{"id":"https://openalex.org/W4366167162","doi":"https://doi.org/10.1016/j.ijresmar.2023.04.002","title":"One-of-a-kind products: Leveraging strict uniqueness in mass customization","display_name":"One-of-a-kind products: Leveraging strict uniqueness in mass customization","publication_year":2023,"publication_date":"2023-04-17","ids":{"openalex":"https://openalex.org/W4366167162","doi":"https://doi.org/10.1016/j.ijresmar.2023.04.002"},"language":"en","primary_location":{"id":"doi:10.1016/j.ijresmar.2023.04.002","doi":"https://doi.org/10.1016/j.ijresmar.2023.04.002","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.ijresmar.2023.04.002","pdf_url":null,"source":{"id":"https://openalex.org/S11810700","display_name":"International Journal of Research in Marketing","issn_l":"0167-8116","issn":["0167-8116","1873-8001"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","jufo-3","norway-2","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Research in Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.1016/j.ijresmar.2023.04.002","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043526836","display_name":"Franziska Krause","orcid":"https://orcid.org/0000-0001-9322-0413","observed_orcids":["https://orcid.org/0000-0001-9322-0413"]},"institutions":[{"id":"https://openalex.org/I90697900","display_name":"EBS University of Business and Law","ror":"https://ror.org/01js9jv94","country_code":"DE","type":"education","lineage":["https://openalex.org/I90697900"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Franziska Krause","raw_affiliation_strings":["Assistant Professor of Customer & Brand Experience, EBS University of Business and Law, Gustav-Stresemann-Ring 3, 65189 Wiesbaden, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Assistant Professor of Customer & Brand Experience, EBS University of Business and Law, Gustav-Stresemann-Ring 3, 65189 Wiesbaden, Germany","institution_ids":["https://openalex.org/I90697900"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5067909997","display_name":"Jonas G\u00f6rgen","orcid":"https://orcid.org/0000-0002-6263-1532","observed_orcids":["https://orcid.org/0000-0002-6263-1532"]},"institutions":[{"id":"https://openalex.org/I202963720","display_name":"University of St.Gallen","ror":"https://ror.org/0561a3s31","country_code":"CH","type":"education","lineage":["https://openalex.org/I202963720"]}],"countries":["CH"],"is_corresponding":false,"raw_author_name":"Jonas G\u00f6rgen","raw_affiliation_strings":["Doctoral Candidate, University of St.Gallen, Torstrasse 25, 9000 St. Gallen, Switzerland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Doctoral Candidate, University of St.Gallen, Torstrasse 25, 9000 St. Gallen, Switzerland","institution_ids":["https://openalex.org/I202963720"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5072021922","display_name":"Emanuel de Bellis","orcid":"https://orcid.org/0000-0003-1360-2070","observed_orcids":["https://orcid.org/0000-0003-1360-2070"]},"institutions":[{"id":"https://openalex.org/I202963720","display_name":"University of St.Gallen","ror":"https://ror.org/0561a3s31","country_code":"CH","type":"education","lineage":["https://openalex.org/I202963720"]}],"countries":["CH"],"is_corresponding":false,"raw_author_name":"Emanuel de Bellis","raw_affiliation_strings":["Associate Professor of Empirical Research Methods, University of St.Gallen, Torstrasse 25, 9000 St. Gallen, Switzerland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Associate Professor of Empirical Research Methods, University of St.Gallen, Torstrasse 25, 9000 St. Gallen, Switzerland","institution_ids":["https://openalex.org/I202963720"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5057137586","display_name":"Nikolaus Franke","orcid":"https://orcid.org/0000-0002-9428-3018","observed_orcids":["https://orcid.org/0000-0002-9428-3018"]},"institutions":[{"id":"https://openalex.org/I102248843","display_name":"Vienna University of Economics and Business","ror":"https://ror.org/03yn8s215","country_code":"AT","type":"education","lineage":["https://openalex.org/I102248843"]}],"countries":["AT"],"is_corresponding":false,"raw_author_name":"Nikolaus Franke","raw_affiliation_strings":["Professor of Entrepreneurship & Innovation, WU Vienna University of Economics and Business, Welthandelsplatz, 1, 1020 Wien, Austria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professor of Entrepreneurship & Innovation, WU Vienna University of Economics and Business, Welthandelsplatz, 1, 1020 Wien, Austria","institution_ids":["https://openalex.org/I102248843"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5059140494","display_name":"Pia