{"id":"https://openalex.org/W4320075091","doi":"https://doi.org/10.24843/ejmunud.2022.v11.i05.p04","title":"PENGARUH KEWAJARAN HARGA, KUALITAS PRODUK, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN","display_name":"PENGARUH KEWAJARAN HARGA, KUALITAS PRODUK, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN","publication_year":2022,"publication_date":"2022-05-20","ids":{"openalex":"https://openalex.org/W4320075091","doi":"https://doi.org/10.24843/ejmunud.2022.v11.i05.p04"},"language":"id","primary_location":{"id":"doi:10.24843/ejmunud.2022.v11.i05.p04","doi":"https://doi.org/10.24843/ejmunud.2022.v11.i05.p04","is_oa":true,"landing_page_url":"https://doi.org/10.24843/ejmunud.2022.v11.i05.p04","pdf_url":"https://ojs.unud.ac.id/index.php/manajemen/article/download/76613/44524","source":{"id":"https://openalex.org/S4210191680","display_name":"E-Jurnal Manajemen Universitas Udayana","issn_l":"2302-8912","issn":["2302-8912"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314998","host_organization_name":"Udayana University","host_organization_lineage":["https://openalex.org/P4310314998"],"host_organization_lineage_names":["Udayana University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"E-Jurnal Manajemen Universitas Udayana","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://ojs.unud.ac.id/index.php/manajemen/article/download/76613/44524","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5075524353","display_name":"Rifqi Mustafa","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Rifqi Mustafa","raw_affiliation_strings":["Unud","& resto,","(Nurhidayati & Anam, 2020","Pelanggan dari Toko Bedugul Ex Hotel & Resto umumnya adalah","Toko Bedugul Ex Hotel & Resto menjual","Toko Bedugul Ex Hotel & Resto. Menurut hasil pra survei yang di lakukan terhadap 15 pelanggan toko","Toko Bedugul Ex Hotel & Resto. Sampel","oleh pandemi Covid-19,","oleh pihak hotel atau restoran tersebut. Toko Bedugul Ex Hotel & Resto terletak di Jalan Bedugul No. 22 Denpasar yang","toko Bedugul Ex Hotel & Resto yang menjual","yang tercantum di Tabel 1"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Unud","institution_ids":[]},{"raw_affiliation_string":"& resto,","institution_ids":[]},{"raw_affiliation_string":"(Nurhidayati & Anam, 2020","institution_ids":[]},{"raw_affiliation_string":"Pelanggan dari Toko Bedugul Ex Hotel & Resto umumnya adalah","institution_ids":[]},{"raw_affiliation_string":"Toko Bedugul Ex Hotel & Resto menjual","institution_ids":[]},{"raw_affiliation_string":"Toko Bedugul Ex Hotel & Resto. Menurut hasil pra survei yang di lakukan terhadap 15 pelanggan toko","institution_ids":[]},{"raw_affiliation_string":"Toko Bedugul Ex Hotel & Resto. Sampel","institution_ids":[]},{"raw_affiliation_string":"oleh pandemi Covid-19,","institution_ids":[]},{"raw_affiliation_string":"oleh pihak hotel atau restoran tersebut. Toko Bedugul Ex Hotel & Resto terletak di Jalan Bedugul No. 22 Denpasar yang","institution_ids":[]},{"raw_affiliation_string":"toko Bedugul Ex Hotel & Resto yang menjual","institution_ids":[]},{"raw_affiliation_string":"yang tercantum di Tabel 1","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5054957460","display_name":"Putu Yudi Setiawan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I126826664","display_name":"Udayana University","ror":"https://ror.org/035qsg823","country_code":"ID","type":"education","lineage":["https://openalex.org/I126826664"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Putu Yudi Setiawan","raw_affiliation_strings":["Fakultas Ekonomi dan Bisnis Universitas Udayana , Bali , Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ekonomi dan Bisnis Universitas Udayana , Bali , Indonesia","institution_ids":["https://openalex.org/I126826664"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5075524353"],"corresponding_institution_ids":[],"apc_list":{"value":750000,"currency":"IDR","value_usd":49},"apc_paid":{"value":750000,"currency":"IDR","value_usd":49},"fwci":0.6999,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.77090204,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"11","issue":"5","first_page":"927","last_page":"927"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/perceived-price-fairness","display_name":"perceived price fairness","score":0.753000020980835},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.9980000257492065},{"id":"https://openalex.org/keywords/retail-location","display_name":"store location","score":0.9819999933242798},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9729999899864197},{"id":"https://openalex.org/keywords/covid-19-impact-on-tourism","display_name":"COVID-19 impact on tourism","score":0.8360000252723694},{"id":"https://openalex.org/keywords/bali","display_name":"Bali","score":0.5170000195503235}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5416948795318604},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.45979946851730347},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.16561931371688843}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.24843/ejmunud.2022.v11.i05.p04","doi":"https://doi.org/10.24843/ejmunud.2022.v11.i05.p04","is_oa":true,"landing_page_url":"https://doi.org/10.24843/ejmunud.2022.v11.i05.p04","pdf_url":"https://ojs.unud.ac.id/index.php/manajemen/article/download/76613/44524","source":{"id":"https://openalex.org/S4210191680","display_name":"E-Jurnal