{"id":"https://openalex.org/W4313679278","doi":"https://doi.org/10.55681/economina.v1i4.169","title":"PENGARUH MEREK, HARGA, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pembelian Smartphone Oppo pada Rindo Cell di Surantih Kecamatan Sutera Kabupaten Pesisir Selatan)","display_name":"PENGARUH MEREK, HARGA, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pembelian Smartphone Oppo pada Rindo Cell di Surantih Kecamatan Sutera Kabupaten Pesisir Selatan)","publication_year":2022,"publication_date":"2022-12-14","ids":{"openalex":"https://openalex.org/W4313679278","doi":"https://doi.org/10.55681/economina.v1i4.169"},"language":"id","primary_location":{"id":"doi:10.55681/economina.v1i4.169","doi":"https://doi.org/10.55681/economina.v1i4.169","is_oa":true,"landing_page_url":"http://dx.doi.org/10.55681/economina.v1i4.169","pdf_url":"https://ejournal.45mataram.ac.id/index.php/economina/article/download/169/150","source":{"id":"https://openalex.org/S4387283347","display_name":"JURNAL ECONOMINA","issn_l":"2963-1181","issn":["2963-1181"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405276690","host_organization_name":"Institut Pendidikan Nusantara Global","host_organization_lineage":["https://openalex.org/I4405276690"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURNAL ECONOMINA","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ejournal.45mataram.ac.id/index.php/economina/article/download/169/150","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5042106632","display_name":"Doni Marlius","orcid":"https://orcid.org/0000-0001-6601-0269","observed_orcids":["https://orcid.org/0000-0001-6601-0269"]},"institutions":[{"id":"https://openalex.org/I3131189940","display_name":"University of National Education","ror":"https://ror.org/00m160r09","country_code":"ID","type":"education","lineage":["https://openalex.org/I3131189940"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Doni Marlius","raw_affiliation_strings":["Akademi Keuangan dan Perbankan Padang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Akademi Keuangan dan Perbankan Padang","institution_ids":["https://openalex.org/I3131189940"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5086617871","display_name":"Mutiara Mutiara","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mutiara Mutiara","raw_affiliation_strings":["Sekolah Tinggi Ilmu Ekonomi KBP, Padang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Ekonomi KBP, Padang","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":6.9989,"has_fulltext":true,"cited_by_count":52,"citation_normalized_percentile":{"value":0.96867942,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":100},"biblio":{"volume":"1","issue":"4","first_page":"768","last_page":"783"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-effect","display_name":"brand influence","score":0.8629999756813049},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.9660000205039978},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":1.0},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9769999980926514},{"id":"https://openalex.org/keywords/smartphone-purchase","display_name":"smartphone purchasing","score":0.6359999775886536},{"id":"https://openalex.org/keywords/oppo-smartphones","display_name":"Oppo smartphones","score":0.9620000123977661},{"id":"https://openalex.org/keywords/mobile-phone-retail","display_name":"mobile phone retail","score":0.5550000071525574},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7480000257492065}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.6909809708595276},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.5371649265289307},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.24490368366241455}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.55681/economina.v1i4.169","doi":"https://doi.org/10.55681/economina.v1i4.169","is_oa":true,"landing_page_url":"http://dx.doi.org/10.55681/economina.v1i4.169","pdf_url":"https://ejournal.45mataram.ac.id/index.php/economina/article/download/169/150","source":{"id":"https://openalex.org/S4387283347","display_name":"JURNAL