Burghartz","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210131142","display_name":"Swiss Re (Switzerland)","ror":"https://ror.org/0377apf83","country_code":"CH","type":"company","lineage":["https://openalex.org/I4210131142"]}],"countries":["CH"],"is_corresponding":false,"raw_author_name":"Pia Burghartz","raw_affiliation_strings":["Automotive & Mobility Solutions Manager, Swiss Reinsurance Company Ltd, Mythenquai 50/60, 8022 Z\u00fcrich, Switzerland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Automotive & Mobility Solutions Manager, Swiss Reinsurance Company Ltd, Mythenquai 50/60, 8022 Z\u00fcrich, Switzerland","institution_ids":["https://openalex.org/I4210131142"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5048398545","display_name":"Ilse-Maria Klanner","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ilse-Maria Klanner","raw_affiliation_strings":["Data-Driven Innovation, Trommsdorff + Dr\u00fcner GmbH, Rosenstrasse 18, 10178 Berlin, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Data-Driven Innovation, Trommsdorff + Dr\u00fcner GmbH, Rosenstrasse 18, 10178 Berlin, Germany","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5064605602","display_name":"Gerald H\u00e4ubl","orcid":"https://orcid.org/0000-0001-9705-0757","observed_orcids":["https://orcid.org/0000-0001-9705-0757"]},"institutions":[{"id":"https://openalex.org/I154425047","display_name":"University of Alberta","ror":"https://ror.org/0160cpw27","country_code":"CA","type":"education","lineage":["https://openalex.org/I154425047"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Gerald H\u00e4ubl","raw_affiliation_strings":["Ronald K. Banister Chair in Business and Professor of Marketing, University of Alberta, 116 St. and 85 Ave., Edmonton, Canada"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Ronald K. Banister Chair in Business and Professor of Marketing, University of Alberta, 116 St. and 85 Ave., Edmonton, Canada","institution_ids":["https://openalex.org/I154425047"]}]}],"institutions":[],"countries_distinct_count":4,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5043526836"],"corresponding_institution_ids":["https://openalex.org/I90697900"],"apc_list":{"value":3320,"currency":"USD","value_usd":3320},"apc_paid":{"value":3320,"currency":"USD","value_usd":3320},"fwci":3.6674,"has_fulltext":false,"cited_by_count":15,"citation_normalized_percentile":{"value":0.92462108,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"40","issue":"4","first_page":"823","last_page":"840"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11729","display_name":"Product Development and Customization","score":0.9624000191688538,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11729","display_name":"Product Development and Customization","score":0.9624000191688538,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.02630000002682209,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0027000000700354576,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/one-of-a-kind-products","display_name":"one-of-a-kind products","score":0.9200000166893005},{"id":"https://openalex.org/keywords/product-uniqueness","display_name":"product uniqueness","score":0.8500000238418579},{"id":"https://openalex.org/keywords/mass-customization","display_name":"mass customization","score":0.996999979019165},{"id":"https://openalex.org/keywords/product-valuation","display_name":"product valuation","score":0.7409999966621399},{"id":"https://openalex.org/keywords/consumer-values","display_name":"consumer values","score":0.578000009059906},{"id":"https://openalex.org/keywords/objective-quality","display_name":"objective quality","score":0.9549999833106995},{"id":"https://openalex.org/keywords/product-configuration","display_name":"product configuration","score":0.47600001096725464}],"concepts":[{"id":"https://openalex.org/C2777021972","wikidata":"https://www.wikidata.org/wiki/Q22976830","display_name":"Uniqueness","level":2,"score":0.7183194756507874},{"id":"https://openalex.org/C72414096","wikidata":"https://www.wikidata.org/wiki/Q1367461","display_name":"Mass customization","level":3,"score":0.7052633166313171},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6146948933601379},{"id":"https://openalex.org/C186027771","wikidata":"https://www.wikidata.org/wiki/Q4008379","display_name":"Valuation (finance)","level":2,"score":0.6108937859535217},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5632186532020569},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5509310960769653},{"id":"https://openalex.org/C67741611","wikidata":"https://www.wikidata.org/wiki/Q7247787","display_name":"Product