{"id":"https://openalex.org/W4379801146","doi":"https://doi.org/10.17398/2340-2784.45.109","title":"Visual strategies of sustainability communication on corporate webpages. A critical multimodal discourse analysis in the hospitality sector","display_name":"Visual strategies of sustainability communication on corporate webpages. A critical multimodal discourse analysis in the hospitality sector","publication_year":2023,"publication_date":"2023-06-07","ids":{"openalex":"https://openalex.org/W4379801146","doi":"https://doi.org/10.17398/2340-2784.45.109"},"language":"en","primary_location":{"id":"doi:10.17398/2340-2784.45.109","doi":"https://doi.org/10.17398/2340-2784.45.109","is_oa":true,"landing_page_url":"https://doi.org/10.17398/2340-2784.45.109","pdf_url":"https://www.revistaiberica.org/index.php/iberica/article/download/795/507","source":{"id":"https://openalex.org/S67571875","display_name":"Ib\u00e9rica","issn_l":"1139-7241","issn":["1139-7241","2340-2784"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","ddh","doaj","erih-plus","fecyt-seal","jufo-2","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310322203","host_organization_name":"Asociaci\u00f3n Europea de Lenguas para Fines Espec\u00edficos","host_organization_lineage":["https://openalex.org/P4310322203"],"host_organization_lineage_names":["Asociaci\u00f3n Europea de Lenguas para Fines Espec\u00edficos"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Ib\u00e9rica","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.revistaiberica.org/index.php/iberica/article/download/795/507","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5049938823","display_name":"Ana Mar\u00eda Fern\u00e1ndez Vallejo","orcid":"https://orcid.org/0000-0003-3877-651X","observed_orcids":["https://orcid.org/0000-0003-3877-651X"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Ana Mar\u00eda Fern\u00e1ndez Vallejo","raw_affiliation_strings":["+34 948425600"],"raw_orcid":"https://orcid.org/0000-0003-3877-651X","affiliations":[{"raw_affiliation_string":"+34 948425600","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5049938823"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.8421,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.88827568,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":97,"max":98},"biblio":{"volume":null,"issue":"45","first_page":"109","last_page":"137"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.6601999998092651,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.6601999998092651,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.06790000200271606,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10366","display_name":"Discourse Analysis in Language Studies","score":0.0640999972820282,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sustainability-communication","display_name":"sustainability communication","score":0.9959999918937683},{"id":"https://openalex.org/keywords/corporate-websites","display_name":"corporate websites","score":0.890999972820282},{"id":"https://openalex.org/keywords/visual-strategies","display_name":"visual strategies","score":0.5609999895095825},{"id":"https://openalex.org/keywords/multimodality","display_name":"multimodality","score":0.6589999794960022},{"id":"https://openalex.org/keywords/hotel-chains","display_name":"hotel chains","score":0.7110000252723694},{"id":"https://openalex.org/keywords/hospitality-industry","display_name":"hospitality industry","score":0.800000011920929},{"id":"https://openalex.org/keywords/corporate-image","display_name":"corporate image","score":0.4779999852180481},{"id":"https://openalex.org/keywords/photographs","display_name":"photographs","score":0.656000018119812},{"id":"https://openalex.org/keywords/logos","display_name":"logos","score":0.9829999804496765},{"id":"https://openalex.org/keywords/legitimacy-theory","display_name":"legitimacy theory","score":0.9020000100135803},{"id":"https://openalex.org/keywords/relevance-theory","display_name":"relevance theory","score":0.9929999709129333},{"id":"https://openalex.org/keywords/sustainability-discourse","display_name":"sustainability discourse","score":0.6159999966621399},{"id":"https://openalex.org/keywords/corporate-communication","display_name":"corporate communication","score":0.4269999861717224},{"id":"https://openalex.org/keywords/greenwashing","display_name":"greenwashing","score":0.3100000023841858}],"concepts":[{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.7281006574630737},{"id":"https://openalex.org/C2776667712","wikidata":"https://www.wikidata.org/wiki/Q5172498","display_name":"Corporate sustainability","level":3,"score":0.5139076709747314},{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.47810977697372437},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.4735792577266693},{"id":"https://openalex.org/C2780910867","wikidata":"https://www.wikidata.org/wiki/Q1952416","display_name":"Multimodality","level":2,"score":0.44092482328414917},{"id":"https://openalex.org/C163442688","wikidata":"https://www.wikidata.org/wiki/Q1426058","display_name":"Corporate