{"id":"https://openalex.org/W4378219706","doi":"https://doi.org/10.31891/2307-5740-2023-316-2-4","title":"NATIONAL BRAND AS A TOOL FOR INCREASING THE GLOBAL COMPETITIVENESS OF THE COUNTRY IN THE INTERNATIONAL ENVIRONMENT","display_name":"NATIONAL BRAND AS A TOOL FOR INCREASING THE GLOBAL COMPETITIVENESS OF THE COUNTRY IN THE INTERNATIONAL ENVIRONMENT","publication_year":2023,"publication_date":"2023-04-27","ids":{"openalex":"https://openalex.org/W4378219706","doi":"https://doi.org/10.31891/2307-5740-2023-316-2-4"},"language":"en","primary_location":{"id":"doi:10.31891/2307-5740-2023-316-2-4","doi":"https://doi.org/10.31891/2307-5740-2023-316-2-4","is_oa":true,"landing_page_url":"https://doi.org/10.31891/2307-5740-2023-316-2-4","pdf_url":"http://journals.khnu.km.ua/vestnik/wp-content/uploads/2023/05/2023-316-4.pdf","source":{"id":"https://openalex.org/S4210237324","display_name":"Herald of Khmelnytskyi National University Economic sciences","issn_l":"2226-9150","issn":["2226-9150","2307-5740"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I164756455","host_organization_name":"Khmelnytskyi National University","host_organization_lineage":["https://openalex.org/I164756455"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Herald of Khmelnytskyi National University. Economic sciences","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://journals.khnu.km.ua/vestnik/wp-content/uploads/2023/05/2023-316-4.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5018769342","display_name":"\u0422\u0435\u0442\u044f\u043d\u0430 \u041d\u0410\u0417\u0410\u0420\u0427\u0423\u041a","orcid":"https://orcid.org/0000-0001-9153-0733","observed_orcids":["https://orcid.org/0000-0001-9153-0733"]},"institutions":[{"id":"https://openalex.org/I164756455","display_name":"Khmelnytskyi National University","ror":"https://ror.org/04r8a1r80","country_code":"UA","type":"education","lineage":["https://openalex.org/I164756455"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"Tatiana NAZARCHUK","raw_affiliation_strings":["Khmelnytskyi National University","Khmelnytskyi National University NATIONAL BRAND"],"raw_orcid":"https://orcid.org/0000-0001-9153-0733","affiliations":[{"raw_affiliation_string":"Khmelnytskyi National University","institution_ids":["https://openalex.org/I164756455"]},{"raw_affiliation_string":"Khmelnytskyi National University NATIONAL BRAND","institution_ids":["https://openalex.org/I164756455"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5017873711","display_name":"\u041d\u0456\u043b\u0430 \u0422\u042e\u0420\u0406\u041d\u0410","orcid":"https://orcid.org/0000-0003-1337-1460","observed_orcids":["https://orcid.org/0000-0003-1337-1460"]},"institutions":[{"id":"https://openalex.org/I164756455","display_name":"Khmelnytskyi National University","ror":"https://ror.org/04r8a1r80","country_code":"UA","type":"education","lineage":["https://openalex.org/I164756455"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"Nila TYURINA","raw_affiliation_strings":["Khmelnytskyi National University","Khmelnytskyi National University NATIONAL BRAND"],"raw_orcid":"https://orcid.org/0000-0003-1337-1460","affiliations":[{"raw_affiliation_string":"Khmelnytskyi National University","institution_ids":["https://openalex.org/I164756455"]},{"raw_affiliation_string":"Khmelnytskyi National University NATIONAL BRAND","institution_ids":["https://openalex.org/I164756455"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5102516347","display_name":"Vitaly KOVALCHUK","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I164756455","display_name":"Khmelnytskyi National University","ror":"https://ror.org/04r8a1r80","country_code":"UA","type":"education","lineage":["https://openalex.org/I164756455"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"Vitaly KOVALCHUK","raw_affiliation_strings":["Khmelnytskyi National University","Khmelnytskyi National University NATIONAL BRAND"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Khmelnytskyi National