{"id":"https://openalex.org/W4313813239","doi":"https://doi.org/10.36778/jesya.v6i1.967","title":"PENTINGNYA PERAN LOGO DALAM MEMBANGUN BRANDING PADA UMKM","display_name":"PENTINGNYA PERAN LOGO DALAM MEMBANGUN BRANDING PADA UMKM","publication_year":2023,"publication_date":"2023-01-01","ids":{"openalex":"https://openalex.org/W4313813239","doi":"https://doi.org/10.36778/jesya.v6i1.967"},"language":"id","primary_location":{"id":"doi:10.36778/jesya.v6i1.967","doi":"https://doi.org/10.36778/jesya.v6i1.967","is_oa":true,"landing_page_url":"http://dx.doi.org/10.36778/jesya.v6i1.967","pdf_url":"https://stiealwashliyahsibolga.ac.id/jurnal/index.php/jesya/article/download/967/544","source":{"id":"https://openalex.org/S4210183967","display_name":"Jesya (Jurnal Ekonomi & Ekonomi Syariah)","issn_l":"2599-3410","issn":["2599-3410","2614-3259"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405276318","host_organization_name":"Sekolah Tinggi Ilmu Ekonomi Al-Washliyah","host_organization_lineage":["https://openalex.org/I4405276318"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jesya","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://stiealwashliyahsibolga.ac.id/jurnal/index.php/jesya/article/download/967/544","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5081467967","display_name":"Nurul Ainun","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405267957","display_name":"Universitas Muhammadiyah Palopo","ror":"https://ror.org/055tnvn41","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405267957"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nurul Ainun","raw_affiliation_strings":["Universitas Muhammadiyah Palopo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Palopo","institution_ids":["https://openalex.org/I4405267957"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5083104268","display_name":"Rian Maming","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405267957","display_name":"Universitas Muhammadiyah Palopo","ror":"https://ror.org/055tnvn41","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405267957"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rian Maming","raw_affiliation_strings":["Universitas Muhammadiyah Palopo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Palopo","institution_ids":["https://openalex.org/I4405267957"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5019517821","display_name":"Altri Wahida","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405267957","display_name":"Universitas Muhammadiyah Palopo","ror":"https://ror.org/055tnvn41","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405267957"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Altri Wahida","raw_affiliation_strings":["Universitas Muhammadiyah Palopo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Palopo","institution_ids":["https://openalex.org/I4405267957"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405267957"],"apc_list":null,"apc_paid":null,"fwci":15.1374,"has_fulltext":true,"cited_by_count":26,"citation_normalized_percentile":{"value":0.98966626,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":99},"biblio":{"volume":"6","issue":"1","first_page":"674","last_page":"681"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/logo-design","display_name":"logo design","score":0.9490000009536743},{"id":"https://openalex.org/keywords/branding","display_name":"branding","score":0.7680000066757202},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.9449999928474426},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.5400000214576721},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9049999713897705},{"id":"https://openalex.org/keywords/corporate-websites","display_name":"corporate websites","score":0.5889999866485596},{"id":"https://openalex.org/keywords/content-marketing","display_name":"content marketing","score":0.515999972820282},{"id":"https://openalex.org/keywords/fried-chicken-business","display_name":"fried chicken