communication","level":3,"score":0.4381415843963623},{"id":"https://openalex.org/C107482638","wikidata":"https://www.wikidata.org/wiki/Q815825","display_name":"Hospitality","level":3,"score":0.43560582399368286},{"id":"https://openalex.org/C2779030433","wikidata":"https://www.wikidata.org/wiki/Q1789511","display_name":"Critical discourse analysis","level":4,"score":0.4200124144554138},{"id":"https://openalex.org/C52407799","wikidata":"https://www.wikidata.org/wiki/Q594912","display_name":"Social sustainability","level":3,"score":0.4184529781341553},{"id":"https://openalex.org/C525551149","wikidata":"https://www.wikidata.org/wiki/Q1495452","display_name":"Hospitality industry","level":3,"score":0.41428500413894653},{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.4063957929611206},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3571181297302246},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.29950201511383057},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.28143125772476196},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.20904836058616638},{"id":"https://openalex.org/C158071213","wikidata":"https://www.wikidata.org/wiki/Q7257","display_name":"Ideology","level":3,"score":0.0},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.17398/2340-2784.45.109","doi":"https://doi.org/10.17398/2340-2784.45.109","is_oa":true,"landing_page_url":"https://doi.org/10.17398/2340-2784.45.109","pdf_url":"https://www.revistaiberica.org/index.php/iberica/article/download/795/507","source":{"id":"https://openalex.org/S67571875","display_name":"Ib\u00e9rica","issn_l":"1139-7241","issn":["1139-7241","2340-2784"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","ddh","doaj","erih-plus","fecyt-seal","jufo-2","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310322203","host_organization_name":"Asociaci\u00f3n Europea de Lenguas para Fines Espec\u00edficos","host_organization_lineage":["https://openalex.org/P4310322203"],"host_organization_lineage_names":["Asociaci\u00f3n Europea de Lenguas para Fines Espec\u00edficos"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Ib\u00e9rica","raw_type":"journal-article"},{"id":"pmh:oai:dialnet.unirioja.es:ART0001609841","doi":null,"is_oa":true,"landing_page_url":"https://dialnet.unirioja.es/servlet/oaiart?codigo=9010060","pdf_url":"https://dialnet.unirioja.es/descarga/articulo/9010060.pdf","source":{"id":"https://openalex.org/S4306401293","display_name":"Dialnet (Universidad de la Rioja)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I168974976","host_organization_name":"Universidad de La Rioja","host_organization_lineage":["https://openalex.org/I168974976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Ib\u00e9rica: Revista de la Asociaci\u00f3n Europea de Lenguas para Fines Espec\u00edficos ( AELFE ), ISSN 2340-2784, N\u00ba. 45, 2023, pags. 109-137","raw_type":"text (article)"},{"id":"pmh:oai:doaj.org/article:264d104ca05f4bf49c156a44e9cb958d","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/264d104ca05f4bf49c156a44e9cb958d","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Ib\u00e9rica, Iss 45 (2023)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.17398/2340-2784.45.109","doi":"https://doi.org/10.17398/2340-2784.45.109","is_oa":true,"landing_page_url":"https://doi.org/10.17398/2340-2784.45.109","pdf_url":"https://www.revistaiberica.org/index.php/iberica/article/download/795/507","source":{"id":"https://openalex.org/S67571875","display_name":"Ib\u00e9rica","issn_l":"1139-7241","issn":["1139-7241","2340-2784"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","ddh","doaj","erih-plus","fecyt-seal","jufo-2","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310322203","host_organization_name":"Asociaci\u00f3n Europea de Lenguas para Fines Espec\u00edficos","host_organization_lineage":["https://openalex.org/P4310322203"],"host_organization_lineage_names":["Asociaci\u00f3n Europea de Lenguas para Fines Espec\u00edficos"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Ib\u00e9rica","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4379801146.pdf","grobid_xml":"https://content.openalex.org/works/W4379801146.grobid-xml"},"referenced_works_count":69,"referenced_works":["https://openalex.org/W38331400","https://openalex.org/W135304692","https://openalex.org/W564141097","https://openalex.org/W1493603593","https://openalex.org/W1520944543","https://openalex.org/W1550192554","https://openalex.org/W1949881471","https://openalex.org/W1982715094","https://openalex.org/W2015599080","https://openalex.org/W2016364797","https://openalex.org/W2026669282","https://openalex.org/W2033112961","https://openalex.org/W2053154970","https://openalex.org/W2069280671","https://openalex.org/W2078575004","https://openalex