{"id":"https://openalex.org/W4362496867","doi":"https://doi.org/10.1109/aisc56616.2023.10085487","title":"Imperative role of customer segmentation technique for customer retention using machine learning techniques","display_name":"Imperative role of customer segmentation technique for customer retention using machine learning techniques","publication_year":2023,"publication_date":"2023-01-27","ids":{"openalex":"https://openalex.org/W4362496867","doi":"https://doi.org/10.1109/aisc56616.2023.10085487"},"language":"en","primary_location":{"id":"doi:10.1109/aisc56616.2023.10085487","doi":"https://doi.org/10.1109/aisc56616.2023.10085487","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1109/aisc56616.2023.10085487","pdf_url":null,"source":{"id":"https://openalex.org/S7407096185","display_name":"International Conference on Artificial Intelligence and Smart Communication (AISC)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2023 International Conference on Artificial Intelligence and Smart Communication (AISC)","raw_type":"proceedings-article"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5006824920","display_name":"Sakshi Koli","orcid":"https://orcid.org/0000-0001-6859-0754","observed_orcids":["https://orcid.org/0000-0001-6859-0754"]},"institutions":[{"id":"https://openalex.org/I3132702812","display_name":"Uttaranchal University","ror":"https://ror.org/00ba6pg24","country_code":"IN","type":"education","lineage":["https://openalex.org/I3132702812"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Sakshi Koli","raw_affiliation_strings":["Uttaranchal University,Computer Science & Engineering UIT,Dehradun,India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Uttaranchal University,Computer Science & Engineering UIT,Dehradun,India","institution_ids":["https://openalex.org/I3132702812"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5010705375","display_name":"Rajesh Singh","orcid":"https://orcid.org/0000-0002-3164-8905","observed_orcids":["https://orcid.org/0000-0002-3164-8905"]},"institutions":[{"id":"https://openalex.org/I3132702812","display_name":"Uttaranchal University","ror":"https://ror.org/00ba6pg24","country_code":"IN","type":"education","lineage":["https://openalex.org/I3132702812"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Rajesh Singh","raw_affiliation_strings":["Uttaranchal University,DRI UIT,Dehradun,India","DRI UIT, Uttaranchal University, Dehradun, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Uttaranchal University,DRI UIT,Dehradun,India","institution_ids":["https://openalex.org/I3132702812"]},{"raw_affiliation_string":"DRI UIT, Uttaranchal University, Dehradun, India","institution_ids":["https://openalex.org/I3132702812"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101546812","display_name":"Rashmi Mishra","orcid":"https://orcid.org/0000-0002-8544-0149","observed_orcids":["https://orcid.org/0000-0002-8544-0149"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rashmi Mishra","raw_affiliation_strings":["Tula’s Institute,Computer Science & Engineering,Dehradun,India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Tula’s Institute,Computer Science & Engineering,Dehradun,India","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5050651341","display_name":"Preeti Badhani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1281160679","display_name":"Graphic Era Hill University","ror":"https://ror.org/01bb4h160","country_code":"IN","type":"education","lineage":["https://openalex.org/I1281160679"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Preeti Badhani","raw_affiliation_strings":["Graphic Era Hill University,Computer Science & Engineering,Dehradun,India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Graphic Era Hill University,Computer Science & Engineering,Dehradun,India","institution_ids":["https://openalex.org/I1281160679"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":4.2967,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.94712991,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"243","last_page":"248"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13373","display_name":"Data Mining and Machine Learning Applications","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-segmentation","display_name":"customer segmentation","score":1.0},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":1.0},{"id":"https://openalex.org/keywords/customer-churn","display_name":"customer churn","score":0.8379999995231628},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7609999775886536},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.4699999988079071},{"id":"https://openalex.org/keywords/machine-learning-models","display_name":"machine learning models","score":0.652999997138977},{"id":"https://openalex.org/keywords/product-development","display_name":"product development","score":0.5049999952316284}],"concepts":[{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.7597168684005737},{"id":"https://openalex.org/C171268870","wikidata":"https://www.wikidata.org/wiki/Q1486676","display_name":"GRASP","level":2,"score":0.6624427437782288},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.6363771557807922},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6343294382095337},{"id":"https://openalex.org/C89600930","wikidata":"https://www.wikidata.org/wiki/Q1423946","display_name":"Segmentation","level":2,"score":0.5715384483337402},{"id":"https://openalex.org/C57660159","wikidata":"https://www.wikidata.org/wiki/Q5196460","display_name":"Customer