{"id":"https://openalex.org/W4320021885","doi":"https://doi.org/10.37010/jdc.v3i2.1117","title":"Analisis Harga Jual terhadap Keputusan Pembelian pada Restoran Cepat Saji Mc Donald","display_name":"Analisis Harga Jual terhadap Keputusan Pembelian pada Restoran Cepat Saji Mc Donald","publication_year":2022,"publication_date":"2022-12-20","ids":{"openalex":"https://openalex.org/W4320021885","doi":"https://doi.org/10.37010/jdc.v3i2.1117"},"language":"id","primary_location":{"id":"doi:10.37010/jdc.v3i2.1117","doi":"https://doi.org/10.37010/jdc.v3i2.1117","is_oa":true,"landing_page_url":"http://dx.doi.org/10.37010/jdc.v3i2.1117","pdf_url":"https://journal.neolectura.com/index.php/judicious/article/download/1117/914","source":{"id":"https://openalex.org/S4210236433","display_name":"JUDICIOUS","issn_l":"2746-9417","issn":["2746-9417"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JUDICIOUS","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.neolectura.com/index.php/judicious/article/download/1117/914","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5059090935","display_name":"Albertus Karjono","orcid":"https://orcid.org/0009-0004-0146-1260","observed_orcids":["https://orcid.org/0009-0004-0146-1260"]},"institutions":[{"id":"https://openalex.org/I4210096653","display_name":"Institut Bisnis Nusantara","ror":"https://ror.org/00syyzh74","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210096653"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Albertus Karjono","raw_affiliation_strings":["Institut Bisnis Nusantara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Bisnis Nusantara","institution_ids":["https://openalex.org/I4210096653"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5112447119","display_name":"Edi Wibowo","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210096653","display_name":"Institut Bisnis Nusantara","ror":"https://ror.org/00syyzh74","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210096653"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Edi Wahyu Wibowo","raw_affiliation_strings":["Institut Bisnis Nusantara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Bisnis Nusantara","institution_ids":["https://openalex.org/I4210096653"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210096653"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"3","issue":"2","first_page":"317","last_page":"322"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/selling-price","display_name":"selling price","score":0.8489999771118164},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.921999990940094},{"id":"https://openalex.org/keywords/fast-food-restaurants","display_name":"fast food restaurants","score":0.8180000185966492},{"id":"https://openalex.org/keywords/mcdonald-s","display_name":"McDonald's","score":0.9769999980926514},{"id":"https://openalex.org/keywords/franchise-restaurants","display_name":"franchise restaurants","score":0.43799999356269836},{"id":"https://openalex.org/keywords/price-elasticity-of-demand","display_name":"price elasticity","score":0.47699999809265137},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8870000243186951}],"concepts":[{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.4367205798625946},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.3873598575592041}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.37010/jdc.v3i2.1117","doi":"https://doi.org/10.37010/jdc.v3i2.1117","is_oa":true,"landing_page_url":"http://dx.doi.org/10.37010/jdc.v3i2.1117","pdf_url":"https://journal.neolectura.com/index.php/judicious/article/download/1117/914","source":{"id":"https://openalex.org/S4210236433","display_name":"JUDICIOUS","issn_l":"2746-9417","issn":["2746-9417"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JUDICIOUS","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.37010/jdc.v3i2.1117","doi":"https://doi.org/10.37010/jdc.v3i2.1117","is_oa":true,"landing_page_url":"http://dx.doi.org/10.37010/jdc.v3i2.1117","pdf_url":"https://journal.neolectura.com/index.php/judicious/article/download/1117/914","source":{"id":"https://openalex.org/S4210236433","display_name":"JUDICIOUS","issn_l":"2746-9417","issn":["2746-9417"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JUDICIOUS","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4320021885.pdf","grobid_xml":"https://content.openalex.org/works/W4320021885.grobid-xml"},"referenced_works_count":7,"referenced_works":["https://openalex.org/W2911636469","https://openalex.org/W2939978793","https://openalex.org/W2968806490","https://openalex.org/W3159624528","https://openalex.org/W4281612208","https://openalex.org/W4300556403","https://openalex.org/W4401764109"],"related_works":["https://openalex.org/W7219483170","https://openalex.org/W2190759781","https://openalex.org/W2911636469","https://openalex.org/W7215689501","https://openalex.org/W7220245750","https://openalex.org/W6995709638","https://openalex.org/W7051762254","https://openalex.org/W7042633416","https://openalex.org/W7206210334","https://openalex.org/W2782895239"],"abstract_inverted_index":{"Dalam":[0],"memasuki":[1],"era":[2],"pasar":[3],"global":[4],"dewasa":[5],"ini,":[6],"persaingan":[7],"semakin":[8],"tajam":[9],"baik":[10],"itu":[11],"perusahaan":[12],"jasa":[13],"maupun":[14],"manufaktur.":[15],"Tak":[16],"kecuali":[17],"untuk":[18,27],"bisnis-bisnis":[19],"franchise":[20],"asing":[21],"yang":[22],"ada":[23],"di":[24],"Indonesia.,":[25],"khususnya":[26],"produk":[28],"makanan":[29],"cepat":[30,68,81],"saji":[31,69,82],"salah":[32],"satunya":[33],"adalah":[34],"pada":[35,50,66,79],"Restoran":[36,51],"Cepat":[37,52],"Saji":[38,53],"Mc":[39,54,70,83],"Donald.":[40,55,71],"Penelitian":[41],"ini":[42],"akan":[43],"menganalisis":[44],"pengaruh":[45,60,74],"harga":[46,62,75],"terhadap":[47,63,76],"keputusan":[48,64,77],"pembelian":[49,65,78],"Hasil":[56],"penelitian":[57],"didapatkan":[58],"adanya":[59],"antara":[61],"restoran":[67,80],"Sedangkan":[72],"Besarnya":[73],"Donald":[84],"sebesar":[85],"49%.":[86]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-02-11T00:00:00"}
