{"id":"https://openalex.org/W4378909189","doi":"https://doi.org/10.29121/ijetmr.v10.i5.2023.1329","title":"AFFECTING OF E-COMMERCE WEBSITES ON CUSTOMER SATISFACTION: A CASE STUDY OF HOME PRODUCTS USERS","display_name":"AFFECTING OF E-COMMERCE WEBSITES ON CUSTOMER SATISFACTION: A CASE STUDY OF HOME PRODUCTS USERS","publication_year":2023,"publication_date":"2023-05-29","ids":{"openalex":"https://openalex.org/W4378909189","doi":"https://doi.org/10.29121/ijetmr.v10.i5.2023.1329"},"language":"en","primary_location":{"id":"doi:10.29121/ijetmr.v10.i5.2023.1329","doi":"https://doi.org/10.29121/ijetmr.v10.i5.2023.1329","is_oa":true,"landing_page_url":"http://dx.doi.org/10.29121/ijetmr.v10.i5.2023.1329","pdf_url":"https://www.granthaalayahpublication.org/ijetmr-ojms/ijetmr/article/download/IJETMR23_A05_1329/1096","source":{"id":"https://openalex.org/S4210200844","display_name":"International Journal of Engineering Technologies and Management Research","issn_l":"2454-1907","issn":["2454-1907"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4322614449","host_organization_name":"Granthaalayah Publications and Printers","host_organization_lineage":["https://openalex.org/P4322614449"],"host_organization_lineage_names":["Granthaalayah Publications and Printers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Engineering Technologies and Management Research","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.granthaalayahpublication.org/ijetmr-ojms/ijetmr/article/download/IJETMR23_A05_1329/1096","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091936140","display_name":"Tuneklao Sinhaseni","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I115748381","display_name":"Assumption University","ror":"https://ror.org/03zmqc707","country_code":"TH","type":"education","lineage":["https://openalex.org/I115748381"]}],"countries":["TH"],"is_corresponding":true,"raw_author_name":"Tuneklao Sinhaseni","raw_affiliation_strings":["Assumption University of Thailand","Master of Business Administration, Graduate school of Business and Advanced Technology Management, Assumption University of Thailand, Bangkok, 10240, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Assumption University of Thailand","institution_ids":["https://openalex.org/I115748381"]},{"raw_affiliation_string":"Master of Business Administration, Graduate school of Business and Advanced Technology Management, Assumption University of Thailand, Bangkok, 10240, Thailand","institution_ids":["https://openalex.org/I115748381"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5078543379","display_name":"Chompu Nuangjamnong","orcid":"https://orcid.org/0000-0002-6909-2690","observed_orcids":["https://orcid.org/0000-0002-6909-2690"]},"institutions":[{"id":"https://openalex.org/I115748381","display_name":"Assumption University","ror":"https://ror.org/03zmqc707","country_code":"TH","type":"education","lineage":["https://openalex.org/I115748381"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Chompu Nuangjamnong","raw_affiliation_strings":["Graduate School of Business and Advanced Technology Management, Assumption University of Thailand, Bangkok, Thailand","Graduate School of Business and Advanced Technology Management, Assumption University of Thailand, Bangkok, 10240, Thailand"],"raw_orcid":"https://orcid.org/0000-0002-6909-2690","affiliations":[{"raw_affiliation_string":"Graduate School of Business and Advanced Technology Management, Assumption University of Thailand, Bangkok, Thailand","institution_ids":["https://openalex.org/I115748381"]},{"raw_affiliation_string":"Graduate School of Business and Advanced Technology Management, Assumption University of Thailand, Bangkok, 10240, Thailand","institution_ids":["https://openalex.org/I115748381"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5038472965","display_name":"Kitikorn Dowpiset","orcid":"https://orcid.org/0000-0003-0761-0330","observed_orcids":["https://orcid.org/0000-0003-0761-0330"]},"institutions":[{"id":"https://openalex.org/I115748381","display_name":"Assumption University","ror":"https://ror.org/03zmqc707","country_code":"TH","type":"education","lineage":["https://openalex.org/I115748381"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Kitikorn Dowpiset","raw_affiliation_strings":["Assumption University - Graduate School of Business, Bangkok, Thailand","Graduate School of Business and Advanced