{"id":"https://openalex.org/W4366994792","doi":"https://doi.org/10.4018/978-1-6684-9711-1.ch013","title":"Sustainable Marketing and People Behavior for Enhanced Governance","display_name":"Sustainable Marketing and People Behavior for Enhanced Governance","publication_year":2023,"publication_date":"2023-04-25","ids":{"openalex":"https://openalex.org/W4366994792","doi":"https://doi.org/10.4018/978-1-6684-9711-1.ch013"},"language":"en","primary_location":{"id":"doi:10.4018/978-1-6684-9711-1.ch013","doi":"https://doi.org/10.4018/978-1-6684-9711-1.ch013","is_oa":false,"landing_page_url":"https://doi.org/10.4018/978-1-6684-9711-1.ch013","pdf_url":null,"source":{"id":"https://openalex.org/S4210189240","display_name":"Practice, progress, and proficiency in sustainability","issn_l":"2330-3271","issn":["2330-3271","2330-328X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Practice, Progress, and Proficiency in Sustainability","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4366994867","display_name":"Leadership and Governance for Sustainability"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5007898391","display_name":"Kotigari Reddi Swaroop","orcid":"https://orcid.org/0000-0001-5566-0629","observed_orcids":["https://orcid.org/0000-0001-5566-0629"]},"institutions":[{"id":"https://openalex.org/I226983648","display_name":"Narsee Monjee Institute of Management Studies","ror":"https://ror.org/04qksbm30","country_code":"IN","type":"education","lineage":["https://openalex.org/I226983648"]},{"id":"https://openalex.org/I2800157045","display_name":"NIMS University","ror":"https://ror.org/05tw0x522","country_code":"IN","type":"education","lineage":["https://openalex.org/I2800157045"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Kotigari Reddi Swaroop","raw_affiliation_strings":["NMIMS University (Deemed), India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"NMIMS University (Deemed), India","institution_ids":["https://openalex.org/I226983648","https://openalex.org/I2800157045"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5008024135","display_name":"Surendar Gade","orcid":"https://orcid.org/0000-0003-0181-4471","observed_orcids":["https://orcid.org/0000-0003-0181-4471"]},"institutions":[{"id":"https://openalex.org/I226983648","display_name":"Narsee Monjee Institute of Management Studies","ror":"https://ror.org/04qksbm30","country_code":"IN","type":"education","lineage":["https://openalex.org/I226983648"]},{"id":"https://openalex.org/I2800157045","display_name":"NIMS University","ror":"https://ror.org/05tw0x522","country_code":"IN","type":"education","lineage":["https://openalex.org/I2800157045"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Surendar Gade","raw_affiliation_strings":["NMIMS University (Deemed), India"],"raw_orcid":"https://orcid.org/0000-0001-5566-0629","affiliations":[{"raw_affiliation_string":"NMIMS University (Deemed), India","institution_ids":["https://openalex.org/I226983648","https://openalex.org/I2800157045"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":8.3266,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.97579099,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"242","last_page":"262"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.004399999976158142,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sustainability-marketing","display_name":"sustainable marketing","score":1.0},{"id":"https://openalex.org/keywords/sustainable-consumer-behavior","display_name":"sustainable consumer behavior","score":0.9309999942779541},{"id":"https://openalex.org/keywords/corporate-governance","display_name":"corporate governance","score":0.9509999752044678},{"id":"https://openalex.org/keywords/sustainable-consumption","display_name":"sustainable consumption","score":0.7699999809265137},{"id":"https://openalex.org/keywords/corporate-sustainability","display_name":"corporate sustainability","score":0.5619999766349792},{"id":"https://openalex.org/keywords/sustainable-development-goals","display_name":"Sustainable Development Goals","score":0.8360000252723694},{"id":"https://openalex.org/keywords/environmental-and-social-responsibility","display_name":"environmental and social responsibility","score":0.6389999985694885},{"id":"https://openalex.org/keywords/brand-value","display_name":"brand value","score":0.5740000009536743},{"id":"https://openalex.org/keywords/climate-crisis","display_name":"climate crisis","score":0.5299999713897705},{"id":"https://openalex.org/keywords/plastic-pollution","display_name":"plastic pollution","score":0.5649999976158142},{"id":"https://openalex.org/keywords/inequality","display_name":"inequality","score":0.421999990940094}],"concepts":[{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.6955267190933228},{"id":"https://openalex.org/C39389867","wikidata":"https://www.wikidata.org/wiki/Q380767","display_name":"Corporate governance","level":2,"score":0.6460326910018921},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6419751644134521},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.6210344433784485},{"id":"https://openalex.org/C2776770324","wikidata":"https://www.wikidata.org/wiki/Q477335","display_name":"Sustainable