Manajemen Universitas Udayana","issn_l":"2302-8912","issn":["2302-8912"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314998","host_organization_name":"Udayana University","host_organization_lineage":["https://openalex.org/P4310314998"],"host_organization_lineage_names":["Udayana University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"E-Jurnal Manajemen Universitas Udayana","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:c67f2bdce415404e917c58cb454fb20f","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/c67f2bdce415404e917c58cb454fb20f","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"E-Jurnal Manajemen, Vol 11, Iss 5, Pp 927-947 (2022)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.24843/ejmunud.2022.v11.i05.p04","doi":"https://doi.org/10.24843/ejmunud.2022.v11.i05.p04","is_oa":true,"landing_page_url":"https://doi.org/10.24843/ejmunud.2022.v11.i05.p04","pdf_url":"https://ojs.unud.ac.id/index.php/manajemen/article/download/76613/44524","source":{"id":"https://openalex.org/S4210191680","display_name":"E-Jurnal Manajemen Universitas Udayana","issn_l":"2302-8912","issn":["2302-8912"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314998","host_organization_name":"Udayana University","host_organization_lineage":["https://openalex.org/P4310314998"],"host_organization_lineage_names":["Udayana University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"E-Jurnal Manajemen Universitas Udayana","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4320075091.pdf","grobid_xml":"https://content.openalex.org/works/W4320075091.grobid-xml"},"referenced_works_count":22,"referenced_works":["https://openalex.org/W1505397659","https://openalex.org/W1947867318","https://openalex.org/W2344559674","https://openalex.org/W2497085494","https://openalex.org/W2574380846","https://openalex.org/W2596244371","https://openalex.org/W2597045689","https://openalex.org/W2736848960","https://openalex.org/W2738743844","https://openalex.org/W2774717793","https://openalex.org/W2792754102","https://openalex.org/W2796568279","https://openalex.org/W2806431135","https://openalex.org/W2891616415","https://openalex.org/W2904478477","https://openalex.org/W2910007558","https://openalex.org/W2914734429","https://openalex.org/W2946212423","https://openalex.org/W2949483312","https://openalex.org/W3200994527","https://openalex.org/W4240315710","https://openalex.org/W4254308772"],"related_works":["https://openalex.org/W3126860122","https://openalex.org/W7215352599","https://openalex.org/W4384159293","https://openalex.org/W2844161408","https://openalex.org/W7008019955","https://openalex.org/W4285709338","https://openalex.org/W2964414588","https://openalex.org/W3029817687","https://openalex.org/W7036089320","https://openalex.org/W7214998432"],"abstract_inverted_index":{"Keadaan":[0],"saat":[1],"pandemi":[2],"Covid-19":[3],"banyak":[4],"mematikan":[5],"sektor":[6,10,15],"industri,":[7],"salah":[8],"satu":[9],"industri":[11],"yang":[12,23,37,59,69,108,112,124,132,202],"terdampak":[13],"adalah":[14,85,126,134],"pariwisata":[16],"di":[17,71,100,161,176],"Bali,":[18],"sehingga":[19],"bentuk":[20],"usaha":[21],"dagang":[22],"menjual":[24],"barang":[25,47,55,67,98],"bekas":[26,48,56,68,99],"hotel":[27,158,180,194],"dan":[28,63,93,146,150,187],"restoran":[29],"menjadi":[30],"lebih":[31],"berkembang":[32],"dengan":[33,57],"cara":[34],"memanfaatkan":[35],"keadaan":[36],"terjadi.":[38],"Pada":[39],"umumnya":[40],"masyarakat":[41],"akan":[42,198],"mengambil":[43],"keputusan":[44,78,96,153,200,212],"untuk":[45,86],"membeli":[46,114],"agar":[49],"dapat":[50,76],"memenuhi":[51],"kebutuhannya":[52],"setelah":[53],"memilih":[54],"harga":[58,172],"terjangkau,":[60],"kualitas":[61,91,144,185,209],"bagus,":[62],"lokasi":[64,94,147,190],"tempat":[65],"berbelanja":[66],"mudah":[70],"jangkau,":[72],"karena":[73],"faktor-faktor":[74],"tersebut":[75],"mempengaruhi":[77,199],"pembelian":[79,97,154,201,213],"seorang":[80],"pelanggan.":[81],"Tujuan":[82],"penelitian":[83],"ini":[84,165],"menjelaskan":[87],"pengaruh":[88],"kewajaran":[89,142,171,207],"harga,":[90,143,208],"produk,":[92,145,210],"terhadap":[95,152],"toko":[101],"Bedugul":[102,118,156,178,192],"Ex":[103,119],"Hotel":[104,120],"&":[105,121,159,181,195],"Resto.":[106,122],"Populasi":[107],"digunakan":[109,125,133],"yaitu":[110],"pelanggan":[111],"pernah":[113],"produk":[115,175,186],"dari":[116],"Toko":[117,155,177,191],"Sampel":[123],"sebanyak":[127],"65":[128],"orang.":[129],"Teknik":[130],"analisis":[131,135,139],"regresi":[136],"berganda.":[137],"Hasil":[138],"menunjukkan":[140],"bahwa":[141,167],"berpengaruh":[148],"positif":[149],"signifikan":[151],"ex":[157,179,193],"resto":[160],"Kota":[162],"Denpasar.":[163],"Hal":[164],"berarti":[166],"semakin":[168,183,188,203],"baik":[169],"persepsi":[170],"konsumen":[173],"pada":[174],"resto,":[182,196],"tinggi":[184],"strategis":[189],"maka":[197],"meningkat.":[204],"Kata":[205],"kunci:":[206],"lokasi,":[211]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-02-12T00:00:00"}
