{"id":"https://openalex.org/W4379927992","doi":"https://doi.org/10.1002/cb.2195","title":"Tomeito or Tomahto: Exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants","display_name":"Tomeito or Tomahto: Exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants","publication_year":2023,"publication_date":"2023-06-08","ids":{"openalex":"https://openalex.org/W4379927992","doi":"https://doi.org/10.1002/cb.2195"},"language":"en","primary_location":{"id":"doi:10.1002/cb.2195","doi":"https://doi.org/10.1002/cb.2195","is_oa":true,"landing_page_url":"https://doi.org/10.1002/cb.2195","pdf_url":null,"source":{"id":"https://openalex.org/S41958068","display_name":"Journal of Consumer Behaviour","issn_l":"1472-0817","issn":["1472-0817","1479-1838"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Behaviour","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","datacite"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.1002/cb.2195","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5057480634","display_name":"Praveen Kumar Sattarapu","orcid":"https://orcid.org/0000-0001-7398-9882","observed_orcids":["https://orcid.org/0000-0001-7398-9882"]},"institutions":[{"id":"https://openalex.org/I2802922787","display_name":"GD Goenka University","ror":"https://ror.org/053y5dz28","country_code":"IN","type":"education","lineage":["https://openalex.org/I2802922787"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Praveen Kumar Sattarapu","raw_affiliation_strings":["School of Management, GD Goenka University, Gurgaon, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, GD Goenka University, Gurgaon, India","institution_ids":["https://openalex.org/I2802922787"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5080794423","display_name":"Deepti Wadera","orcid":"https://orcid.org/0000-0003-0931-5538","observed_orcids":["https://orcid.org/0000-0003-0931-5538"]},"institutions":[{"id":"https://openalex.org/I2802922787","display_name":"GD Goenka University","ror":"https://ror.org/053y5dz28","country_code":"IN","type":"education","lineage":["https://openalex.org/I2802922787"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Deepti Wadera","raw_affiliation_strings":["School of Management, GD Goenka University, Gurgaon, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, GD Goenka University, Gurgaon, India","institution_ids":["https://openalex.org/I2802922787"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5020268376","display_name":"Nguyen Phong Nguyen","orcid":"https://orcid.org/0000-0002-9724-8939","observed_orcids":["https://orcid.org/0000-0002-9724-8939"]},"institutions":[{"id":"https://openalex.org/I181727666","display_name":"University of Economics Ho Chi Minh City","ror":"https://ror.org/010yce376","country_code":"VN","type":"education","lineage":["https://openalex.org/I181727666"]}],"countries":["VN"],"is_corresponding":false,"raw_author_name":"Nguyen Phong Nguyen","raw_affiliation_strings":["School of Accounting, University of Economics Ho Chi Minh City, Ho Chi Minh City, Vietnam"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Accounting, University of Economics Ho Chi Minh City, Ho Chi Minh City, Vietnam","institution_ids":["https://openalex.org/I181727666"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5008573570","display_name":"Jaspreet Kaur","orcid":"https://orcid.org/0000-0001-8358-7334","observed_orcids":["https://orcid.org/0000-0001-8358-7334"]},"institutions":[{"id":"https://openalex.org/I4405263740","display_name":"Vivekananda Institute of Professional Studies","ror":"https://ror.org/05n69nc56","country_code":"IN","type":"education","lineage":["https://openalex.org/I4405263740"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Jaspreet Kaur","raw_affiliation_strings":["VIPS, New Delhi, India"],"raw_orcid":"https://orcid.org/0000-0001-8358-7334","affiliations":[{"raw_affiliation_string":"VIPS, New Delhi, India","institution_ids":["https://openalex.org/I4405263740"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5053770585","display_name":"Sumeet Kaur","orcid":"https://orcid.org/0000-0002-2426-1817","observed_orcids":["https://orcid.org/0000-0002-2426-1817","https://orcid.org/0009-0001-8470-6929"]},"institutions":[{"id":"https://openalex.org/I27878738","display_name":"Fore School of Management","ror":"https://ror.org/02m044a46","country_code":"IN","type":"education","lineage":["https://openalex.org/I27878738"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Sumeet Kaur","raw_affiliation_strings":["FORE School of Management, New Delhi, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"FORE School of Management, New Delhi, India","institution_ids":["https://openalex.org/I27878738"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5082000265","display_name":"Emmanuel Mogaji","orcid":"https://orcid.org/0000-0003-0544-4842","observed_orcids":["https://orcid.org/0000-0003-0544-4842"]},"institutions":[{"id":"https://openalex.org/I56007636","display_name":"Keele University","ror":"https://ror.org/00340yn33","country_code":"GB","type":"education","lineage":["https://openalex.org/I56007636"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Emmanuel