{"id":"https://openalex.org/W4320056884","doi":"https://doi.org/10.51903/e-bisnis.v15i2.882","title":"Studi Strategi Pemasaran Selama Masa Pandemi Covid 19 Pada UMKM Olahan Tempe Semarang","display_name":"Studi Strategi Pemasaran Selama Masa Pandemi Covid 19 Pada UMKM Olahan Tempe Semarang","publication_year":2022,"publication_date":"2022-12-01","ids":{"openalex":"https://openalex.org/W4320056884","doi":"https://doi.org/10.51903/e-bisnis.v15i2.882"},"language":"en","primary_location":{"id":"doi:10.51903/e-bisnis.v15i2.882","doi":"https://doi.org/10.51903/e-bisnis.v15i2.882","is_oa":true,"landing_page_url":"http://dx.doi.org/10.51903/e-bisnis.v15i2.882","pdf_url":"https://journal.stekom.ac.id/index.php/Bisnis/article/download/882/656","source":{"id":"https://openalex.org/S4210235310","display_name":"E-Bisnis Jurnal Ilmiah Ekonomi dan Bisnis","issn_l":"1979-0155","issn":["1979-0155","2614-8870"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4387153296","host_organization_name":"Universitas Sains dan Teknologi Komputer","host_organization_lineage":["https://openalex.org/I4387153296"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"E-BISNIS: JURNAL ILMIAH EKONOMI DAN BISNIS","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.stekom.ac.id/index.php/Bisnis/article/download/882/656","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101425485","display_name":"Syamsul Hadi","orcid":"https://orcid.org/0000-0003-1220-2729","observed_orcids":["https://orcid.org/0000-0003-1220-2729"]},"institutions":[{"id":"https://openalex.org/I4405284001","display_name":"Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia","ror":"https://ror.org/02qckt590","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405284001"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Syamsul Hadi","raw_affiliation_strings":["STIEPARI Semarang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"STIEPARI Semarang","institution_ids":["https://openalex.org/I4405284001"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5064457710","display_name":"Yuniarto Rahmad Satato","orcid":"https://orcid.org/0009-0009-9679-846X","observed_orcids":["https://orcid.org/0009-0009-9679-846X"]},"institutions":[{"id":"https://openalex.org/I4405284001","display_name":"Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia","ror":"https://ror.org/02qckt590","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405284001"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Yuniarto Rahmad Satato","raw_affiliation_strings":["STIEPARI Semarang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"STIEPARI Semarang","institution_ids":["https://openalex.org/I4405284001"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5069957076","display_name":"Mochamad Ainan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405284001","display_name":"Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia","ror":"https://ror.org/02qckt590","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405284001"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Mochamad Ainan","raw_affiliation_strings":["STIEPARI Semarang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"STIEPARI Semarang","institution_ids":["https://openalex.org/I4405284001"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405284001"],"apc_list":null,"apc_paid":null,"fwci":1.923,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.87313801,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":96},"biblio":{"volume":"15","issue":"2","first_page":"375","last_page":"381"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.9860000014305115},{"id":"https://openalex.org/keywords/covid-19","display_name":"COVID-19 pandemic","score":0.9940000176429749},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.8159999847412109},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9599999785423279},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.7889999747276306},{"id":"https://openalex.org/keywords/business-survival","display_name":"business survival","score":0.578000009059906},{"id":"https://openalex.org/keywords/semarang","display_name":"Semarang","score":0.953000009059906}],"concepts":[{"id":"https://openalex.org/C2780073744","wikidata":"https://www.wikidata.org/wiki/Q4019783","display_name":"Tempe","level":2,"score":0.8682597875595093},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.6244556903839111},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.44425347447395325},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.44033434987068176},{"id":"https://openalex.org/C56666940","wikidata":"https://www.wikidata.org/wiki/Q788790","display_name":"Documentation","level":2,"score":0.42322662472724915},{"id":"https://openalex.org/C3008058167","wikidata":"https://www.wikidata.org/wiki/Q84263196","display_name":"Coronavirus