University","institution_ids":["https://openalex.org/I164756455"]},{"raw_affiliation_string":"Khmelnytskyi National University NATIONAL BRAND","institution_ids":["https://openalex.org/I164756455"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I164756455"],"apc_list":null,"apc_paid":null,"fwci":0.2891,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.62123598,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":96},"biblio":{"volume":"316","issue":"2","first_page":"25","last_page":"32"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12428","display_name":"Global Trade and Competitiveness","score":0.7973999977111816,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12428","display_name":"Global Trade and Competitiveness","score":0.7973999977111816,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13914","display_name":"European Cultural and National Identity","score":0.13120000064373016,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14066","display_name":"Economic Development and Regional Competitiveness","score":0.04500000178813934,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/national-brands","display_name":"national brands","score":0.9789999723434448},{"id":"https://openalex.org/keywords/international-competitiveness","display_name":"international competitiveness","score":0.8109999895095825},{"id":"https://openalex.org/keywords/soft-power","display_name":"soft power","score":0.8479999899864197},{"id":"https://openalex.org/keywords/ukraine","display_name":"Ukraine","score":0.8140000104904175},{"id":"https://openalex.org/keywords/corruption","display_name":"corruption","score":0.7480000257492065},{"id":"https://openalex.org/keywords/public-sector-efficiency","display_name":"administrative efficiency","score":0.5950000286102295},{"id":"https://openalex.org/keywords/enterprise-efficiency","display_name":"enterprise efficiency","score":0.7170000076293945},{"id":"https://openalex.org/keywords/infrastructure","display_name":"infrastructure","score":0.5370000004768372},{"id":"https://openalex.org/keywords/sustainable-economic-development","display_name":"sustainable economic development","score":0.7749999761581421},{"id":"https://openalex.org/keywords/foreign-direct-investment","display_name":"foreign direct investment","score":0.6570000052452087},{"id":"https://openalex.org/keywords/macroeconomic-stability","display_name":"macroeconomic stability","score":0.6790000200271606}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5750898122787476},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.4843367338180542},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.4278152585029602},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3415546417236328},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.31891/2307-5740-2023-316-2-4","doi":"https://doi.org/10.31891/2307-5740-2023-316-2-4","is_oa":true,"landing_page_url":"https://doi.org/10.31891/2307-5740-2023-316-2-4","pdf_url":"http://journals.khnu.km.ua/vestnik/wp-content/uploads/2023/05/2023-316-4.pdf","source":{"id":"https://openalex.org/S4210237324","display_name":"Herald of Khmelnytskyi National University Economic sciences","issn_l":"2226-9150","issn":["2226-9150","2307-5740"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I164756455","host_organization_name":"Khmelnytskyi National University","host_organization_lineage":["https://openalex.org/I164756455"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Herald of Khmelnytskyi National University. Economic sciences","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.31891/2307-5740-2023-316-2-4","doi":"https://doi.org/10.31891/2307-5740-2023-316-2-4","is_oa":true,"landing_page_url":"https://doi.org/10.31891/2307-5740-2023-316-2-4","pdf_url":"http://journals.khnu.km.ua/vestnik/wp-content/uploads/2023/05/2023-316-4.pdf","source":{"id":"https://openalex.org/S4210237324","display_name":"Herald of Khmelnytskyi National University Economic sciences","issn_l":"2226-9150","issn":["2226-9150","2307-5740"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I164756455","host_organization_name":"Khmelnytskyi National University","host_organization_lineage":["https://openalex.org/I164756455"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Herald of Khmelnytskyi National University. Economic sciences","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4378219706.pdf","grobid_xml":"https://content.openalex.org/works/W4378219706.