{"id":"https://openalex.org/W4313358552","doi":"https://doi.org/10.5032/jae.2022.04022","title":"Perceptions of Agricultural Extension and Communication Professionals Regarding Current, Preferred, and Emerging Communication Channels: A Qualitative Study","display_name":"Perceptions of Agricultural Extension and Communication Professionals Regarding Current, Preferred, and Emerging Communication Channels: A Qualitative Study","publication_year":2022,"publication_date":"2022-12-30","ids":{"openalex":"https://openalex.org/W4313358552","doi":"https://doi.org/10.5032/jae.2022.04022"},"language":"en","primary_location":{"id":"doi:10.5032/jae.2022.04022","doi":"https://doi.org/10.5032/jae.2022.04022","is_oa":true,"landing_page_url":"https://doi.org/10.5032/jae.2022.04022","pdf_url":null,"source":{"id":"https://openalex.org/S114852576","display_name":"Journal of Agricultural Education","issn_l":"1042-0541","issn":["1042-0541","2162-5212"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4324096552","host_organization_name":"American Association for Agricultural Education","host_organization_lineage":["https://openalex.org/P4324096552"],"host_organization_lineage_names":["American Association for Agricultural Education"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Agricultural Education","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.5032/jae.2022.04022","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5016772095","display_name":"Barbara Worley","orcid":"https://orcid.org/0000-0002-8490-2743","observed_orcids":["https://orcid.org/0000-0002-8490-2743"]},"institutions":[{"id":"https://openalex.org/I165733156","display_name":"University of Georgia","ror":"https://ror.org/00te3t702","country_code":"US","type":"education","lineage":["https://openalex.org/I165733156"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Barbara Worley","raw_affiliation_strings":["University of Georgia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Georgia","institution_ids":["https://openalex.org/I165733156"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5052148864","display_name":"Jason B. Peake","orcid":"https://orcid.org/0000-0002-1431-5447","observed_orcids":["https://orcid.org/0000-0002-1431-5447"]},"institutions":[{"id":"https://openalex.org/I165733156","display_name":"University of Georgia","ror":"https://ror.org/00te3t702","country_code":"US","type":"education","lineage":["https://openalex.org/I165733156"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jason Peake","raw_affiliation_strings":["University of Georgia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Georgia","institution_ids":["https://openalex.org/I165733156"]}]},{"author_position":"last","author":{"id":null,"display_name":"Nick Fuhrman","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I165733156","display_name":"University of Georgia","ror":"https://ror.org/00te3t702","country_code":"US","type":"education","lineage":["https://openalex.org/I165733156"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Nick Fuhrman","raw_affiliation_strings":["University of Georgia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Georgia","institution_ids":["https://openalex.org/I165733156"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I165733156"],"apc_list":null,"apc_paid":null,"fwci":0.5697,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.67554637,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"63","issue":"4","first_page":"22","last_page":"38"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13478","display_name":"Agricultural Development and Management","score":0.510699987411499,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},"topics":[{"id":"https://openalex.org/T13478","display_name":"Agricultural Development and Management","score":0.510699987411499,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T12904","display_name":"Diverse Educational Innovations Studies","score":0.2660999894142151,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T12027","display_name":"Social Media in Health Education","score":0.04780000075697899,"subfield":{"id":"https://openalex.org/subfields/3306","display_name":"Health"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/communication-channels","display_name":"communication channels","score":0.8090000152587891},{"id":"https://openalex.org/keywords/agricultural-extension-workers","display_name":"agricultural extension workers","score":0.5600000023841858},{"id":"https://openalex.org/keywords/communication-professionals","display_name":"communication professionals","score":0.7789999842643738},{"id":"https://openalex.org/keywords/social-media-communication","display_name":"social media communication","score":0.6800000071525574},{"id":"https://openalex.org/keywords/twitter","display_name":"Twitter","score":0.9649999737739563},{"id":"https://openalex.org/keywords/interpersonal-communication","display_name":"interpersonal communication","score":0.7699999809265137},{"id":"https://openalex.org/keywords/fact-sheets","display_name":"fact sheets","score":0.9589999914169312},{"id":"https://openalex.org/keywords/communication-barriers","display_name":"communication barriers","score":0.5490000247955322},{"id":"https://openalex.org/keywords/dissemination-of-innovations","display_name":"innovation dissemination","score":0.5619999766349792},{"id":"https://openalex.org/keywords/covid-19","display_name":"COVID-19 pandemic","score":0.8650000095367432},{"id":"https://openalex.org/keywords/municipal-partnerships","display_name":"municipal partnerships","score":0.6890000104904175},{"id":"https://openalex.org/keywords/behavior-change","display_name":"behavior change","score":0.6539999842643738}],"concepts":[{"id":"https://openalex.org/C198104137","wikidata":"https://www.wikidata.org/wiki/Q974688","display_name":"Communication source","level":2,"score":0.85712730884552},{"id":"https://openalex.org/C101780184","wikidata":"https://www.wikidata.org/wiki/Q840576","display_name":"Dissemination","level":2,"score":0.7516897916793823},{"id":"https://openalex.org/C2781400479","wikidata":"https://www.wikidata.org/wiki/Q11640","display_name":"Outreach","level":2,"score":0.6502022743225098},{"id":"https://openalex.org/C164850336","wikidata":"https://www.wikidata.org/wiki/Q3685487","display_name":"Interpersonal