{"id":"https://openalex.org/W4323049685","doi":"https://doi.org/10.26668/businessreview/2023.v8i1.1156","title":"The Effect of Quality Function Deployment (QFD) in Enhancing Customer Satisfaction","display_name":"The Effect of Quality Function Deployment (QFD) in Enhancing Customer Satisfaction","publication_year":2023,"publication_date":"2023-01-31","ids":{"openalex":"https://openalex.org/W4323049685","doi":"https://doi.org/10.26668/businessreview/2023.v8i1.1156"},"language":"en","primary_location":{"id":"doi:10.26668/businessreview/2023.v8i1.1156","doi":"https://doi.org/10.26668/businessreview/2023.v8i1.1156","is_oa":true,"landing_page_url":"https://doi.org/10.26668/businessreview/2023.v8i1.1156","pdf_url":"https://www.openaccessojs.com/JBReview/article/download/1156/419","source":{"id":"https://openalex.org/S2736802132","display_name":"International Journal of Professional Business Review","issn_l":"2525-3654","issn":["2525-3654"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["poland-20","russia-white-list-3","vabb-shw"],"host_organization":"https://openalex.org/P4310312390","host_organization_name":"Tutor Treinamento e Desenvolvimento","host_organization_lineage":["https://openalex.org/P4310312390"],"host_organization_lineage_names":["Tutor Treinamento e Desenvolvimento"],"type":"journal"},"license":"cc-by-nd","license_id":"https://openalex.org/licenses/cc-by-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Professional Business Review","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.openaccessojs.com/JBReview/article/download/1156/419","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5085992300","display_name":"Taher Hameed Abbas Bahia","orcid":"https://orcid.org/0000-0002-0628-4206","observed_orcids":["https://orcid.org/0000-0002-0628-4206"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Taher Hameed Abbas Bahia","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-0628-4206","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5041868905","display_name":"Afrah Raheem Idan","orcid":"https://orcid.org/0000-0001-7136-7019","observed_orcids":["https://orcid.org/0000-0001-7136-7019"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Afrah Raheem Idan","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-7136-7019","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5018234542","display_name":"Khawlah Radhi Athab","orcid":"https://orcid.org/0000-0003-1080-7644","observed_orcids":["https://orcid.org/0000-0003-1080-7644"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Khawlah Radhi Athab","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-1080-7644","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":6.5689,"has_fulltext":true,"cited_by_count":35,"citation_normalized_percentile":{"value":0.96424973,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":99},"biblio":{"volume":"8","issue":"1","first_page":"e01156","last_page":"e01156"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12945","display_name":"Quality Function Deployment in Product Design","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12945","display_name":"Quality Function Deployment in Product Design","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10164","display_name":"Quality and Supply Management","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/quality-function-deployment","display_name":"quality function deployment","score":0.9800000190734863},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":1.0},{"id":"https://openalex.org/keywords/quality-assurance","display_name":"quality assurance","score":0.9089999794960022},{"id":"https://openalex.org/keywords/voice-of-the-customer","display_name":"voice of the customer","score":0.9390000104904175},{"id":"https://openalex.org/keywords/technical-requirements","display_name":"technical requirements","score":0.6759999990463257},{"id":"https://openalex.org/keywords/continuous-improvement","display_name":"continuous improvement","score":0.8679999709129333},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.7089999914169312},{"id":"https://openalex.org/keywords/organizational-culture","display_name":"organizational culture","score":0.753000020980835},{"id":"https://openalex.org/keywords/product-design","display_name":"product design","score":0.609000027179718}],"concepts":[{"id":"https://openalex.org/C86992474","wikidata":"https://www.wikidata.org/wiki/Q763591","display_name":"Quality function