{"id":"https://openalex.org/W4360596222","doi":"https://doi.org/10.25313/2520-2294-2023-3-8652","title":"USING MARKETING TOOLS FOR PROGRAM AND PROJECT MANAGEMENT IN THE PROJECT MANAGEMENT SYSTEM","display_name":"USING MARKETING TOOLS FOR PROGRAM AND PROJECT MANAGEMENT IN THE PROJECT MANAGEMENT SYSTEM","publication_year":2023,"publication_date":"2023-01-01","ids":{"openalex":"https://openalex.org/W4360596222","doi":"https://doi.org/10.25313/2520-2294-2023-3-8652"},"language":"en","primary_location":{"id":"doi:10.25313/2520-2294-2023-3-8652","doi":"https://doi.org/10.25313/2520-2294-2023-3-8652","is_oa":false,"landing_page_url":"https://doi.org/10.25313/2520-2294-2023-3-8652","pdf_url":null,"source":{"id":"https://openalex.org/S4210219724","display_name":"International scientific journal Internauka Series Economical Sciences","issn_l":"2520-2294","issn":["2520-2294","2709-5444"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International scientific journal \"Internauka\". Series: \"Economic Sciences\"","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5085673242","display_name":"\u041e\u043b\u0435\u043d\u0430 \u041c\u043e\u0442\u0443\u0437\u043a\u0430","orcid":"https://orcid.org/0000-0001-9028-6994","observed_orcids":["https://orcid.org/0000-0001-9028-6994"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Olena Motuzka","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-9028-6994","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5006666675","display_name":"Olena Horobets","orcid":"https://orcid.org/0000-0003-1762-2140","observed_orcids":["https://orcid.org/0000-0003-1762-2140","https://orcid.org/0000-0001-5433-6448"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Olena Horobets","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-1762-2140","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.1706,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.77060427,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":null,"issue":"3(71)","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10395","display_name":"Construction Project Management and Performance","score":0.774399995803833,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10395","display_name":"Construction Project Management and Performance","score":0.774399995803833,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13181","display_name":"Economic and Technological Systems Analysis","score":0.11760000139474869,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.023399999365210533,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-tools","display_name":"marketing tools","score":0.9679999947547913},{"id":"https://openalex.org/keywords/program-management","display_name":"program management","score":0.9020000100135803},{"id":"https://openalex.org/keywords/project-management","display_name":"project management","score":0.996999979019165},{"id":"https://openalex.org/keywords/project-management-software","display_name":"project management tools","score":0.7049999833106995}],"concepts":[{"id":"https://openalex.org/C79504196","wikidata":"https://www.wikidata.org/wiki/Q603948","display_name":"Program management","level":3,"score":0.5148714780807495},{"id":"https://openalex.org/C15952604","wikidata":"https://www.wikidata.org/wiki/Q179012","display_name":"Project management","level":2,"score":0.49613603949546814},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4877980053424835},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.4818488359451294},{"id":"https://openalex.org/C110354214","wikidata":"https://www.wikidata.org/wiki/Q6314146","display_name":"Engineering management","level":1,"score":0.4484529197216034},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.4286000430583954},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3324092626571655},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.30039411783218384},{"id":"https://openalex.org/C201995342","wikidata":"https://www.wikidata.org/wiki/Q682496","display_name":"Systems engineering","level":1,"score":0.2178073525428772}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.25313/2520-2294-2023-3-8652","doi":"https://doi.org/10.25313/2520-2294-2023-3-8652","is_oa":false,"landing_page_url":"https://doi.org/10.25313/2520-2294-2023-3-8652","pdf_url":null,"source":{"id":"https://openalex.org/S4210219724","display_name":"International scientific journal Internauka Series Economical Sciences","issn_l":"2520-2294","issn":["2520-2294","2709-5444"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International scientific journal \"Internauka\". Series: \"Economic Sciences\"","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4400770795","https://openalex.org/W4230260378","https://openalex.org/W4238463895","https://openalex.org/W3000914151","https://openalex.org/W4286376492","https://openalex.org/W2925000346","https://openalex.org/W3193283042","https://openalex.org/W2064129356","https://openalex.org/W4412696263","https://openalex.org/W2183702647"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2023-03-24T00:00:00"}