intelligence","level":5,"score":0.569328248500824},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5206512808799744},{"id":"https://openalex.org/C2780553607","wikidata":"https://www.wikidata.org/wiki/Q684868","display_name":"Attrition","level":2,"score":0.48293325304985046},{"id":"https://openalex.org/C63207073","wikidata":"https://www.wikidata.org/wiki/Q1076010","display_name":"Customer to customer","level":5,"score":0.4670017957687378},{"id":"https://openalex.org/C31367271","wikidata":"https://www.wikidata.org/wiki/Q5196444","display_name":"Customer advocacy","level":4,"score":0.448271781206131},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.44751572608947754},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.36673060059547424},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.36665529012680054},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3491936922073364},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.07678601145744324},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.07303014397621155},{"id":"https://openalex.org/C115903868","wikidata":"https://www.wikidata.org/wiki/Q80993","display_name":"Software engineering","level":1,"score":0.07095086574554443},{"id":"https://openalex.org/C199343813","wikidata":"https://www.wikidata.org/wiki/Q12128","display_name":"Dentistry","level":1,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/aisc56616.2023.10085487","doi":"https://doi.org/10.1109/aisc56616.2023.10085487","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1109/aisc56616.2023.10085487","pdf_url":null,"source":{"id":"https://openalex.org/S7407096185","display_name":"International Conference on Artificial Intelligence and Smart Communication (AISC)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2023 International Conference on Artificial Intelligence and Smart Communication (AISC)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":48,"referenced_works":["https://openalex.org/W62120415","https://openalex.org/W307068638","https://openalex.org/W1857827794","https://openalex.org/W1932296445","https://openalex.org/W1989227918","https://openalex.org/W1991045527","https://openalex.org/W1996285343","https://openalex.org/W2041391853","https://openalex.org/W2049013171","https://openalex.org/W2049697389","https://openalex.org/W2052309873","https://openalex.org/W2055410913","https://openalex.org/W2060022905","https://openalex.org/W2071552263","https://openalex.org/W2073894198","https://openalex.org/W2075150581","https://openalex.org/W2086784208","https://openalex.org/W2097132425","https://openalex.org/W2115956378","https://openalex.org/W2129621939","https://openalex.org/W2140641837","https://openalex.org/W2149711842","https://openalex.org/W2155687909","https://openalex.org/W2165086204","https://openalex.org/W2204903869","https://openalex.org/W2616767748","https://openalex.org/W2770714538","https://openalex.org/W2787528688","https://openalex.org/W2792328488","https://openalex.org/W2888267224","https://openalex.org/W2891398129","https://openalex.org/W2893616889","https://openalex.org/W2896998210","https://openalex.org/W2901042380","https://openalex.org/W2921378610","https://openalex.org/W2939724359","https://openalex.org/W2964993196","https://openalex.org/W2969944930","https://openalex.org/W2982387578","https://openalex.org/W3000534437","https://openalex.org/W3003453531","https://openalex.org/W3013927267","https://openalex.org/W3117743989","https://openalex.org/W3160239690","https://openalex.org/W3193686505","https://openalex.org/W4229674280","https://openalex.org/W4240368626","https://openalex.org/W4285145395"],"related_works":["https://openalex.org/W4361283464","https://openalex.org/W4392153443","https://openalex.org/W4312397041","https://openalex.org/W4319318763","https://openalex.org/W4376607192","https://openalex.org/W4410306447","https://openalex.org/W7151079747","https://openalex.org/W4362690079","https://openalex.org/W4362503866","https://openalex.org/W4410323259"],"abstract_inverted_index":{"Customer":[0],"segmentation":[1,51,132],"is":[2],"crucial":[3,105],"for":[4,99,130],"businesses":[5],"to":[6,11,31,46,68,75,106],"employ":[7],"as":[8],"a":[9,33,70],"tool":[10],"guide":[12],"them":[13],"toward":[14],"more":[15,62],"successful":[16],"marketing":[17],"and":[18,87,93,116,122,126],"product":[19],"development.":[20],"Customers":[21],"can":[22],"be":[23],"divided":[24],"into":[25,110],"essentially":[26],"infinite":[27],"segments.":[28],"Businesses":[29],"need":[30,61],"have":[32,54,95],"deeper":[34],"grasp":[35],"of":[36],"their":[37,48,114],"customers'":[38],"behaviour":[39],"from":[40],"all":[41],"angles":[42],"if":[43],"they":[44,65],"want":[45],"retain":[47],"business.":[49],"Earlier":[50],"techniques":[52],"may":[53],"helped":[55],"identify":[56],"the":[57],"client":[58,73,131],"segments":[59],"that":[60],"attention.":[63],"However,":[64],"were":[66],"unable":[67],"spot":[69],"pattern":[71],"in":[72,81,135],"attrition":[74],"take":[76],"alternative":[77],"measures.":[78],"Finding":[79],"patterns":[80],"customer":[82],"behaviour,":[83,86],"predicting":[84],"consumer":[85],"providing":[88],"customers":[89],"with":[90],"better":[91],"options":[92],"opportunities":[94],"become":[96],"increasingly":[97],"important":[98],"fostering":[100],"customer-company":[101],"engagement.":[102],"It":[103],"became":[104],"divide":[107],"up":[108],"clients":[109],"groups":[111],"based":[112],"on":[113],"behaviours":[115],"personal":[117],"information.":[118],"The":[119],"most":[120],"effective":[121],"adaptable":[123],"analytical":[124],"frameworks":[125],"machine":[127],"learning":[128],"models":[129],"are":[133],"examined":[134],"this":[136],"review":[137],"paper.":[138]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":4}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2023-04-05T00:00:00"}