{"id":"https://openalex.org/W4320079979","doi":"https://doi.org/10.5281/zenodo.6553404","title":"THE ROLE OF ACADEMIC BRANDING REPUTATION IN MEDIATING THE EFFECTS OF MARKETING COMMUNICATION ON INTEREST IN CHOOSING PRIVATE UNIVERSITIES (PTS) IN EAST JAVA","display_name":"THE ROLE OF ACADEMIC BRANDING REPUTATION IN MEDIATING THE EFFECTS OF MARKETING COMMUNICATION ON INTEREST IN CHOOSING PRIVATE UNIVERSITIES (PTS) IN EAST JAVA","publication_year":2021,"publication_date":"2021-10-20","ids":{"openalex":"https://openalex.org/W4320079979","doi":"https://doi.org/10.5281/zenodo.6553404"},"language":"en","primary_location":{"id":"pmh:oai:zenodo.org:6553405","doi":null,"is_oa":true,"landing_page_url":"https://zenodo.org/record/6553405","pdf_url":"https://zenodo.org/record/6553405","source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Seybold Report V16(10) 30-49","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://zenodo.org/record/6553405","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043649990","display_name":"Agustin Hari Prastyowati","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3129486149","display_name":"Universitas Jember","ror":"https://ror.org/049f0ha78","country_code":"ID","type":"education","lineage":["https://openalex.org/I3129486149"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"AGUSTIN HARI PRASTYOWATI","raw_affiliation_strings":["Doctoral Program in Management Science, University of Jember, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Doctoral Program in Management Science, University of Jember, Indonesia","institution_ids":["https://openalex.org/I3129486149"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5059066784","display_name":"Isti Fadah","orcid":"https://orcid.org/0000-0002-7964-6837","observed_orcids":["https://orcid.org/0000-0002-7964-6837"]},"institutions":[{"id":"https://openalex.org/I3129486149","display_name":"Universitas Jember","ror":"https://ror.org/049f0ha78","country_code":"ID","type":"education","lineage":["https://openalex.org/I3129486149"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"ISTI FADAH","raw_affiliation_strings":["Department of Management, Faculty of Economics and Business, University of Jember, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management, Faculty of Economics and Business, University of Jember, Indonesia","institution_ids":["https://openalex.org/I3129486149"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046545280","display_name":"Diah Yulisetiarini","orcid":"https://orcid.org/0000-0002-8395-0620","observed_orcids":["https://orcid.org/0000-0002-8395-0620","https://orcid.org/0000-0001-5694-3671"]},"institutions":[{"id":"https://openalex.org/I3129486149","display_name":"Universitas Jember","ror":"https://ror.org/049f0ha78","country_code":"ID","type":"education","lineage":["https://openalex.org/I3129486149"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"DIAH YULISETIARINI","raw_affiliation_strings":["Department of Management, Faculty of Economics and Business, University of Jember, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management, Faculty of Economics and Business, University of Jember, Indonesia","institution_ids":["https://openalex.org/I3129486149"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5052681477","display_name":"Diana Sulianti K. Tobing","orcid":"https://orcid.org/0000-0003-4140-9251","observed_orcids":["https://orcid.org/0000-0003-4140-9251"]},"institutions":[{"id":"https://openalex.org/I3129486149","display_name":"Universitas Jember","ror":"https://ror.org/049f0ha78","country_code":"ID","type":"education","lineage":["https://openalex.org/I3129486149"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"DIANA SULANTI K TOBING","raw_affiliation_strings":["Department of Management, Faculty of Economics and Business, University of Jember, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management, Faculty of Economics and Business, University of Jember, Indonesia","institution_ids":["https://openalex.org/I3129486149"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I3129486149"],"apc_list":null,"apc_paid":null,"fwci":1.0924,"has_fulltext":true,"cited_by_count":6,"citation_normalized_percentile":{"value":0.83196126,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":97,"max":98},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9672999978065491,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9672999978065491,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.025599999353289604,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.00279999990016222,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-communication","display_name":"marketing communication","score":0.8640000224113464},{"id":"https://openalex.org/keywords/private-universities","display_name":"private universities","score":0.847000002861023},{"id":"https://openalex.org/keywords/college-choice","display_name":"college choice","score":0.6840000152587891},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.8980000019073486},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.8700000047683716},{"id":"https://openalex.org/keywords/sales-promotion","display_name":"sales