{"id":"https://openalex.org/W4353089413","doi":"https://doi.org/10.33423/jmdc.v17i1.5906","title":"The Development of Entrepreneurial Marketing","display_name":"The Development of Entrepreneurial Marketing","publication_year":2023,"publication_date":"2023-03-22","ids":{"openalex":"https://openalex.org/W4353089413","doi":"https://doi.org/10.33423/jmdc.v17i1.5906"},"language":"en","primary_location":{"id":"doi:10.33423/jmdc.v17i1.5906","doi":"https://doi.org/10.33423/jmdc.v17i1.5906","is_oa":true,"landing_page_url":"https://doi.org/10.33423/jmdc.v17i1.5906","pdf_url":"https://articlegateway.com/index.php/JMDC/article/download/5906/5600/10271","source":{"id":"https://openalex.org/S2764451441","display_name":"Journal of Marketing Development and Competitiveness","issn_l":"2155-2843","issn":["2155-2843"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","vabb-shw"],"host_organization":"https://openalex.org/P4310322100","host_organization_name":"North American Business Press","host_organization_lineage":["https://openalex.org/P4310322100"],"host_organization_lineage_names":["North American Business Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Development and Competitiveness","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://articlegateway.com/index.php/JMDC/article/download/5906/5600/10271","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5093807315","display_name":"Jun Yu","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I71730758","display_name":"University of Louisiana at Monroe","ror":"https://ror.org/02qeh3c90","country_code":"US","type":"education","lineage":["https://openalex.org/I2799628689","https://openalex.org/I71730758"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jun Yu","raw_affiliation_strings":["University of Louisiana Monroe"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Louisiana Monroe","institution_ids":["https://openalex.org/I71730758"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5103578130","display_name":"Joyce Xin Zhou","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I71730758","display_name":"University of Louisiana at Monroe","ror":"https://ror.org/02qeh3c90","country_code":"US","type":"education","lineage":["https://openalex.org/I2799628689","https://openalex.org/I71730758"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Joyce Zhou","raw_affiliation_strings":["University of Louisiana Monroe"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Louisiana Monroe","institution_ids":["https://openalex.org/I71730758"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I71730758"],"apc_list":null,"apc_paid":null,"fwci":1.4669,"has_fulltext":true,"cited_by_count":6,"citation_normalized_percentile":{"value":0.83931794,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":97},"biblio":{"volume":"17","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.9785000085830688,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.9785000085830688,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.012400000356137753,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.004800000227987766,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/entrepreneurial-marketing","display_name":"entrepreneurial marketing","score":1.0},{"id":"https://openalex.org/keywords/marketing-framework","display_name":"marketing framework","score":0.6330000162124634},{"id":"https://openalex.org/keywords/small-business-marketing","display_name":"small business marketing","score":0.5370000004768372}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6977768540382385},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.6391551494598389},{"id":"https://openalex.org/C15306905","wikidata":"https://www.wikidata.org/wiki/Q6770925","display_name":"Marketing science","level":4,"score":0.6060130596160889},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.5505698323249817},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.53046715259552},{"id":"https://openalex.org/C84309077","wikidata":"https://www.wikidata.org/wiki/Q3908516","display_name":"Entrepreneurship","level":2,"score":0.4802113473415375},{"id":"https://openalex.org/C37653941","wikidata":"https://www.wikidata.org/wiki/Q1755089","display_name":"Qualitative marketing research","level":5,"score":0.4674801528453827},{"id":"https://openalex.org/C53941439","wikidata":"https://www.wikidata.org/wiki/Q7268931","display_name":"Quantitative marketing research","level":4,"score":0.43307721614837646},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4046930968761444},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3884417712688446},{"id":"https://openalex.org/C127107974","wikidata":"https://www.wikidata.org/wiki/Q350884","display_name":"Business