{"id":"https://openalex.org/W4367465836","doi":"https://doi.org/10.34308/eqien.v11i04.1358","title":"PENGARUH BRAND AMBASSADOR, ELECTRONIC WORD OF MOUTH (e-WOM) DAN CITRA MEREK TERHADAP MINAT BELI PRODUK SUNSCREEN AZARINE","display_name":"PENGARUH BRAND AMBASSADOR, ELECTRONIC WORD OF MOUTH (e-WOM) DAN CITRA MEREK TERHADAP MINAT BELI PRODUK SUNSCREEN AZARINE","publication_year":2022,"publication_date":"2022-12-31","ids":{"openalex":"https://openalex.org/W4367465836","doi":"https://doi.org/10.34308/eqien.v11i04.1358"},"language":"en","primary_location":{"id":"doi:10.34308/eqien.v11i04.1358","doi":"https://doi.org/10.34308/eqien.v11i04.1358","is_oa":true,"landing_page_url":"https://doi.org/10.34308/eqien.v11i04.1358","pdf_url":"https://stiemuttaqien.ac.id/ojs/index.php/OJS/article/download/1358/1006","source":{"id":"https://openalex.org/S4210235874","display_name":"Eqien Jurnal Ekonomi dan Bisnis","issn_l":"2503-4413","issn":["2503-4413","2654-5837"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405273946","host_organization_name":"STIE Dr Khez Muttaqien","host_organization_lineage":["https://openalex.org/I4405273946"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Eqien - Jurnal Ekonomi dan Bisnis","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://stiemuttaqien.ac.id/ojs/index.php/OJS/article/download/1358/1006","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5090894488","display_name":"Yulianita Putri Rahma","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210101417","display_name":"Universitas Stikubank","ror":"https://ror.org/01zq89n20","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210101417"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Yulianita Putri Rahma","raw_affiliation_strings":["Fakultas Ekonomika dan Bisnis, Universitas Stikubank (Unisbank) Semarang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ekonomika dan Bisnis, Universitas Stikubank (Unisbank) Semarang","institution_ids":["https://openalex.org/I4210101417"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5022757102","display_name":"Mulyo Budi Setiawan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210101417","display_name":"Universitas Stikubank","ror":"https://ror.org/01zq89n20","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210101417"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Mulyo Budi Setiawan","raw_affiliation_strings":["Fakultas Ekonomika dan Bisnis, Universitas Stikubank (Unisbank) Semarang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ekonomika dan Bisnis, Universitas Stikubank (Unisbank) Semarang","institution_ids":["https://openalex.org/I4210101417"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210101417"],"apc_list":null,"apc_paid":null,"fwci":2.3796,"has_fulltext":true,"cited_by_count":17,"citation_normalized_percentile":{"value":0.89988207,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":99},"biblio":{"volume":"11","issue":"04","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9682999849319458,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9682999849319458,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.022099999710917473,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.0052999998442828655,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-ambassadors","display_name":"brand ambassadors","score":0.878000020980835},{"id":"https://openalex.org/keywords/electronic-word-of-mouth","display_name":"electronic word of mouth","score":0.9980000257492065},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.9940000176429749},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9240000247955322},{"id":"https://openalex.org/keywords/sunscreen","display_name":"sunscreen","score":0.8930000066757202},{"id":"https://openalex.org/keywords/azarine","display_name":"Azarine","score":0.902999997138977},{"id":"https://openalex.org/keywords/skin-care-products","display_name":"skin care products","score":0.5339999794960022},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5239999890327454},{"id":"https://openalex.org/keywords/online-consumer-reviews","display_name":"online customer reviews","score":0.47200000286102295}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7945859432220459},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.7406893968582153},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.6847094893455505},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.565840482711792},{"id":"https://openalex.org/C105776082","wikidata":"https://www.wikidata.org/wiki/Q617473","display_name":"Likert scale","level":2,"score":0.5532210469245911},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.47373712062835693},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.45611900091171265},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.42274153232574463},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4182933270931244},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3584133982658386},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.17747551202774048},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.09923473000526428},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.07483577728271484},{"id":"https://openalex.org/C138496976","wikidata":"https://www.wikidata.org/wiki/Q175002","display_name":"Developmental