{"id":"https://openalex.org/W4366294490","doi":"https://doi.org/10.22219/agriecobis.v6i01.25193","title":"Optimizing Marketing Efficiency and Farmer's Share in the Oil Palm Industry: A Study of Marketing Channels and Margins in Pasar VII Namo Terasi Village, Sei Bingai District, Langkat Regency","display_name":"Optimizing Marketing Efficiency and Farmer's Share in the Oil Palm Industry: A Study of Marketing Channels and Margins in Pasar VII Namo Terasi Village, Sei Bingai District, Langkat Regency","publication_year":2023,"publication_date":"2023-03-31","ids":{"openalex":"https://openalex.org/W4366294490","doi":"https://doi.org/10.22219/agriecobis.v6i01.25193"},"language":"en","primary_location":{"id":"doi:10.22219/agriecobis.v6i01.25193","doi":"https://doi.org/10.22219/agriecobis.v6i01.25193","is_oa":true,"landing_page_url":"http://dx.doi.org/10.22219/agriecobis.v6i01.25193","pdf_url":"https://ejournal.umm.ac.id/index.php/agriecobis/article/download/25193/12166","source":{"id":"https://openalex.org/S4210172191","display_name":"Agriecobis Journal of Agricultural Socioeconomics and Business","issn_l":"2621-3974","issn":["2621-3974","2622-6154"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314900","host_organization_name":"Universitas Muhammadiyah Semarang","host_organization_lineage":["https://openalex.org/P4310314900"],"host_organization_lineage_names":["Universitas Muhammadiyah Semarang"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Agriecobis : Journal of Agricultural Socioeconomics and Business","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ejournal.umm.ac.id/index.php/agriecobis/article/download/25193/12166","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051169828","display_name":"Helova Leonard Panjaitan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I254887060","display_name":"Universitas Sumatera Utara","ror":"https://ror.org/01kknrc90","country_code":"ID","type":"education","lineage":["https://openalex.org/I254887060"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Helova Leonard Panjaitan","raw_affiliation_strings":["Department of Agribusiness University of Sumatera Utara, Medan, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Agribusiness University of Sumatera Utara, Medan, Indonesia","institution_ids":["https://openalex.org/I254887060"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5109473646","display_name":"Salmiah Salmiah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I254887060","display_name":"Universitas Sumatera Utara","ror":"https://ror.org/01kknrc90","country_code":"ID","type":"education","lineage":["https://openalex.org/I254887060"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Salmiah","raw_affiliation_strings":["Department of Agribusiness University of Sumatera Utara, Medan, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Agribusiness University of Sumatera Utara, Medan, Indonesia","institution_ids":["https://openalex.org/I254887060"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5081598054","display_name":"Dewi Rahma Yanti","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I254887060","display_name":"Universitas Sumatera Utara","ror":"https://ror.org/01kknrc90","country_code":"ID","type":"education","lineage":["https://openalex.org/I254887060"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Dewi Rahma Yanti","raw_affiliation_strings":["Department of Agribusiness University of Sumatera Utara, Medan, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Agribusiness University of Sumatera Utara, Medan, Indonesia","institution_ids":["https://openalex.org/I254887060"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5025395678","display_name":"Dian Pebriyani","orcid":"https://orcid.org/0009-0000-9619-1224","observed_orcids":["https://orcid.org/0009-0000-9619-1224"]},"institutions":[{"id":"https://openalex.org/I254887060","display_name":"Universitas Sumatera Utara","ror":"https://ror.org/01kknrc90","country_code":"ID","type":"education","lineage":["https://openalex.org/I254887060"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Dian Pebriyani","raw_affiliation_strings":["Department of Agribusiness University of Sumatera Utara, Medan, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Agribusiness