{"id":"https://openalex.org/W4315464682","doi":"https://doi.org/10.18535/ijsrm/v11i01.em04","title":"Do TikTok Discounts Livestream Triggers Gen Z Impulse Buying Behavior","display_name":"Do TikTok Discounts Livestream Triggers Gen Z Impulse Buying Behavior","publication_year":2023,"publication_date":"2023-01-10","ids":{"openalex":"https://openalex.org/W4315464682","doi":"https://doi.org/10.18535/ijsrm/v11i01.em04"},"language":"en","primary_location":{"id":"doi:10.18535/ijsrm/v11i01.em04","doi":"https://doi.org/10.18535/ijsrm/v11i01.em04","is_oa":true,"landing_page_url":"https://doi.org/10.18535/ijsrm/v11i01.em04","pdf_url":"http://ijsrm.in/index.php/ijsrm/article/download/4407/2823","source":{"id":"https://openalex.org/S4210219273","display_name":"International Journal of Scientific Research and Management (IJSRM)","issn_l":"2321-3418","issn":["2321-3418"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Scientific Research and Management","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://ijsrm.in/index.php/ijsrm/article/download/4407/2823","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5009138903","display_name":"Ghea Septia Atika Refasa","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I12176630","display_name":"Tanjungpura University","ror":"https://ror.org/04exz5k48","country_code":"ID","type":"education","lineage":["https://openalex.org/I12176630"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ghea Septia Atika Refasa","raw_affiliation_strings":["Faculty of Economics and Business, Universitas Tanjungpura, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Economics and Business, Universitas Tanjungpura, Indonesia","institution_ids":["https://openalex.org/I12176630"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5069754562","display_name":"Heriyadi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I12176630","display_name":"Tanjungpura University","ror":"https://ror.org/04exz5k48","country_code":"ID","type":"education","lineage":["https://openalex.org/I12176630"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Heriyadi","raw_affiliation_strings":["Faculty of Economics and Business, Universitas Tanjungpura, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Economics and Business, Universitas Tanjungpura, Indonesia","institution_ids":["https://openalex.org/I12176630"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5055730715","display_name":"Bintoro Bagus Purmono","orcid":"https://orcid.org/0000-0002-1357-2695","observed_orcids":["https://orcid.org/0000-0002-1357-2695"]},"institutions":[{"id":"https://openalex.org/I12176630","display_name":"Tanjungpura University","ror":"https://ror.org/04exz5k48","country_code":"ID","type":"education","lineage":["https://openalex.org/I12176630"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Bintoro Bagus Purmono","raw_affiliation_strings":["Faculty of Economics and Business, Universitas Tanjungpura, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Economics and Business, Universitas Tanjungpura, Indonesia","institution_ids":["https://openalex.org/I12176630"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5085419708","display_name":"Barkah Barkah","orcid":"https://orcid.org/0000-0002-5673-229X","observed_orcids":["https://orcid.org/0000-0002-5673-229X"]},"institutions":[{"id":"https://openalex.org/I12176630","display_name":"Tanjungpura University","ror":"https://ror.org/04exz5k48","country_code":"ID","type":"education","lineage":["https://openalex.org/I12176630"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Barkah","raw_affiliation_strings":["Faculty of Economics and Business, Universitas Tanjungpura, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Economics and Business, Universitas Tanjungpura, Indonesia","institution_ids":["https://openalex.org/I12176630"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5102884906","display_name":"Helma Malini","orcid":"https://orcid.org/0000-0002-3860-1464","observed_orcids":["https://orcid.org/0000-0002-3860-1464","https://orcid.org/0000-0002-2669-4237"]},"institutions":[{"id":"https://openalex.org/I12176630","display_name":"Tanjungpura University","ror":"https://ror.org/04exz5k48","country_code":"ID","type":"education","lineage":["https://openalex.org/I12176630"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Helma Malini","raw_affiliation_strings":["Faculty of