communication","level":2,"score":0.649789571762085},{"id":"https://openalex.org/C2779494480","wikidata":"https://www.wikidata.org/wiki/Q188728","display_name":"Information Dissemination","level":2,"score":0.5818542242050171},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.5385241508483887},{"id":"https://openalex.org/C56995899","wikidata":"https://www.wikidata.org/wiki/Q1126687","display_name":"Focus group","level":2,"score":0.5316076278686523},{"id":"https://openalex.org/C116314809","wikidata":"https://www.wikidata.org/wiki/Q1937189","display_name":"Organizational communication","level":2,"score":0.48660528659820557},{"id":"https://openalex.org/C139268390","wikidata":"https://www.wikidata.org/wiki/Q1850904","display_name":"Opinion leadership","level":2,"score":0.45978596806526184},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.4172768294811249},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4160110056400299},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.41576844453811646},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.38962411880493164},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.33044880628585815},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.21064767241477966},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.19865179061889648},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.17287787795066833},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.17108947038650513},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.1485251486301422},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.12551966309547424},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.5032/jae.2022.04022","doi":"https://doi.org/10.5032/jae.2022.04022","is_oa":true,"landing_page_url":"https://doi.org/10.5032/jae.2022.04022","pdf_url":null,"source":{"id":"https://openalex.org/S114852576","display_name":"Journal of Agricultural Education","issn_l":"1042-0541","issn":["1042-0541","2162-5212"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4324096552","host_organization_name":"American Association for Agricultural Education","host_organization_lineage":["https://openalex.org/P4324096552"],"host_organization_lineage_names":["American Association for Agricultural Education"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Agricultural Education","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.5032/jae.2022.04022","doi":"https://doi.org/10.5032/jae.2022.04022","is_oa":true,"landing_page_url":"https://doi.org/10.5032/jae.2022.04022","pdf_url":null,"source":{"id":"https://openalex.org/S114852576","display_name":"Journal of Agricultural Education","issn_l":"1042-0541","issn":["1042-0541","2162-5212"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4324096552","host_organization_name":"American Association for Agricultural Education","host_organization_lineage":["https://openalex.org/P4324096552"],"host_organization_lineage_names":["American Association for Agricultural Education"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Agricultural Education","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4285737100","https://openalex.org/W3167348677","https://openalex.org/W7162458457","https://openalex.org/W2750211252","https://openalex.org/W7216794172","https://openalex.org/W4389991369","https://openalex.org/W2883079939","https://openalex.org/W7167633346","https://openalex.org/W225981581","https://openalex.org/W1525534268"],"abstract_inverted_index":{"This":[0,40],"study":[1,41],"sought":[2,105],"to":[3,9,18,115,194],"identify":[4],"what":[5],"messages":[6],"are":[7,192,225],"important":[8],"share":[10],"regarding":[11],"innovations":[12],"of":[13,26,47,81,90,128,151,210,214,233],"new":[14],"turfgrass":[15,48,75,91,121,159],"cultivars,":[16],"and":[17,23,32,56,88,133,163,181,200,202,218],"determine":[19],"the":[20,61,82,86,95,139,148,158,215,219,242],"current,":[21],"preferred,":[22],"emerging":[24,103,228],"channels":[25,98,106,118,130,230],"communication":[27,54,97,117,129,154,162],"as":[28,179,184,186,245],"perceived":[29],"by":[30,170],"Extension/Outreach":[31],"Communications":[33],"professionals":[34],"in":[35,157,241],"ANR":[36],"for":[37,100,107,119,131,155,208,231],"sending":[38],"information.":[39,211],"utilized":[42,240],"a":[43],"focus":[44],"group":[45],"consisting":[46],"extension":[49],"professionals,":[50,55],"an":[51],"interview":[52],"with":[53,109,176,222],"individual":[57],"semi-structured":[58],"interviews.":[59],"From":[60],"twelve":[62],"questions":[63],"presented":[64],"through":[65],"these":[66],"methods,":[67],"seven":[68],"predominant":[69],"themes":[70],"emerged.":[71],"Effectively":[72],"communicating":[73,108],"about":[74,111],"involves:":[76],"(1)":[77],"conveying":[78],"long-term":[79],"benefits":[80],"innovations,":[83,196],"(2)":[84],"considering":[85,94],"sender":[87],"receiver":[89],"information,":[92,122],"(3)":[93],"traditional":[96,238],"used":[99],"turfgrass,":[101,112,132],"(4)":[102],"or":[104],"clientele":[110],"(5)":[113],"barriers":[114],"adopting":[116],"disseminating":[120,138],"(6)":[123],"factors":[124],"that":[125,144,191],"influence":[126,197],"use":[127],"(7)":[134],"who":[135],"should":[136],"be":[137,206],"identified":[140],"messages.":[141],"Respondents":[142,173],"indicated":[143],"though":[145],"Twitter":[146],"was":[147],"preferred":[149],"channel":[150],"social":[152],"media":[153],"those":[156],"industry,":[160],"interpersonal":[161],"factsheets":[164],"were":[165],"still":[166],"being":[167],"requested":[168],"predominately":[169],"their":[171],"clientele.":[172],"recommended":[174],"working":[175],"organizations":[177],"such":[178,244],"city":[180],"county":[182],"municipalities,":[183],"well":[185],"residential":[187],"home":[188],"builder":[189],"groups,":[190],"likely":[193],"adopt":[195],"behavior":[198],"change,":[199],"create":[201],"institute":[203],"policies,":[204],"will":[205],"essential":[207],"dissemination":[209,232],"In":[212],"light":[213],"COVID-19":[216],"pandemic":[217],"restrictions":[220],"associated":[221],"it,":[223],"researchers":[224],"depending":[226],"on":[227],"communications":[229],"information":[234],"more":[235],"so":[236],"than":[237],"methods":[239],"past":[243],"field":[246],"days.":[247]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2023-01-06T00:00:00"}