University of Sumatera Utara, Medan, Indonesia","institution_ids":["https://openalex.org/I254887060"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I254887060"],"apc_list":null,"apc_paid":null,"fwci":1.512,"has_fulltext":true,"cited_by_count":5,"citation_normalized_percentile":{"value":0.84128104,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":97},"biblio":{"volume":"6","issue":"01","first_page":"98","last_page":"104"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13010","display_name":"Agriculture and Agroindustry Studies","score":0.8125,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},"topics":[{"id":"https://openalex.org/T13010","display_name":"Agriculture and Agroindustry Studies","score":0.8125,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T12703","display_name":"Oil Palm Production and Sustainability","score":0.15410000085830688,"subfield":{"id":"https://openalex.org/subfields/2303","display_name":"Ecology"},"field":{"id":"https://openalex.org/fields/23","display_name":"Environmental Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11898","display_name":"Economics of Agriculture and Food Markets","score":0.026100000366568565,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/distribution-channels","display_name":"distribution channels","score":0.9070000052452087},{"id":"https://openalex.org/keywords/marketing-efficiency","display_name":"marketing efficiency","score":0.8610000014305115},{"id":"https://openalex.org/keywords/farmer-s-share","display_name":"farmer share","score":0.8140000104904175},{"id":"https://openalex.org/keywords/marketing-margin","display_name":"marketing margin","score":0.8880000114440918},{"id":"https://openalex.org/keywords/marketing-intermediaries","display_name":"marketing intermediaries","score":0.7179999947547913},{"id":"https://openalex.org/keywords/bargaining-power","display_name":"bargaining power","score":0.6759999990463257},{"id":"https://openalex.org/keywords/langkat-regency","display_name":"Langkat Regency","score":0.7730000019073486}],"concepts":[{"id":"https://openalex.org/C2776094799","wikidata":"https://www.wikidata.org/wiki/Q6576947","display_name":"Marketing channel","level":2,"score":0.8055887222290039},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6725858449935913},{"id":"https://openalex.org/C139569457","wikidata":"https://www.wikidata.org/wiki/Q1666223","display_name":"Intermediary","level":2,"score":0.6324222683906555},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6212514638900757},{"id":"https://openalex.org/C2988237154","wikidata":"https://www.wikidata.org/wiki/Q231458","display_name":"Palm oil","level":2,"score":0.574303150177002},{"id":"https://openalex.org/C127162648","wikidata":"https://www.wikidata.org/wiki/Q16858953","display_name":"Channel (broadcasting)","level":2,"score":0.47445687651634216},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.45264366269111633},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4134584069252014},{"id":"https://openalex.org/C37621935","wikidata":"https://www.wikidata.org/wiki/Q3606845","display_name":"Agricultural science","level":1,"score":0.2529907822608948},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.1347646713256836},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.0737009346485138},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.05980005860328674},{"id":"https://openalex.org/C39432304","wikidata":"https://www.wikidata.org/wiki/Q188847","display_name":"Environmental science","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.22219/agriecobis.v6i01.25193","doi":"https://doi.org/10.22219/agriecobis.v6i01.25193","is_oa":true,"landing_page_url":"http://dx.doi.org/10.22219/agriecobis.v6i01.25193","pdf_url":"https://ejournal.umm.ac.id/index.php/agriecobis/article/download/25193/12166","source":{"id":"https://openalex.org/S4210172191","display_name":"Agriecobis Journal of Agricultural Socioeconomics and Business","issn_l":"2621-3974","issn":["2621-3974","2622-6154"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314900","host_organization_name":"Universitas Muhammadiyah Semarang","host_organization_lineage":["https://openalex.org/P4310314900"],"host_organization_lineage_names":["Universitas Muhammadiyah