psychology","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.34308/eqien.v11i04.1358","doi":"https://doi.org/10.34308/eqien.v11i04.1358","is_oa":true,"landing_page_url":"https://doi.org/10.34308/eqien.v11i04.1358","pdf_url":"https://stiemuttaqien.ac.id/ojs/index.php/OJS/article/download/1358/1006","source":{"id":"https://openalex.org/S4210235874","display_name":"Eqien Jurnal Ekonomi dan Bisnis","issn_l":"2503-4413","issn":["2503-4413","2654-5837"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405273946","host_organization_name":"STIE Dr Khez Muttaqien","host_organization_lineage":["https://openalex.org/I4405273946"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Eqien - Jurnal Ekonomi dan Bisnis","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.34308/eqien.v11i04.1358","doi":"https://doi.org/10.34308/eqien.v11i04.1358","is_oa":true,"landing_page_url":"https://doi.org/10.34308/eqien.v11i04.1358","pdf_url":"https://stiemuttaqien.ac.id/ojs/index.php/OJS/article/download/1358/1006","source":{"id":"https://openalex.org/S4210235874","display_name":"Eqien Jurnal Ekonomi dan Bisnis","issn_l":"2503-4413","issn":["2503-4413","2654-5837"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405273946","host_organization_name":"STIE Dr Khez Muttaqien","host_organization_lineage":["https://openalex.org/I4405273946"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Eqien - Jurnal Ekonomi dan Bisnis","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4367465836.pdf","grobid_xml":"https://content.openalex.org/works/W4367465836.grobid-xml"},"referenced_works_count":10,"referenced_works":["https://openalex.org/W128785017","https://openalex.org/W2190440352","https://openalex.org/W2257024953","https://openalex.org/W2265539284","https://openalex.org/W2756668800","https://openalex.org/W3044336322","https://openalex.org/W3205519777","https://openalex.org/W4229942792","https://openalex.org/W4297523347","https://openalex.org/W4317396523"],"related_works":["https://openalex.org/W7219490681","https://openalex.org/W7133147204","https://openalex.org/W7135412357","https://openalex.org/W4409331333","https://openalex.org/W7216148744","https://openalex.org/W7151939736","https://openalex.org/W4415505608","https://openalex.org/W7216217019","https://openalex.org/W4415458141","https://openalex.org/W7167837496"],"abstract_inverted_index":{"Competition":[0],"in":[1,26,48,100],"the":[2,15,27,31,62,88,127,147,159,163,180],"beauty":[3],"and":[4,68,94,117,151,155,168,173],"skincare":[5],"industry":[6],"today":[7],"is":[8,142],"becoming":[9],"increasingly":[10],"competitive.":[11],"As":[12],"evidenced":[13],"by":[14,72,145],"many":[16],"cosmetic":[17],"products":[18],"from":[19,45],"local":[20],"brands":[21],"that":[22,162],"have":[23,186],"sprung":[24],"up":[25],"country.":[28],"Along":[29],"with":[30,50,126,137],"development":[32],"of":[33,64,90,130,134,165],"technology,":[34],"information":[35],"acquisition":[36],"about":[37],"a":[38,51,58,110,124,138,171,187],"product":[39],"can":[40],"be":[41],"obtained":[42],"through":[43],"experiences":[44],"other":[46,181],"consumers":[47],"cyberspace":[49],"wide":[52],"range.":[53],"This":[54,82],"has":[55],"led":[56],"to":[57,61,77,86],"phenomenon":[59],"related":[60],"use":[63],"brand":[65,69,91,95,166,183],"ambassadors,":[66,92],"eWOM,":[67,93],"images":[70],"used":[71],"companies":[73],"as":[74],"marketing":[75],"efforts":[76],"encourage":[78],"consumers\u2019":[79],"buying":[80,101,177,192],"interest.":[81,178,193],"test":[83,87,153],"was":[84],"conducted":[85],"influence":[89],"image":[96,184],"on":[97,176,191],"Azarine\u2019s":[98],"interest":[99],"sunscreens.":[102],"The":[103,119,157],"sample":[104],"determination":[105],"technique":[106,122],"uses":[107,123],"purposive":[108],"sampling,":[109],"criteria":[111],"for":[112],"respondents":[113],"aged":[114],"17":[115],"years":[116],"over.":[118],"data":[120],"collection":[121],"questionnaire":[125],"filling":[128],"out":[129,144],"100":[131],"respondents.":[132],"Measurement":[133],"research":[135],"instruments":[136],"likert":[139],"scale.":[140],"Testing":[141],"carried":[143],"testing":[146],"validity,":[148],"reliability,":[149],"regression":[150],"hypothesis":[152],"partially":[154],"simultaneously.":[156],"resultsof":[158],"analysis":[160],"found":[161],"variables":[164,185],"ambassador":[167],"eWOM":[169],"had":[170],"positive":[172,189],"insignificant":[174],"effect":[175,190],"On":[179],"hand,":[182],"significantand":[188]},"counts_by_year":[{"year":2025,"cited_by_count":9},{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-05-01T00:00:00"}