.org/W2088383879","https://openalex.org/W2095229573","https://openalex.org/W2102631167","https://openalex.org/W2103978234","https://openalex.org/W2109459985","https://openalex.org/W2109574543","https://openalex.org/W2113284063","https://openalex.org/W2122885051","https://openalex.org/W2135860295","https://openalex.org/W2139706334","https://openalex.org/W2157927058","https://openalex.org/W2162412465","https://openalex.org/W2170683088","https://openalex.org/W2189274614","https://openalex.org/W2302221396","https://openalex.org/W2520312495","https://openalex.org/W2595288971","https://openalex.org/W2757849214","https://openalex.org/W2759389408","https://openalex.org/W2760364427","https://openalex.org/W2763988362","https://openalex.org/W2794011599","https://openalex.org/W2802416800","https://openalex.org/W2887562704","https://openalex.org/W2891397487","https://openalex.org/W2898307954","https://openalex.org/W2910528270","https://openalex.org/W2936825592","https://openalex.org/W2947379065","https://openalex.org/W2951428786","https://openalex.org/W2994260934","https://openalex.org/W3080236799","https://openalex.org/W3084208620","https://openalex.org/W3092637297","https://openalex.org/W3103297607","https://openalex.org/W3111502185","https://openalex.org/W3117229416","https://openalex.org/W3119205452","https://openalex.org/W3119815755","https://openalex.org/W4205092560","https://openalex.org/W4210650277","https://openalex.org/W4243989635","https://openalex.org/W4247947342","https://openalex.org/W4290850949","https://openalex.org/W4308899848","https://openalex.org/W4322711657","https://openalex.org/W4383311717","https://openalex.org/W6630908737","https://openalex.org/W6654179134","https://openalex.org/W6657096547","https://openalex.org/W6677632948","https://openalex.org/W7061639623","https://openalex.org/W7065010113","https://openalex.org/W7070887362"],"related_works":["https://openalex.org/W4413607991","https://openalex.org/W7161984477","https://openalex.org/W3103297607","https://openalex.org/W4383311717","https://openalex.org/W3037105282","https://openalex.org/W7151845032","https://openalex.org/W7139304786","https://openalex.org/W4290850949","https://openalex.org/W7164806604","https://openalex.org/W2460544816"],"abstract_inverted_index":{"Anchored":[0],"in":[1,86,143,172],"the":[2,15,19,32,35,46,54,64,71,74,97,105,119,133,136,155,158,169,173,185,193,201,211,226],"methodology":[3],"of":[4,21,122,141,160,183,187,203],"digital":[5,232],"corporate":[6,66],"communication,":[7],"multimodal":[8,208,231],"discourse":[9,228],"analysis,":[10],"legitimation":[11],"and":[12,25,68,76,92,111,149,166,218],"relevance":[13],"theories,":[14],"research":[16,82],"focuses":[17],"on":[18,124,132,154],"contribution":[20],"images":[22,43,59,106],"\u2013":[23],"photographs":[24,140,159],"logos\u2013":[26],"to":[27,34,53,79,117,145,200,223],"sustainability":[28,109,123,177,204,227],"meanings":[29],"conveyed":[30],"by":[31,95],"websites":[33,67],"different":[36,120],"stakeholders.":[37],"The":[38,81,127],"corpus":[39],"analysis":[40],"includes":[41],"330":[42],"coming":[44],"from":[45,63,70,89,206],"five":[47],"hotel":[48,137],"chains":[49,138],"most":[50],"sustainable":[51],"according":[52],"Sustainability":[55],"Yearbook":[56],"2022.":[57],"These":[58],"were":[60],"downloaded":[61],"manually":[62],"English":[65],"particularly":[69],"sites":[72],"with":[73],"header":[75],"sub-header":[77],"related":[78],"sustainability.":[80],"procedure":[83],"was":[84],"organized":[85],"three":[87],"phases":[88],"a":[90,180,207,220,230],"quantitative":[91],"qualitative":[93],"perspective":[94],"answering":[96],"questions:":[98],"\u201cwhat":[99,103],"do":[100],"you":[101],"see?\u201d,":[102],"should":[104],"represent":[107],"regarding":[108],"issues?\u201d":[110],"\u201chow":[112],"visual":[113],"elements":[114],"are":[115,171],"utilized":[116],"convey":[118],"dimensions":[121],"web":[125],"pages?\u201d.":[126],"results":[128],"obtained":[129],"show":[130],"that,":[131],"one":[134,194],"hand,":[135,157,195,213],"preferred":[139],"people":[142],"order":[144],"elicit":[146],"people's":[147],"dimension":[148,165],"humanize":[150],"their":[151],"image":[152],"and,":[153],"other":[156,212],"nature":[161],"that":[162],"depict":[163],"planet":[164],"would":[167],"be":[168],"expected,":[170],"third":[174],"position.":[175],"With":[176],"communication":[178,205],"as":[179,229],"complex":[181],"area":[182],"investigation,":[184],"aim":[186],"this":[188],"paper":[189],"is":[190],"twofold.":[191],"On":[192,210],"it":[196,214],"aims":[197,215],"at":[198,216],"contributing":[199],"studies":[202],"perspective.":[209],"strengthening":[217],"furthering":[219],"methodological":[221],"tool":[222],"critically":[224],"analyse":[225],"discursive":[233],"practice.":[234]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":4}],"updated_date":"2026-11-01T11:40:01.658920","created_date":"2023-06-09T00:00:00"}