{"id":"https://openalex.org/W4368367449","doi":"https://doi.org/10.20944/preprints202305.0011.v1","title":"The Challenges and Opportunities of Geely: A Marketing Case Study","display_name":"The Challenges and Opportunities of Geely: A Marketing Case Study","publication_year":2023,"publication_date":"2023-05-01","ids":{"openalex":"https://openalex.org/W4368367449","doi":"https://doi.org/10.20944/preprints202305.0011.v1"},"language":"en","primary_location":{"id":"doi:10.20944/preprints202305.0011.v1","doi":"https://doi.org/10.20944/preprints202305.0011.v1","is_oa":true,"landing_page_url":"https://doi.org/10.20944/preprints202305.0011.v1","pdf_url":"https://www.preprints.org/manuscript/202305.0011/v1/download","source":{"id":"https://openalex.org/S6309402219","display_name":"Preprints.org","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},"volume":null,"type":"preprint","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://www.preprints.org/manuscript/202305.0011/v1/download","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5068786603","display_name":"Seng Loong Kok","orcid":"https://orcid.org/0009-0006-0997-7960","observed_orcids":["https://orcid.org/0009-0006-0997-7960"]},"institutions":[{"id":"https://openalex.org/I4405261966","display_name":"GlobalNxt University","ror":"https://ror.org/00kb5s826","country_code":"MY","type":"education","lineage":["https://openalex.org/I4405261966"]}],"countries":["MY"],"is_corresponding":true,"raw_author_name":"Seng Loong Kok","raw_affiliation_strings":[". Manipal GlobalNxt University, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":". Manipal GlobalNxt University, Malaysia","institution_ids":["https://openalex.org/I4405261966"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5091811194","display_name":"Supaprawat Siripipatthanakul","orcid":"https://orcid.org/0000-0001-6671-2682","observed_orcids":["https://orcid.org/0000-0001-6671-2682"]},"institutions":[{"id":"https://openalex.org/I4405261966","display_name":"GlobalNxt University","ror":"https://ror.org/00kb5s826","country_code":"MY","type":"education","lineage":["https://openalex.org/I4405261966"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Supaprawat Siripipatthanakul","raw_affiliation_strings":[". Manipal GlobalNxt University, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":". Manipal GlobalNxt University, Malaysia","institution_ids":["https://openalex.org/I4405261966"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5068786603"],"corresponding_institution_ids":["https://openalex.org/I4405261966"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":6,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.9506999850273132,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.9506999850273132,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.01850000023841858,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.013000000268220901,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/automotive-industry","display_name":"automotive industry","score":0.7480000257492065},{"id":"https://openalex.org/keywords/business-strategy","display_name":"business strategy","score":0.5709999799728394},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.6790000200271606},{"id":"https://openalex.org/keywords/electric-vehicles","display_name":"electric vehicles","score":0.8080000281333923},{"id":"https://openalex.org/keywords/internet-of-things","display_name":"Internet of Things","score":0.9570000171661377},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.6959999799728394},{"id":"https://openalex.org/keywords/technology-integration","display_name":"technology integration","score":0.44999998807907104},{"id":"https://openalex.org/keywords/user-experience","display_name":"user experience","score":0.5139999985694885},{"id":"https://openalex.org/keywords/market-strategy","display_name":"market strategy","score":0.4309999942779541}],"concepts":[{"id":"https://openalex.org/C526921623","wikidata":"https://www.wikidata.org/wiki/Q190117","display_name":"Automotive industry","level":2,"score":0.7116074562072754},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.6797446608543396},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5762814283370972},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5554222464561462},{"id":"https://openalex.org/C2777303404","wikidata":"https://www.wikidata.org/wiki/Q759757","display_name":"Convergence (economics)","level":2,"score":0.5511396527290344},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.5241767764091492},{"id":"https://openalex.org/C2776505523","wikidata":"https://www.wikidata.org/wiki/Q4785468","display_name":"Plan (archaeology)","level":2,"score":0.46655768156051636},{"id":"https://openalex.org/C16051113","wikidata":"https://www.wikidata.org/wiki/Q828814","display_name":"Market share","level":2,"score":0.46237608790397644},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.29023122787475586},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.18357878923416138},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.10752427577972412},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.0},{"id":"https://openalex.org/C146978453","wikidata":"https://www.wikidata.org/wiki/Q3798668","display_name":"Aerospace engineering","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.20944/preprints202305.0011.v1","doi":"https://doi.org/10.20944/preprints202305.0011.v1","is_oa":true,"landing_page_url":"https://doi.org/10.20944/preprints202305.0011.v1","pdf_url":"https://www.preprints.org/manuscript/202305.0011/v1/download","source":{"id":"https://openalex.org/S6309402219","display_name":"Preprints.org","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"}],"best_oa_location":{"id":"doi:10.20944/preprints202305.0011.v1","doi":"https://doi.org/10.20944/preprints202305.0011.v1","is_oa":true,"landing_page_url":"https://doi.org/10.20944/preprints202305.0011.v1","pdf_url":"https://www.preprints.org/manuscript/202305.0011/v1/download","source":{"id":"https://openalex.org/S6309402219","display_name":"Preprints.org","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","score":0.7207000255584717,"display_name":"Industry, innovation and infrastructure"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4368367449.pdf","grobid_xml":"https://content.openalex.org/works/W4368367449.grobid-xml"},"referenced_works_count":6,"referenced_works":["https://openalex.org/W1554429981","https://openalex.org/W1580268490","https://openalex.org/W1965117782","https://openalex.org/W2597101016","https://openalex.org/W4293090827","https://openalex.org/W7026829503"],"related_works":["https://openalex.org/W1519322565","https://openalex.org/W7028515959","https://openalex.org/W4389788924","https://openalex.org/W4412774880","https://openalex.org/W2485730920","https://openalex.org/W4399870532","https://openalex.org/W2768244935","https://openalex.org/W7024114465","https://openalex.org/W2735201295","https://openalex.org/W4414528376"],"abstract_inverted_index":{"With":[0],"the":[1,10,27,36,39,59,71,84,92,100,106,113,122,132,136],"increased":[2],"liberation":[3],"of":[4,38,99,108,131,150],"trade":[5],"and":[6,23,51,66,105,124,145,163],"fierce":[7],"competition":[8],"in":[9,26,70,154],"automotive":[11,93],"industry,":[12],"Proton":[13],"needs":[14],"to":[15,21,34,47,111],"embark":[16],"on":[17,91],"a":[18,76,79,128,141],"strategic":[19],"reform":[20],"survive":[22],"remain":[24],"relevant":[25],"challenging":[28],"market.":[29],"This":[30,54],"case":[31,55],"study":[32],"aims":[33],"explain":[35],"effectiveness":[37],"Post":[40],"Geely":[41],"acquisition's":[42],"ten":[43],"years":[44],"master":[45],"plan":[46],"enhance":[48],"Proton's":[49,156,161],"self-reliance":[50],"global":[52],"competitiveness.":[53],"suggests":[56,127],"that":[57],"while":[58],"company's":[60],"ten-year":[61],"Master":[62],"Plan":[63],"is":[64,75],"holistic":[65],"shows":[67],"positive":[68],"results":[69],"early":[72],"years,":[73],"there":[74],"need":[77],"for":[78],"new":[80],"business":[81],"strategy,":[82],"given":[83],"challenges":[85,162],"imposed":[86],"by":[87],"climate":[88],"change's":[89],"impact":[90],"industry":[94],"moving":[95],"forward.":[96],"The":[97],"potentials":[98],"Electric":[101],"Vehicles":[102],"(EVs)":[103],"market":[104,119,133,138],"Internet":[107],"Things":[109],"(IoT)":[110],"develop":[112],"necessary":[114],"long-term":[115],"competitive":[116],"advantage.":[117],"A":[118],"strategy":[120,139],"integrating":[121],"4Ps":[123],"4Cs":[125],"framework":[126],"two-dimensional":[129],"convergence":[130],"mix,":[134],"incorporating":[135],"organization's":[137],"with":[140],"more":[142],"consumer":[143],"expectations-centric":[144],"user":[146],"experience.":[147],"Strategic":[148],"integration":[149],"Geely's":[151],"technological":[152],"assets":[153],"developing":[155],"technical":[157],"know-how":[158],"can":[159],"address":[160],"opportunities":[164],"ahead.":[165]},"counts_by_year":[{"year":2025,"cited_by_count":4},{"year":2023,"cited_by_count":2}],"updated_date":"2026-11-09T13:22:03.289127","created_date":"2023-05-05T00:00:00"}