":["Department of Marketing, Faculty of Business, Universiteti Aleksander Moisiu Durres, Durr\u00ebs, Durr\u00ebs County, Albania","Department of Marketing, Faculty of Business, Universiteti Aleksander Moisiu Durres, Durr\u00ebs, Durr\u00ebs County"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, Faculty of Business, Universiteti Aleksander Moisiu Durres, Durr\u00ebs, Durr\u00ebs County, Albania","institution_ids":["https://openalex.org/I273442994"]},{"raw_affiliation_string":"Department of Marketing, Faculty of Business, Universiteti Aleksander Moisiu Durres, Durr\u00ebs, Durr\u00ebs County","institution_ids":["https://openalex.org/I273442994"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5030015802"],"corresponding_institution_ids":["https://openalex.org/I273442994"],"apc_list":{"value":1350,"currency":"USD","value_usd":1350},"apc_paid":{"value":1350,"currency":"USD","value_usd":1350},"fwci":2.3739,"has_fulltext":true,"cited_by_count":15,"citation_normalized_percentile":{"value":0.89933357,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":96,"max":99},"biblio":{"volume":"12","issue":null,"first_page":"690","last_page":"690"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.8734999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.8734999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.09929999709129333,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.013000000268220901,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/pricing-strategy","display_name":"pricing strategy","score":0.9810000061988831},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.9829999804496765},{"id":"https://openalex.org/keywords/hotel-industry","display_name":"hotel industry","score":0.7269999980926514},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.9850000143051147},{"id":"https://openalex.org/keywords/hospitality-industry","display_name":"hospitality industry","score":0.6240000128746033},{"id":"https://openalex.org/keywords/albania","display_name":"Albania","score":0.6039999723434448}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.575239896774292},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5602202415466309},{"id":"https://openalex.org/C107482638","wikidata":"https://www.wikidata.org/wiki/Q815825","display_name":"Hospitality","level":3,"score":0.5209749341011047},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.47171375155448914},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.46883171796798706},{"id":"https://openalex.org/C525551149","wikidata":"https://www.wikidata.org/wiki/Q1495452","display_name":"Hospitality industry","level":3,"score":0.46421077847480774},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.28894907236099243},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.15671268105506897},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.08583575487136841},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[{"descriptor_ui":"D000415","descriptor_name":"Albania","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D003132","descriptor_name":"Commerce","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D003365","descriptor_name":"Costs and Cost Analysis","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D003625","descriptor_name":"Data Collection","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D006801","descriptor_name":"Humans","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D007221","descriptor_name":"Industry","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true}],"locations_count":4,"locations":[{"id":"doi:10.12688/f1000research.132723.1","doi":"https://doi.org/10.12688/f1000research.132723.1","is_oa":true,"landing_page_url":"https://doi.org/10.12688/f1000research.132723.1","pdf_url":null,"source":{"id":"https://openalex.org/S4210239046","display_name":"F1000Research","issn_l":"2046-1402","issn":["2046-1402"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","jufo-1","ki-jl-1","medline","norway-1","oarl","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320357","host_organization_name":"Faculty of 1000","host_organization_lineage":["https://openalex.org/P4310320357","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Faculty of 1000","Taylor & Francis"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"F1000Research","raw_type":"journal-article"},{"id":"pmh:oai:pubmedcentral.nih.gov:10521091","doi":null,"is_oa":true,"landing_page_url":"https://www.ncbi.nlm.nih.gov/pmc/articles/10521091","pdf_url":"https://pmc.ncbi.nlm.nih.gov/articles/PMC10521091/pdf/f1000research-12-145667.pdf","source":{"id":"https://openalex.org/S2764455111","display_name":"PubMed Central","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"F1000Res","raw_type":"Text"},{"id":"pmid:37767026","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/37767026","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"F1000Research","raw_type":"Journal