{"id":"https://openalex.org/W4376485804","doi":"https://doi.org/10.1007/978-3-030-14449-4_65-1","title":"Corporate Social Marketing","display_name":"Corporate Social Marketing","publication_year":2023,"publication_date":"2023-01-01","ids":{"openalex":"https://openalex.org/W4376485804","doi":"https://doi.org/10.1007/978-3-030-14449-4_65-1"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-030-14449-4_65-1","doi":"https://doi.org/10.1007/978-3-030-14449-4_65-1","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-030-14449-4_65-1","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Palgrave Encyclopedia of Social Marketing","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4253655090","display_name":"The Palgrave Encyclopedia of Social Marketing"},"type":"reference-entry","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5024216842","display_name":"Nancy Lee","orcid":"https://orcid.org/0000-0002-6663-0713","observed_orcids":["https://orcid.org/0000-0002-6663-0713"]},"institutions":[{"id":"https://openalex.org/I201448701","display_name":"University of Washington","ror":"https://ror.org/00cvxb145","country_code":"US","type":"education","lineage":["https://openalex.org/I201448701"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Nancy R. Lee","raw_affiliation_strings":["Social Marketing Services, Inc., Mercer Island, WA, USA","University of Washington, Seattle, WA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Social Marketing Services, Inc., Mercer Island, WA, USA","institution_ids":[]},{"raw_affiliation_string":"University of Washington, Seattle, WA, USA","institution_ids":["https://openalex.org/I201448701"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5024216842"],"corresponding_institution_ids":["https://openalex.org/I201448701"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"6"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.8881999850273132,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.8881999850273132,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10115","display_name":"Corporate Social Responsibility Reporting","score":0.1031000018119812,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.002099999925121665,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-social-marketing","display_name":"corporate social marketing","score":0.9810000061988831},{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"corporate social responsibility","score":0.996999979019165},{"id":"https://openalex.org/keywords/corporate-social-initiatives","display_name":"corporate social initiatives","score":0.9629999995231628},{"id":"https://openalex.org/keywords/social-good","display_name":"social good","score":0.7429999709129333},{"id":"https://openalex.org/keywords/corporate-philanthropy","display_name":"corporate philanthropy","score":0.4909999966621399}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6300840377807617},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.47089722752571106},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.4167148172855377},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.36714619398117065}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-030-14449-4_65-1","doi":"https://doi.org/10.1007/978-3-030-14449-4_65-1","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-030-14449-4_65-1","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Palgrave Encyclopedia of Social Marketing","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":4,"referenced_works":["https://openalex.org/W2089039524","https://openalex.org/W2567623696","https://openalex.org/W4232973316","https://openalex.org/W6738438215"],"related_works":["https://openalex.org/W617183214","https://openalex.org/W7099340107","https://openalex.org/W2922055394","https://openalex.org/W6944501262","https://openalex.org/W3124968587","https://openalex.org/W2295330582","https://openalex.org/W2750648990","https://openalex.org/W867563219","https://openalex.org/W2548393502","https://openalex.org/W338604302"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2023-05-14T00:00:00"}