deployment","level":3,"score":0.9380408525466919},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.675540566444397},{"id":"https://openalex.org/C43595421","wikidata":"https://www.wikidata.org/wiki/Q7939596","display_name":"Voice of the customer","level":5,"score":0.5853124856948853},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.58366459608078},{"id":"https://openalex.org/C105339364","wikidata":"https://www.wikidata.org/wiki/Q2297740","display_name":"Software deployment","level":2,"score":0.5154579281806946},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.49881625175476074},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.4580300450325012},{"id":"https://openalex.org/C76471051","wikidata":"https://www.wikidata.org/wiki/Q763591","display_name":"House of Quality","level":5,"score":0.4509994387626648},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.44026196002960205},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.4157450497150421},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.41368070244789124},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4103071689605713},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.38148418068885803},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.3557865023612976},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.34806302189826965},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2837744355201721},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.24848681688308716},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.22415012121200562},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.10606321692466736},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.07868412137031555},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.26668/businessreview/2023.v8i1.1156","doi":"https://doi.org/10.26668/businessreview/2023.v8i1.1156","is_oa":true,"landing_page_url":"https://doi.org/10.26668/businessreview/2023.v8i1.1156","pdf_url":"https://www.openaccessojs.com/JBReview/article/download/1156/419","source":{"id":"https://openalex.org/S2736802132","display_name":"International Journal of Professional Business Review","issn_l":"2525-3654","issn":["2525-3654"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["poland-20","russia-white-list-3","vabb-shw"],"host_organization":"https://openalex.org/P4310312390","host_organization_name":"Tutor Treinamento e Desenvolvimento","host_organization_lineage":["https://openalex.org/P4310312390"],"host_organization_lineage_names":["Tutor Treinamento e Desenvolvimento"],"type":"journal"},"license":"cc-by-nd","license_id":"https://openalex.org/licenses/cc-by-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Professional Business Review","raw_type":"journal-article"},{"id":"pmh:oai:dialnet.unirioja.es:ART0001576822","doi":null,"is_oa":true,"landing_page_url":"https://dialnet.unirioja.es/servlet/oaiart?codigo=8789483","pdf_url":"https://dialnet.unirioja.es/descarga/articulo/8789483.pdf","source":{"id":"https://openalex.org/S4306401293","display_name":"Dialnet (Universidad de la Rioja)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I168974976","host_organization_name":"Universidad de La Rioja","host_organization_lineage":["https://openalex.org/I168974976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"International Journal of Professional Business Review: Int. J. Prof.Bus. Rev., ISSN 2525-3654, Vol. 8, N\u00ba. 1, 2023","raw_type":"text (article)"},{"id":"pmh:oai:ojs2.openaccessojs.com:article/1156","doi":null,"is_oa":true,"landing_page_url":"https://openaccessojs.com/JBReview/article/view/1156","pdf_url":"https://openaccessojs.com/JBReview/article/download/1156/419","source":{"id":"https://openalex.org/S2736802132","display_name":"International Journal of Professional Business Review","issn_l":"2525-3654","issn":["2525-3654"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["poland-20","russia-white-list-3","vabb-shw"],"host_organization":"https://openalex.org/P4310312390","host_organization_name":"Tutor Treinamento e Desenvolvimento","host_organization_lineage":["https://openalex.org/P4310312390"],"host_organization_lineage_names":["Tutor Treinamento e Desenvolvimento"],"type":"journal"},"license":"cc-by-nd","license_id":"https://openalex.org/licenses/cc-by-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"International Journal of Professional Business Review; Vol. 8 No. 1 (2023): Continuous