{"id":"https://openalex.org/W4313018773","doi":"https://doi.org/10.35794/emba.v10i3.42066","title":"THE INFLUENCE OF SOCIAL MEDIA AND SALES PROMOTION ON IMPULSIVE BUYING BEHAVIOR ON SHOPEE E-COMMERCE ON STUDENT AT FACULTY OF ECONOMICS AND BUSINESS SAM RATULANGI UNIVERSITY MANADO","display_name":"THE INFLUENCE OF SOCIAL MEDIA AND SALES PROMOTION ON IMPULSIVE BUYING BEHAVIOR ON SHOPEE E-COMMERCE ON STUDENT AT FACULTY OF ECONOMICS AND BUSINESS SAM RATULANGI UNIVERSITY MANADO","publication_year":2022,"publication_date":"2022-08-02","ids":{"openalex":"https://openalex.org/W4313018773","doi":"https://doi.org/10.35794/emba.v10i3.42066"},"language":"en","primary_location":{"id":"doi:10.35794/emba.v10i3.42066","doi":"https://doi.org/10.35794/emba.v10i3.42066","is_oa":true,"landing_page_url":"https://doi.org/10.35794/emba.v10i3.42066","pdf_url":"https://ejournal.unsrat.ac.id/v3/index.php/emba/article/download/42066/37807","source":{"id":"https://openalex.org/S4306517099","display_name":"JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI","issn_l":"2303-1174","issn":["2303-1174","2622-6219"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://ejournal.unsrat.ac.id/v3/index.php/emba/article/download/42066/37807","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5090242328","display_name":"Trifena Monica Derek","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I55214057","display_name":"Sam Ratulangi University","ror":"https://ror.org/01cn6ph21","country_code":"ID","type":"education","lineage":["https://openalex.org/I55214057"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Trifena Monica Derek","raw_affiliation_strings":["Sam Ratulangi University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sam Ratulangi University","institution_ids":["https://openalex.org/I55214057"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5112474299","display_name":"Sifrid Sonny Pangemanan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I55214057","display_name":"Sam Ratulangi University","ror":"https://ror.org/01cn6ph21","country_code":"ID","type":"education","lineage":["https://openalex.org/I55214057"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Sifrid S. Pangemanan","raw_affiliation_strings":["Sam Ratulangi University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sam Ratulangi University","institution_ids":["https://openalex.org/I55214057"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5079808972","display_name":"Maria V. J. Tielung","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I55214057","display_name":"Sam Ratulangi University","ror":"https://ror.org/01cn6ph21","country_code":"ID","type":"education","lineage":["https://openalex.org/I55214057"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Maria V. J. Tielung","raw_affiliation_strings":["Sam Ratulangi University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sam Ratulangi University","institution_ids":["https://openalex.org/I55214057"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I55214057"],"apc_list":null,"apc_paid":null,"fwci":0.6999,"has_fulltext":true,"cited_by_count":6,"citation_normalized_percentile":{"value":0.7687034,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"10","issue":"3","first_page":"597","last_page":"604"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9854000210762024,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9854000210762024,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.011900000274181366,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0020000000949949026,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.8740000128746033},{"id":"https://openalex.org/keywords/sales-promotion","display_name":"sales promotion","score":1.0},{"id":"https://openalex.org/keywords/shopee","display_name":"Shopee","score":0.9589999914169312},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.9639999866485596},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.9480000138282776},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8629999756813049}],"concepts":[{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.646403968334198},{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.5810361504554749},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5756425261497498},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5350626111030579},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4822469651699066},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4603002667427063},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.455333411693573},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4149685502052307},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.39888107776641846},{"id":"https://openalex.org/C139749660","wikidata":"https://www.wikidata.org/wiki/Q5657855","display_name":"Sales