{"id":"https://openalex.org/W4378569293","doi":"https://doi.org/10.56155/978-81-955020-2-8-19","title":"Customer Relationship Management in a Data-Driven World: Leveraging Data Mining Tools","display_name":"Customer Relationship Management in a Data-Driven World: Leveraging Data Mining Tools","publication_year":2023,"publication_date":"2023-01-01","ids":{"openalex":"https://openalex.org/W4378569293","doi":"https://doi.org/10.56155/978-81-955020-2-8-19"},"language":"en","primary_location":{"id":"doi:10.56155/978-81-955020-2-8-19","doi":"https://doi.org/10.56155/978-81-955020-2-8-19","is_oa":true,"landing_page_url":"http://dx.doi.org/10.56155/978-81-955020-2-8-19","pdf_url":"https://www.publications.scrs.in/uploads/final_menuscript/d862dde5f6e839b27dcef80ccc10a526.pdf","source":{"id":"https://openalex.org/S4306489707","display_name":"Soft Computing Research Society eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Data Science and Intelligent Computing Techniques","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4291821219","display_name":"Data Science and Intelligent Computing Techniques"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://www.publications.scrs.in/uploads/final_menuscript/d862dde5f6e839b27dcef80ccc10a526.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Tarinmoy Das","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I885392262","display_name":"GITAM University","ror":"https://ror.org/0440p1d37","country_code":"IN","type":"education","lineage":["https://openalex.org/I885392262"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Tarinmoy Das","raw_affiliation_strings":["GITAM (Deemed to be University) Visakhapatnam","GITAM School of Business, Visakhapatnam, Andhra Pradesh"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"GITAM (Deemed to be University) Visakhapatnam","institution_ids":["https://openalex.org/I885392262"]},{"raw_affiliation_string":"GITAM School of Business, Visakhapatnam, Andhra Pradesh","institution_ids":["https://openalex.org/I885392262"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5072728330","display_name":"Sivaji Ganesh Kondamudi","orcid":"https://orcid.org/0000-0001-8614-4627","observed_orcids":["https://orcid.org/0000-0001-8614-4627"]},"institutions":[{"id":"https://openalex.org/I885392262","display_name":"GITAM University","ror":"https://ror.org/0440p1d37","country_code":"IN","type":"education","lineage":["https://openalex.org/I885392262"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Sivaji Ganesh Kondamudi","raw_affiliation_strings":["GITAM (Deemed to be University) Visakhapatnam","GITAM School of Business, Visakhapatnam, Andhra Pradesh"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"GITAM (Deemed to be University) Visakhapatnam","institution_ids":["https://openalex.org/I885392262"]},{"raw_affiliation_string":"GITAM School of Business, Visakhapatnam, Andhra Pradesh","institution_ids":["https://openalex.org/I885392262"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I885392262"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"227","last_page":"233"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9560999870300293,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9560999870300293,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.010900000110268593,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.010900000110268593,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":1.0},{"id":"https://openalex.org/keywords/data-mining","display_name":"data mining","score":0.7910000085830688},{"id":"https://openalex.org/keywords/crm-systems","display_name":"CRM systems","score":0.8679999709129333},{"id":"https://openalex.org/keywords/customer-acquisition","display_name":"customer acquisition","score":0.8790000081062317},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":1.0},{"id":"https://openalex.org/keywords/indian-firms","display_name":"Indian