{"id":"https://openalex.org/W4380487541","doi":"https://doi.org/10.17770/etr2023vol1.7210","title":"THE FACTORS OF GREEN MARKETING AFFECTING CONSUMER PURCHASE INTENTION IN LATVIA","display_name":"THE FACTORS OF GREEN MARKETING AFFECTING CONSUMER PURCHASE INTENTION IN LATVIA","publication_year":2023,"publication_date":"2023-06-13","ids":{"openalex":"https://openalex.org/W4380487541","doi":"https://doi.org/10.17770/etr2023vol1.7210"},"language":"en","primary_location":{"id":"doi:10.17770/etr2023vol1.7210","doi":"https://doi.org/10.17770/etr2023vol1.7210","is_oa":true,"landing_page_url":"https://doi.org/10.17770/etr2023vol1.7210","pdf_url":"http://journals.rta.lv/index.php/ETR/article/download/7210/5941","source":{"id":"https://openalex.org/S4210190144","display_name":"Environment Technology Resources Proceedings of the International Scientific and Practical Conference","issn_l":"1691-5402","issn":["1691-5402","2256-070X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ENVIRONMENT. TECHNOLOGY. RESOURCES. Proceedings of the International Scientific and Practical Conference","raw_type":"journal-article"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://journals.rta.lv/index.php/ETR/article/download/7210/5941","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5069556849","display_name":"Velga V\u0113vere","orcid":"https://orcid.org/0000-0001-9752-5353","observed_orcids":["https://orcid.org/0000-0001-9752-5353"]},"institutions":[{"id":"https://openalex.org/I4210150265","display_name":"EKA University of Applied Sciences","ror":"https://ror.org/05tyb9s14","country_code":"LV","type":"education","lineage":["https://openalex.org/I4210150265"]}],"countries":["LV"],"is_corresponding":false,"raw_author_name":"Velga Vevere","raw_affiliation_strings":["EKA University of Applied Sciences"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"EKA University of Applied Sciences","institution_ids":["https://openalex.org/I4210150265"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5062324198","display_name":"Inga Shina","orcid":"https://orcid.org/0000-0001-6362-6383","observed_orcids":["https://orcid.org/0000-0001-6362-6383"]},"institutions":[{"id":"https://openalex.org/I4210150265","display_name":"EKA University of Applied Sciences","ror":"https://ror.org/05tyb9s14","country_code":"LV","type":"education","lineage":["https://openalex.org/I4210150265"]}],"countries":["LV"],"is_corresponding":false,"raw_author_name":"Inga Shina","raw_affiliation_strings":["EKA University of Applied Sciences"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"EKA University of Applied Sciences","institution_ids":["https://openalex.org/I4210150265"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210150265"],"apc_list":null,"apc_paid":null,"fwci":0.9548,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.72339711,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":95},"biblio":{"volume":"1","issue":null,"first_page":"240","last_page":"246"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/green-marketing","display_name":"green marketing","score":1.0},{"id":"https://openalex.org/keywords/consumer-purchase-intention","display_name":"consumer purchase intention","score":0.9169999957084656},{"id":"https://openalex.org/keywords/environmentally-friendly-products","display_name":"sustainable products","score":0.6470000147819519},{"id":"https://openalex.org/keywords/green-consumers","display_name":"green consumers","score":0.6150000095367432},{"id":"https://openalex.org/keywords/environmental-awareness","display_name":"environmental awareness","score":0.7559999823570251},{"id":"https://openalex.org/keywords/latvia","display_name":"Latvia","score":0.40799999237060547}],"concepts":[{"id":"https://openalex.org/C59345209","wikidata":"https://www.wikidata.org/wiki/Q384793","display_name":"Green marketing","level":2,"score":0.8008239269256592},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7650974988937378},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6814678311347961},{"id":"https://openalex.org/C171534860","wikidata":"https://www.wikidata.org/wiki/Q655870","display_name":"Environmentally friendly","level":2,"score":0.6485370397567749},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.5917043089866638},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.17770/etr2023vol1.7210","doi":"https://doi.org/10.17770/etr2023vol1.7210","is_oa":true,"landing_page_url":"https://doi.org/10.17770/etr2023vol1.7210","pdf_url":"http://journals.rta.lv/index.php/ETR/article/download/7210/5941","source":{"id":"https://openalex.org/S4210190144","display_name":"Environment Technology Resources Proceedings of the International Scientific and Practical