publication; e01156","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.26668/businessreview/2023.v8i1.1156","doi":"https://doi.org/10.26668/businessreview/2023.v8i1.1156","is_oa":true,"landing_page_url":"https://doi.org/10.26668/businessreview/2023.v8i1.1156","pdf_url":"https://www.openaccessojs.com/JBReview/article/download/1156/419","source":{"id":"https://openalex.org/S2736802132","display_name":"International Journal of Professional Business Review","issn_l":"2525-3654","issn":["2525-3654"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["poland-20","russia-white-list-3","vabb-shw"],"host_organization":"https://openalex.org/P4310312390","host_organization_name":"Tutor Treinamento e Desenvolvimento","host_organization_lineage":["https://openalex.org/P4310312390"],"host_organization_lineage_names":["Tutor Treinamento e Desenvolvimento"],"type":"journal"},"license":"cc-by-nd","license_id":"https://openalex.org/licenses/cc-by-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Professional Business Review","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4323049685.pdf","grobid_xml":"https://content.openalex.org/works/W4323049685.grobid-xml"},"referenced_works_count":5,"referenced_works":["https://openalex.org/W10427929","https://openalex.org/W1595496302","https://openalex.org/W1608435993","https://openalex.org/W2186899281","https://openalex.org/W4311560557"],"related_works":["https://openalex.org/W2121595548","https://openalex.org/W2184613577","https://openalex.org/W3212413570","https://openalex.org/W2346638968","https://openalex.org/W3172334955","https://openalex.org/W7046279512","https://openalex.org/W4401298571","https://openalex.org/W2369967236","https://openalex.org/W4386184802","https://openalex.org/W3047895500"],"abstract_inverted_index":{"Purpose:":[0],"The":[1,69,134,190,209],"purpose":[2,148],"of":[3,11,19,52,82,115,123,128,142,149,159,162,211,226,235,244,251],"this":[4],"study":[5,70,191,213],"is":[6,71,171,175,192,214,217],"to":[7,25,38,56,86,104,146,204,220,223],"examine":[8],"the":[9,12,26,44,47,53,74,83,88,98,100,108,112,116,121,124,143,147,150,163,181,212,224,228,245,249,252,256],"effect":[10],"quality":[13,20,75,182,229,236],"function":[14,76,183,230],"deployment":[15,77,184,231],"as":[16,78,194,232,241],"a":[17,58,79,126,176,195,233,242],"philosophy":[18,234],"assurance":[21,237],"based":[22],"on":[23,91],"listening":[24],"customer\u2019s":[27],"voice":[28],"and":[29,65,102,106,185,199,238,254],"transforming":[30],"his":[31],"demands":[32],"into":[33],"technical":[34,200],"requirements":[35],"in":[36,202],"order":[37,203],"achieve":[39,120,205],"customer":[40,186],"satisfaction.":[41,187,207],"In":[42],"addition,":[43],"tool":[45],"opens":[46],"doors":[48],"for":[49,248],"continuous":[50],"improvement":[51,253],"organization\u2019s":[54],"operations":[55],"reach":[57],"competitive":[59,257],"position":[60],"that":[61,110,173,215],"gives":[62],"it":[63,216,240],"success":[64],"sustainability.":[66],"Theoretical":[67],"framework:":[68],"concerned":[72],"with":[73],"new":[80,95],"way":[81],"higher":[84],"administration":[85],"replace":[87],"traditional":[89],"focus":[90],"findings":[92],"by":[93],"adopting":[94,227],"approach":[96],"throughout":[97],"reducing":[99],"efforts":[101],"time":[103],"redesigning":[105],"presenting":[107],"product":[109],"satisfy":[111],"actual":[113],"need":[114],"customer.":[117],"Design/Methodology/Approach:":[118],"To":[119],"aims":[122],"study,":[125,151],"questionnaire":[127],"24":[129],"item":[130],"has":[131,166],"been":[132,167],"used.":[133,168],"sample":[135],"included":[136],"60":[137],"individuals":[138],"from":[139],"various":[140],"parts":[141],"organization.":[144],"According":[145],"two":[152],"main":[153],"hypotheses":[154],"were":[155],"formulated.":[156],"A":[157],"set":[158],"statistical":[160],"methods":[161],"SPSS":[164],"vr.24":[165],"Findings:":[169],"It":[170],"concluded":[172],"there":[174],"significant":[177],"impact":[178],"relationship":[179],"between":[180],"Research/Practical/Social":[188],"Implications:":[189],"regarded":[193],"an":[196,218],"administrative,":[197],"social":[198],"system":[201],"customer's":[206],"Originality/Value:":[208],"value":[210],"attempt":[219],"draw":[221],"attention":[222],"necessity":[225],"reinforcing":[239],"part":[243],"organization":[246],"culture":[247],"sake":[250],"supporting":[255],"aspect.":[258]},"counts_by_year":[{"year":2026,"cited_by_count":6},{"year":2025,"cited_by_count":9},{"year":2024,"cited_by_count":9},{"year":2023,"cited_by_count":11}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-03-04T00:00:00"}
