{"id":"https://openalex.org/W4380522792","doi":"https://doi.org/10.17433/978-3-17-025983-6","title":"Marketingorganisation","display_name":"Marketingorganisation","publication_year":2014,"publication_date":"2014-03-20","ids":{"openalex":"https://openalex.org/W4380522792","doi":"https://doi.org/10.17433/978-3-17-025983-6"},"language":"fr","primary_location":{"id":"doi:10.17433/978-3-17-025983-6","doi":"https://doi.org/10.17433/978-3-17-025983-6","is_oa":false,"landing_page_url":"http://dx.doi.org/10.17433/978-3-17-025983-6","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"monograph"},"volume":null,"type":"book","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5076609794","display_name":"J\u00f6rg Freiling","orcid":"https://orcid.org/0000-0001-6922-9805","observed_orcids":["https://orcid.org/0000-0001-6922-9805"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"J\u00f6rg Freiling","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":null,"display_name":"Richard K\u00f6hler","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Richard K\u00f6hler","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.0366,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.9030303,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5121999979019165,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5121999979019165,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10910","display_name":"Corporate Governance and Management","score":0.31349998712539673,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11726","display_name":"Organizational Management and Innovation","score":0.08640000224113464,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-organization","display_name":"marketing organization","score":0.9909999966621399},{"id":"https://openalex.org/keywords/organizational-structure","display_name":"organizational structure","score":0.8299999833106995},{"id":"https://openalex.org/keywords/marketing-process","display_name":"marketing process","score":0.6470000147819519},{"id":"https://openalex.org/keywords/customer-oriented-processes","display_name":"customer-oriented processes","score":0.7590000033378601},{"id":"https://openalex.org/keywords/division-of-responsibilities","display_name":"division of responsibilities","score":0.6480000019073486},{"id":"https://openalex.org/keywords/information-systems","display_name":"information systems","score":0.6769999861717224},{"id":"https://openalex.org/keywords/organizational-change","display_name":"organizational change","score":0.996999979019165},{"id":"https://openalex.org/keywords/internationalization","display_name":"internationalization","score":0.9639999866485596},{"id":"https://openalex.org/keywords/efficiency-criteria","display_name":"efficiency criteria","score":0.5299999713897705},{"id":"https://openalex.org/keywords/marketing-management","display_name":"marketing management","score":0.5429999828338623}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2807621359825134}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.17433/978-3-17-025983-6","doi":"https://doi.org/10.17433/978-3-17-025983-6","is_oa":false,"landing_page_url":"http://dx.doi.org/10.17433/978-3-17-025983-6","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"monograph"},{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-035479722","doi":null,"is_oa":false,"landing_page_url":"https://elibrary.kohlhammer.de/book/10.17433/978-3-17-025983-6","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W156064607","https://openalex.org/W4238863116","https://openalex.org/W195950237","https://openalex.org/W83722802","https://openalex.org/W2255693878","https://openalex.org/W2261084352","https://openalex.org/W3090459495","https://openalex.org/W598692420","https://openalex.org/W115537792","https://openalex.org/W442670351"],"abstract_inverted_index":{"Es":[0],"gibt":[1],"viele":[2],"Marketingb\u00fccher,":[3],"aber":[4],"kaum":[5],"eines":[6],"\u00fcber":[7],"die":[8,37,42,55,68],"Gestaltung":[9],"der":[10,16,64],"Marketingorganisation.":[11],"Dabei":[12],"kommt":[13],"es":[14],"bei":[15],"konkreten":[17],"Umsetzung":[18],"marktorientierten":[19],"Denkens":[20],"entscheidend":[21],"darauf":[22],"an,":[23],"dass":[24],"geeignete":[25],"Strukturen":[26],"und":[27,41],"Prozesse":[28],"geschaffen":[29],"werden.":[30],"Die":[31],"Autoren":[32],"gehen":[33],"auf":[34],"Regelungen":[35],"ein,":[36],"kundengerichtete":[38],"Abl\u00e4ufe":[39],"verbessern":[40],"Zust\u00e4ndigkeiten":[43],"problementsprechend":[44],"strukturieren.":[45],"Sie":[46],"ber\u00fccksichtigen":[47],"dabei":[48],"auch":[49],"informationstechnische":[50],"Unterst\u00fctzungssysteme.":[51],"Dar\u00fcber":[52],"hinaus":[53],"werden":[54],"Erfordernisse":[56],"des":[57],"organisationalen":[58],"Wandels":[59],"ebenso":[60],"angesprochen":[61],"wie":[62],"Einfl\u00fcsse":[63],"Internationalisierung.":[65],"Stets":[66],"erfolgt":[67],"Beurteilung":[69],"nach":[70],"ausgew\u00e4hlten":[71],"Effizienzkriterien,":[72],"zur":[73],"Veranschaulichung":[74],"dienen":[75],"zahlreiche":[76],"Praxisbeispiele.":[77]},"counts_by_year":[{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":2},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2023-06-14T00:00:00"}