management","level":2,"score":0.16380369663238525},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.35794/emba.v10i3.42066","doi":"https://doi.org/10.35794/emba.v10i3.42066","is_oa":true,"landing_page_url":"https://doi.org/10.35794/emba.v10i3.42066","pdf_url":"https://ejournal.unsrat.ac.id/v3/index.php/emba/article/download/42066/37807","source":{"id":"https://openalex.org/S4306517099","display_name":"JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI","issn_l":"2303-1174","issn":["2303-1174","2622-6219"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.35794/emba.v10i3.42066","doi":"https://doi.org/10.35794/emba.v10i3.42066","is_oa":true,"landing_page_url":"https://doi.org/10.35794/emba.v10i3.42066","pdf_url":"https://ejournal.unsrat.ac.id/v3/index.php/emba/article/download/42066/37807","source":{"id":"https://openalex.org/S4306517099","display_name":"JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI","issn_l":"2303-1174","issn":["2303-1174","2622-6219"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4313018773.pdf","grobid_xml":"https://content.openalex.org/works/W4313018773.grobid-xml"},"referenced_works_count":14,"referenced_works":["https://openalex.org/W1497843627","https://openalex.org/W1820801730","https://openalex.org/W2111782478","https://openalex.org/W2567379707","https://openalex.org/W2903060798","https://openalex.org/W2982271003","https://openalex.org/W3014324057","https://openalex.org/W4242320139","https://openalex.org/W6632922737","https://openalex.org/W6643838415","https://openalex.org/W6676500305","https://openalex.org/W6676558461","https://openalex.org/W6784892481","https://openalex.org/W7030046268"],"related_works":["https://openalex.org/W7217487391","https://openalex.org/W4401969431","https://openalex.org/W7160256259","https://openalex.org/W7216542819","https://openalex.org/W3103977862","https://openalex.org/W7215158576","https://openalex.org/W4396994229","https://openalex.org/W7214920093","https://openalex.org/W7217699115","https://openalex.org/W7217585709"],"abstract_inverted_index":{"Abstract:":[0],"Impulsive":[1,17,51,152],"buying":[2,18,76,146],"behavior":[3,77],"seems":[4],"to":[5,64,108],"be":[6],"a":[7,47],"contradiction":[8],"between":[9],"what":[10,14],"individuals":[11,15],"planned":[12],"and":[13,37,44,46,57,71,88,135,141],"do.":[16],"behavior,":[19],"on":[20,31,78,144],"the":[21,66,82,110,124],"consumer":[22],"side,":[23],"has":[24,139],"negative":[25],"consequences,":[26],"such":[27],"as":[28,123],"excessive":[29],"spending":[30],"money,":[32],"useless":[33],"buying,":[34,52],"lasting":[35],"uncertainties":[36],"risks":[38],"in":[39],"terms":[40],"of":[41,49,60,68,86,97,112,128],"product":[42],"function":[43],"quality,":[45],"sense":[48],"guilt.":[50],"therefore,":[53],"often":[54],"deemed":[55],"irrational":[56],"risky.The":[58],"objective":[59],"this":[61,98,129],"research":[62,95,130],"was":[63,100,106],"analyze":[65,109],"influence":[67,143],"social":[69,133],"media":[70,134],"sales":[72,136],"promotion":[73,137],"toward":[74],"impulsive":[75,145],"Shopee":[79],"e-commerce":[80],"among":[81],"students":[83],"at":[84],"Faculty":[85],"Economics":[87],"Business":[89],"Sam":[90],"Ratulangi":[91],"University":[92],"Manado.":[93],"The":[94,115,126],"approach":[96],"study":[99],"quantitative":[101],"method.":[102],"Multiple":[103],"linear":[104],"regression":[105],"used":[107],"relationship":[111],"each":[113],"variable.":[114],"data":[116],"collected":[117],"using":[118],"questionnaire":[119],"with":[120],"100":[121],"respondents":[122],"sample.":[125],"result":[127],"showed":[131],"that":[132],"partially":[138],"positive":[140],"significant":[142],"behavior.Keywords:":[147],"Social":[148],"Media,":[149],"Sales":[150],"Promotion,":[151],"Buying":[153],"Behavior.":[154]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2023-01-05T00:00:00"}