Mogaji","raw_affiliation_strings":["Keele Business School, Keele University, Staffordshire, UK"],"raw_orcid":"https://orcid.org/0000-0003-0544-4842","affiliations":[{"raw_affiliation_string":"Keele Business School, Keele University, Staffordshire, UK","institution_ids":["https://openalex.org/I56007636"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5082000265"],"corresponding_institution_ids":["https://openalex.org/I56007636"],"apc_list":{"value":3040,"currency":"USD","value_usd":3040},"apc_paid":{"value":3040,"currency":"USD","value_usd":3040},"fwci":7.6632,"has_fulltext":false,"cited_by_count":49,"citation_normalized_percentile":{"value":0.97195895,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":100},"biblio":{"volume":"23","issue":"2","first_page":"278","last_page":"298"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12031","display_name":"Speech and dialogue systems","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/speech-recognition","display_name":"speech recognition","score":0.5899999737739563},{"id":"https://openalex.org/keywords/accent","display_name":"accent","score":0.4690000116825104},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5270000100135803},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.6309999823570251},{"id":"https://openalex.org/keywords/emotional-responses","display_name":"emotional responses","score":0.6650000214576721},{"id":"https://openalex.org/keywords/consumer-typology","display_name":"consumer typology","score":0.6050000190734863},{"id":"https://openalex.org/keywords/india","display_name":"India","score":0.4009999930858612},{"id":"https://openalex.org/keywords/human-computer-interaction","display_name":"human-computer interaction","score":0.7630000114440918}],"concepts":[{"id":"https://openalex.org/C2776756274","wikidata":"https://www.wikidata.org/wiki/Q181767","display_name":"Stress (linguistics)","level":2,"score":0.6962215900421143},{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.6754171848297119},{"id":"https://openalex.org/C2780791683","wikidata":"https://www.wikidata.org/wiki/Q846785","display_name":"Action (physics)","level":2,"score":0.6723507642745972},{"id":"https://openalex.org/C75795011","wikidata":"https://www.wikidata.org/wiki/Q917904","display_name":"Typology","level":2,"score":0.6215927004814148},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5938829779624939},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.498399019241333},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.4359019994735718},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.36941128969192505},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3689844012260437},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.33828842639923096},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.27594679594039917},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.10982128977775574},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C28490314","wikidata":"https://www.wikidata.org/wiki/Q189436","display_name":"Speech recognition","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1002/cb.2195","doi":"https://doi.org/10.1002/cb.2195","is_oa":true,"landing_page_url":"https://doi.org/10.1002/cb.2195","pdf_url":null,"source":{"id":"https://openalex.org/S41958068","display_name":"Journal of Consumer Behaviour","issn_l":"1472-0817","issn":["1472-0817","1479-1838"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Behaviour","raw_type":"journal-article"},{"id":"doi:10.60692/19n3g-hgn91","doi":"https://doi.org/10.60692/19n3g-hgn91","is_oa":true,"landing_page_url":"https://doi.org/10.60692/19n3g-hgn91","pdf_url":null,"source":{"id":"https://openalex.org/S7407051682","display_name":"Greater South Information System","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"},{"id":"doi:10.60692/tepvt-1mj36","doi":"https://doi.org/10.60692/tepvt-1mj36","is_oa":true,"landing_page_url":"https://doi.org/10.60692/tepvt-1mj36","pdf_url":null,"source":{"id":"https://openalex.org/S7407051682","display_name":"Greater South Information System","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"}],"best_oa_location":{"id":"doi:10.1002/cb.2195","doi":"https://doi.org/10.1002/cb.2195","is_oa":true,"landing_page_url":"https://doi.org/10.1002/cb.2195","pdf_url":null,"source":{"id":"https://openalex.org/S41958068","display_name":"Journal of Consumer