{"id":"https://openalex.org/W4313435083","doi":"https://doi.org/10.24193/subbnegotia.2022.4.01","title":"SYNERGY EFFECT: HOW TO CAPTURE VALUE IN THE BUSINESS STRATEGY? A CASE OF IT BUSINESSES IN NORTH MACEDONIA","display_name":"SYNERGY EFFECT: HOW TO CAPTURE VALUE IN THE BUSINESS STRATEGY? A CASE OF IT BUSINESSES IN NORTH MACEDONIA","publication_year":2022,"publication_date":"2022-12-15","ids":{"openalex":"https://openalex.org/W4313435083","doi":"https://doi.org/10.24193/subbnegotia.2022.4.01"},"language":"en","primary_location":{"id":"doi:10.24193/subbnegotia.2022.4.01","doi":"https://doi.org/10.24193/subbnegotia.2022.4.01","is_oa":true,"landing_page_url":"https://doi.org/10.24193/subbnegotia.2022.4.01","pdf_url":null,"source":{"id":"https://openalex.org/S4306516429","display_name":"JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA","issn_l":"1224-8738","issn":["1224-8738","2065-9636"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","doaj","erih-plus"],"host_organization":"https://openalex.org/P4310314576","host_organization_name":"Babe\u0219-Bolyai University","host_organization_lineage":["https://openalex.org/P4310314576"],"host_organization_lineage_names":["Babe\u0219-Bolyai University"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Studia Universitatis Babe\u0219-Bolyai Negotia","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.24193/subbnegotia.2022.4.01","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5059904783","display_name":"Snezhana Hristova","orcid":"https://orcid.org/0000-0001-6343-0225","observed_orcids":["https://orcid.org/0000-0001-6343-0225"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Snezhana HRISTOVA","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5032332448","display_name":"Ivona Mileva","orcid":"https://orcid.org/0000-0001-5460-9346","observed_orcids":["https://orcid.org/0000-0001-5460-9346"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ivona MILEVA","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-5460-9346","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5044914955","display_name":"Elena Bundaleska","orcid":"https://orcid.org/0000-0002-1892-8769","observed_orcids":["https://orcid.org/0000-0002-1892-8769"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Elena BUNDALESKA","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-1892-8769","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.2745,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.62042435,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"5","last_page":"22"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12815","display_name":"Management and Organizational Practices","score":0.6011000275611877,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12815","display_name":"Management and Organizational Practices","score":0.6011000275611877,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13402","display_name":"Business Strategy and Innovation","score":0.12099999934434891,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.12020000070333481,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/synergistic-effect","display_name":"synergistic effect","score":0.593999981880188},{"id":"https://openalex.org/keywords/business-strategy","display_name":"business strategy","score":0.9760000109672546},{"id":"https://openalex.org/keywords/it-business","display_name":"IT business","score":0.7139999866485596},{"id":"https://openalex.org/keywords/it-managers","display_name":"IT managers","score":0.7919999957084656},{"id":"https://openalex.org/keywords/value-addition","display_name":"value addition","score":0.5879999995231628},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.9700000286102295},{"id":"https://openalex.org/keywords/stakeholder-collaboration","display_name":"stakeholder collaboration","score":0.6169999837875366},{"id":"https://openalex.org/keywords/strategic-management","display_name":"strategic management","score":0.7509999871253967},{"id":"https://openalex.org/keywords/north-macedonia","display_name":"North Macedonia","score":0.9200000166893005}],"concepts":[{"id":"https://openalex.org/C2778491294","wikidata":"https://www.wikidata.org/wiki/Q1339824","display_name":"Mindset","level":2,"score":0.8478503227233887},{"id":"https://openalex.org/C86275758","wikidata":"https://www.wikidata.org/wiki/Q376657","display_name":"Strategic management","level":2,"score":0.6424287557601929},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.561278223991394},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5515748858451843},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5312970280647278},{"id":"https://openalex.org/C48243021","wikidata":"https://www.wikidata.org/wiki/Q932522","display_name":"Strategic planning","level":2,"score":0.5158971548080444},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.5158833265304565},{"id":"https://openalex.org/C2780637533","wikidata":"https://www.wikidata.org/wiki/Q25047722","display_name":"Strategy implementation","level":2,"score":0.45425087213516235},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.45248159766197205},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.4321443736553192},{"id":"https://openalex.org/C152563557","wikidata":"https://www.wikidata.org/wiki/Q7621861","display_name":"Strategic thinking","level":3,"score":0.4248449206352234},{"id":"https://openalex.org/C78244369","wikidata":"https://www.wikidata.org/wiki/Q104840706","display_name":"Added value","level":2,"score":0.41098690032958984},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.3858923017978668},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.14478155970573425},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.24193/subbnegotia.2022.4.01","doi":"https://doi.org/10.24193/subbnegotia.2022.4.01","is_oa":true,"landing_page_url":"https://doi.org/10.24193/subbnegotia.2022.4.01","pdf_url":null,"source":{"id":"https://openalex.org/S4306516429","display_name":"JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA","issn_l":"1224-8738","issn":["1224-8738","2065-9636"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","doaj","erih-plus"],"host_organization":"https://openalex.org/P4310314576","host_organization_name":"Babe\u0219-Bolyai University","host_organization_lineage":["https://openalex.org/P4310314576"],"host_organization_lineage_names":["Babe\u0219-Bolyai University"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Studia Universitatis Babe\u0219-Bolyai Negotia","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:bbn:journl:2022_4_1_hristova","doi":null,"is_oa":false,"landing_page_url":"https://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_4_2022.pdf","pdf_url":"https://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_4_2022.