business","score":0.531000018119812}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.43770262598991394},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.40111517906188965},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.19101345539093018}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.36778/jesya.v6i1.967","doi":"https://doi.org/10.36778/jesya.v6i1.967","is_oa":true,"landing_page_url":"http://dx.doi.org/10.36778/jesya.v6i1.967","pdf_url":"https://stiealwashliyahsibolga.ac.id/jurnal/index.php/jesya/article/download/967/544","source":{"id":"https://openalex.org/S4210183967","display_name":"Jesya (Jurnal Ekonomi & Ekonomi Syariah)","issn_l":"2599-3410","issn":["2599-3410","2614-3259"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405276318","host_organization_name":"Sekolah Tinggi Ilmu Ekonomi Al-Washliyah","host_organization_lineage":["https://openalex.org/I4405276318"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jesya","raw_type":"journal-article"},{"id":"pmh:oai:ojs2.stiealwashliyahsibolga.ac.id:article/967","doi":null,"is_oa":true,"landing_page_url":"https://stiealwashliyahsibolga.ac.id/jurnal/index.php/jesya/article/view/967","pdf_url":null,"source":{"id":"https://openalex.org/S4210183967","display_name":"Jesya (Jurnal Ekonomi & Ekonomi Syariah)","issn_l":"2599-3410","issn":["2599-3410","2614-3259"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405276318","host_organization_name":"Sekolah Tinggi Ilmu Ekonomi Al-Washliyah","host_organization_lineage":["https://openalex.org/I4405276318"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.36778/jesya.v6i1","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.36778/jesya.v6i1.967","doi":"https://doi.org/10.36778/jesya.v6i1.967","is_oa":true,"landing_page_url":"http://dx.doi.org/10.36778/jesya.v6i1.967","pdf_url":"https://stiealwashliyahsibolga.ac.id/jurnal/index.php/jesya/article/download/967/544","source":{"id":"https://openalex.org/S4210183967","display_name":"Jesya (Jurnal Ekonomi & Ekonomi Syariah)","issn_l":"2599-3410","issn":["2599-3410","2614-3259"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405276318","host_organization_name":"Sekolah Tinggi Ilmu Ekonomi Al-Washliyah","host_organization_lineage":["https://openalex.org/I4405276318"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jesya","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4313813239.pdf","grobid_xml":"https://content.openalex.org/works/W4313813239.grobid-xml"},"referenced_works_count":8,"referenced_works":["https://openalex.org/W30529705","https://openalex.org/W2070227132","https://openalex.org/W2102735607","https://openalex.org/W2138603354","https://openalex.org/W3119679921","https://openalex.org/W3123539356","https://openalex.org/W3190607883","https://openalex.org/W4255100289"],"related_works":["https://openalex.org/W4394884586","https://openalex.org/W7215447501","https://openalex.org/W4389103142","https://openalex.org/W4386399160","https://openalex.org/W7220498051","https://openalex.org/W6949618903","https://openalex.org/W4405697348","https://openalex.org/W4405134110","https://openalex.org/W7217708131","https://openalex.org/W7219990927"],"abstract_inverted_index":{"Saat":[0],"meluncurkan":[1],"sebuah":[2],"UMKM,":[3,22,85,89,91],"branding":[4,32],"UMKM":[5,8,33,35,71,97],"sangat":[6,66],"penting.":[7],"dapat":[9,57],"meningkatkan":[10],"penjualan":[11,75],"dan":[12,27,49,76,92],"menarik":[13],"pelanggan":[14],"dengan":[15,50],"merek":[16,45,47],"sendiri.":[17],"Dengan":[18],"membuat":[19,23,86,93],"website":[20,90],"untuk":[21,36,81,84,96],"platform":[24],"media":[25,87],"sosial,":[26],"memberikan":[28],"logo":[29,51,65,94],"yang":[30,53],"bermakna,":[31],"memungkinkan":[34],"dikenal":[37,58],"oleh":[38,59],"masyarakat":[39,60],"umum.":[40,61],"Tujuannya":[41],"agar":[42],"penjual":[43],"memiliki":[44],"atau":[46],"sendiri,":[48],"produk":[52],"dijual,":[54],"mereka":[55],"juga":[56],"Oleh":[62],"karena":[63],"itu,":[64],"signifikan":[67],"dalam":[68],"UMKM.":[69],"Agar":[70],"Istana":[72],"Gorengan":[73],"memaksimalkan":[74],"memperkenalkan":[77],"produknya,":[78],"maka":[79],"diharuskan":[80],"menghasilkan":[82],"konten":[83],"sosial":[88],"baru":[95]},"counts_by_year":[{"year":2026,"cited_by_count":6},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":12},{"year":2023,"cited_by_count":4}],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2023-01-09T00:00:00"}