Technology Management, Assumption University of Thailand, Bangkok, 10240, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Assumption University - Graduate School of Business, Bangkok, Thailand","institution_ids":["https://openalex.org/I115748381"]},{"raw_affiliation_string":"Graduate School of Business and Advanced Technology Management, Assumption University of Thailand, Bangkok, 10240, Thailand","institution_ids":["https://openalex.org/I115748381"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5091936140"],"corresponding_institution_ids":["https://openalex.org/I115748381"],"apc_list":null,"apc_paid":null,"fwci":0.3163,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":{"value":0.60442414,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"10","issue":"5","first_page":"50","last_page":"69"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.861299991607666,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.861299991607666,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.08389999717473984,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.04320000112056732,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/e-commerce-platforms","display_name":"e-commerce platforms","score":0.9850000143051147},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.9990000128746033},{"id":"https://openalex.org/keywords/web-design","display_name":"web design","score":0.753000020980835},{"id":"https://openalex.org/keywords/information-quality","display_name":"information quality","score":0.9800000190734863},{"id":"https://openalex.org/keywords/web-security","display_name":"web security","score":0.9570000171661377},{"id":"https://openalex.org/keywords/website-responsiveness","display_name":"website responsiveness","score":0.8539999723434448},{"id":"https://openalex.org/keywords/trust","display_name":"trust","score":0.6970000267028809},{"id":"https://openalex.org/keywords/household-objects","display_name":"household products","score":0.9599999785423279},{"id":"https://openalex.org/keywords/thai-consumers","display_name":"Thai consumers","score":0.7170000076293945}],"concepts":[{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.7028185725212097},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7020851969718933},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6186580657958984},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5832522511482239},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5468180179595947},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5419072508811951},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.5414076447486877},{"id":"https://openalex.org/C2984692916","wikidata":"https://www.wikidata.org/wiki/Q190637","display_name":"Website design","level":2,"score":0.488946795463562},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4534599184989929},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.16703253984451294},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.15672490000724792},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.29121/ijetmr.v10.i5.2023.1329","doi":"https://doi.org/10.29121/ijetmr.v10.i5.2023.1329","is_oa":true,"landing_page_url":"http://dx.doi.org/10.29121/ijetmr.v10.i5.2023.1329","pdf_url":"https://www.granthaalayahpublication.org/ijetmr-ojms/ijetmr/article/download/IJETMR23_A05_1329/1096","source":{"id":"https://openalex.org/S4210200844","display_name":"International Journal of Engineering Technologies and Management Research","issn_l":"2454-1907","issn":["2454-1907"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4322614449","host_organization_name":"Granthaalayah Publications and Printers","host_organization_lineage":["https://openalex.org/P4322614449"],"host_organization_lineage_names":["Granthaalayah Publications and Printers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Engineering Technologies and Management Research","raw_type":"journal-article"},{"id":"doi:10.2139/ssrn.4433146","doi":"https://doi.org/10.2139/ssrn.4433146","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.4433146","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},{"id":"pmh:oai:ojs2.ijcrr.info:article/1009","doi":null,"is_oa":true,"landing_page_url":"https://ijcrr.info/index.php/index/article/view/1009","pdf_url":null,"source":{"id":"https://openalex.org/S4210222519","display_name":"International Journal of Contemporary Research and