Economics and Business, Universitas Tanjungpura, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Economics and Business, Universitas Tanjungpura, Indonesia","institution_ids":["https://openalex.org/I12176630"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I12176630"],"apc_list":null,"apc_paid":null,"fwci":2.5304,"has_fulltext":true,"cited_by_count":16,"citation_normalized_percentile":{"value":0.90285266,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"11","issue":"01","first_page":"4439","last_page":"4449"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.7271000146865845,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.7271000146865845,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.2443999946117401,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.013899999670684338,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/tiktok","display_name":"TikTok","score":0.6729999780654907},{"id":"https://openalex.org/keywords/live-streaming-sales","display_name":"live streaming sales","score":0.7919999957084656},{"id":"https://openalex.org/keywords/price-discounts","display_name":"discounts","score":0.9399999976158142},{"id":"https://openalex.org/keywords/impulse-buying","display_name":"impulse buying","score":0.9279999732971191},{"id":"https://openalex.org/keywords/generation-z","display_name":"Generation Z","score":0.9599999785423279},{"id":"https://openalex.org/keywords/positive-emotions","display_name":"positive emotions","score":0.9950000047683716},{"id":"https://openalex.org/keywords/social-commerce","display_name":"social commerce","score":0.722000002861023},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.5889999866485596},{"id":"https://openalex.org/keywords/indonesia","display_name":"Indonesia","score":0.44999998807907104}],"concepts":[{"id":"https://openalex.org/C2780586970","wikidata":"https://www.wikidata.org/wiki/Q1357284","display_name":"Popularity","level":2,"score":0.7315841913223267},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.700158953666687},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6694527864456177},{"id":"https://openalex.org/C70836080","wikidata":"https://www.wikidata.org/wiki/Q837940","display_name":"Impulse (physics)","level":2,"score":0.5987897515296936},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.5851752161979675},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5385642051696777},{"id":"https://openalex.org/C2776741261","wikidata":"https://www.wikidata.org/wiki/Q3027665","display_name":"Live streaming","level":2,"score":0.5097128748893738},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5081865787506104},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.47414156794548035},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.3400641083717346},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.11336180567741394},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.10875752568244934},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0750945508480072},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0730043351650238},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.0},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.18535/ijsrm/v11i01.em04","doi":"https://doi.org/10.18535/ijsrm/v11i01.em04","is_oa":true,"landing_page_url":"https://doi.org/10.18535/ijsrm/v11i01.em04","pdf_url":"http://ijsrm.in/index.php/ijsrm/article/download/4407/2823","source":{"id":"https://openalex.org/S4210219273","display_name":"International Journal of Scientific Research and Management (IJSRM)","issn_l":"2321-3418","issn":["2321-3418"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Scientific Research and Management","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.18535/ijsrm/v11i01.em04","doi":"https://doi.org/10.18535/ijsrm/v11i01.em04","is_oa":true,"landing_page_url":"https://doi.org/10.18535/ijsrm/v11i01.em04","pdf_url":"http://ijsrm.in/index.php/ijsrm/article/download/4407/2823","source":{"id":"https://openalex.org/S4210219273","display_name":"International Journal of Scientific Research and Management (IJSRM)","issn_l":"2321-3418","issn":["2321-3418"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Scientific Research and