{"id":"https://openalex.org/W4366988005","doi":"https://doi.org/10.1080/13527266.2023.2201605","title":"Factors influencing electronic word of mouth behavior in higher education institutions","display_name":"Factors influencing electronic word of mouth behavior in higher education institutions","publication_year":2023,"publication_date":"2023-04-25","ids":{"openalex":"https://openalex.org/W4366988005","doi":"https://doi.org/10.1080/13527266.2023.2201605"},"language":"en","primary_location":{"id":"doi:10.1080/13527266.2023.2201605","doi":"https://doi.org/10.1080/13527266.2023.2201605","is_oa":false,"landing_page_url":"https://doi.org/10.1080/13527266.2023.2201605","pdf_url":null,"source":{"id":"https://openalex.org/S158451771","display_name":"Journal of Marketing Communications","issn_l":"1352-7266","issn":["1352-7266","1466-4445"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","erih-plus","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Communications","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5087244151","display_name":"Haneyah Ata Rabah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I146367977","display_name":"Applied Science Private University","ror":"https://ror.org/01ah6nb52","country_code":"JO","type":"education","lineage":["https://openalex.org/I146367977"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Haneyah Ata Rabah","raw_affiliation_strings":["Department of Marketing, Faculty of Business, Applied Science Private University, Amman, Jordan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, Faculty of Business, Applied Science Private University, Amman, Jordan","institution_ids":["https://openalex.org/I146367977"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5006881929","display_name":"Ala\u2019 Omar Dandis","orcid":"https://orcid.org/0000-0003-0447-4601","observed_orcids":["https://orcid.org/0000-0003-0447-4601"]},"institutions":[{"id":"https://openalex.org/I146367977","display_name":"Applied Science Private University","ror":"https://ror.org/01ah6nb52","country_code":"JO","type":"education","lineage":["https://openalex.org/I146367977"]}],"countries":["JO"],"is_corresponding":true,"raw_author_name":"Ala\u2019 Omar Dandis","raw_affiliation_strings":["Department of Marketing, Faculty of Business, Applied Science Private University, Amman, Jordan"],"raw_orcid":"https://orcid.org/0000-0003-0447-4601","affiliations":[{"raw_affiliation_string":"Department of Marketing, Faculty of Business, Applied Science Private University, Amman, Jordan","institution_ids":["https://openalex.org/I146367977"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5081268055","display_name":"Mohammad Al Haj Eid","orcid":"https://orcid.org/0000-0002-7524-948X","observed_orcids":["https://orcid.org/0000-0002-7524-948X"]},"institutions":[{"id":"https://openalex.org/I80281795","display_name":"University of Otago","ror":"https://ror.org/01jmxt844","country_code":"NZ","type":"education","lineage":["https://openalex.org/I80281795"]}],"countries":["NZ"],"is_corresponding":false,"raw_author_name":"Mohammad Al Haj Eid","raw_affiliation_strings":["Department of Marketing, Otago Business School, University of Otago, Dunedin, New Zealand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, Otago Business School, University of Otago, Dunedin, New Zealand","institution_ids":["https://openalex.org/I80281795"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5083946629","display_name":"Len Tiu Wright","orcid":"https://orcid.org/0000-0001-8171-175X","observed_orcids":["https://orcid.org/0000-0001-8171-175X"]},"institutions":[{"id":"https://openalex.org/I66943878","display_name":"De Montfort University","ror":"https://ror.org/0312pnr83","country_code":"GB","type":"education","lineage":["https://openalex.org/I66943878"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Len Tiu Wright","raw_affiliation_strings":["Editor-in-Chief of Cogent Business & Management, and Emeritus Professor, Business School, De Monfort University, Leicester, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Editor-in-Chief of Cogent Business & Management, and Emeritus Professor, Business School, De Monfort University, Leicester, UK","institution_ids":["https://openalex.org/I66943878"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5031533980","display_name":"Ayman Mansour","orcid":"https://orcid.org/0000-0002-9317-1233","observed_orcids":["https://orcid.org/0000-0002-9317-1233"]},"institutions":[{"id":"https://openalex.org/I146367977","display_name":"Applied Science Private University","ror":"https://ror.org/01ah6nb52","country_code":"JO","type":"education","lineage":["https://openalex.org/I146367977"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Ayman Mansour","raw_affiliation_strings":["Department of Business Administration, Faculty of