Review","issn_l":"0976-4852","issn":["0976-4852"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"0976-4852","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.29121/ijetmr.v10.i5.2023.1329","doi":"https://doi.org/10.29121/ijetmr.v10.i5.2023.1329","is_oa":true,"landing_page_url":"http://dx.doi.org/10.29121/ijetmr.v10.i5.2023.1329","pdf_url":"https://www.granthaalayahpublication.org/ijetmr-ojms/ijetmr/article/download/IJETMR23_A05_1329/1096","source":{"id":"https://openalex.org/S4210200844","display_name":"International Journal of Engineering Technologies and Management Research","issn_l":"2454-1907","issn":["2454-1907"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4322614449","host_organization_name":"Granthaalayah Publications and Printers","host_organization_lineage":["https://openalex.org/P4322614449"],"host_organization_lineage_names":["Granthaalayah Publications and Printers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Engineering Technologies and Management Research","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4378909189.pdf","grobid_xml":"https://content.openalex.org/works/W4378909189.grobid-xml"},"referenced_works_count":34,"referenced_works":["https://openalex.org/W108896209","https://openalex.org/W163357665","https://openalex.org/W1491140819","https://openalex.org/W1543209321","https://openalex.org/W1574235309","https://openalex.org/W1791587663","https://openalex.org/W1820801730","https://openalex.org/W1970905456","https://openalex.org/W1998515403","https://openalex.org/W1999376348","https://openalex.org/W2025013988","https://openalex.org/W2025906034","https://openalex.org/W2028126161","https://openalex.org/W2042214850","https://openalex.org/W2044207520","https://openalex.org/W2060553764","https://openalex.org/W2070917135","https://openalex.org/W2071342046","https://openalex.org/W2071680986","https://openalex.org/W2081430061","https://openalex.org/W2110506823","https://openalex.org/W2114715941","https://openalex.org/W2159306398","https://openalex.org/W2163528872","https://openalex.org/W2271643717","https://openalex.org/W2556786773","https://openalex.org/W2591986789","https://openalex.org/W2758810296","https://openalex.org/W2910355647","https://openalex.org/W2997456298","https://openalex.org/W3034894555","https://openalex.org/W4292953665","https://openalex.org/W4293854360","https://openalex.org/W6904867245"],"related_works":["https://openalex.org/W4409667399","https://openalex.org/W3033552396","https://openalex.org/W2073220563","https://openalex.org/W3043705208","https://openalex.org/W7169770491","https://openalex.org/W4387219081","https://openalex.org/W4361289491","https://openalex.org/W4210383947","https://openalex.org/W4320918844","https://openalex.org/W4392155329"],"abstract_inverted_index":{"This":[0],"study":[1,41,130],"aims":[2],"to":[3,43,150],"find":[4],"out":[5],"how":[6],"the":[7,10,13,24,34,85,151],"website's":[8],"design,":[9,46,94],"quality":[11,113],"of":[12,26,29,39,68,108,123,141],"information,":[14],"security,":[15,49,95],"responsiveness,":[16,50,96],"and":[17,51,74,97,147],"trust":[18,52,98],"all":[19],"affect":[20],"customer":[21,54,103,118],"satisfaction":[22,55,104,119],"in":[23,33,56,59,120,128],"context":[25],"e-Commerce":[27,57,106,121,133],"website":[28,140],"home":[30,60,69,79,109,124,143],"product":[31,80,144],"users":[32],"Thai":[35],"population.":[36],"The":[37,88,126],"objectives":[38],"this":[40,129],"are":[42,99],"investigate":[44],"web":[45,93],"information":[47,112],"quality,":[48],"toward":[53],"websites":[58,107,122,134],"products.":[61,110,125],"Data":[62],"was":[63],"gathered":[64],"through":[65],"a":[66,137],"customers":[67,152],"products":[70],"thru":[71],"online":[72],"survey,":[73],"385":[75],"participants":[76],"response":[77],"from":[78],"user":[81],"were":[82],"analyzed":[83],"using":[84],"JAMOVI":[86],"program.":[87],"research":[89],"results":[90],"indicate":[91],"that":[92,132],"crucial":[100],"factors":[101],"affecting":[102,116],"towards":[105],"However,":[111],"has":[114],"insignificant":[115],"on":[117],"findings":[127],"suggest":[131],"should":[135],"have":[136],"good":[138],"design":[139],"their":[142],"contents":[145],"accurately":[146],"quickly,":[148],"responding":[149],"properly.":[153]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1}],"updated_date":"2026-11-09T13:22:03.289127","created_date":"2023-06-01T00:00:00"}