Management","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320331994","display_name":"Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi","ror":null}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4315464682.pdf","grobid_xml":"https://content.openalex.org/works/W4315464682.grobid-xml"},"referenced_works_count":47,"referenced_works":["https://openalex.org/W1579483281","https://openalex.org/W1595496302","https://openalex.org/W1974947928","https://openalex.org/W2004702233","https://openalex.org/W2053359608","https://openalex.org/W2115232205","https://openalex.org/W2119430010","https://openalex.org/W2186214734","https://openalex.org/W2210730005","https://openalex.org/W2308071872","https://openalex.org/W2335814846","https://openalex.org/W2538651458","https://openalex.org/W2593921680","https://openalex.org/W2765653780","https://openalex.org/W2771509545","https://openalex.org/W2771910743","https://openalex.org/W2787986483","https://openalex.org/W2808749814","https://openalex.org/W2852087287","https://openalex.org/W2889036345","https://openalex.org/W2889671166","https://openalex.org/W2937295810","https://openalex.org/W2952303999","https://openalex.org/W2997097306","https://openalex.org/W3006410669","https://openalex.org/W3014324057","https://openalex.org/W3044050305","https://openalex.org/W3123489679","https://openalex.org/W3129193346","https://openalex.org/W3131440640","https://openalex.org/W3135761079","https://openalex.org/W3157172477","https://openalex.org/W3166629752","https://openalex.org/W3181277460","https://openalex.org/W3193403685","https://openalex.org/W4213150212","https://openalex.org/W4224262478","https://openalex.org/W4281748579","https://openalex.org/W4283270875","https://openalex.org/W4285181791","https://openalex.org/W4286630275","https://openalex.org/W4289207770","https://openalex.org/W4293876435","https://openalex.org/W4294703534","https://openalex.org/W4301456664","https://openalex.org/W4383115358","https://openalex.org/W6619129309"],"related_works":["https://openalex.org/W7166771697","https://openalex.org/W7203918942","https://openalex.org/W4401479707","https://openalex.org/W7134900889","https://openalex.org/W4411845351","https://openalex.org/W7160439526","https://openalex.org/W7171647294","https://openalex.org/W7160770635","https://openalex.org/W7223325575","https://openalex.org/W4412675421"],"abstract_inverted_index":{"The":[0,34,109,121],"popularity":[1],"of":[2,9,37,51,64,76,142,179],"live":[3,23,54],"streaming":[4,24],"has":[5,43],"changed":[6],"the":[7,16,62,70,130,153,195],"pattern":[8],"interaction":[10],"between":[11,171],"buyers":[12],"and":[13,136,159,176],"sellers":[14],"in":[15,41,79,95,145,182,191,194],"modern":[17],"business":[18,21,189],"world.":[19],"For":[20],"people,":[22],"brings":[25],"benefits":[26],"because":[27],"product":[28],"information":[29],"can":[30,186],"be":[31],"disseminated":[32],"instantly.":[33],"high":[35],"number":[36],"social":[38],"media":[39],"users":[40],"Indonesia":[42,96],"also":[44],"led":[45],"to":[46,60],"new":[47],"marketing":[48,193],"methods,":[49],"one":[50],"which":[52,81,199],"is":[53,200],"streaming.":[55],"This":[56,87],"quantitative":[57],"study":[58,88],"aims":[59],"determine":[61],"effect":[63,138,161,170],"discounts":[65,125,148,172],"on":[66,69,73,129,139,152,162],"Livestream":[67,127,151,174,196],"sales":[68],"TikTok":[71,131,154],"application":[72,132,155],"impulsive":[74,177],"purchases":[75,141,178],"generation":[77,143,180],"Z":[78,144,181],"Indonesia,":[80],"are":[82],"mediated":[83],"by":[84],"positive":[85,135,158,163],"emotions.":[86,164],"involved":[89],"220":[90],"people":[91],"from":[92],"various":[93],"regions":[94],"who":[97],"were":[98],"collected":[99],"online":[100,188],"using":[101,113,118],"a":[102,107,134,157],"purposive":[103],"sampling":[104],"technique":[105],"with":[106],"questionnaire.":[108],"data":[110],"was":[111],"analysed":[112],"Structural":[114],"Equation":[115],"Modeling":[116],"(SEM)":[117],"AMOS":[119],"24.":[120],"results":[122],"showed":[123],"that":[124],"during":[126,173],"selling":[128,150,175,197],"had":[133],"significant":[137,160],"impulse":[140],"Indonesia.":[146,183],"Meanwhile,":[147],"when":[149],"have":[156,167],"Positive":[165],"emotions":[166],"an":[168],"indirect":[169],"These":[184],"findings":[185],"assist":[187],"players":[190],"optimizing":[192],"industry,":[198],"currently":[201],"booming.":[202]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":9},{"year":2023,"cited_by_count":3}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2023-01-11T00:00:00"}