consumption","level":3,"score":0.5616506338119507},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.5086230039596558},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.49490469694137573},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.44882282614707947},{"id":"https://openalex.org/C59345209","wikidata":"https://www.wikidata.org/wiki/Q384793","display_name":"Green marketing","level":2,"score":0.42783066630363464},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1815803050994873},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.1031084954738617},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.07131031155586243},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4018/978-1-6684-9711-1.ch013","doi":"https://doi.org/10.4018/978-1-6684-9711-1.ch013","is_oa":false,"landing_page_url":"https://doi.org/10.4018/978-1-6684-9711-1.ch013","pdf_url":null,"source":{"id":"https://openalex.org/S4210189240","display_name":"Practice, progress, and proficiency in sustainability","issn_l":"2330-3271","issn":["2330-3271","2330-328X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Practice, Progress, and Proficiency in Sustainability","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.4099999964237213,"id":"https://metadata.un.org/sdg/12","display_name":"Responsible consumption and production"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":44,"referenced_works":["https://openalex.org/W1198264099","https://openalex.org/W1214036152","https://openalex.org/W1526471426","https://openalex.org/W1608558570","https://openalex.org/W2022396222","https://openalex.org/W2038560081","https://openalex.org/W2098014929","https://openalex.org/W2099598275","https://openalex.org/W2115266682","https://openalex.org/W2295880949","https://openalex.org/W2484703380","https://openalex.org/W2492085449","https://openalex.org/W2508524895","https://openalex.org/W2773273179","https://openalex.org/W2890266770","https://openalex.org/W2893392188","https://openalex.org/W2912633426","https://openalex.org/W2937525631","https://openalex.org/W2975037607","https://openalex.org/W2995775879","https://openalex.org/W3011610975","https://openalex.org/W3012219989","https://openalex.org/W3014097559","https://openalex.org/W3025179316","https://openalex.org/W3035239646","https://openalex.org/W3036666074","https://openalex.org/W3040973328","https://openalex.org/W3080979645","https://openalex.org/W3088767914","https://openalex.org/W3110851477","https://openalex.org/W3119115840","https://openalex.org/W3121084039","https://openalex.org/W3126225612","https://openalex.org/W3168528131","https://openalex.org/W3179210112","https://openalex.org/W3180787871","https://openalex.org/W3191176112","https://openalex.org/W3195263433","https://openalex.org/W3203552050","https://openalex.org/W3213447344","https://openalex.org/W3217060029","https://openalex.org/W4200176126","https://openalex.org/W4211064417","https://openalex.org/W4213078357"],"related_works":["https://openalex.org/W2749807647","https://openalex.org/W2171763317","https://openalex.org/W2345948298","https://openalex.org/W4200280037","https://openalex.org/W4386812551","https://openalex.org/W2045007867","https://openalex.org/W2895524233","https://openalex.org/W3044371279","https://openalex.org/W4280562284","https://openalex.org/W3057183243"],"abstract_inverted_index":{"The":[0,21,99,123,136],"promotion":[1],"of":[2,43,59,97,109,138],"environmentally":[3],"and":[4,9,85,95,111,133,150],"socially":[5],"responsible":[6],"products,":[7],"processes,":[8],"brand":[10],"values":[11],"is":[12,14,31,36,79,125,146],"what":[13],"meant":[15],"by":[16,63,128],"the":[17,24,44,50,54,57,71,86,92,103,130,154],"term":[18],"\u201csustainable":[19],"marketing.\u201d":[20],"momentum":[22],"behind":[23],"push":[25],"for":[26,83,91],"more":[27],"sustainable":[28,107,112,143],"corporate":[29],"practices":[30],"picking":[32],"up":[33],"speed.":[34],"There":[35],"a":[37],"growing":[38],"awareness":[39],"(in":[40],"many":[41],"parts":[42],"world,":[45],"at":[46],"least)":[47],"that":[48,78,105,118],"addressing":[49],"issues":[51],"related":[52],"to":[53,120,140,152],"climate":[55],"crisis,":[56],"extinction":[58],"species,":[60],"pollution":[61],"caused":[62],"plastics,":[64],"inequality,":[65],"as":[66,68],"well":[67],"delivering":[69],"on":[70],"United":[72],"Nations":[73],"Sustainable":[74],"Development":[75],"Goals":[76],"task":[77],"essential":[80],"not":[81],"only":[82],"policymakers":[84],"general":[87],"public":[88],"but":[89],"also":[90,126,147],"long-term":[93],"health":[94],"survival":[96],"businesses.":[98],"present":[100],"chapter":[101],"identifies":[102],"gap":[104],"connects":[106],"marketing":[108],"companies":[110],"consumer":[113],"behavior":[114],"with":[115,149],"good":[116],"governance":[117,134],"helps":[119],"achieve":[121],"sustainability.":[122],"framework":[124],"provided":[127],"considering":[129],"companies,":[131],"people,":[132],"together.":[135],"question":[137],"how":[139],"develop":[141],"global":[142],"consumption":[144],"patterns":[145],"dealt":[148],"responded":[151],"in":[153],"chapter.":[155]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":1}],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2025-10-10T00:00:00"}