companies","score":0.8650000095367432}],"concepts":[{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.7467184066772461},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.5068016648292542},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4786463975906372},{"id":"https://openalex.org/C2777904410","wikidata":"https://www.wikidata.org/wiki/Q7397","display_name":"Software","level":2,"score":0.4533218741416931},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.4373339116573334},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.39547479152679443},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3852664828300476},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3492576479911804},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.33395278453826904},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.2209835648536682},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.16693025827407837},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.56155/978-81-955020-2-8-19","doi":"https://doi.org/10.56155/978-81-955020-2-8-19","is_oa":true,"landing_page_url":"http://dx.doi.org/10.56155/978-81-955020-2-8-19","pdf_url":"https://www.publications.scrs.in/uploads/final_menuscript/d862dde5f6e839b27dcef80ccc10a526.pdf","source":{"id":"https://openalex.org/S4306489707","display_name":"Soft Computing Research Society eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Data Science and Intelligent Computing Techniques","raw_type":"book-chapter"},{"id":"doi:10.2139/ssrn.5094806","doi":"https://doi.org/10.2139/ssrn.5094806","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.5094806","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"}],"best_oa_location":{"id":"doi:10.56155/978-81-955020-2-8-19","doi":"https://doi.org/10.56155/978-81-955020-2-8-19","is_oa":true,"landing_page_url":"http://dx.doi.org/10.56155/978-81-955020-2-8-19","pdf_url":"https://www.publications.scrs.in/uploads/final_menuscript/d862dde5f6e839b27dcef80ccc10a526.pdf","source":{"id":"https://openalex.org/S4306489707","display_name":"Soft Computing Research Society eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Data Science and Intelligent Computing Techniques","raw_type":"book-chapter"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4378569293.pdf","grobid_xml":"https://content.openalex.org/works/W4378569293.grobid-xml"},"referenced_works_count":10,"referenced_works":["https://openalex.org/W1521964902","https://openalex.org/W1603964139","https://openalex.org/W2127396574","https://openalex.org/W2153028052","https://openalex.org/W2923735161","https://openalex.org/W2978099591","https://openalex.org/W3045509030","https://openalex.org/W3134892806","https://openalex.org/W3185879027","https://openalex.org/W4251810097"],"related_works":["https://openalex.org/W2324856586","https://openalex.org/W1874162247","https://openalex.org/W6912015235","https://openalex.org/W2364634336","https://openalex.org/W7216631237","https://openalex.org/W2398679073","https://openalex.org/W2394461566","https://openalex.org/W4408048826","https://openalex.org/W127167631","https://openalex.org/W6911527595"],"abstract_inverted_index":{"This":[0],"study":[1,112],"intends":[2],"to":[3,22],"explore":[4],"Customer":[5,116],"Relationship":[6,117],"Management":[7,118],"(CRM)":[8,119],"and":[9,38,62],"data":[10,19,39,47,86,124],"mining":[11,20,40,87,125],"in":[12,52,75,127],"detail.":[13],"Global":[14],"firms":[15,51,83],"are":[16,89],"already":[17],"using":[18,123],"tools":[21,88,126],"maintain":[23],"better":[24],"customer":[25],"relations.":[26],"So,":[27],"this":[28,53,110,128],"research":[29,111],"work":[30],"deals":[31],"with":[32,68],"the":[33,43,50,101],"link":[34],"between":[35],"CRM":[36],"systems":[37],"tools.":[41],"How":[42],"use":[44],"of":[45,70,80],"analytical":[46],"software":[48],"by":[49],"digital":[54],"era":[55],"has":[56],"helped":[57],"them":[58],"acquire":[59],"new":[60],"customers":[61,65],"retain":[63],"existing":[64],"is":[66],"studied":[67],"examples":[69],"some":[71],"latest":[72],"technological":[73],"development":[74],"CRM.":[76],"Five":[77],"case":[78,94],"studies":[79],"top":[81],"global":[82],"successfully":[84],"implementing":[85],"discussed":[90],"briefly.":[91],"Concerning":[92],"these":[93],"studies,":[95],"suggestions":[96],"have":[97],"been":[98],"provided":[99],"for":[100],"Indian":[102],"firms.":[103],"Finally,":[104],"it":[105],"can":[106,120],"be":[107,121],"concluded":[108],"that":[109],"focuses":[113],"on":[114],"how":[115],"enhanced":[122],"data-driven":[129],"world.":[130]},"counts_by_year":[],"updated_date":"2026-11-09T13:22:03.289127","created_date":"2023-05-28T00:00:00"}