proliferation","level":4,"score":0.5243642330169678},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.47717371582984924},{"id":"https://openalex.org/C153083717","wikidata":"https://www.wikidata.org/wiki/Q6535263","display_name":"Leverage (statistics)","level":2,"score":0.46149715781211853},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.43285828828811646},{"id":"https://openalex.org/C545102676","wikidata":"https://www.wikidata.org/wiki/Q1780667","display_name":"Product management","level":3,"score":0.38898134231567383},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.38363659381866455},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.3624046742916107},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.3177410364151001},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2914692461490631},{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.2753399610519409},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1912233829498291},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":5,"locations":[{"id":"doi:10.1016/j.ijresmar.2023.04.002","doi":"https://doi.org/10.1016/j.ijresmar.2023.04.002","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.ijresmar.2023.04.002","pdf_url":null,"source":{"id":"https://openalex.org/S11810700","display_name":"International Journal of Research in Marketing","issn_l":"0167-8116","issn":["0167-8116","1873-8001"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","jufo-3","norway-2","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Research in Marketing","raw_type":"journal-article"},{"id":"pmh:oai:research.wu.ac.at:openaire/df125d05-19ce-4272-9ad0-b356b46b6145","doi":null,"is_oa":true,"landing_page_url":"https://research.wu.ac.at/de/publications/df125d05-19ce-4272-9ad0-b356b46b6145","pdf_url":null,"source":{"id":"https://openalex.org/S7407055123","display_name":"WU Research","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Krause, F, G\u00f6rgen, J, de Bellis, E, Franke, N, Burghartz, P, Klanner, I-M & H\u00e4ubl, G 2023, 'One-of-a-Kind Products: Leveraging Sttric Uniqueness in Mass Customization', International Journal of Research in Marketing, vol. 40, no. 4, pp. 823-840. https://doi.org/10.1016/j.ijresmar.2023.04.002","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:www.alexandria.unisg.ch:269984","doi":null,"is_oa":false,"landing_page_url":"http://www.alexandria.unisg.ch/269984/1/Krause2023.pdf","pdf_url":"http://www.alexandria.unisg.ch/269984/1/Krause2023.pdf","source":{"id":"https://openalex.org/S4306400650","display_name":"Alexandria (UniSG) (University of St.Gallen)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210158813","host_organization_name":"St.Gallen University of Teacher Education","host_organization_lineage":["https://openalex.org/I4210158813"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"Journal paper"},{"id":"pmh:oai:RePEc:eee:ijrema:v:40:y:2023:i:4:p:823-840","doi":null,"is_oa":false,"landing_page_url":"http://www.sciencedirect.com/science/article/pii/S0167811623000186","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:alexandria.unisg.ch:20.500.14171/117176","doi":null,"is_oa":true,"landing_page_url":"https://www.alexandria.unisg.ch/handle/20.500.14171/117176","pdf_url":null,"source":{"id":"https://openalex.org/S4306400650","display_name":"Alexandria (UniSG) (University of St.Gallen)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210158813","host_organization_name":"St.Gallen University of Teacher Education","host_organization_lineage":["https://openalex.org/I4210158813"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"journal article"}],"best_oa_location":{"id":"doi:10.1016/j.ijresmar.2023.04.002","doi":"https://doi.org/10.1016/j.ijresmar.2023.04.002","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.ijresmar.2023.04.002","pdf_url":null,"source":{"id":"https://openalex.org/S11810700","display_name":"International Journal of Research in Marketing","issn_l":"0167-8116","issn":["0167-8116","1873-8001"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","jufo-3","norway-2","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Research in