Business, Applied Science Private University, Amman, Jordan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Administration, Faculty of Business, Applied Science Private University, Amman, Jordan","institution_ids":["https://openalex.org/I146367977"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5036409221","display_name":"Ibrahim Lewis Mukattash","orcid":"https://orcid.org/0000-0003-4886-082X","observed_orcids":["https://orcid.org/0000-0003-4886-082X"]},"institutions":[{"id":"https://openalex.org/I146367977","display_name":"Applied Science Private University","ror":"https://ror.org/01ah6nb52","country_code":"JO","type":"education","lineage":["https://openalex.org/I146367977"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Ibrahim Lewis Mukattash","raw_affiliation_strings":["Department of Marketing, Faculty of Business, Applied Science Private University, Amman, Jordan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, Faculty of Business, Applied Science Private University, Amman, Jordan","institution_ids":["https://openalex.org/I146367977"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5006881929"],"corresponding_institution_ids":["https://openalex.org/I146367977"],"apc_list":null,"apc_paid":null,"fwci":4.5896,"has_fulltext":false,"cited_by_count":30,"citation_normalized_percentile":{"value":0.94696351,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":100},"biblio":{"volume":"30","issue":"8","first_page":"988","last_page":"1012"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9663000106811523,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9663000106811523,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.029600000008940697,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0013000000035390258,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/electronic-word-of-mouth","display_name":"electronic word of mouth","score":0.9990000128746033},{"id":"https://openalex.org/keywords/higher-education-institutions","display_name":"higher education institutions","score":0.9020000100135803},{"id":"https://openalex.org/keywords/student-commitment","display_name":"student commitment","score":0.8149999976158142},{"id":"https://openalex.org/keywords/student-satisfaction","display_name":"student satisfaction","score":0.9900000095367432},{"id":"https://openalex.org/keywords/service-quality","display_name":"service quality","score":0.8119999766349792},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"relationship marketing","score":0.8360000252723694},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.3790000081062317}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6897343397140503},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.6679635047912598},{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.612698495388031},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.6022573709487915},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.568019449710846},{"id":"https://openalex.org/C120912362","wikidata":"https://www.wikidata.org/wiki/Q136822","display_name":"Higher education","level":2,"score":0.5672163963317871},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.5174725651741028},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.49830150604248047},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.47666671872138977},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.45512932538986206},{"id":"https://openalex.org/C2776502983","wikidata":"https://www.wikidata.org/wiki/Q690182","display_name":"Contrast (vision)","level":2,"score":0.4494641423225403},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.37715035676956177},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3340798616409302},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.25728678703308105},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.14827674627304077},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.10700517892837524},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/13527266.2023.2201605","doi":"https://doi.org/10.1080/13527266.2023.2201605","is_oa":false,"landing_page_url":"https://doi.org/10.1080/13527266.2023.2201605","pdf_url":null,"source":{"id":"https://openalex.org/S158451771","display_name":"Journal of Marketing Communications","issn_l":"1352-7266","issn":["1352-7266","1466-4445"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","erih-plus","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Communications","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","display_name":"Quality