{"id":"https://openalex.org/W4367680337","doi":"https://doi.org/10.1177/20515707231166617","title":"The role of internal branding in managing sustainable brand transformation","display_name":"The role of internal branding in managing sustainable brand transformation","publication_year":2023,"publication_date":"2023-05-02","ids":{"openalex":"https://openalex.org/W4367680337","doi":"https://doi.org/10.1177/20515707231166617"},"language":"en","primary_location":{"id":"doi:10.1177/20515707231166617","doi":"https://doi.org/10.1177/20515707231166617","is_oa":false,"landing_page_url":"https://doi.org/10.1177/20515707231166617","pdf_url":null,"source":{"id":"https://openalex.org/S4210188777","display_name":"Recherche et Applications en Marketing (English Edition)","issn_l":"2051-5707","issn":["2051-5707"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Recherche et Applications en Marketing (English Edition)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000907672","display_name":"Fatima Regany","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I2279609970","display_name":"Universit\u00e9 de Lille","ror":"https://ror.org/02kzqn938","country_code":"FR","type":"education","lineage":["https://openalex.org/I2279609970"]},{"id":"https://openalex.org/I4387156340","display_name":"Lille University ManageMENt","ror":"https://ror.org/02hkbys70","country_code":"FR","type":"facility","lineage":["https://openalex.org/I2279609970","https://openalex.org/I4387156340"]}],"countries":["FR"],"is_corresponding":true,"raw_author_name":"Fatima Regany","raw_affiliation_strings":["Univ. Lille, LUMEN (ULR 4999), F-59000 Lille, France","LUMEN - Lille University Management Lab - ULR 4999 (Lille University ManageMENt -- IAE Lille - 104 avenue du Peuple Belge - 59 043 Lille Cedex\r\n - France)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Univ. Lille, LUMEN (ULR 4999), F-59000 Lille, France","institution_ids":["https://openalex.org/I2279609970","https://openalex.org/I4387156340"]},{"raw_affiliation_string":"LUMEN - Lille University Management Lab - ULR 4999 (Lille University ManageMENt -- IAE Lille - 104 avenue du Peuple Belge - 59 043 Lille Cedex\r\n - France)","institution_ids":["https://openalex.org/I4387156340"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101895610","display_name":"Cristina Longo","orcid":"https://orcid.org/0000-0003-1825-6971","observed_orcids":["https://orcid.org/0000-0003-1825-6971"]},"institutions":[{"id":"https://openalex.org/I2279609970","display_name":"Universit\u00e9 de Lille","ror":"https://ror.org/02kzqn938","country_code":"FR","type":"education","lineage":["https://openalex.org/I2279609970"]},{"id":"https://openalex.org/I4387156340","display_name":"Lille University ManageMENt","ror":"https://ror.org/02hkbys70","country_code":"FR","type":"facility","lineage":["https://openalex.org/I2279609970","https://openalex.org/I4387156340"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Cristina Longo","raw_affiliation_strings":["Univ. Lille, LUMEN (ULR 4999), F-59000 Lille, France","LUMEN - Lille University Management Lab - ULR 4999 (Lille University ManageMENt -- IAE Lille - 104 avenue du Peuple Belge - 59 043 Lille Cedex\r\n - France)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Univ. Lille, LUMEN (ULR 4999), F-59000 Lille, France","institution_ids":["https://openalex.org/I2279609970","https://openalex.org/I4387156340"]},{"raw_affiliation_string":"LUMEN - Lille University Management Lab - ULR 4999 (Lille University ManageMENt -- IAE Lille - 104 avenue du Peuple Belge - 59 043 Lille Cedex\r\n - France)","institution_ids":["https://openalex.org/I4387156340"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5000907672"],"corresponding_institution_ids":["https://openalex.org/I2279609970","https://openalex.org/I4387156340"],"apc_list":{"value":3000,"currency":"USD","value_usd":3000},"apc_paid":null,"fwci":1.1078,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.81624253,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":97},"biblio":{"volume":"38","issue":"3","first_page":"110","last_page":"131"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.5849999785423279,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.5849999785423279,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.1687999963760376,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.12139999866485596,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/internal-branding","display_name":"internal branding","score":0.9700000286102295},{"id":"https://openalex.org/keywords/sustainable-brands","display_name":"sustainable