{"id":"https://openalex.org/W4380201250","doi":"https://doi.org/10.21608/ijssaa.2023.204933.2014","title":"\u0623\u062b\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644\u0629 (IMC) \u0639\u0644\u0649 \u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0623\u0646\u062f\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u0629 \u0628\u062c\u0645\u0647\u0648\u0631\u064a\u0629 \u0645\u0635\u0631 \u0627\u0644\u0639\u0631\u0628\u064a\u0629.","display_name":"\u0623\u062b\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644\u0629 (IMC) \u0639\u0644\u0649 \u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0623\u0646\u062f\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u0629 \u0628\u062c\u0645\u0647\u0648\u0631\u064a\u0629 \u0645\u0635\u0631 \u0627\u0644\u0639\u0631\u0628\u064a\u0629.","publication_year":2023,"publication_date":"2023-02-01","ids":{"openalex":"https://openalex.org/W4380201250","doi":"https://doi.org/10.21608/ijssaa.2023.204933.2014"},"language":"ar","primary_location":{"id":"doi:10.21608/ijssaa.2023.204933.2014","doi":"https://doi.org/10.21608/ijssaa.2023.204933.2014","is_oa":true,"landing_page_url":"http://dx.doi.org/10.21608/ijssaa.2023.204933.2014","pdf_url":"https://ijssa.journals.ekb.eg/article_301723_5de01dfdc0049754dcf9a1d263153d1d.pdf","source":{"id":"https://openalex.org/S4210175596","display_name":"\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0644\u0639\u0644\u0648\u0645 \u0648\u0641\u0646\u0648\u0646 \u0627\u0644\u0631\u064a\u0627\u0636\u0629","issn_l":"1110-8460","issn":["1110-8460","3009-7835"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4323237894","host_organization_name":"Egypts Presidential Specialized Council for Education and Scientific Research","host_organization_lineage":["https://openalex.org/P4323237894"],"host_organization_lineage_names":["Egypts Presidential Specialized Council for Education and Scientific Research"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0644\u0639\u0644\u0648\u0645 \u0648\u0641\u0646\u0648\u0646 \u0627\u0644\u0631\u064a\u0627\u0636\u0629","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ijssa.journals.ekb.eg/article_301723_5de01dfdc0049754dcf9a1d263153d1d.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5056038789","display_name":"\u0639\u0628\u062f\u0627\u0644\u0631\u062d\u0645\u0646 \u0645\u062d\u0645\u062f \u0631\u0628\u064a\u0639 \u0645\u062c\u0627\u0647\u062f","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I159247623","display_name":"Mansoura University","ror":"https://ror.org/01k8vtd75","country_code":"EG","type":"education","lineage":["https://openalex.org/I159247623"]}],"countries":["EG"],"is_corresponding":false,"raw_author_name":"\u0639\u0628\u062f\u0627\u0644\u0631\u062d\u0645\u0646 \u0645\u062d\u0645\u062f \u0631\u0628\u064a\u0639 \u0645\u062c\u0627\u0647\u062f","raw_affiliation_strings":["\u0642\u0633\u0645 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 - \u0643\u0644\u064a\u0629 \u0627\u0644\u062a\u0631\u0628\u064a\u0629 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 - \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0645\u0646\u0635\u0648\u0631\u0629"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u0642\u0633\u0645 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 - \u0643\u0644\u064a\u0629 \u0627\u0644\u062a\u0631\u0628\u064a\u0629 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 - \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0645\u0646\u0635\u0648\u0631\u0629","institution_ids":["https://openalex.org/I159247623"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5082915389","display_name":"\u0623\u062d\u0645\u062f \u062d\u0633\u064a\u0646\u064a \u0633\u064a\u062f \u0623\u064a\u0648\u0628 \u0623\u064a\u0648\u0628","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I192398990","display_name":"Zagazig University","ror":"https://ror.org/053g6we49","country_code":"EG","type":"education","lineage":["https://openalex.org/I192398990"]}],"countries":["EG"],"is_corresponding":false,"raw_author_name":"\u0623\u062d\u0645\u062f \u062d\u0633\u064a\u0646\u064a \u0633\u064a\u062f \u0623\u064a\u0648\u0628 \u0623\u064a\u0648\u0628","raw_affiliation_strings":["\u0623\u0633\u062a\u0627\u0630 \u0645\u0633\u0627\u0639\u062f \u0628\u0642\u0633\u0645 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062d- \u0643\u0644\u064a\u0629 \u0627\u0644\u062a\u0631\u0628\u064a\u0629 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 \u0628\u0646\u064a\u0646 - \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0632\u0642\u0627\u0632\u064a\u0642"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u0623\u0633\u062a\u0627\u0630 \u0645\u0633\u0627\u0639\u062f \u0628\u0642\u0633\u0645 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062d- \u0643\u0644\u064a\u0629 \u0627\u0644\u062a\u0631\u0628\u064a\u0629 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 \u0628\u0646\u064a\u0646 - \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0632\u0642\u0627\u0632\u064a\u0642","institution_ids":["https://openalex.org/I192398990"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.07544873,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"073","issue":"3","first_page":"357","last_page":"392"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9071999788284302,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9071999788284302,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.07909999787807465,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14416","display_name":"Health, Technology, Consumer Behavior","score":0.0026000000070780516,"subfield":{"id":"https://openalex.org/subfields/3605","display_name":"Health Information Management"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/integrated-marketing-communication","display_name":"integrated marketing communication","score":0.9359999895095825},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.972000002861023},{"id":"https://openalex.org/keywords/fitness-centers","display_name":"fitness centers","score":0.7509999871253967},{"id":"https://openalex.org/keywords/membership-duration","display_name":"membership duration","score":0.6399999856948853},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7250000238418579},{"id":"https://openalex.org/keywords/egypt","display_name":"Egypt","score":0.5180000066757202}],"concepts":[{"id":"https://openalex.org/C39432304","wikidata":"https://www.wikidata.org/wiki/Q188847","display_name":"Environmental science","level":0,"score":0.3330467939376831}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.21608/ijssaa.2023.204933.2014","doi":"https://doi.org/10.21608/ijssaa.2023.204933.2014","is_oa":true,"landing_page_url":"http://dx.doi.org/10.21608/ijssaa.2023.204933.2014","pdf_url":"https://ijssa.journals.ekb.eg/article_301723_5de01dfdc0049754dcf9a1d263153d1d.pdf","source":{"id":"https://openalex.org/S4210175596","display_name":"\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0644\u0639\u0644\u0648\u0645 \u0648\u0641\u0646\u0648\u0646 \u0627\u0644\u0631\u064a\u0627\u0636\u0629","issn_l":"1110-8460","issn":["1110-8460","3009-7835"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4323237894","host_organization_name":"Egypts Presidential Specialized Council for Education and Scientific Research","host_organization_lineage":["https://openalex.org/P4323237894"],"host_organization_lineage_names":["Egypts Presidential Specialized Council for Education and Scientific Research"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0644\u0639\u0644\u0648\u0645 \u0648\u0641\u0646\u0648\u0646 \u0627\u0644\u0631\u064a\u0627\u0636\u0629","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.21608/ijssaa.2023.204933.2014","doi":"https://doi.org/10.21608/ijssaa.2023.204933.2014","is_oa":true,"landing_page_url":"http://dx.doi.org/10.21608/ijssaa.2023.204933.2014","pdf_url":"https://ijssa.journals.ekb.eg/article_301723_5de01dfdc0049754dcf9a1d263153d1d.pdf","source":{"id":"https://openalex.org/S4210175596","display_name":"\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0644\u0639\u0644\u0648\u0645 \u0648\u0641\u0646\u0648\u0646 \u0627\u0644\u0631\u064a\u0627\u0636\u0629","issn_l":"1110-8460","issn":["1110-8460","3009-7835"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4323237894","host_organization_name":"Egypts Presidential Specialized Council for Education and Scientific Research","host_organization_lineage":["https://openalex.org/P4323237894"],"host_organization_lineage_names":["Egypts Presidential Specialized Council for Education and Scientific Research"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0644\u0639\u0644\u0648\u0645 \u0648\u0641\u0646\u0648\u0646 \u0627\u0644\u0631\u064a\u0627\u0636\u0629","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/3","display_name":"Good health and well-being","score":0.5683000087738037}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4380201250.pdf","grobid_xml":"https://content.openalex.org/works/W4380201250.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4412547697","https://openalex.org/W1515210012","https://openalex.org/W2892933289","https://openalex.org/W3183615938","https://openalex.org/W4220992571","https://openalex.org/W6960406295","https://openalex.org/W4414806140","https://openalex.org/W3135233743","https://openalex.org/W4312047203","https://openalex.org/W4400616351"],"abstract_inverted_index":{"\u064a\u0647\u062f\u0641":[0],"\u0627\u0644\u0628\u062d\u062b":[1,136],"\u0625\u0644\u0649":[2,31,137],"\u0627\u0644\u062a\u0639\u0631\u0641":[3],"\u0639\u0644\u0649":[4,11],"\u0623\u062b\u0631":[5],"\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a":[6,95,143],"\u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a":[7,56,96,144],"\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629":[8,57,97,145],"\u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644\u0629":[9,58,98,146],"(IMC)":[10,59,147],"\u0646\u064a\u0629":[12,150],"\u0627\u0644\u0634\u0631\u0627\u0621":[13,61,151],"\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a":[14,62,152],"\u062e\u062f\u0645\u0627\u062a":[15,24,63,83,153],"\u0627\u0644\u0623\u0646\u062f\u064a\u0629":[16,64,154],"\u0627\u0644\u0635\u062d\u064a\u0629":[17,26,46,65,85,155],"\u0628\u062c\u0645\u0647\u0648\u0631\u064a\u0629":[18,27,66,86,156],"\u0645\u0635\u0631":[19,28,67,87,157],"\u0627\u0644\u0639\u0631\u0628\u064a\u0629\u060c":[20,29,88],"\u0644\u0639\u064a\u0646\u0629":[21],"\u0645\u0646":[22,39,54,73,81,105],"\u0645\u0633\u062a\u0647\u0644\u0643\u064a":[23,82],"\u0627\u0644\u0627\u0646\u062f\u064