{"id":"https://openalex.org/W4366123797","doi":"https://doi.org/10.1108/bfj-12-2022-1092","title":"The rise of the food truck phenomenon: an integrated model of consumers' intentions to visit food trucks","display_name":"The rise of the food truck phenomenon: an integrated model of consumers' intentions to visit food trucks","publication_year":2023,"publication_date":"2023-04-17","ids":{"openalex":"https://openalex.org/W4366123797","doi":"https://doi.org/10.1108/bfj-12-2022-1092"},"language":"en","primary_location":{"id":"doi:10.1108/bfj-12-2022-1092","doi":"https://doi.org/10.1108/bfj-12-2022-1092","is_oa":false,"landing_page_url":"https://doi.org/10.1108/bfj-12-2022-1092","pdf_url":null,"source":{"id":"https://openalex.org/S99313352","display_name":"British Food Journal","issn_l":"0007-070X","issn":["0007-070X","1758-4108"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","dongbi-c","erih-plus","fnege-3","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"British Food Journal","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5073375606","display_name":"Kian Yeik Koay","orcid":"https://orcid.org/0000-0002-6268-161X","observed_orcids":["https://orcid.org/0000-0002-6268-161X"]},"institutions":[{"id":"https://openalex.org/I84339108","display_name":"Sunway University","ror":"https://ror.org/04mjt7f73","country_code":"MY","type":"education","lineage":["https://openalex.org/I84339108"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Kian Yeik Koay","raw_affiliation_strings":["Department of Marketing Strategy and Innovation, Sunway University, Bandar Sunway, Malaysia"],"raw_orcid":"https://orcid.org/0000-0002-6268-161X","affiliations":[{"raw_affiliation_string":"Department of Marketing Strategy and Innovation, Sunway University, Bandar Sunway, Malaysia","institution_ids":["https://openalex.org/I84339108"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5063326601","display_name":"Chee Wei Cheah","orcid":"https://orcid.org/0000-0002-0007-3790","observed_orcids":["https://orcid.org/0000-0002-0007-3790"]},"institutions":[{"id":"https://openalex.org/I4210152380","display_name":"Shenzhen Technology University","ror":"https://ror.org/04qzpec27","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210152380"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chee Wei Cheah","raw_affiliation_strings":["School of Business, Shenzhen Technology University, Shenzhen, China"],"raw_orcid":"https://orcid.org/0000-0002-0007-3790","affiliations":[{"raw_affiliation_string":"School of Business, Shenzhen Technology University, Shenzhen, China","institution_ids":["https://openalex.org/I4210152380"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5007342144","display_name":"Natarsha Ganesan","orcid":"https://orcid.org/0000-0002-5951-0393","observed_orcids":["https://orcid.org/0000-0002-5951-0393"]},"institutions":[{"id":"https://openalex.org/I84339108","display_name":"Sunway University","ror":"https://ror.org/04mjt7f73","country_code":"MY","type":"education","lineage":["https://openalex.org/I84339108"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Natarsha Ganesan","raw_affiliation_strings":["Department of Marketing Strategy and Innovation, Sunway University, Bandar Sunway, Malaysia"],"raw_orcid":"https://orcid.org/0000-0002-5951-0393","affiliations":[{"raw_affiliation_string":"Department of Marketing Strategy and Innovation, Sunway University, Bandar Sunway, Malaysia","institution_ids":["https://openalex.org/I84339108"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":7.9235,"has_fulltext":false,"cited_by_count":30,"citation_normalized_percentile":{"value":0.96817052,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":99},"biblio":{"volume":"125","issue":"9","first_page":"3288","last_page":"3303"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7387999892234802,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7387999892234802,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.060499999672174454,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11925","display_name":"Culinary Culture and Tourism","score":0.04610000178217888,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/food-trucks","display_name":"food trucks","score":1.0},{"id":"https://openalex.org/keywords/theory-of-planned-behavior","display_name":"theory of planned