Article"},{"id":"pmh:oai:doaj.org/article:0cec55c696cc42939cf0ffda7944bd3d","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/0cec55c696cc42939cf0ffda7944bd3d","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"F1000Research, Vol 12 (2023)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.12688/f1000research.132723.1","doi":"https://doi.org/10.12688/f1000research.132723.1","is_oa":true,"landing_page_url":"https://doi.org/10.12688/f1000research.132723.1","pdf_url":null,"source":{"id":"https://openalex.org/S4210239046","display_name":"F1000Research","issn_l":"2046-1402","issn":["2046-1402"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","jufo-1","ki-jl-1","medline","norway-1","oarl","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320357","host_organization_name":"Faculty of 1000","host_organization_lineage":["https://openalex.org/P4310320357","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Faculty of 1000","Taylor & Francis"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"F1000Research","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4380991122.pdf","grobid_xml":"https://content.openalex.org/works/W4380991122.grobid-xml"},"referenced_works_count":12,"referenced_works":["https://openalex.org/W2387228866","https://openalex.org/W2539161094","https://openalex.org/W2583135097","https://openalex.org/W2585354263","https://openalex.org/W2591891929","https://openalex.org/W2607750132","https://openalex.org/W2616968985","https://openalex.org/W2767482571","https://openalex.org/W2803033179","https://openalex.org/W2811394617","https://openalex.org/W4394290021","https://openalex.org/W6967612839"],"related_works":["https://openalex.org/W4407760795","https://openalex.org/W2923655123","https://openalex.org/W7154623413","https://openalex.org/W7098527466","https://openalex.org/W7219927566","https://openalex.org/W7219954808","https://openalex.org/W2172824026","https://openalex.org/W7215781261","https://openalex.org/W756148400","https://openalex.org/W7139837561"],"abstract_inverted_index":{"Background:":[0],"In":[1],"the":[2,7,17,27,33,36,58,65,110,152,165,171,209,226,250],"consumer-centric":[3],"global":[4],"economy":[5,113,138,186],"of":[6,29,38,60,82,154,167,180,228],"21st":[8],"century,":[9],"customer":[10,117,142,161,190,206,247],"retention":[11,143,191,248],"is":[12],"a":[13,49,79,132,181,201],"vital":[14],"concept":[15],"in":[16,87,144,147,192,195,204,218,242],"hospitality":[18,46,251],"industry":[19,34,240],"for":[20,221],"building":[21],"and":[22,75,90,116,141,163,189,239],"sustaining":[23],"long-term":[24],"relationships.":[25],"Recognizing":[26],"challenges":[28],"acquiring":[30],"new":[31],"customers,":[32],"acknowledges":[35],"significance":[37],"retaining":[39],"existing":[40],"ones.":[41],"To":[42],"achieve":[43],"their":[44],"goals,":[45],"businesses":[47],"need":[48],"comprehensive":[50],"strategy":[51],"that":[52],"extends":[53],"beyond":[54],"price":[55],"targets,":[56],"emphasizing":[57],"development":[59,166],"effective":[61,156],"pricing":[62,114,139,157,187,198],"strategies":[63,115,140,158,169,188,199,244],"from":[64,234],"outset.":[66],"Methods:":[67],"Data":[68],"collection":[69],"took":[70],"place":[71],"between":[72,112,137,185],"June":[73],"2022":[74],"January":[76],"2023,":[77],"involving":[78],"random":[80],"sample":[81],"seven":[83],"international":[84,145,193],"hotels":[85,146,194,217],"located":[86],"Tirana,":[88],"Durres,":[89],"Vlora.":[91],"Quantitative":[92],"data":[93],"was":[94,106],"collected":[95],"through":[96],"surveys":[97],"utilizing":[98],"Likert-scale":[99],"questions.":[100],"Statistical":[101],"analysis,":[102],"including":[103],"crosstab":[104],"tests,":[105],"employed":[107],"to":[108,159,224,245],"explore":[109],"relationship":[111,136,184],"retention.":[118],"Results":[119],":":[120],"The":[121,231],"study":[122,176,236],"encompassed":[123],"572":[124],"participants":[125],"representing":[126],"diverse":[127],"demographic":[128],"characteristics.":[129],"Analysis":[130],"revealed":[131],"statistically":[133],"significant":[134,182],"positive":[135,183],"Albania.":[148,196],"These":[149],"findings":[150],"underscore":[151],"importance":[153],"implementing":[155],"enhance":[160,246],"loyalty":[162],"guide":[164],"improved":[168],"within":[170,249],"hotel":[172],"industry.":[173],"Conclusions:":[174],"This":[175],"provides":[177],"empirical":[178],"evidence":[179],"Effective":[197],"play":[200],"crucial":[202],"role":[203],"fostering":[205],"loyalty.":[207],"However,":[208],"study's":[210],"limitations,":[211],"primarily":[212],"its":[213],"focus":[214],"on":[215],"specific":[216],"Albania,":[219],"call":[220],"further":[222],"research":[223],"validate":[225],"generalizability":[227],"these":[229],"findings.":[230],"insights":[232],"gained":[233],"this":[235],"inform":[237],"policymakers":[238],"stakeholders":[241],"formulating":[243],"sector.":[252]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":5}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-06-17T00:00:00"}