Conference","issn_l":"1691-5402","issn":["1691-5402","2256-070X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ENVIRONMENT. TECHNOLOGY. RESOURCES. Proceedings of the International Scientific and Practical Conference","raw_type":"journal-article"},{"id":"pmh:oai:journals.rta.lv:article/7210","doi":null,"is_oa":true,"landing_page_url":"https://journals.ru.lv/index.php/ETR/article/view/7210","pdf_url":"https://journals.ru.lv/index.php/ETR/article/download/7210/5941","source":{"id":"https://openalex.org/S4306401106","display_name":"Environment, Technology, Resources (Rezekne Academy of Technologies)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210135666","host_organization_name":"Rezekne Academy of Technologies","host_organization_lineage":["https://openalex.org/I4210135666"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"ENVIRONMENT. TECHNOLOGIES. RESOURCES. Proceedings of the International Scientific and Practical Conference; Vol. 1 (2023): Environment. Technology. Resources. Proceedings of the 14th International Scientific and Practical Conference. Volume 1; 240-246","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.17770/etr2023vol1.7210","doi":"https://doi.org/10.17770/etr2023vol1.7210","is_oa":true,"landing_page_url":"https://doi.org/10.17770/etr2023vol1.7210","pdf_url":"http://journals.rta.lv/index.php/ETR/article/download/7210/5941","source":{"id":"https://openalex.org/S4210190144","display_name":"Environment Technology Resources Proceedings of the International Scientific and Practical Conference","issn_l":"1691-5402","issn":["1691-5402","2256-070X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ENVIRONMENT. TECHNOLOGY. RESOURCES. Proceedings of the International Scientific and Practical Conference","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Responsible consumption and production","id":"https://metadata.un.org/sdg/12","score":0.807699978351593}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4380487541.pdf","grobid_xml":"https://content.openalex.org/works/W4380487541.grobid-xml"},"referenced_works_count":12,"referenced_works":["https://openalex.org/W41489417","https://openalex.org/W1550535191","https://openalex.org/W1964752915","https://openalex.org/W1975926990","https://openalex.org/W1981408445","https://openalex.org/W2079854167","https://openalex.org/W2125492857","https://openalex.org/W2138232287","https://openalex.org/W2774217974","https://openalex.org/W2991616252","https://openalex.org/W3206088767","https://openalex.org/W4306391275"],"related_works":["https://openalex.org/W4407144119","https://openalex.org/W7128474316","https://openalex.org/W7203885975","https://openalex.org/W2141918341","https://openalex.org/W4412013782","https://openalex.org/W4389796995","https://openalex.org/W3084420722","https://openalex.org/W4296226329","https://openalex.org/W2972765587","https://openalex.org/W6886090047"],"abstract_inverted_index":{"Remarkably,":[0],"the":[1,22,42,49,53,93,110,114,117,120,141,148,155],"percentage":[2],"of":[3,14,32,38,55,61,87,95,112,129,132,135,147],"environmentally":[4,18,81],"friendly":[5,19],"practices":[6,20,83],"used":[7],"in":[8,72,102,116],"marketing":[9,69,97],"is":[10,21],"growing.":[11],"The":[12,29],"understanding":[13,37],"how":[15],"to":[16,52,91,140],"use":[17],"primary":[23],"cause":[24],"for":[25],"this":[26,152],"high":[27],"grade.":[28],"vast":[30],"majority":[31],"customers":[33],"have":[34,47,74],"a":[35,56,76,85,107],"good":[36],"green":[39,96,160],"technology":[40],"and":[41,144,157],"beneficial":[43],"influence":[44],"that":[45],"they":[46],"on":[48,80],"environment.":[50],"According":[51],"findings":[54],"recent":[57],"research,":[58],"customers'":[59],"awareness":[60],"environmental":[62],"concerns":[63],"may":[64],"be":[65],"increased":[66],"via":[67],"eco-friendly":[68],"strategies.":[70],"Consumers":[71],"Latvia":[73],"placed":[75],"considerably":[77],"greater":[78],"emphasis":[79],"responsible":[82],"as":[84],"means":[86],"marketing.":[88],"Research":[89,105],"goal:":[90],"identify":[92],"factors":[94],"affecting":[98],"consumer":[99],"purchase":[100],"intention":[101],"Riga,":[103],"Latvia.":[104],"method:":[106],"survey.":[108],"For":[109],"purpose":[111],"processing":[113],"data":[115],"SPSS":[118],"environment,":[119],"following":[121],"methods":[122],"were":[123],"utilized:":[124],"descriptive":[125],"statistical":[126],"analysis,":[127],"analysis":[128,131,134],"reliability,":[130],"factors,":[133],"regression.":[136],"Main":[137],"findings:":[138],"due":[139],"very":[142],"fluid":[143],"complicated":[145],"nature":[146],"current":[149],"business":[150],"climate,":[151],"study":[153],"investigates":[154],"facts":[156],"realities":[158],"surrounding":[159],"customers.":[161]},"counts_by_year":[{"year":2025,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-06-14T00:00:00"}