Behaviour","issn_l":"1472-0817","issn":["1472-0817","1479-1838"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Behaviour","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":73,"referenced_works":["https://openalex.org/W186362352","https://openalex.org/W389873184","https://openalex.org/W1536822721","https://openalex.org/W1547450212","https://openalex.org/W1578907434","https://openalex.org/W1583620354","https://openalex.org/W1603813851","https://openalex.org/W1777859530","https://openalex.org/W1933875560","https://openalex.org/W1985489405","https://openalex.org/W1999184850","https://openalex.org/W2034313253","https://openalex.org/W2039337792","https://openalex.org/W2084219297","https://openalex.org/W2130892515","https://openalex.org/W2131916103","https://openalex.org/W2150238850","https://openalex.org/W2159214064","https://openalex.org/W2227407841","https://openalex.org/W2319344250","https://openalex.org/W2401631056","https://openalex.org/W2417547584","https://openalex.org/W2493597595","https://openalex.org/W2515702157","https://openalex.org/W2563748175","https://openalex.org/W2581904482","https://openalex.org/W2588849159","https://openalex.org/W2599446660","https://openalex.org/W2610728795","https://openalex.org/W2654569425","https://openalex.org/W2756224887","https://openalex.org/W2763606577","https://openalex.org/W2796010926","https://openalex.org/W2810580611","https://openalex.org/W2887188556","https://openalex.org/W2892108938","https://openalex.org/W2895424969","https://openalex.org/W2899379916","https://openalex.org/W2903374168","https://openalex.org/W2908350269","https://openalex.org/W2911095486","https://openalex.org/W2925616465","https://openalex.org/W2937653323","https://openalex.org/W2942968409","https://openalex.org/W2954843234","https://openalex.org/W2969625533","https://openalex.org/W2979024037","https://openalex.org/W2988363260","https://openalex.org/W2996264005","https://openalex.org/W3027721908","https://openalex.org/W3043503443","https://openalex.org/W3083833493","https://openalex.org/W3083963824","https://openalex.org/W3110741620","https://openalex.org/W3116020271","https://openalex.org/W3119553947","https://openalex.org/W3119948857","https://openalex.org/W3167275215","https://openalex.org/W3199186123","https://openalex.org/W3202106448","https://openalex.org/W3202854335","https://openalex.org/W4200011773","https://openalex.org/W4212777627","https://openalex.org/W4213073978","https://openalex.org/W4214578405","https://openalex.org/W4214834905","https://openalex.org/W4214857037","https://openalex.org/W4223491414","https://openalex.org/W4235678817","https://openalex.org/W4243667233","https://openalex.org/W4282825059","https://openalex.org/W4292572011","https://openalex.org/W4311430757"],"related_works":["https://openalex.org/W6990515404","https://openalex.org/W7214067855","https://openalex.org/W4416005771","https://openalex.org/W4411272138","https://openalex.org/W4308222731","https://openalex.org/W7125407451","https://openalex.org/W3175568903","https://openalex.org/W4310471115","https://openalex.org/W7016880198","https://openalex.org/W7203645117"],"abstract_inverted_index":{"Abstract":[0],"Artificially":[1],"intelligent":[2],"interactive":[3],"voice":[4],"assistants":[5],"(AIIVAs)":[6],"are":[7],"developed":[8,90],"to":[9,20,93,122,158,188],"understand":[10,21],"language,":[11],"but":[12],"there":[13,24],"is":[14,42],"limited":[15],"insight":[16],"into":[17],"their":[18,194,207],"ability":[19],"accents.":[22,109],"While":[23],"have":[25],"been":[26],"substantial":[27],"advancements":[28],"in":[29,54],"understanding":[30,37,161],"multiple":[31],"languages":[32],"by":[33,147],"AIIVAs,":[34],"having":[35],"an":[36,43],"of":[38,40,57,96,162,202,206],"variety":[39],"accents":[41,67,205],"emerging":[44],"concern.":[45],"To":[46],"address":[47],"these":[48],"concerns,":[49],"we":[50,113],"contextualised":[51],"our":[52],"study":[53,155],"India,":[55],"one":[56],"the":[58,94,115,124,129,142,159,203],"world's":[59],"most":[60,143],"populated":[61],"and":[62,68,86,98,101,150,166,178,182],"diverse":[63,204],"countries":[64],"with":[65,79,91,108,196],"varying":[66],"dialects.":[69],"Study":[70,111],"1":[71],"collected":[72],"qualitative":[73,130],"data":[74,81],"through":[75],"semi":[76],"structured":[77],"interviews":[78],"participants,":[80],"was":[82,89,120],"subsequently":[83],"thematically":[84],"analysed,":[85],"a":[87],"typology":[88],"respect":[92],"context":[95],"use":[97],"consumers'":[99],"emotional":[100,137,152],"rational":[102,148],"reactions":[103],"towards":[104],"AIIVAs":[105],"when":[106],"interacting":[107],"For":[110],"2,":[112],"implemented":[114],"quantitative":[116],"research":[117,131],"method.":[118],"This":[119,154],"done":[121],"reiterate":[123],"conceptual":[125],"model":[126],"formulated":[127],"from":[128],"findings.":[132],"Findings":[133],"suggest":[134],"that":[135,190],"positive":[136],"action":[138,149],"has":[139],"emerged":[140],"as":[141],"significant":[144],"factor,":[145],"followed":[146],"negative":[151],"action.":[153],"contributes":[156],"significantly":[157],"theoretical":[160],"future":[163],"consumer":[164],"behaviour":[165],"human\u2010computer":[167],"interaction":[168],"trends.":[169],"It":[170],"provides":[171],"practical":[172],"implications":[173],"for":[174],"managers,":[175],"tech":[176],"developers,":[177],"other":[179],"companies":[180],"working":[181],"using":[183],"speech\u2010to\u2010text":[184],"automatic":[185],"speech":[186],"recognition":[187],"know":[189],"while":[191],"they":[192,198],"train":[193],"algorithms":[195],"languages,":[197],"should":[199],"be":[200],"mindful":[201],"consumers.":[208]},"counts_by_year":[{"year":2026,"cited_by_count":9},{"year":2025,"cited_by_count":21},{"year":2024,"cited_by_count":13},{"year":2023,"cited_by_count":6}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-06-09T00:00:00"}