ECONOMINA","issn_l":"2963-1181","issn":["2963-1181"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405276690","host_organization_name":"Institut Pendidikan Nusantara Global","host_organization_lineage":["https://openalex.org/I4405276690"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURNAL ECONOMINA","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.55681/economina.v1i4.169","doi":"https://doi.org/10.55681/economina.v1i4.169","is_oa":true,"landing_page_url":"http://dx.doi.org/10.55681/economina.v1i4.169","pdf_url":"https://ejournal.45mataram.ac.id/index.php/economina/article/download/169/150","source":{"id":"https://openalex.org/S4387283347","display_name":"JURNAL ECONOMINA","issn_l":"2963-1181","issn":["2963-1181"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405276690","host_organization_name":"Institut Pendidikan Nusantara Global","host_organization_lineage":["https://openalex.org/I4405276690"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURNAL ECONOMINA","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4313679278.pdf","grobid_xml":"https://content.openalex.org/works/W4313679278.grobid-xml"},"referenced_works_count":18,"referenced_works":["https://openalex.org/W2065075507","https://openalex.org/W2488923720","https://openalex.org/W2567341460","https://openalex.org/W2605035108","https://openalex.org/W2620779530","https://openalex.org/W2641094453","https://openalex.org/W2732224388","https://openalex.org/W2791622488","https://openalex.org/W2903252271","https://openalex.org/W2903910316","https://openalex.org/W2913450733","https://openalex.org/W2924635020","https://openalex.org/W2938644377","https://openalex.org/W2945270129","https://openalex.org/W2964173182","https://openalex.org/W3002739722","https://openalex.org/W3098409741","https://openalex.org/W3165730435"],"related_works":["https://openalex.org/W3217542992","https://openalex.org/W4402142451","https://openalex.org/W3043417948","https://openalex.org/W1791161865","https://openalex.org/W7111815915","https://openalex.org/W3173119638","https://openalex.org/W7216817973","https://openalex.org/W7202061358","https://openalex.org/W4409837491","https://openalex.org/W4400237500"],"abstract_inverted_index":{"Penelitian":[0],"ini":[1,32,37,57,96,135],"bertujuan":[2],"untuk":[3],"menguji":[4],"pengaruh":[5],"merek,":[6,138],"harga":[7,139],"dan":[8,41,100,109,140,146],"word":[9,141],"of":[10,142],"mouth":[11,143],"terhadap":[12,148],"keputusan":[13,149],"pembelian":[14,150],"(Studi":[15,151],"Kasus":[16,152],"Pembelian":[17,153],"Smarphone":[18,154],"Oppo":[19,155],"pada":[20,45,129,156],"Rindo":[21,60,157],"Cell":[22,61,158],"Di":[23,62,159],"Surantih":[24,63,160],"Kecamatan":[25,64,161],"Sutera":[26,65,162],"Kabupaten":[27,66,163],"Pesisir":[28,67,164],"Selatan).":[29,165],"Jenis":[30,90],"penelitian":[31,36,43,56,95,134],"adalah":[33,58,74,80,97,105],"kuantitatif,":[34],"dimana":[35],"menggunakan":[38,51,87,113,118,126],"data":[39,91,98,107,112],"numeric":[40],"proses":[42],"menekankan":[44],"pengukuran":[46],"hasil":[47],"yang":[48,72,84,92],"objektif":[49],"dengan":[50,86,117,125],"analisis":[52,111],"statistik.":[53],"Populasi":[54],"dalam":[55,94],"konsumen":[59,83],"Selatan.":[68],"Teknik":[69],"pengambilan":[70],"sampel":[71,79],"digunakan":[73,93],"rumus":[75,88],"slovin":[76],"adapun":[77],"jumlah":[78],"sebanyak":[81],"60":[82],"didapat":[85],"slovin.":[89],"kuantitatif":[99],"kualitatif.":[101],"Sedangkan":[102],"sumber":[103,106],"datanya":[104],"primer":[108],"sekunder.Teknik":[110],"regresi":[114],"linear":[115],"berganda":[116],"bantuan":[119],"program":[120],"SPSS.":[121],"Hipotesis":[122],"di":[123],"uji":[124,127],"t":[128],"\u03b1":[130],"=":[131],"0.05.":[132],"Hasil":[133],"menunjukan":[136],"bahwa":[137],"berpengaruh":[144],"positif":[145],"signifikan":[147]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":9},{"year":2024,"cited_by_count":8},{"year":2023,"cited_by_count":32},{"year":2022,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-01-08T00:00:00"}