Marketing","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":60,"referenced_works":["https://openalex.org/W258371659","https://openalex.org/W1493998861","https://openalex.org/W1563321368","https://openalex.org/W1686033107","https://openalex.org/W1867245057","https://openalex.org/W1896284968","https://openalex.org/W1929981578","https://openalex.org/W1969100624","https://openalex.org/W1982559429","https://openalex.org/W1986070354","https://openalex.org/W2001905316","https://openalex.org/W2017211257","https://openalex.org/W2025500414","https://openalex.org/W2026136291","https://openalex.org/W2026465514","https://openalex.org/W2030467620","https://openalex.org/W2040467972","https://openalex.org/W2041815189","https://openalex.org/W2045724776","https://openalex.org/W2050716594","https://openalex.org/W2059702009","https://openalex.org/W2066900428","https://openalex.org/W2072264170","https://openalex.org/W2075385863","https://openalex.org/W2080169034","https://openalex.org/W2087142622","https://openalex.org/W2097596984","https://openalex.org/W2098728317","https://openalex.org/W2099804514","https://openalex.org/W2102756860","https://openalex.org/W2105037366","https://openalex.org/W2118143799","https://openalex.org/W2124607917","https://openalex.org/W2131013852","https://openalex.org/W2136598019","https://openalex.org/W2157883242","https://openalex.org/W2196389135","https://openalex.org/W2216284865","https://openalex.org/W2259602359","https://openalex.org/W2332248755","https://openalex.org/W2346062681","https://openalex.org/W2415913580","https://openalex.org/W2465750682","https://openalex.org/W2511102856","https://openalex.org/W2536318189","https://openalex.org/W2794983849","https://openalex.org/W2803063425","https://openalex.org/W2885180672","https://openalex.org/W2910338881","https://openalex.org/W2945633278","https://openalex.org/W2978817917","https://openalex.org/W2992172425","https://openalex.org/W3039644512","https://openalex.org/W3121506766","https://openalex.org/W3123102076","https://openalex.org/W3123727889","https://openalex.org/W3150256549","https://openalex.org/W3163538121","https://openalex.org/W4288715469","https://openalex.org/W4364356629"],"related_works":["https://openalex.org/W3114449468","https://openalex.org/W3175295638","https://openalex.org/W3110515943","https://openalex.org/W2026465514","https://openalex.org/W1896284968","https://openalex.org/W7018436272","https://openalex.org/W1987234870","https://openalex.org/W2885572737","https://openalex.org/W2485864126","https://openalex.org/W7019166183"],"abstract_inverted_index":{"This":[0,149],"research":[1],"examines":[2],"product":[3,45,70,89,108,118,147,158,175,195],"uniqueness":[4,71],"in":[5,20,41,56,125,145,157,177],"its":[6],"most":[7],"pure":[8],"form\u2014products":[9],"that":[10,37,57,87,101,137,160,179],"are":[11,38,161,180],"literally":[12],"one":[13,52,94,121],"of":[14,53,79,95,122,152,164,183,191,194,198,205],"a":[15,43,48,54,96,98,123,132,142],"kind.":[16],"It":[17],"does":[18],"so":[19,81],"mass":[21],"customization":[22],"(MC)":[23],"settings":[24],"where":[25],"consumers":[26,86],"configure":[27],"their":[28],"own":[29],"products.":[30],"Due":[31],"to":[32,72,83,172,208],"extremely":[33],"large":[34],"solution":[35],"spaces":[36],"typically":[39],"available":[40],"MC,":[42],"specific":[44,107],"configured":[46,92],"by":[47],"consumer":[49,74,210],"is":[50,82,93,102],"often":[51],"kind":[55,124],"it":[58],"has":[59,109],"never":[60,110],"been":[61,111],"produced":[62,112],"before.":[63],"How":[64],"might":[65],"firms":[66,200],"leverage":[67],"such":[68,169],"strict":[69],"enhance":[73],"value?":[75],"A":[76],"natural":[77],"way":[78],"doing":[80],"simply":[84],"inform":[85],"the":[88,192,203],"they":[90],"have":[91],"kind\u2014through":[97],"feedback":[99,139,154,170],"message":[100],"either":[103],"present-oriented":[104],"(e.g.,":[105,116],"\u201cthis":[106,117],"before\u201d)":[113],"or":[114],"future-oriented":[115],"will":[119],"remain":[120],"perpetuity\u201d).":[126],"Evidence":[127],"from":[128],"five":[129],"experiments,":[130],"including":[131],"large-scale":[133],"field":[134],"experiment,":[135],"shows":[136],"one-of-a-kind":[138,153],"can":[140,201],"cause":[141],"substantial":[143],"increase":[144],"consumers\u2019":[146,174],"valuation.":[148],"value-enhancing":[150],"effect":[151],"specifically":[155],"occurs":[156],"domains":[159,178],"primarily":[162,181],"matters":[163,182],"subjective":[165],"taste.":[166],"By":[167],"contrast,":[168],"tends":[171],"reduce":[173],"valuation":[176],"objective":[184],"quality.":[185],"These":[186],"findings":[187],"advance":[188],"our":[189],"understanding":[190],"concept":[193],"uniqueness,":[196],"and":[197],"how":[199],"harness":[202],"one-of-a-kindness":[204],"mass-customized":[206],"products":[207],"unlock":[209],"value.":[211]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":8},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2023-04-19T00:00:00"}