brands","score":0.7649999856948853},{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"corporate social responsibility","score":0.9110000133514404},{"id":"https://openalex.org/keywords/brand-co-creation","display_name":"brand co-creation","score":0.8659999966621399},{"id":"https://openalex.org/keywords/brand-positioning","display_name":"brand positioning","score":0.5899999737739563},{"id":"https://openalex.org/keywords/brand-activism","display_name":"brand activism","score":0.4050000011920929}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6846967339515686},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.5735111236572266},{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.5408229827880859},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5340543985366821},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.5123475790023804},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.43795356154441833},{"id":"https://openalex.org/C2778914735","wikidata":"https://www.wikidata.org/wiki/Q1339389","display_name":"Employer branding","level":4,"score":0.4100794494152069},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3438476324081421},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.12708857655525208},{"id":"https://openalex.org/C545102676","wikidata":"https://www.wikidata.org/wiki/Q1780667","display_name":"Product management","level":3,"score":0.070818692445755},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1177/20515707231166617","doi":"https://doi.org/10.1177/20515707231166617","is_oa":false,"landing_page_url":"https://doi.org/10.1177/20515707231166617","pdf_url":null,"source":{"id":"https://openalex.org/S4210188777","display_name":"Recherche et Applications en Marketing (English Edition)","issn_l":"2051-5707","issn":["2051-5707"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Recherche et Applications en Marketing (English Edition)","raw_type":"journal-article"},{"id":"pmh:oai:HAL:hal-04451357v1","doi":null,"is_oa":false,"landing_page_url":"https://hal.science/hal-04451357","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Recherche et Applications en Marketing (English Edition), 2023, 38 (3), pp.110-131. &#x27E8;10.1177/20515707231166617&#x27E9;","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":129,"referenced_works":["https://openalex.org/W30397538","https://openalex.org/W79229537","https://openalex.org/W269901397","https://openalex.org/W569542751","https://openalex.org/W600611632","https://openalex.org/W621202588","https://openalex.org/W1552070548","https://openalex.org/W1556808170","https://openalex.org/W1556860653","https://openalex.org/W1566921018","https://openalex.org/W1658561826","https://openalex.org/W1691306514","https://openalex.org/W1794573309","https://openalex.org/W1879037906","https://openalex.org/W1965610097","https://openalex.org/W1979370403","https://openalex.org/W1979859649","https://openalex.org/W1980492754","https://openalex.org/W1980554019","https://openalex.org/W1982109792","https://openalex.org/W1982562184","https://openalex.org/W1983103066","https://openalex.org/W1983377607","https://openalex.org/W1983630216","https://openalex.org/W1984045333","https://openalex.org/W1984862655","https://openalex.org/W1988447536","https://openalex.org/W1989516431","https://openalex.org/W1990883787","https://openalex.org/W1991113439","https://openalex.org/W1993120721","https://openalex.org/W1993617917","https://openalex.org/W1999771372","https://openalex.org/W2007006133","https://openalex.org/W2007582089","https://openalex.org/W2012372671","https://openalex.org/W2017640419","https://openalex.org/W2020026824","https://openalex.org/W2023991906","https://openalex.org/W2024565259","https://openalex.org/W2032359372","https://openalex.org/W2032439724","https://openalex.org/W2033510579","https://openalex.org/W2033518047","https://openalex.org/W2034162721","https://openalex.org/W2034386962","https://openalex.org/W2034405579","https://openalex.org/W2035880114","https://openalex.org/W2037054152","https://openalex.org/W2037802710","https://openalex.org/W2038125955","https://openalex.org/W2038900249","https://openalex.org/W2040954868","https://openalex.org/W2041032103","https://openalex.org/W2041320175","https://openalex.org/W2044591779","https://openalex.org/W2044933638","https://openalex.org/W2047735993","https://openalex.org/W2049611193","https://openalex.org/W2052767430","https://openalex.org/W2056783707","https://openalex.org/W2057654774","https://openalex.org/W2059143315","https://openalex.org/W2074223669","https://openalex.org/W2077544330","