{"id":"https://openalex.org/W4312975359","doi":"https://doi.org/10.47065/imj.v3i1.209","title":"Pengaruh promosi dan kualitas pelayanan terhadap keputusan pembelian Pizza Hut di masa pandemi","display_name":"Pengaruh promosi dan kualitas pelayanan terhadap keputusan pembelian Pizza Hut di masa pandemi","publication_year":2022,"publication_date":"2022-09-30","ids":{"openalex":"https://openalex.org/W4312975359","doi":"https://doi.org/10.47065/imj.v3i1.209"},"language":"id","primary_location":{"id":"doi:10.47065/imj.v3i1.209","doi":"https://doi.org/10.47065/imj.v3i1.209","is_oa":true,"landing_page_url":"https://doi.org/10.47065/imj.v3i1.209","pdf_url":"https://journals.insightpub.org/index.php/imj/article/download/209/92","source":{"id":"https://openalex.org/S4387280394","display_name":"Insight Management Journal","issn_l":"2774-1737","issn":["2774-1737"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Insight Management Journal","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://journals.insightpub.org/index.php/imj/article/download/209/92","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5019725548","display_name":"Siti Fatin Arbah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405275989","display_name":"Universitas Perjuangan Tasikmalaya","ror":"https://ror.org/04n839x97","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405275989"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Siti Fatin Arbah","raw_affiliation_strings":["Universitas Perjuangan Tasikmalaya, Tasikmalaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Perjuangan Tasikmalaya, Tasikmalaya","institution_ids":["https://openalex.org/I4405275989"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5001833192","display_name":"Cece Rakhmat","orcid":"https://orcid.org/0000-0002-4200-3686","observed_orcids":["https://orcid.org/0000-0002-4200-3686"]},"institutions":[{"id":"https://openalex.org/I4405275989","display_name":"Universitas Perjuangan Tasikmalaya","ror":"https://ror.org/04n839x97","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405275989"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Cece Rakhmat","raw_affiliation_strings":["Universitas Perjuangan Tasikmalaya, Tasikmalaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Perjuangan Tasikmalaya, Tasikmalaya","institution_ids":["https://openalex.org/I4405275989"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5000197689","display_name":"Depy Muhamad Pauzy","orcid":"https://orcid.org/0000-0002-3770-3346","observed_orcids":["https://orcid.org/0000-0002-3770-3346"]},"institutions":[{"id":"https://openalex.org/I4405275989","display_name":"Universitas Perjuangan Tasikmalaya","ror":"https://ror.org/04n839x97","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405275989"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Depy Muhamad Pauzy","raw_affiliation_strings":["Universitas Perjuangan Tasikmalaya, Tasikmalaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Perjuangan Tasikmalaya, Tasikmalaya","institution_ids":["https://openalex.org/I4405275989"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405275989"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.18959035,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"3","issue":"1","first_page":"1","last_page":"10"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.9520000219345093},{"id":"https://openalex.org/keywords/service-quality","display_name":"service quality","score":0.9990000128746033},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9729999899864197},{"id":"https://openalex.org/keywords/pizza-hut","display_name":"Pizza Hut","score":0.8949999809265137},{"id":"https://openalex.org/keywords/covid-19","display_name":"COVID-19 pandemic","score":0.9570000171661377},{"id":"https://openalex.org/keywords/fast-food-restaurants","display_name":"fast food restaurants","score":0.652999997138977},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.9490000009536743}],"concepts":[{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.3166542053222656}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.47065/imj.v3i1.209","doi":"https://doi.org/10.47065/imj.v3i1.209","is_oa":true,"landing_page_url":"https://doi.org/10.47065/imj.v3i1.209","pdf_url":"https://journals.insightpub.org/index.php/imj/article/download/209/92","source":{"id":"https://openalex.org/S4387280394","display_name":"Insight Management Journal","issn_l":"2774-1737","issn":["2774-1737"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Insight Management Journal","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.47065/imj.v3i1.209","doi":"https://doi.org/10.47065/imj.v3i1.209","is_oa":true,"landing_page_url":"https://doi.org/10.47065/imj.v3i1.209","pdf_url":"https://journals.insightpub.org/index.php/imj/article/download/209/92","source":{"id":"https://openalex.org/S4387280394","display_name":"Insight Management Journal","issn_l":"2774-1737","issn":["2774-1737"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Insight Management Journal","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.4000000059604645,"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4312975359.pdf","grobid_xml":"https://content.openalex.org/works/W4312975359.grobid-xml"},"referenced_works_count":12,"referenced_works":["https://openalex.org/W2594915948","https://openalex.org/W2798547669","https://openalex.org/W2802913107","https://openalex.org/W2926627121","https://openalex.org/W2978535630","https://openalex.org/W3011222540","https://openalex.org/W3145688482","https://openalex.org/W3201166438","https://openalex.org/W3209309485","https://openalex.org/W3217578859","https://openalex.org/W4286901869","https://openalex.org/W7030046268"],"related_works":["https://openalex.org/W7217534647","https://openalex.org/W7070234431","https://openalex.org/W7051758630","https://openalex.org/W3002231817","https://openalex.org/W3153670000","https://openalex.org/W3209309485","https://openalex.org/W3203537263","https://openalex.org/W7166094326","https://openalex.org/W832615985","https://openalex.org/W4386103816"],"abstract_inverted_index":{"Penelitian":[0,20],"ini":[1,21,31,37,45,57],"bertujuan":[2],"untuk":[3],"mengetahui":[4],"pengaruh":[5,67,83,100],"promosi":[6,60],"dan":[7,61],"kualitas":[8,62],"pelayanan":[9,63,96],"terhadap":[10,69,85,102],"keputusan":[11,70,86,103],"pembelian":[12,71,87,104],"konsumen":[13,72,88,105],"Pizza":[14,73,89,106],"Hut":[15,74,90,107],"Tasikmalaya":[16,75,91,108],"di":[17,76,92,109],"masa":[18,77,93,110],"pandemi.":[19,78,94],"menggunakan":[22,46],"metode":[23],"kuantitatif":[24],"dengan":[25,50],"pendekatan":[26],"survey.":[27],"Populasi":[28],"dalam":[29,35,43],"penelitian":[30,36,44,56],"tidak":[32],"diketahui.":[33],"Sampel":[34],"sebanyak":[38],"110":[39],"orang.":[40],"Analisis":[41],"data":[42],"analisis":[47],"linier":[48],"berganda":[49],"program":[51],"SPSS":[52],"versi":[53],"25.":[54],"Hasil":[55],"menunjukkan":[58],"bahwa":[59],"secara":[64,80,97],"simultan":[65],"memiliki":[66,82,99],"signifikan":[68,84,101],"Promosi":[79],"parsial":[81,98],"Kualitas":[95],"pandemi":[111]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2023-01-05T00:00:00"}
