{"id":"https://openalex.org/W4328020177","doi":"https://doi.org/10.30653/002.202272.100","title":"Pelatihan Pemasaran Produk UMKM Melalui Sarana Media Sosial Di Desa Cimarga, Banten","display_name":"Pelatihan Pemasaran Produk UMKM Melalui Sarana Media Sosial Di Desa Cimarga, Banten","publication_year":2022,"publication_date":"2022-05-31","ids":{"openalex":"https://openalex.org/W4328020177","doi":"https://doi.org/10.30653/002.202272.100"},"language":"en","primary_location":{"id":"doi:10.30653/002.202272.100","doi":"https://doi.org/10.30653/002.202272.100","is_oa":true,"landing_page_url":"http://dx.doi.org/10.30653/002.202272.100","pdf_url":"https://jurnal.unmabanten.ac.id/index.php/jppm/article/download/100/71","source":{"id":"https://openalex.org/S2979363524","display_name":"Jurnal Pengabdian Pada Masyarakat","issn_l":"2540-8739","issn":["2540-8739","2540-8747"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314969","host_organization_name":"Universitas Mathla'ul Anwar Banten","host_organization_lineage":["https://openalex.org/P4310314969"],"host_organization_lineage_names":["Universitas Mathla'ul Anwar Banten"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Pengabdian Pada Masyarakat","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://jurnal.unmabanten.ac.id/index.php/jppm/article/download/100/71","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5054557243","display_name":"Lina Aryani","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Lina Aryani","raw_affiliation_strings":["UPN Veteran Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UPN Veteran Jakarta","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5011144763","display_name":"Diana Triwardhani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210158908","display_name":"Universitas Pembangunan Nasional Veteran Jakarta","ror":"https://ror.org/05b4za178","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210158908"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Diana Triwardhani","raw_affiliation_strings":["Universitas Pembangunan Nasional Veteran Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pembangunan Nasional Veteran Jakarta","institution_ids":["https://openalex.org/I4210158908"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5025094658","display_name":"Pusporini","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210158908","display_name":"Universitas Pembangunan Nasional Veteran Jakarta","ror":"https://ror.org/05b4za178","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210158908"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Pusporini","raw_affiliation_strings":["Universitas Pembangunan Nasional Veteran Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pembangunan Nasional Veteran Jakarta","institution_ids":["https://openalex.org/I4210158908"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":400000,"currency":"IDR","value_usd":26},"apc_paid":{"value":400000,"currency":"IDR","value_usd":26},"fwci":1.6697,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.87107259,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"7","issue":"2","first_page":"359","last_page":"367"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9789999723434448},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.6940000057220459},{"id":"https://openalex.org/keywords/product-promotion","display_name":"product promotion","score":0.8080000281333923},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.6169999837875366},{"id":"https://openalex.org/keywords/honey-business","display_name":"honey business","score":0.6489999890327454},{"id":"https://openalex.org/keywords/lebak-regency","display_name":"Lebak Regency","score":0.9190000295639038}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6788309216499329},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.6596865057945251},{"id":"https://openalex.org/C2779732396","wikidata":"https://www.wikidata.org/wiki/Q2207288","display_name":"Craft","level":2,"score":0.6320635080337524},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.629113495349884},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6175472736358643},{"id":"https://openalex.org/C25032326","wikidata":"https://www.wikidata.org/wiki/Q185467","display_name":"Socialization","level":2,"score":0.49996018409729004},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.49070513248443604},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.43111610412597656},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.425525963306427},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.41819262504577637},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.3834282457828522},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.16762495040893555},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.11129269003868103},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.10724368691444397},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.07836160063743591},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.30653/002.202272.100","doi":"https://doi.org/10.30653/002.202272.100","is_oa":true,"landing_page_url":"http://dx.doi.org/10.30653/002.202272.100","pdf_url":"https://jurnal.unmabanten.ac.id/index.php/jppm/article/download/100/71","source":{"id":"https://openalex.org/S2979363524","display_name":"Jurnal