https://openalex.org/W2077721881","https://openalex.org/W2080076970","https://openalex.org/W2081608443","https://openalex.org/W2083708635","https://openalex.org/W2085979943","https://openalex.org/W2086916004","https://openalex.org/W2090102709","https://openalex.org/W2090172016","https://openalex.org/W2090796269","https://openalex.org/W2098362615","https://openalex.org/W2103870187","https://openalex.org/W2105452269","https://openalex.org/W2110490153","https://openalex.org/W2120194710","https://openalex.org/W2120907018","https://openalex.org/W2124166566","https://openalex.org/W2128264241","https://openalex.org/W2138730142","https://openalex.org/W2141487195","https://openalex.org/W2144579372","https://openalex.org/W2147574101","https://openalex.org/W2149997269","https://openalex.org/W2152956207","https://openalex.org/W2155687909","https://openalex.org/W2165959786","https://openalex.org/W2168512241","https://openalex.org/W2169144382","https://openalex.org/W2169384324","https://openalex.org/W2304291771","https://openalex.org/W2318347494","https://openalex.org/W2323074043","https://openalex.org/W2329223578","https://openalex.org/W2475603208","https://openalex.org/W2485008427","https://openalex.org/W2518954531","https://openalex.org/W2556144780","https://openalex.org/W2563499487","https://openalex.org/W2591259124","https://openalex.org/W2594560088","https://openalex.org/W2601122926","https://openalex.org/W2605128955","https://openalex.org/W2774996727","https://openalex.org/W2789707533","https://openalex.org/W2799438434","https://openalex.org/W2906151105","https://openalex.org/W2912800036","https://openalex.org/W2920440257","https://openalex.org/W2943155880","https://openalex.org/W2980317951","https://openalex.org/W3082463715","https://openalex.org/W3087534233","https://openalex.org/W3110237857","https://openalex.org/W3123678707","https://openalex.org/W3173565843","https://openalex.org/W3206548136","https://openalex.org/W3207698256","https://openalex.org/W4214554718","https://openalex.org/W4230234567","https://openalex.org/W4232818056","https://openalex.org/W4240860573","https://openalex.org/W4250483295","https://openalex.org/W4283743441","https://openalex.org/W4293176870","https://openalex.org/W4297081765"],"related_works":["https://openalex.org/W4380611251","https://openalex.org/W7131363412","https://openalex.org/W4293176873","https://openalex.org/W2579017783","https://openalex.org/W7045010001","https://openalex.org/W3176826609","https://openalex.org/W2956123349","https://openalex.org/W2119563801","https://openalex.org/W4311351521","https://openalex.org/W7208279278"],"abstract_inverted_index":{"Research":[0],"has":[1,12],"explored":[2],"the":[3,15,21,36,84],"organizational":[4],"context":[5],"required":[6],"to":[7,26,92,103,141],"develop":[8],"sustainable":[9,29,79,97,134,146],"brands,":[10],"but":[11],"ignored":[13],"how":[14,28],"transformation":[16,31,148],"unfolds.":[17],"We":[18],"draw":[19],"on":[20,46],"internal":[22,61,129],"branding":[23,62],"conceptual":[24],"framework":[25],"study":[27],"brand":[30,115,131,135,147],"is":[32],"internally":[33,142],"managed":[34],"and":[35,59,69,76,122,133,144],"issues":[37],"emerging":[38],"in":[39,128],"this":[40],"transformation.":[41],"A":[42],"qualitative":[43],"study,":[44],"based":[45],"a":[47,73,88],"variety":[48],"of":[49,78,83,111],"sources":[50],"(interviews":[51],"with":[52],"managers,":[53,71],"observation,":[54],"secondary":[55],"data),":[56],"reveals":[57],"collaborative":[58],"tensed":[60],"dynamics":[63],"between":[64],"corporate":[65],"social":[66],"responsibility":[67],"(CSR)":[68],"marketing":[70],"inducing":[72],"CSR-based":[74],"positioning":[75],"co-creation":[77],"brands.":[80],"The":[81],"figure":[82],"activist":[85],"emerges":[86],"as":[87,137,139],"leader":[89],"who":[90],"works":[91],"turn":[93],"his":[94],"colleagues":[95],"into":[96],"brand-change":[98],"champions.":[99],"Moreover,":[100],"when":[101],"connecting":[102],"external":[104],"branding,":[105,130],"managers":[106],"navigate":[107],"through":[108],"two":[109],"sets":[110],"contradictions":[112],"that":[113],"feed":[114],"dilemmas:":[116],"transparent":[117],"communication":[118],"versus":[119,124],"opaque":[120],"silence":[121],"self-confidence":[123],"doubt.":[125],"Theoretical":[126],"contributions":[127],"co-creation,":[132],"complexities":[136],"well":[138],"recommendations":[140],"manage":[143],"accelerate":[145],"are":[149],"presented.":[150]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":4}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2023-05-03T00:00:00"}