marketing","level":3,"score":0.3596232533454895},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.29204094409942627},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.33423/jmdc.v17i1.5906","doi":"https://doi.org/10.33423/jmdc.v17i1.5906","is_oa":true,"landing_page_url":"https://doi.org/10.33423/jmdc.v17i1.5906","pdf_url":"https://articlegateway.com/index.php/JMDC/article/download/5906/5600/10271","source":{"id":"https://openalex.org/S2764451441","display_name":"Journal of Marketing Development and Competitiveness","issn_l":"2155-2843","issn":["2155-2843"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","vabb-shw"],"host_organization":"https://openalex.org/P4310322100","host_organization_name":"North American Business Press","host_organization_lineage":["https://openalex.org/P4310322100"],"host_organization_lineage_names":["North American Business Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Development and Competitiveness","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.33423/jmdc.v17i1.5906","doi":"https://doi.org/10.33423/jmdc.v17i1.5906","is_oa":true,"landing_page_url":"https://doi.org/10.33423/jmdc.v17i1.5906","pdf_url":"https://articlegateway.com/index.php/JMDC/article/download/5906/5600/10271","source":{"id":"https://openalex.org/S2764451441","display_name":"Journal of Marketing Development and Competitiveness","issn_l":"2155-2843","issn":["2155-2843"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","vabb-shw"],"host_organization":"https://openalex.org/P4310322100","host_organization_name":"North American Business Press","host_organization_lineage":["https://openalex.org/P4310322100"],"host_organization_lineage_names":["North American Business Press"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Development and Competitiveness","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4353089413.pdf","grobid_xml":"https://content.openalex.org/works/W4353089413.grobid-xml"},"referenced_works_count":40,"referenced_works":["https://openalex.org/W68022663","https://openalex.org/W640744729","https://openalex.org/W786607333","https://openalex.org/W1490397452","https://openalex.org/W1499913709","https://openalex.org/W1528875559","https://openalex.org/W1971875300","https://openalex.org/W2009248339","https://openalex.org/W2009855430","https://openalex.org/W2012272023","https://openalex.org/W2019895664","https://openalex.org/W2020268563","https://openalex.org/W2028805322","https://openalex.org/W2032416885","https://openalex.org/W2040651889","https://openalex.org/W2042363024","https://openalex.org/W2050284468","https://openalex.org/W2052513656","https://openalex.org/W2064482383","https://openalex.org/W2068512365","https://openalex.org/W2073176346","https://openalex.org/W2077150290","https://openalex.org/W2098156352","https://openalex.org/W2099670044","https://openalex.org/W2128887457","https://openalex.org/W2135526934","https://openalex.org/W2190769414","https://openalex.org/W2314831271","https://openalex.org/W2532848619","https://openalex.org/W2894707580","https://openalex.org/W2903873220","https://openalex.org/W3043192187","https://openalex.org/W3142265269","https://openalex.org/W4242840407","https://openalex.org/W4247100546","https://openalex.org/W4301031038","https://openalex.org/W4301520999","https://openalex.org/W6634062434","https://openalex.org/W6666217359","https://openalex.org/W6821323169"],"related_works":["https://openalex.org/W2916991760","https://openalex.org/W4214512837","https://openalex.org/W7117130299","https://openalex.org/W2020678508","https://openalex.org/W4387571416","https://openalex.org/W578472514","https://openalex.org/W3016453345","https://openalex.org/W1490397452","https://openalex.org/W2566893347","https://openalex.org/W2999085884"],"abstract_inverted_index":{"There":[0],"has":[1],"been":[2,19,83],"a":[3],"growing":[4],"interest":[5],"in":[6,25,47,58,73,109],"the":[7,26,48,53,70,89,92],"area":[8,33],"of":[9,65,91],"entrepreneurial":[10,44,59,66,110],"marketing.":[11,111],"Both":[12],"conceptual":[13],"studies":[14],"and":[15,40,56,79,87,103],"empirical":[16],"papers":[17],"have":[18,82],"published":[20],"at":[21],"an":[22],"increasing":[23],"frequency":[24],"past":[27,101],"three":[28],"decades.":[29],"However,":[30],"this":[31,74],"research":[32,108],"remains":[34],"scattered,":[35],"with":[36],"various":[37],"conceptualizations,":[38],"definitions,":[39],"approaches":[41],"to":[42,69],"researching":[43],"marketing":[45,67],"proposed":[46],"literature.":[49],"To":[50],"help":[51,105],"integrate":[52],"different":[54],"thoughts":[55],"findings":[57,102],"marketing,":[60],"we":[61],"trace":[62],"scholarly":[63],"discussions":[64],"back":[68],"early":[71],"pioneers":[72],"field,":[75],"review":[76],"key":[77],"ideas":[78],"frameworks":[80],"that":[81],"developed":[84],"over":[85],"time,":[86],"propose":[88],"concept":[90,99],"Entrepreneurial":[93],"Marketing":[94],"Cycle":[95],"(EMC).":[96],"The":[97],"EMC":[98],"incorporates":[100],"will":[104],"develop":[106],"future":[107]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2023-03-23T00:00:00"}