education","score":0.6164000034332275}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":82,"referenced_works":["https://openalex.org/W560265339","https://openalex.org/W1521516207","https://openalex.org/W1562636474","https://openalex.org/W1564211670","https://openalex.org/W1689771227","https://openalex.org/W1974728442","https://openalex.org/W1979907230","https://openalex.org/W1980851581","https://openalex.org/W1982562184","https://openalex.org/W2025686386","https://openalex.org/W2028184439","https://openalex.org/W2060211558","https://openalex.org/W2060627108","https://openalex.org/W2062182591","https://openalex.org/W2070054856","https://openalex.org/W2082368698","https://openalex.org/W2088697777","https://openalex.org/W2095436073","https://openalex.org/W2096675432","https://openalex.org/W2120383530","https://openalex.org/W2122192803","https://openalex.org/W2124324369","https://openalex.org/W2130892515","https://openalex.org/W2239254090","https://openalex.org/W2252033199","https://openalex.org/W2258646925","https://openalex.org/W2262578317","https://openalex.org/W2274698553","https://openalex.org/W2290872787","https://openalex.org/W2304612999","https://openalex.org/W2342374888","https://openalex.org/W2402190689","https://openalex.org/W2418507923","https://openalex.org/W2478652749","https://openalex.org/W2530071150","https://openalex.org/W2557765931","https://openalex.org/W2611897969","https://openalex.org/W2625363277","https://openalex.org/W2738724873","https://openalex.org/W2769138220","https://openalex.org/W2793935977","https://openalex.org/W2809116896","https://openalex.org/W2809293809","https://openalex.org/W2883028869","https://openalex.org/W2890002092","https://openalex.org/W2895084344","https://openalex.org/W2898778011","https://openalex.org/W2944099942","https://openalex.org/W2962878014","https://openalex.org/W2966743046","https://openalex.org/W2972668868","https://openalex.org/W2982488922","https://openalex.org/W2995554147","https://openalex.org/W3001875740","https://openalex.org/W3003355372","https://openalex.org/W3020913497","https://openalex.org/W3022975213","https://openalex.org/W3026309620","https://openalex.org/W3031957132","https://openalex.org/W3042987125","https://openalex.org/W3080700720","https://openalex.org/W3083779046","https://openalex.org/W3086066649","https://openalex.org/W3095484919","https://openalex.org/W3095594285","https://openalex.org/W3108471064","https://openalex.org/W3111224526","https://openalex.org/W3125997961","https://openalex.org/W3147924358","https://openalex.org/W3159504348","https://openalex.org/W3175750897","https://openalex.org/W3177026498","https://openalex.org/W3181507224","https://openalex.org/W3186841078","https://openalex.org/W3198336070","https://openalex.org/W3202380859","https://openalex.org/W4205531792","https://openalex.org/W4251810097","https://openalex.org/W4280541054","https://openalex.org/W4283071082","https://openalex.org/W4306406281","https://openalex.org/W4318567415"],"related_works":["https://openalex.org/W3186167881","https://openalex.org/W3186841078","https://openalex.org/W7167077137","https://openalex.org/W4384264524","https://openalex.org/W4308941832","https://openalex.org/W7023619746","https://openalex.org/W6908528162","https://openalex.org/W7167088146","https://openalex.org/W3136614660","https://openalex.org/W2901136627"],"abstract_inverted_index":{"The":[0,107],"purpose":[1],"of":[2,10,18,24,47,67,97,114],"this":[3,88],"study":[4,63,89],"is":[5],"to":[6,57,111,123,135],"examine":[7],"the":[8,11,59,68,112],"impacts":[9],"HEdPERF":[12,73,130],"model":[13,74],"on":[14,79,100],"positive":[15,95,121,144],"electronic":[16],"word":[17],"mouth":[19],"(eWOM)":[20],"through":[21],"mediating":[22],"variables":[23],"student":[25,80,105],"commitment,":[26,81,137],"satisfaction,":[27,82,138],"and":[28,83,104,139,142],"university":[29,84,102,140],"brand":[30],"identification":[31,103,141],"in":[32,52,72],"HEIs.":[33],"Data":[34],"were":[35],"gathered":[36],"using":[37],"a":[38,45,76],"survey":[39],"questionnaire":[40],"via":[41],"Google":[42],"Forms":[43],"involving":[44],"sample":[46],"501":[48],"currently":[49],"enrolled":[50],"students":[51],"HEI.":[53],"SEM":[54],"was":[55],"used":[56],"test":[58],"proposed":[60],"relationships.":[61],"This":[62],"shows":[64],"that":[65,119],"most":[66],"service":[69],"quality":[70],"dimensions":[71],"have":[75],"significant":[77,94],"impact":[78],"identification.":[85],"In":[86],"contrast,":[87],"did":[90],"not":[91],"show":[92],"any":[93],"effect":[96],"program":[98],"issues":[99],"both":[101],"commitment.":[106],"present":[108],"research":[109],"contributes":[110],"concept":[113],"relationship":[115],"marketing":[116],"theory,":[117],"suggesting":[118],"increased":[120],"eWOM":[122],"HEI":[124],"can":[125],"be":[126],"enhanced":[127,136],"by":[128],"improving":[129],"dimensions,":[131],"which":[132],"will":[133],"lead":[134],"ultimately":[143],"eWOM.":[145]},"counts_by_year":[{"year":2026,"cited_by_count":13},{"year":2025,"cited_by_count":8},{"year":2024,"cited_by_count":7},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-04-27T00:00:00"}