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:doaj.org/article:d08b8ea6af0c4cbe87a563d6e4403a8f","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/d08b8ea6af0c4cbe87a563d6e4403a8f","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Studia Universitatis Babe\u015f-Bolyai Negotia, Vol 67, Iss 4 (2022)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.24193/subbnegotia.2022.4.01","doi":"https://doi.org/10.24193/subbnegotia.2022.4.01","is_oa":true,"landing_page_url":"https://doi.org/10.24193/subbnegotia.2022.4.01","pdf_url":null,"source":{"id":"https://openalex.org/S4306516429","display_name":"JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA","issn_l":"1224-8738","issn":["1224-8738","2065-9636"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","doaj","erih-plus"],"host_organization":"https://openalex.org/P4310314576","host_organization_name":"Babe\u0219-Bolyai University","host_organization_lineage":["https://openalex.org/P4310314576"],"host_organization_lineage_names":["Babe\u0219-Bolyai University"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Studia Universitatis Babe\u0219-Bolyai Negotia","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":16,"referenced_works":["https://openalex.org/W72457424","https://openalex.org/W139070083","https://openalex.org/W153549999","https://openalex.org/W1495009554","https://openalex.org/W1981152597","https://openalex.org/W1988990727","https://openalex.org/W2022807203","https://openalex.org/W2046755742","https://openalex.org/W2087717911","https://openalex.org/W2112123678","https://openalex.org/W2167470526","https://openalex.org/W2171920216","https://openalex.org/W2735261467","https://openalex.org/W2954305963","https://openalex.org/W2964974173","https://openalex.org/W3124536214"],"related_works":["https://openalex.org/W7062288864","https://openalex.org/W2208550651","https://openalex.org/W6986431352","https://openalex.org/W2115821338","https://openalex.org/W4377288897","https://openalex.org/W166120856","https://openalex.org/W1993337202","https://openalex.org/W7097296319","https://openalex.org/W153835276","https://openalex.org/W7026652715"],"abstract_inverted_index":{"Nowadays,":[0],"businesses":[1,126],"are":[2],"required":[3],"to":[4,68,76,106,162,168,175,184,204,209,215,219,242,247],"create":[5,145],"added":[6,146],"value":[7,147],"and":[8,25,60,87,103,110,130,221,252],"difference.":[9],"In":[10],"recent":[11],"years,":[12],"the":[13,20,36,40,45,50,58,63,69,78,90,97,124,134,149,158,172,180,194,200,210,226,234,248],"synergy":[14,72,142,159,181],"perspective":[15],"grew":[16],"into":[17],"one":[18],"of":[19,23,38,62,71,81,250],"main":[21,235],"concerns":[22],"corporate":[24],"strategic":[26,52,111],"management.":[27],"It":[28,74],"creates":[29],"a":[30,93,119,164,186,206,244],"new":[31],"path":[32],"for":[33,224],"change":[34],"in":[35,49,89,123,127,197,228],"way":[37],"designing":[39],"business":[41,230],"strategy,":[42],"characterized":[43],"by":[44,132],"collaboration":[46],"mindset":[47],"embedded":[48],"overall":[51],"thinking":[53],"context.":[54],"This":[55],"paper":[56],"investigates":[57],"perceptions":[59],"practices":[61],"IT":[64,125,195],"managers":[65,218],"with":[66,92],"regards":[67],"potential":[70],"strategies.":[73],"aims":[75],"explore":[77],"growing":[79],"importance":[80],"synergies":[82],"between":[83],"all":[84],"elements,":[85],"stakeholders,":[86],"processes":[88],"organization,":[91],"particular":[94],"emphasis":[95],"on":[96,148,171],"connections":[98],"which":[99],"include":[100],"cooperation,":[101],"interaction":[102],"working":[104],"together":[105],"realize":[107],"accepted":[108],"purposes":[109],"goals.":[112],"The":[113,137,154],"primary":[114],"data":[115],"were":[116],"obtained":[117],"through":[118],"survey":[120],"carried":[121],"out":[122],"North":[128,198],"Macedonia":[129],"evaluated":[131],"using":[133],"descriptive":[135],"statistics.":[136],"key":[138],"findings":[139],"indicate":[140],"that":[141,157],"strategies":[143],"can":[144],"company\u2019s":[150],"sustained":[151],"competitive":[152],"advantage.":[153],"results":[155],"showed":[156],"strategy":[160,251],"appears":[161],"be":[163,169,185],"good":[165],"managerial":[166],"practice":[167],"fostered":[170],"organizational":[173],"level":[174],"produce":[176],"greater":[177],"results.":[178],"As":[179],"effects":[182],"seem":[183],"widespread":[187],"practice,":[188],"but":[189,213],"rarely":[190],"discussed":[191],"topic":[192],"within":[193],"sector":[196],"Macedonia,":[199],"research":[201,236],"will":[202],"attempt":[203],"provide":[205],"theoretical":[207],"contribution":[208,246],"academic":[211],"community,":[212],"also":[214],"help":[216],"local":[217],"identify":[220],"coordinate":[222],"opportunities":[223],"integrating":[225],"sinergy":[227],"their":[229],"strategy.":[231],"Apart":[232],"from":[233],"focus,":[237],"our":[238],"aim":[239],"expands":[240],"further":[241],"making":[243],"broader":[245],"theories":[249],"organization.":[253],"JEL":[254],"codes:":[255],"L19,":[256],"M10":[257]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-01-06T00:00:00"}