disease 2019 (COVID-19)","level":4,"score":0.4132586121559143},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.27028775215148926},{"id":"https://openalex.org/C31903555","wikidata":"https://www.wikidata.org/wiki/Q1637030","display_name":"Food science","level":1,"score":0.24377885460853577},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.15840038657188416},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.15691515803337097},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0728851854801178},{"id":"https://openalex.org/C524204448","wikidata":"https://www.wikidata.org/wiki/Q788926","display_name":"Infectious disease (medical specialty)","level":3,"score":0.0},{"id":"https://openalex.org/C2779134260","wikidata":"https://www.wikidata.org/wiki/Q12136","display_name":"Disease","level":2,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.51903/e-bisnis.v15i2.882","doi":"https://doi.org/10.51903/e-bisnis.v15i2.882","is_oa":true,"landing_page_url":"http://dx.doi.org/10.51903/e-bisnis.v15i2.882","pdf_url":"https://journal.stekom.ac.id/index.php/Bisnis/article/download/882/656","source":{"id":"https://openalex.org/S4210235310","display_name":"E-Bisnis Jurnal Ilmiah Ekonomi dan Bisnis","issn_l":"1979-0155","issn":["1979-0155","2614-8870"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4387153296","host_organization_name":"Universitas Sains dan Teknologi Komputer","host_organization_lineage":["https://openalex.org/I4387153296"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"E-BISNIS: JURNAL ILMIAH EKONOMI DAN BISNIS","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.51903/e-bisnis.v15i2.882","doi":"https://doi.org/10.51903/e-bisnis.v15i2.882","is_oa":true,"landing_page_url":"http://dx.doi.org/10.51903/e-bisnis.v15i2.882","pdf_url":"https://journal.stekom.ac.id/index.php/Bisnis/article/download/882/656","source":{"id":"https://openalex.org/S4210235310","display_name":"E-Bisnis Jurnal Ilmiah Ekonomi dan Bisnis","issn_l":"1979-0155","issn":["1979-0155","2614-8870"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4387153296","host_organization_name":"Universitas Sains dan Teknologi Komputer","host_organization_lineage":["https://openalex.org/I4387153296"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"E-BISNIS: JURNAL ILMIAH EKONOMI DAN BISNIS","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.48510000109672546,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4320056884.pdf","grobid_xml":"https://content.openalex.org/works/W4320056884.grobid-xml"},"referenced_works_count":9,"referenced_works":["https://openalex.org/W1776232086","https://openalex.org/W2284559665","https://openalex.org/W2908454278","https://openalex.org/W2996640371","https://openalex.org/W3080831202","https://openalex.org/W3134762496","https://openalex.org/W3162467986","https://openalex.org/W3204901833","https://openalex.org/W4210260157"],"related_works":["https://openalex.org/W4402785012","https://openalex.org/W7220546070","https://openalex.org/W4304823313","https://openalex.org/W4390943029","https://openalex.org/W7217565919","https://openalex.org/W4210264836","https://openalex.org/W7134198800","https://openalex.org/W7217597272","https://openalex.org/W3158522588","https://openalex.org/W4285325569"],"abstract_inverted_index":{"This":[0],"research":[1],"is":[2],"a":[3,41],"type":[4],"of":[5,85],"field":[6,15],"research,":[7],"where":[8],"the":[9,14,46,48,57,66,69,83],"author":[10],"goes":[11],"directly":[12],"to":[13,55,64],"in":[16,20],"processed":[17],"tempeh":[18],"SMEs":[19],"Tempe":[21,90],"Processed":[22,91],"Village,":[23,25],"Sampangan":[24],"Gajah":[26],"Mungkur":[27],"District,":[28],"Semarang":[29],"City.":[30],"The":[31,60],"study":[32],"used":[33],"data":[34],"analysis":[35],"techniques,":[36],"namely":[37],"qualitative":[38],"methods":[39],"with":[40],"descriptive":[42],"approach.":[43],"In":[44],"analyzing":[45],"data,":[47],"researcher":[49],"conducted":[50],"observations,":[51],"interviews,":[52],"and":[53,81,87],"documentation":[54],"obtain":[56],"required":[58],"data.":[59],"results":[61],"showed":[62],"that":[63],"survive":[65],"COVID-19":[67],"pandemic,":[68],"efforts":[70],"made":[71],"were":[72],"marketing":[73],"through":[74,78],"social":[75,79],"media,":[76],"promotion":[77],"media":[80],"maintaining":[82],"quality":[84],"products":[86],"services":[88],"from":[89],"SMEs.":[92]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":3}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-02-12T00:00:00"}
