{"id":"https://openalex.org/W4312249643","doi":"https://doi.org/10.29228/asrjournal.64859","title":"Ethical Principles In Digital Advertising And Sample Analysis For Brands","display_name":"Ethical Principles In Digital Advertising And Sample Analysis For Brands","publication_year":2022,"publication_date":"2022-01-01","ids":{"openalex":"https://openalex.org/W4312249643","doi":"https://doi.org/10.29228/asrjournal.64859"},"language":"en","primary_location":{"id":"doi:10.29228/asrjournal.64859","doi":"https://doi.org/10.29228/asrjournal.64859","is_oa":true,"landing_page_url":"https://doi.org/10.29228/asrjournal.64859","pdf_url":"https://asrjournal.org/files/asrjournal/22597746-e518-4065-87d2-ad7ac525fae0.pdf","source":{"id":"https://openalex.org/S4210199017","display_name":"JOURNAL OF ACADEMIC SOCIAL RESOURCES","issn_l":"2636-7637","issn":["2636-7637"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"public-domain","license_id":"https://openalex.org/licenses/public-domain","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Journal of Academic Social Resources","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://asrjournal.org/files/asrjournal/22597746-e518-4065-87d2-ad7ac525fae0.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5097922427","display_name":"Sinan AKSEK\u0130","orcid":"https://orcid.org/0000-0002-0630-5011","observed_orcids":["https://orcid.org/0000-0002-0630-5011"]},"institutions":[{"id":"https://openalex.org/I344703621","display_name":"I\u011fd\u0131r \u00dcniversitesi","ror":"https://ror.org/05jstgx72","country_code":"TR","type":"education","lineage":["https://openalex.org/I344703621"]}],"countries":["TR"],"is_corresponding":true,"raw_author_name":"Sinan AKSEK\u0130","raw_affiliation_strings":["I\u011fd\u0131r \u00dcniversitesi","I\u011fd\u0131r University, Faculty Of Applied Sciences, Department Of Public Relations And Advertising, I\u011fd\u0131r, Turkey"],"raw_orcid":"https://orcid.org/0000-0002-0630-5011","affiliations":[{"raw_affiliation_string":"I\u011fd\u0131r \u00dcniversitesi","institution_ids":["https://openalex.org/I344703621"]},{"raw_affiliation_string":"I\u011fd\u0131r University, Faculty Of Applied Sciences, Department Of Public Relations And Advertising, I\u011fd\u0131r, Turkey","institution_ids":["https://openalex.org/I344703621"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5097922427"],"corresponding_institution_ids":["https://openalex.org/I344703621"],"apc_list":null,"apc_paid":null,"fwci":0.277,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":{"value":0.60415078,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"7","issue":"Cilt 7 say\u0131 42","first_page":"1083","last_page":"1098"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9077000021934509,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9077000021934509,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.07429999858140945,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.006599999964237213,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-advertising","display_name":"online advertising","score":0.6710000038146973},{"id":"https://openalex.org/keywords/advertising-ethics","display_name":"advertising ethics","score":0.800000011920929},{"id":"https://openalex.org/keywords/ethical-principles","display_name":"ethical principles","score":0.6710000038146973},{"id":"https://openalex.org/keywords/social-media-advertising","display_name":"social media advertising","score":0.628000020980835},{"id":"https://openalex.org/keywords/targeted-advertising","display_name":"targeted advertising","score":0.6050000190734863},{"id":"https://openalex.org/keywords/covert-advertising","display_name":"covert advertising","score":0.6399999856948853},{"id":"https://openalex.org/keywords/personal-information-security","display_name":"personal data security","score":0.4970000088214874},{"id":"https://openalex.org/keywords/deceptive-advertising","display_name":"misleading advertising","score":0.7390000224113464},{"id":"https://openalex.org/keywords/brand-personality","display_name":"brand personality","score":0.574999988079071},{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":0.4390000104904175},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.5249999761581421},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.5690000057220459},{"id":"https://openalex.org/keywords/brand-recall","display_name":"brand recall","score":0.5019999742507935},{"id":"https://openalex.org/keywords/brand-associations","display_name":"brand associations","score":0.968999981880188}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6633514761924744},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.6347010135650635},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4789857864379883},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.37151020765304565},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.29228/asrjournal.64859","doi":"https://doi.org/10.29228/asrjournal.64859","is_oa":true,"landing_page_url":"https://doi.org/10.29228/asrjournal.64859","pdf_url":"https://asrjournal.org/files/asrjournal/22597746-e518-4065-87d2-ad7ac525fae0.pdf","source":{"id":"https://openalex.org/S4210199017","display_name":"JOURNAL OF ACADEMIC SOCIAL RESOURCES","issn_l":"2636-7637","issn":["2636-7637"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"public-domain","license_id":"https://openalex.org/licenses/public-domain","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Journal of Academic Social Resources","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.29228/asrjournal.64859","doi":"https://doi.org/10.29228/asrjournal.64859","is_oa":true,"landing_page_url":"https://doi.org/10.29228/asrjournal.64859","pdf_url":"https://asrjournal.org/files/asrjournal/22597746-e518-4065-87d2-ad7ac525fae0.pdf","source":{"id":"https://openalex.org/S4210199017","display_name":"JOURNAL OF ACADEMIC SOCIAL RESOURCES","issn_l":"2636-7637","issn":["2636-7637"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"public-domain","license_id":"https://openalex.org/licenses/public-domain","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Journal of Academic Social Resources","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4312249643.pdf","grobid_xml":"https://content.openalex.org/works/W4312249643.grobid-xml"},"referenced_works_count":17,"referenced_works":["https://openalex.org/W115394847","https://openalex.org/W1493632016","https://openalex.org/W1577785489","https://openalex.org/W1992906615","https://openalex.org/W2272092625","https://openalex.org/W2519513940","https://openalex.org/W2601746999","https://openalex.org/W2774005764","https://openalex.org/W3141095636","https://openalex.org/W4205965445","https://openalex.org/W4230286358","https://openalex.org/W4298345247","https://openalex.org/W4302325984","https://openalex.org/W4404385109","https://openalex.org/W4413565654","https://openalex.org/W6817852616","https://openalex.org/W7055983760"],"related_works":["https://openalex.org/W4386405567","https://openalex.org/W6949623266","https://openalex.org/W7103558961","https://openalex.org/W4313304307","https://openalex.org/W7204464189","https://openalex.org/W4383370055","https://openalex.org/W4253425254","https://openalex.org/W7168254806","https://openalex.org/W2941424367","https://openalex.org/W4402448129"],"abstract_inverted_index":{"Digital":[0,24],"media":[1,25,35,103,142,239,276,399,403],"advertising":[2,9,14,26,130,143,155,199,376,388,408],"or,":[3],"with":[4,56,117,164,243,378],"a":[5,161],"similar":[6],"use,":[7],"internet":[8],"is":[10,104,144,254,301,328],"all":[11,28],"kinds":[12],"of":[13,30,74,97,112,140,150,181,190,194,274,285,313,337,347,350,375],"studies":[15],"made":[16,32],"and":[17,46,67,109,260,265,281,331,362,368,380,411,429],"carried":[18],"out":[19],"over":[20],"online":[21,235],"social":[22,34,82,367,402],"networks.":[23],"includes":[27,383],"types":[29],"advertisements":[31,62,80,99,127,236,320,395],"through":[33],"applications,":[36,404],"fan":[37],"pages,":[38],"blogs,":[39],"microblogs,":[40],"applications":[41,287,377],"installed":[42],"on":[43,81,234,315],"mobile":[44],"devices":[45],