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7007935934","https://openalex.org/W4285533996","https://openalex.org/W2894996338","https://openalex.org/W6926202955","https://openalex.org/W6926122204","https://openalex.org/W3204747574","https://openalex.org/W6930715947","https://openalex.org/W2947580297","https://openalex.org/W4312384279","https://openalex.org/W7028610532"],"abstract_inverted_index":{"The":[0,15,100],"article":[1],"examines":[2],"the":[3,11,21,32,38,43,46,52,69,75,83,87,105,108,115,123,139,142,146,152,154,157,160,174,177,183,186,210,214,229,234,242,263,275,278,288,300],"national":[4,47,96,111,143,247,280,296,303],"brand":[5,48,144,248,281,297],"as":[6,120,122,265],"a":[7,245,250,294],"tool":[8],"for":[9,31,267],"increasing":[10],"country\u2019s":[12,88,279],"global":[13,44,149],"competitiveness.":[14],"essential":[16],"characteristics":[17],"were":[18,133,166],"studied":[19],"and":[20,29,81,128,270,293],"category":[22],"\u201cnational":[23],"brand\u201d":[24],"was":[25],"clarified.":[26],"Its":[27],"role":[28],"significance":[30],"development":[33,255],"of":[34,37,51,56,71,86,95,102,107,125,141,148,151,156,159,162,172,176,185,204,209,213,221,225,231,233,244,252,256,277,290,302],"macroeconomic":[35,217],"stability":[36],"state":[39,175,184],"are":[40,98],"substantiated.":[41],"On":[42],"market,":[45,216],"is":[49,239,249],"one":[50],"most":[53],"important":[54],"assets":[55],"any":[57],"state,":[58],"which":[59,258],"helps":[60],"to":[61,92,114,137,169,284],"attract":[62],"investments,":[63],"tourist":[64],"flows,":[65],"personnel":[66],"potential,":[67],"improve":[68],"quality":[70,230],"labor":[72],"resources,":[73],"promote":[74],"increase":[76,273,286],"in":[77,104,194,236,274,287],"trade":[78],"export-import":[79],"operations,":[80],"strengthen":[82],"innovative":[84],"component":[85],"development.":[89],"Methodological":[90],"approaches":[91],"rating":[93,158,208,276],"assessment":[94],"brands":[97,112],"considered.":[99],"dynamics":[101],"changes":[103],"ranking":[106],"top":[109],"10":[110],"according":[113,168],"Global":[116],"Soft":[117],"Power":[118],"Index,":[119],"well":[121],"position":[124],"Ukraine":[126],"before":[127],"after":[129],"full-scale":[130],"military":[131],"aggression,":[132],"studied.":[134],"In":[135],"order":[136],"determine":[138,190],"influence":[140],"on":[145,228],"level":[147,203,220,224],"competitiveness":[150,196],"country,":[153,211],"results":[155],"Institute":[161],"Management":[163],"Development":[164],"(IMD)":[165],"analyzed":[167],"four":[170],"blocks":[171],"indicators:":[173],"economy;":[178],"government":[179],"efficiency;":[180,182],"business":[181],"infrastructure.":[187],"Indicators":[188],"that":[189,241],"Ukraine\u2019s":[191],"low":[192,206,223],"positions":[193],"international":[195],"ratings":[197],"have":[198],"been":[199],"identified,":[200],"namely:":[201],"high":[202,219],"corruption,":[205],"credit":[207],"underdevelopment":[212],"stock":[215],"instability,":[218],"inflation,":[222],"health":[226],"care":[227],"life":[232],"population":[235],"general.":[237],"It":[238],"substantiated":[240],"creation":[243],"strong":[246,295],"guarantee":[251],"sustainable":[253],"economic":[254],"Ukraine,":[257],"will":[259,282],"also":[260],"allow":[261],"positioning":[262],"country":[264],"attractive":[266],"business,":[268],"tourism":[269],"life.":[271],"An":[272],"contribute":[283],"an":[285],"inflow":[289],"direct":[291],"investment,":[292],"significantly":[298],"affects":[299],"perception":[301],"corporate":[304],"brands.":[305]},"counts_by_year":[{"year":2026,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-05-26T00:00:00"}