behavior","score":0.9750000238418579},{"id":"https://openalex.org/keywords/theory-of-consumption-values","display_name":"theory of consumption values","score":0.9919999837875366},{"id":"https://openalex.org/keywords/attitudes","display_name":"attitudes","score":0.5130000114440918},{"id":"https://openalex.org/keywords/subjective-norms","display_name":"subjective norms","score":0.9750000238418579},{"id":"https://openalex.org/keywords/perceived-behavioral-control","display_name":"perceived behavioral control","score":0.9919999837875366},{"id":"https://openalex.org/keywords/taste-value","display_name":"taste value","score":0.7879999876022339},{"id":"https://openalex.org/keywords/health-values","display_name":"health values","score":0.9919999837875366},{"id":"https://openalex.org/keywords/emotional-value","display_name":"emotional value","score":0.9879999756813049},{"id":"https://openalex.org/keywords/epistemic-value","display_name":"epistemic value","score":0.9879999756813049},{"id":"https://openalex.org/keywords/convenience-foods","display_name":"convenience foods","score":0.7289999723434448}],"concepts":[{"id":"https://openalex.org/C52121051","wikidata":"https://www.wikidata.org/wiki/Q43193","display_name":"Truck","level":2,"score":0.876237690448761},{"id":"https://openalex.org/C89785696","wikidata":"https://www.wikidata.org/wiki/Q2290753","display_name":"Theory of planned behavior","level":3,"score":0.6920589804649353},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6617834568023682},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5669475793838501},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.5477584600448608},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.5476410388946533},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5268871784210205},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.4764150381088257},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.4586513042449951},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.38284873962402344},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3412966728210449},{"id":"https://openalex.org/C2775924081","wikidata":"https://www.wikidata.org/wiki/Q55608371","display_name":"Control (management)","level":2,"score":0.27060574293136597},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.20776373147964478},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.16886591911315918},{"id":"https://openalex.org/C99454951","wikidata":"https://www.wikidata.org/wiki/Q932068","display_name":"Environmental health","level":1,"score":0.15066218376159668},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.14954262971878052},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.1445903778076172},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1430802047252655},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.11465495824813843},{"id":"https://openalex.org/C146978453","wikidata":"https://www.wikidata.org/wiki/Q3798668","display_name":"Aerospace engineering","level":1,"score":0.0},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.0},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/bfj-12-2022-1092","doi":"https://doi.org/10.1108/bfj-12-2022-1092","is_oa":false,"landing_page_url":"https://doi.org/10.1108/bfj-12-2022-1092","pdf_url":null,"source":{"id":"https://openalex.org/S99313352","display_name":"British Food Journal","issn_l":"0007-070X","issn":["0007-070X","1758-4108"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","dongbi-c","erih-plus","fnege-3","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"British Food Journal","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":59,"referenced_works":["https://openalex.org/W1204404493","https://openalex.org/W1483478140","https://openalex.org/W1586359870","https://openalex.org/W1981018178","https://openalex.org/W1981956693","https://openalex.org/W1989422566","https://openalex.org/W1991421184","https://openalex.org/W2024924955","https://openalex.org/W2025743471","https://openalex.org/W2046752514","https://openalex.org/W2077816032","https://openalex.org/W2088135512","https://openalex.org/W2099697766","https://openalex.org/W2105846236","https://openalex.org/W2113926864","https://openalex.org/W2156614374","https://openalex.org/W2165238512","https://openalex.org/W2548798413","https://openalex.org/W2593719734","https://openalex.org/W2754614078","https://openalex.org/W2760132381","https://openalex.org/W2768924522","https://openalex.org/W2769527094","https://openalex.org/W2805729131","https://openalex.org/W2905361797","https://openalex.org/W2905811773","https://openalex.org/W2912323400","https://openalex.org/W2914293375","https://openalex.org/W2944364847","https://openalex.org/W2946781758","https://openalex.org/W2950269212","https://openalex.org/W2953759374","https://openalex.org/W2956924596","https://openalex.org/W2976910205","https://openalex.org/W3002690493","https://openalex.org/W3007457314","https://openalex.org/W3014821584","https://openalex.org/W3033633286","https://openalex.org/W3034582256","https://openalex.org/W3048948476","https://openalex.org/W3086103249","https://openalex.org/W3087225859","https://openalex.org/W3107756222","https://openalex.org/W3111054581","https://openalex.org/W3132445761","https://openalex.org/W3133595011","https://openalex.org/W3148861842","https://openalex.org/W3148914383","https://openalex.org/W3157489682","https://openalex.org/W3176734844","https://openalex.org/W3178259727","https://openalex.org/W3197420502","https://openalex.org/W3203545936","https://openalex.org/W3211139588","https://openalex.org/W4210747786","https://openalex.org/W4281773916","https://openalex.org/W4281863594","https://openalex.org/W4290738717","https://openalex.org/W4291512020"],"related_works":["https://openalex.org/W2976215302","https://openalex.org/W2760132381","https://openalex.org/W4403423199","https://openalex.org/W2953759374","https://openalex.org/W7216940261","https://openalex.org/W4403735106","https://openalex.org/W3194560292","https://openalex.org/W7108342285","https://openalex.org/W4388442793","https://openalex.org/W2903919828"],"abstract_inverted_index":{"Purpose":[0],"In":[1],"recent":[2],"times,":[3],"the":[4,37,52,56,63,163,167,170,190],"market":[5],"for":[6],"food":[7,17,34,49,81,122,178,198,206],"trucks":[8,50],"has":[9,148],"been":[10,24],"growing":[11],"due":[12],"to":[13,27,32,43,47,76,120,172,176,196,204,219],"customers":[14,83],"seeking":[15],"convenient":[16],"options.":[18],"However,":[19,141],"not":[20],"many":[21],"studies":[22],"have":[23,112,134],"carried":[25],"out":[26],"understand":[28,44],"why":[29],"consumers":[30],"choose":[31],"visit":[33,48,121,177,197],"trucks.":[35,123,179,199],"Hence,":[36],"purpose":[38],"of":[39,55,58,65,166,189],"this":[40],"study":[41,156],"is":[42],"consumers'":[45,118,174,194],"intentions":[46,119,175],"through":[51,84],"theoretical":[53,164],"lenses":[54],"theory":[57,64],"planned":[59],"behaviour":[60],"(TPB)":[61],"and":[62,108,131,169,216,225],"consumption":[66],"values":[67],"(TCV).":[68],"Design/methodology/approach":[69],"A":[70],"purposive":[71],"sampling":[72],"method":[73],"was":[74],"utilised":[75],"gather":[77],"data":[78],"from":[79],"203":[80],"truck":[82,207],"a":[85,113,135,149,158,185],"cross-sectional":[86],"online":[87],"survey.":[88],"Data":[89],"were":[90],"evaluated":[91],"using":[92],"partial":[93],"least":[94],"squares":[95],"structural":[96],"equation":[97],"modelling":[98],"(PLS-SEM).":[99],"Findings":[100],"The":[101,180,200],"findings":[102,201],"indicate":[103],"that":[104,192],"attitudes,":[105],"subjective":[106],"norms":[107],"perceived":[109],"behavioural":[110],"control":[111],"significant":[114,136,150],"positive":[115,137],"impact":[116,151],"on":[117,139,152,212],"Furthermore,":[124],"taste":[125],"value,":[126,128],"health":[127],"emotional":[129],"value":[130,133,144,147],"epistemic":[132],"effect":[138],"attitudes.":[140,153],"neither":[142],"price":[143],"nor":[145],"interaction":[146],"Originality/value":[154],"This":[155],"represents":[157],"pioneering":[159],"effort":[160],"in":[161],"combining":[162],"perspectives":[165],"TPB":[168],"TCV":[171],"investigate":[173],"resulting":[181],"integrated":[182],"model":[183],"provides":[184],"more":[186],"comprehensive":[187],"understanding":[188],"factors":[191],"influence":[193],"decisions":[195],"are":[202],"expected":[203],"furnish":[205],"vendors":[208],"with":[209],"valuable":[210],"insights":[211],"crafting":[213],"efficient":[214],"marketing":[215],"operational":[217],"tactics":[218],"retain":[220],"their":[221],"existing":[222],"customer":[223],"base":[224],"entice":[226],"new":[227],"consumers.":[228]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":12},{"year":2024,"cited_by_count":13}],"updated_date":"2026-10-27T15:51:10.671819","created_date":"2023-04-19T00:00:00"}