"content":[47,203],"sharing":[48],"sites.":[49],"Unlike":[50],"traditional":[51,134,169,248,398],"channels,":[52],"companies":[53],"are":[54,77,310,340],"provided":[55],"the":[57,72,98,101,107,113,118,126,129,137,148,244,262,272,282,305,311,326,335,338,345,348,373],"opportunity":[58],"to":[59,64,79,105,258,294,342,356,372,386],"make":[60,160],"targeted":[61],"according":[63],"some":[65],"psychographic":[66],"demographic":[68],"characteristics":[69],"obtained":[70],"by":[71],"participation":[73],"consumers":[75],"who":[76],"exposed":[78,341],"networks":[83],"such":[84,176],"as":[85,124,177],"Youtube,":[86],"Twitter,":[87],"Instagram,":[88],"Tiktok.":[89],"(Mesci,":[90],"2014,":[91,216,278],"p.":[92,207,213,217,221,225,230,279,414,418,422,426,432,437],"101).":[93],"The":[94,250],"main":[95],"purpose":[96],"in":[100,115,125,128,132,152,157,237,247,271,304,319,322,397,401,407],"digital":[102,141,238,275,323],"fulfill":[106],"sales":[108],"communication":[110,122],"purposes":[111],"advertisement":[114,327],"line":[116],"marketing":[119],"or":[120,185,307,354,359],"corporate":[121],"objectives,":[123],"environments":[131],"other":[133],"media.":[135,170,249,324],"However,":[136],"privileged":[138],"side":[139],"that":[145,159,252,268,288,309,390],"it":[146,173],"facilitates":[147],"work":[149],"advertisers":[151],"fulfilling":[153],"their":[154],"purposes,":[156],"ways":[158],"significant":[162,241],"difference,":[163],"its":[165],"different":[166],"features":[167],"from":[168],"For":[171],"example,":[172],"provides":[174],"opportunities":[175],"temporality,":[178],"interaction,":[179],"lack":[180],"space":[182],"limitations,":[183],"individuality":[184],"de-massification,":[186],"easy":[187],"accessibility,":[188],"changeability":[189],"content,":[191,195],"namely":[192],"dynamism":[193],"low":[196],"cost,":[197],"measuring":[198],"effectiveness,":[200],"providing":[201],"creative":[202],"presentation.":[204],"(Kara\u00e7or,":[205],"2007,":[206],"47;":[208],"Odaba\u015f\u0131":[209],"&":[210],"Oyman,":[211],"2002,":[212],"327;":[214],"Marangoz,":[215],"270-76;":[218],"B\u0131\u00e7ak\u00e7\u0131,":[219],"2006,":[220],"90-93;":[222],"Mesci,":[223],"2017,":[224],"10;":[226],"Kotler,":[227],"2017":[228],",":[229],"167).":[231],"Ethical":[232],"debates":[233],"show":[240],"similarities":[242],"issues":[245,317],"published":[246,321],"fact":[251],"there":[253],"no":[255],"central":[256],"authority":[257],"monitor":[259],"sanction":[261],"abuses,":[263],"irregularities":[264],"irregular":[266],"behaviors":[267],"may":[269],"arise":[270],"use":[273],"(Marangoz":[277],"60)":[280],"uncontrolled":[283],"publication":[284],"many":[286,298],"do":[289],"not":[290,329],"know":[291],"any":[292],"limits":[293],"creativity":[295],"brings":[296],"along":[297],"discussions.":[299],"It":[300,382],"skillfully":[302],"embedded":[303],"videos":[306],"images":[308],"focus":[312],"discussions":[314],"ethical":[316],"seen":[318],"That":[325],"clear":[330],"obvious":[332],"(covered/hidden":[333],"advertisements),":[334],"users":[336,385],"application":[339],"intense":[343],"advertisements,":[344],"problem":[346],"security":[349],"personal":[351],"information,":[352],"deceptive":[353],"contrary":[355],"general":[357],"morality":[358],"political":[360],"threats":[361],"references,":[363],"marginalizing,":[364],"polarizing,":[365],"disrespecting":[366],"religious-spiritual":[369],"values":[370],"leads":[371],"emergence":[374],"discourses":[379],"content.":[381,409],"exposing":[384],"negative":[387],"messages":[389],"degrade":[391],"public":[392],"morality,":[393],"broadcasting":[394],"banned":[396],"virally":[400],"ignoring":[405],"copyright":[406],"(Binark":[410],"Bayraktutan,":[412],"2013,":[413],"80-85;":[415],"\u015eahinci,":[416],"2011,":[417],"69;":[419],"\u00d6zt\u00fcrk,":[420],"2015,":[421],"299-302;":[423],"Uzun,":[424],"2016,":[425,431,436],"292-295;":[427],"Y\u0131lmaz":[428],"Erdem,":[430],"219":[433],"-222;":[434],"Diker,":[435],"139).":[438]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2023-01-04T00:00:00"}