Pengabdian Pada Masyarakat","issn_l":"2540-8739","issn":["2540-8739","2540-8747"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314969","host_organization_name":"Universitas Mathla'ul Anwar Banten","host_organization_lineage":["https://openalex.org/P4310314969"],"host_organization_lineage_names":["Universitas Mathla'ul Anwar Banten"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Pengabdian Pada Masyarakat","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.30653/002.202272.100","doi":"https://doi.org/10.30653/002.202272.100","is_oa":true,"landing_page_url":"http://dx.doi.org/10.30653/002.202272.100","pdf_url":"https://jurnal.unmabanten.ac.id/index.php/jppm/article/download/100/71","source":{"id":"https://openalex.org/S2979363524","display_name":"Jurnal Pengabdian Pada Masyarakat","issn_l":"2540-8739","issn":["2540-8739","2540-8747"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314969","host_organization_name":"Universitas Mathla'ul Anwar Banten","host_organization_lineage":["https://openalex.org/P4310314969"],"host_organization_lineage_names":["Universitas Mathla'ul Anwar Banten"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Pengabdian Pada Masyarakat","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","score":0.6452000141143799,"display_name":"Decent work and economic growth"},{"id":"https://metadata.un.org/sdg/1","score":0.41670000553131104,"display_name":"No poverty"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4328020177.pdf","grobid_xml":"https://content.openalex.org/works/W4328020177.grobid-xml"},"referenced_works_count":9,"referenced_works":["https://openalex.org/W2125089190","https://openalex.org/W2295885802","https://openalex.org/W2772770421","https://openalex.org/W2890477066","https://openalex.org/W3046852255","https://openalex.org/W3167427576","https://openalex.org/W3169547616","https://openalex.org/W3185497349","https://openalex.org/W4328020217"],"related_works":["https://openalex.org/W4405616870","https://openalex.org/W4402420556","https://openalex.org/W7208827894","https://openalex.org/W4402757882","https://openalex.org/W4392791264","https://openalex.org/W4319936409","https://openalex.org/W4409430621","https://openalex.org/W7215367362","https://openalex.org/W4394981153","https://openalex.org/W7085693191"],"abstract_inverted_index":{"MSME":[0,29],"PRODUCT":[1],"MARKET\u0130NG":[2],"TRA\u0130N\u0130NG":[3],"THROUGH":[4],"SOC\u0130AL":[5],"MED\u0130A":[6],"PLATFORMS":[7],"\u0130N":[8],"C\u0130MARGA":[9],"V\u0130LLAGE,":[10],"BANTEN.":[11],"Cimarga":[12,55,232],"village":[13],"is":[14,62,85,114,153,177,193],"located":[15],"in":[16,54,115,135,156,180,196,231],"the":[17,32,36,42,47,64,88,106,116,127,147,157,166,171,187,202,205],"government":[18],"area":[19],"of":[20,49,68,90,101,108,118,129,149,159,168,170,173,182,189,198,204,207,213,219],"\u200b\u200bLebak":[21],"Regency,":[22],"Banten.":[23],"Partners":[24],"who":[25],"become":[26],"objects":[27],"are":[28],"actors,":[30],"especially":[31],"Odeng":[33],"Honey":[34],"business,":[35,40],"Lebak":[37],"Typical":[38],"Cake":[39],"and":[41,126,132],"Baduy":[43],"Craft":[44],"business.":[45],"Currently,":[46],"development":[48],"products":[50,70,137],"made":[51],"by":[52,94,143],"SMEs":[53],"Village":[56,233],"has":[57,71],"not":[58,72],"been":[59,73,140],"maximized.":[60,74],"This":[61],"because":[63],"marketing":[65,93,125,136,190],"or":[66],"promotion":[67,214],"their":[69,91,236],"The":[75,221],"goal":[76],"to":[77,86,112,123,225,228,240],"be":[78],"achieved":[79],"from":[80],"this":[81],"community":[82],"service":[83,109],"activity":[84],"improve":[87],"quality":[89],"product":[92,102,124,163,174],"utilizing":[95],"social":[96,208],"media":[97,134,209],"as":[98,210],"a":[99,211],"means":[100,212],"promotion.":[103],"In":[104],"general,":[105],"method":[107],"carried":[110],"out":[111],"partners":[113],"form":[117],"socialization":[119],"/":[120],"counseling":[121],"related":[122],"use":[128,206],"IT":[130],"technology":[131],"digital":[133],"that":[138,235],"have":[139],"previously":[141],"developed":[142],"partners.":[144],"Based":[145],"on":[146],"results":[148],"comunity":[150],"service,":[151],"there":[152,176,192,215],"an":[154,178,194,217],"increase":[155,179,195,218],"understanding":[158,169,181,186,197,203],"business":[160,229,237],"actors":[161,230],"regarding":[162],"marketing.":[164],"For":[165],"level":[167],"definition":[172],"marketing,":[175],"46.7%.":[183,220],"Then":[184,200],"for":[185,201],"types":[188],"mix":[191],"53.3%.":[199],"was":[216],"team":[222],"will":[223],"continue":[224,239],"provide":[226],"assistance":[227],"so":[234],"can":[238],"grow.":[241]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":5}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2023-03-22T00:00:00"}