Semarang"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Agriecobis : Journal of Agricultural Socioeconomics and Business","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.22219/agriecobis.v6i01.25193","doi":"https://doi.org/10.22219/agriecobis.v6i01.25193","is_oa":true,"landing_page_url":"http://dx.doi.org/10.22219/agriecobis.v6i01.25193","pdf_url":"https://ejournal.umm.ac.id/index.php/agriecobis/article/download/25193/12166","source":{"id":"https://openalex.org/S4210172191","display_name":"Agriecobis Journal of Agricultural Socioeconomics and Business","issn_l":"2621-3974","issn":["2621-3974","2622-6154"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314900","host_organization_name":"Universitas Muhammadiyah Semarang","host_organization_lineage":["https://openalex.org/P4310314900"],"host_organization_lineage_names":["Universitas Muhammadiyah Semarang"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Agriecobis : Journal of Agricultural Socioeconomics and Business","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Zero hunger","id":"https://metadata.un.org/sdg/2","score":0.7142999768257141},{"display_name":"No poverty","id":"https://metadata.un.org/sdg/1","score":0.666700005531311},{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.5263000130653381}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4366294490.pdf","grobid_xml":"https://content.openalex.org/works/W4366294490.grobid-xml"},"referenced_works_count":16,"referenced_works":["https://openalex.org/W2595874566","https://openalex.org/W2779313559","https://openalex.org/W2807114105","https://openalex.org/W2938606426","https://openalex.org/W3012007757","https://openalex.org/W3102687364","https://openalex.org/W3133456278","https://openalex.org/W3161137494","https://openalex.org/W3163382469","https://openalex.org/W3204381312","https://openalex.org/W4200065862","https://openalex.org/W4249189672","https://openalex.org/W4297311272","https://openalex.org/W4312030373","https://openalex.org/W4312030401","https://openalex.org/W4402068856"],"related_works":["https://openalex.org/W3201491046","https://openalex.org/W7221243552","https://openalex.org/W2996537798","https://openalex.org/W7151884255","https://openalex.org/W7163219023","https://openalex.org/W7218739618","https://openalex.org/W7172114067","https://openalex.org/W4408839167","https://openalex.org/W4414376830","https://openalex.org/W7218455021"],"abstract_inverted_index":{"Oil":[0,92],"palm":[1,74],"farmers":[2,18],"is":[3,14,59,127,158],"act":[4],"as":[5,150],"producer":[6],"and":[7,10,17,69,113,144],"price":[8],"takers":[9],"their":[11],"bargaining":[12],"position":[13],"often":[15],"unequal,":[16],"are":[19,85,106,148],"disadvantaged":[20],"by":[21],"the":[22,31,123,132,159],"condition.":[23],"A":[24],"large":[25],"number":[26],"of":[27,41,88,134],"intermediaries":[28],"involved":[29],"in":[30,45,75,94],"marketing":[32,36,39,47,55,63,65,70,141,145,154,162],"process":[33],"indicates":[34],"long":[35],"channel.":[37,56,163],"Long":[38],"channel":[40,142,146,155],"a":[42],"product":[43],"results":[44],"greater":[46],"costs;":[48],"such":[49],"circumstances":[50],"would":[51],"lead":[52],"to":[53,61],"inefficient":[54],"This":[57],"research":[58],"purposed":[60],"analyze":[62],"channel,":[64],"margin,":[66],"famer\u2019s":[67],"share":[68,133],"efficiency":[71],"for":[72,91],"oil":[73],"Pasar":[76,95],"VII":[77],"Namo":[78,97],"Terasi":[79,98],"Village.":[80],"Result":[81],"shows":[82,152],"that":[83,153],"there":[84],"2":[86],"types":[87],"Marketing":[89,107,114,120,128],"channels":[90],"Palm":[93,111,118],"VIII":[96],"Village,":[99],"Sei":[100],"Bingai":[101],"District,":[102],"Langkat":[103],"Regency":[104],"which":[105],"Channel":[108,115,121,129],"I":[109],"(Farmers\u2013Intermediaries\u2013Oil":[110],"Factory)":[112],"II":[116,147,157],"(Farmers\u2013Oil":[117],"Factory).":[119],"with":[122,131],"highest":[124],"Farmer\u2019s":[125],"Share":[126],"II,":[130],"farmer\u2019s":[135],"value":[136],"being":[137],"about":[138],"100%.":[139],"Either":[140],"1":[143],"categorized":[149],"efficient.Result":[151],"pattern":[156],"most":[160],"efficient":[161]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":2}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2023-04-20T00:00:00"}