promotion","score":0.890999972820282},{"id":"https://openalex.org/keywords/personal-selling","display_name":"personal selling","score":0.9520000219345093},{"id":"https://openalex.org/keywords/public-relations","display_name":"public relations","score":0.9810000061988831},{"id":"https://openalex.org/keywords/direct-marketing","display_name":"direct marketing","score":0.9990000128746033},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.7680000066757202},{"id":"https://openalex.org/keywords/east-java","display_name":"East Java","score":0.949999988079071}],"concepts":[{"id":"https://openalex.org/C548217200","wikidata":"https://www.wikidata.org/wiki/Q251","display_name":"Java","level":2,"score":0.759691596031189},{"id":"https://openalex.org/C48798503","wikidata":"https://www.wikidata.org/wiki/Q877546","display_name":"Reputation","level":2,"score":0.7560148239135742},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5750616192817688},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.553835928440094},{"id":"https://openalex.org/C2985362895","wikidata":"https://www.wikidata.org/wiki/Q478594","display_name":"Reputation management","level":3,"score":0.42974695563316345},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.38458120822906494},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3655529022216797},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.24766424298286438},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2027132511138916},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.14467331767082214},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.06274768710136414},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:zenodo.org:6553405","doi":null,"is_oa":true,"landing_page_url":"https://zenodo.org/record/6553405","pdf_url":"https://zenodo.org/record/6553405","source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Seybold Report V16(10) 30-49","raw_type":"info:eu-repo/semantics/article"},{"id":"doi:10.5281/zenodo.6553404","doi":"https://doi.org/10.5281/zenodo.6553404","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.6553404","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"},{"id":"doi:10.5281/zenodo.6553405","doi":"https://doi.org/10.5281/zenodo.6553405","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.6553405","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"}],"best_oa_location":{"id":"pmh:oai:zenodo.org:6553405","doi":null,"is_oa":true,"landing_page_url":"https://zenodo.org/record/6553405","pdf_url":"https://zenodo.org/record/6553405","source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Seybold Report V16(10) 30-49","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4320079979.pdf","grobid_xml":"https://content.openalex.org/works/W4320079979.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7108203165","https://openalex.org/W2235718995","https://openalex.org/W3006620274","https://openalex.org/W4296021754","https://openalex.org/W7160513439","https://openalex.org/W4407399692","https://openalex.org/W4411156924","https://openalex.org/W4404712250","https://openalex.org/W4296019568","https://openalex.org/W4408310365"],"abstract_inverted_index":{"ABSTRACT":[0],"The":[1,49,73],"purpose":[2],"of":[3,14,18,30,64,75,115,137,148,175,199,213],"the":[4,12,34,76,113,144,173,179,197],"study":[5,77],"was":[6],"conducted":[7],"to":[8],"examine":[9],"and":[10,28,90,135,154,211],"analyze":[11],"effect":[13,121,142,160],"marketing":[15,27,79,92,156,210],"communication":[16,80,201],"consisting":[17],"advertising,":[19,83,130,204],"sales":[20,84,152,205],"promotion,":[21,85,206],"personal":[22,88,133,207],"selling,":[23,208],"public":[24,86,131],"relations,":[25,87,132],"direct":[26,91,155,209],"word":[29,114,136,212],"mouth":[31,116,138],"variables":[32],"on":[33,122,143,161,178],"interest":[35,107,123,180],"in":[36,41,101,108,124,171,181,185,195],"choosing":[37,109,125,182],"a":[38,61,68,119,126,140,169,193],"private":[39,127],"university":[40],"East":[42,102,186],"Java":[43,103],"by":[44,98],"mediating":[45,172,196],"Academic":[46,145,162,165],"Branding":[47,146,163,166],"Reputation.":[48,164],"research":[50,62],"method":[51],"uses":[52],"Structural":[53],"Equation":[54],"Modeling":[55],"(SEM)":[56],"with":[57,67],"testing":[58],"using":[59],"AMOS,":[60],"sample":[63],"186":[65],"people":[66],"multi-stage":[69],"random":[70],"sampling":[71],"method.":[72],"results":[74],"that":[78,93],"which":[81],"includes":[82],"selling":[89,134],"has":[94,118],"been":[95],"carried":[96],"out":[97],"Private":[99,110,183],"University":[100,184],"cannot":[104],"directly":[105],"encourage":[106],"University.":[111],"Only":[112],"variable":[117],"significant":[120,141,159],"university.":[128],"Variable":[129],"have":[139,157],"Reputation":[147,167],"Higher":[149],"Education.":[150],"However,":[151,188],"promotion":[153],"no":[158],"plays":[168],"role":[170,194],"influence":[174,198],"Public":[176],"Relations":[177],"Java.":[187],"it":[189],"does":[190],"not":[191],"play":[192],"other":[200],"variables,":[202],"namely":[203],"mouth.":[214]},"counts_by_year":[{"year":2023,"cited_by_count":6}],"updated_date":"2026-10-07T09:51:55.459714","created_date":"2023-02-12T00:00:00"}