a\u0629":[25,84],"\u0625\u0636\u0627\u0641\u0629":[30],"\u0628\u064a\u0627\u0646":[32],"\u0627\u0644\u0641\u0631\u0642":[33],"\u0641\u064a":[34,44,127,133],"\u0630\u0644\u0643":[35,49],"\u062a\u0628\u0639\u0627\u064b":[36],"\u0644\u0645\u062a\u063a\u064a\u0631\u064a":[37],"\u0643\u0644":[38,53,128],"\u0627\u0644\u0646\u0648\u0639":[40],"\u2013":[41],"\u0641\u062a\u0631\u0629":[42],"\u0627\u0644\u0639\u0636\u0648\u064a\u0629":[43],"\u0627\u0644\u062e\u062f\u0645\u0627\u062a":[45],"\u0627\u0644\u0645\u0642\u062f\u0645\u0629.":[47],"\u0648\u0644\u062a\u062d\u0642\u064a\u0642":[48],"\u0627\u0633\u062a\u062e\u062f\u0645":[50],"\u0627\u0644\u0628\u0627\u062d\u062b\u0627\u0646":[51],"\u0627\u0633\u062a\u0628\u0627\u0646\u0629":[52],"(\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a":[55],"\u0648(\u0646\u064a\u0629":[60],"\u0627\u0644\u0639\u0631\u0628\u064a\u0629)":[68],"\u0643\u0623\u062f\u0627\u0629":[69],"\u0644\u062c\u0645\u0639":[70],"\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a":[71],"\u0648\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a":[72],"\u0639\u064a\u0646\u0629":[74],"\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u064a\u0629":[75],"\u0642\u0648\u0645\u0647\u0627":[76],"(52)":[77],"\u0648\u0639\u064a\u0646\u0629":[78],"\u0623\u0633\u0627\u0633\u064a\u0629":[79],"\u0642\u0648\u0627\u0645\u0647\u0627(414)":[80],"\u0648\u0642\u062f":[89],"\u0623\u0638\u0647\u0631\u062a":[90],"\u0627\u0644\u0646\u062a\u0627\u0626\u062c":[91,132],"\u0627\u0644\u0648\u0635\u0641\u064a\u0629":[92],"\u0644\u0644\u0628\u062d\u062b":[93],"\u0644\u0627\u0633\u062a\u0645\u0627\u0631\u0629":[94],"(IMC)\u060c":[99],"\u0623\u0646":[100],"\u0642\u064a\u0645\u0629":[101,113,163],"(\u0643\u06272)":[102,114],"\u0627\u0644\u0645\u062d\u0633\u0648\u0628\u0629":[103,115],"\u0623\u0643\u0628\u0631":[104],"\u0627\u0644\u062c\u062f\u0648\u0644\u064a\u0629\u060c":[106],"\u0644\u062c\u0645\u064a\u0639":[107],"\u0627\u0644\u0639\u0628\u0627\u0631\u0627\u062a":[108],"\u0627\u0644\u062e\u0627\u0635\u0629":[109],"\u0628\u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0631\u0629\u060c":[110],"\u062d\u064a\u062b":[111,161],"\u062a\u0631\u0627\u0648\u062d\u062a":[112],"\u0645\u0627":[116],"\u0628\u064a\u0646":[117,142],"(9.705:":[118],"273.275)\u060c":[119],"\u0645\u0645\u0627":[120],"\u064a\u0638\u0647\u0631":[121],"\u0648\u062c\u0648\u062f":[122,138],"\u0641\u0631\u0648\u0642":[123],"\u0630\u0627\u062a":[124],"\u062f\u0644\u0627\u0644\u0629":[125],"\u0627\u062d\u0635\u0627\u0626\u064a\u0629":[126],"\u0627\u0644\u0639\u0628\u0627\u0631\u0627\u062a.":[129],"\u0648\u0643\u0645\u0627":[130],"\u062f\u0644\u062a":[131],"\u0636\u0648\u0621":[134],"\u0641\u0631\u0648\u0636":[135],"\u0639\u0644\u0627\u0642\u0629":[139],"\u0627\u0631\u062a\u0628\u0627\u0637\u064a\u0629":[140],"\u0645\u0648\u062c\u0628\u0629":[141],"\u0628\u0645\u062d\u0627\u0648\u0631\u0647\u0627\u060c":[148],"\u0648":[149],"\u0627\u0644\u0639\u0631\u0628\u064a\u0629":[158],"\u0648\u0645\u062d\u0627\u0648\u0631\u0647\u0627":[159],"\u060c":[160],"\u0628\u0644\u063a\u062a":[162],"\u0645\u0639\u0627\u0645\u0644":[164],"\u0627\u0631\u062a\u0628\u0627\u0637":[165],"\u0628\u064a\u0631\u0633\u0648\u0646":[166],"(0.756**)":[167],"\u0648\u0647\u064a":[168],"\u0642\u064a\u0645\u0647":[169],"\u062f\u0627\u0644\u0629":[170],"\u0625\u062d\u0635\u0627\u0626\u064a\u0627\u064b":[171],"\u0639\u0646\u062f":[172],"(0.01).":[173]},"counts_by_year":[],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2023-06-11T00:00:00"}
