{"id":"https://openalex.org/W4379929844","doi":"https://doi.org/10.32782/2710-4656/2023.1.2/47","title":"SOCIAL MEDIA AND INTERNET MARKETING IN THE CONTEXT OF DIGITALIZATION OF THE INFORMATION AND COMMUNICATION SPACE","display_name":"SOCIAL MEDIA AND INTERNET MARKETING IN THE CONTEXT OF DIGITALIZATION OF THE INFORMATION AND COMMUNICATION SPACE","publication_year":2023,"publication_date":"2023-01-01","ids":{"openalex":"https://openalex.org/W4379929844","doi":"https://doi.org/10.32782/2710-4656/2023.1.2/47"},"language":"en","primary_location":{"id":"doi:10.32782/2710-4656/2023.1.2/47","doi":"https://doi.org/10.32782/2710-4656/2023.1.2/47","is_oa":true,"landing_page_url":"https://doi.org/10.32782/2710-4656/2023.1.2/47","pdf_url":"https://doi.org/10.32782/2710-4656/2023.1.2/47","source":{"id":"https://openalex.org/S4210198097","display_name":"Scientific notes of V I Vernadsky Taurida National University Series Philology Journalism","issn_l":"2710-4656","issn":["2710-4656","2710-4664"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\"Scientific notes of V. I. Vernadsky Taurida National University\", Series: \"Philology. Journalism\"","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://doi.org/10.32782/2710-4656/2023.1.2/47","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5059298315","display_name":"L. Ya. Zaiko","orcid":"https://orcid.org/0000-0001-5009-607X","observed_orcids":["https://orcid.org/0000-0001-5009-607X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"L. Ya. Zaiko","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5026099016","display_name":"L. V. Davydova","orcid":"https://orcid.org/0009-0000-2232-3538","observed_orcids":["https://orcid.org/0009-0000-2232-3538"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"L. V. Davydova","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5008447525","display_name":"A. S. Blyzniuk","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"A. S. Blyzniuk","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.308,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.59833443,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":93},"biblio":{"volume":"2","issue":"1","first_page":"302","last_page":"307"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9940999746322632,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9940999746322632,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.0034000000450760126,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.0012000000569969416,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.9900000095367432},{"id":"https://openalex.org/keywords/internet-marketing","display_name":"internet marketing","score":0.996999979019165},{"id":"https://openalex.org/keywords/digitalization","display_name":"digitalization","score":0.9779999852180481},{"id":"https://openalex.org/keywords/information-and-communication-space","display_name":"information and communication space","score":0.902999997138977},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.7940000295639038}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6620372533798218},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.6444674730300903},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6099936962127686},{"id":"https://openalex.org/C2778572836","wikidata":"https://www.wikidata.org/wiki/Q380933","display_name":"Space (punctuation)","level":2,"score":0.5420582890510559},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.45437073707580566},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.4526576101779938},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.45193278789520264},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4487461447715759},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.43297910690307617},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.411634624004364},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.3518826365470886},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3022317886352539},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.30029433965682983},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.12660327553749084},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.32782/2710-4656/2023.1.2/47","doi":"https://doi.org/10.32782/2710-4656/2023.1.2/47","is_oa":true,"landing_page_url":"https://doi.org/10.32782/2710-4656/2023.1.2/47","pdf_url":"https://doi.org/10.32782/2710-4656/2023.1.2/47","source":{"id":"https://openalex.org/S4210198097","display_name":"Scientific notes of V I Vernadsky Taurida National University Series Philology Journalism","issn_l":"2710-4656","issn":["2710-4656","2710-4664"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\"Scientific notes of V. I. Vernadsky Taurida National University\", Series: \"Philology. Journalism\"","raw_type":"journal-article"},{"id":"pmh:oai:eprints.zu.edu.ua:36975","doi":null,"is_oa":true,"landing_page_url":"http://eprints.zu.edu.ua/36975/1/%D0%A1%D0%BE%D1%86%D1%96%D0%B0%D0%BB%D1%8C%D0%BD%D1%96%20%20%D0%BC%D0%B5%D0%B4%D1%96%D0%B0.pdf","pdf_url":"http://eprints.zu.edu.ua/36975/1/%D0%A1%D0%BE%D1%86%D1%96%D0%B0%D0%BB%D1%8C%D0%BD%D1%96%20%20%D0%BC%D0%B5%D0%B4%D1%96%D0%B0.pdf","source":{"id":"https://openalex.org/S4306401153","display_name":"Zhytomyr State University Library (Zhytomyr Ivan Franko State University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210144440","host_organization_name":"Zhytomyr Ivan Franko State University","host_organization_lineage":["https://openalex.org/I4210144440"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"\u0421\u0442\u0430\u0442\u0442\u044f"}],"best_oa_location":{"id":"doi:10.32782/2710-4656/2023.1.2/47","doi":"https://doi.org/10.32782/2710-4656/2023.1.2/47","is_oa":true,"landing_page_url":"https://doi.org/10.32782/2710-4656/2023.1.2/47","pdf_url":"https://doi.org/10.32782/2710-4656/2023.1.2/47","source":{"id":"https://openalex.org/S4210198097","display_name":"Scientific notes of V I Vernadsky Taurida National University Series Philology Journalism","issn_l":"2710-4656","issn":["2710-4656","2710-4664"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\"Scientific notes of V. I. Vernadsky Taurida National University\", Series: \"Philology. Journalism\"","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4379929844.pdf","grobid_xml":"https://content.openalex.org/works/W4379929844.grobid-xml"},"referenced_works_count":1,"referenced_works":["https://openalex.org/W3116462455"],"related_works":["https://openalex.org/W4410034712","https://openalex.org/W7033201659","https://openalex.org/W6912117957","https://openalex.org/W3037931505","https://openalex.org/W3169586768","https://openalex.org/W7044121006","https://openalex.org/W3024778403","https://openalex.org/W4365145355","https://openalex.org/W6894099407","https://openalex.org/W7001111031"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1}],"updated_date":"2026-10-21T09:56:26.102985","created_date":"2023-06-09T00:00:00"}
