{"id":"https://openalex.org/W4312239588","doi":"https://doi.org/10.15581/003.26.36158","title":"Analysis of values and communication of the Responsible Brands. Corporate Brand strategies for sustainability","display_name":"Analysis of values and communication of the Responsible Brands. Corporate Brand strategies for sustainability","publication_year":1970,"publication_date":"1970-01-01","ids":{"openalex":"https://openalex.org/W4312239588","doi":"https://doi.org/10.15581/003.26.36158","mag":"142428528"},"language":"en","primary_location":{"id":"doi:10.15581/003.26.36158","doi":"https://doi.org/10.15581/003.26.36158","is_oa":true,"landing_page_url":"https://doi.org/10.15581/003.26.36158","pdf_url":"https://revistas.unav.edu/index.php/communication-and-society/article/download/36158/30611","source":{"id":"https://openalex.org/S1002109714","display_name":"Communication & Society","issn_l":"0214-0039","issn":["0214-0039","2174-0895","2386-7876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","erih-plus","fecyt-seal","jufo-1","latindex","norway-1","poland-100","poland-20","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320988","host_organization_name":"University of Navarre","host_organization_lineage":["https://openalex.org/P4310320988"],"host_organization_lineage_names":["University of Navarre"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communication & Society","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://revistas.unav.edu/index.php/communication-and-society/article/download/36158/30611","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Nuria Villagra","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I121748325","display_name":"Universidad Complutense de Madrid","ror":"https://ror.org/02p0gd045","country_code":"ES","type":"education","lineage":["https://openalex.org/I121748325"]},{"id":"https://openalex.org/I139924743","display_name":"Bentley University","ror":"https://ror.org/01px48m89","country_code":"US","type":"education","lineage":["https://openalex.org/I139924743"]},{"id":"https://openalex.org/I4387154273","display_name":"ESIC University","ror":"https://ror.org/0230c9q89","country_code":"ES","type":"education","lineage":["https://openalex.org/I4387154273"]},{"id":"https://openalex.org/I4392738166","display_name":"Real Colegio Complutense","ror":"https://ror.org/05b0g2v72","country_code":"US","type":"education","lineage":["https://openalex.org/I136199984","https://openalex.org/I4392738166"]},{"id":"https://openalex.org/I4401200333","display_name":"ESIC Business & Marketing School","ror":"https://ror.org/01db19a87","country_code":"ES","type":"education","lineage":["https://openalex.org/I4401200333"]}],"countries":["ES","US"],"is_corresponding":false,"raw_author_name":"Nuria Villagra","raw_affiliation_strings":["Professor of Brand Management and Corporate Communication. Complutense University of Madrid. Communication School. 28040 Madrid","An\u00e1lisis de los valores y la comunicaci\u00f3n de las Marcas responsables. Estrategias de las marcas corporativas en el contexto de la Sostenibilidad","Bentley University (Waltham, MA","Lecturer of Communication Management and Responsibility and Corporate Social Marketing. ESIC, Business & Marketing School. 28223 Madrid","Real Colegio Complutense at Harvard University (Cambridge, MA)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professor of Brand Management and Corporate Communication. Complutense University of Madrid. Communication School. 28040 Madrid","institution_ids":["https://openalex.org/I121748325"]},{"raw_affiliation_string":"An\u00e1lisis de los valores y la comunicaci\u00f3n de las Marcas responsables. Estrategias de las marcas corporativas en el contexto de la Sostenibilidad","institution_ids":[]},{"raw_affiliation_string":"Bentley University (Waltham, MA","institution_ids":["https://openalex.org/I139924743"]},{"raw_affiliation_string":"Lecturer of Communication Management and Responsibility and Corporate Social Marketing. ESIC, Business & Marketing School. 28223 Madrid","institution_ids":["https://openalex.org/I4387154273","https://openalex.org/I4401200333"]},{"raw_affiliation_string":"Real Colegio Complutense at Harvard University (Cambridge, MA)","institution_ids":["https://openalex.org/I4392738166"]}]},{"author_position":"last","author":{"id":null,"display_name":"Bel\u00e9n L\u00f3pez","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I121748325","display_name":"Universidad Complutense de Madrid","ror":"https://ror.org/02p0gd045","country_code":"ES","type":"education","lineage":["https://openalex.org/I121748325"]},{"id":"https://openalex.org/I139924743","display_name":"Bentley University","ror":"https://ror.org/01px48m89","country_code":"US","type":"education","lineage":["https://openalex.org/I139924743"]},{"id":"https://openalex.org/I4387154273","display_name":"ESIC University","ror":"https://ror.org/0230c9q89","country_code":"ES","type":"education","lineage":["https://openalex.org/I4387154273"]},{"id":"https://openalex.org/I4392738166","display_name":"Real Colegio Complutense","ror":"https://ror.org/05b0g2v72","country_code":"US","type":"education","lineage":["https://openalex.org/I136199984","https://openalex.org/I4392738166"]},{"id":"https://openalex.org/I4401200333","display_name":"ESIC Business & Marketing School","ror":"https://ror.org/01db19a87","country_code":"ES","type":"education","lineage":["https://openalex.org/I4401200333"]}],"countries":["ES","US"],"is_corresponding":false,"raw_author_name":"Bel\u00e9n L\u00f3pez","raw_affiliation_strings":["Lecturer of Communication Management and Responsibility and Corporate Social Marketing. ESIC, Business & Marketing School . 28223 Madrid","Professor of Brand Management and Corporate Communication. Complutense University of Madrid. Communication School. 28040 Madrid","An\u00e1lisis de los valores y la comunicaci\u00f3n de las Marcas responsables. Estrategias de las marcas corporativas en el contexto de la Sostenibilidad","Bentley University (Waltham, MA","Real Colegio Complutense at Harvard University (Cambridge, MA)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lecturer of Communication Management and Responsibility and Corporate Social Marketing. ESIC, Business & Marketing School . 28223 Madrid","institution_ids":["https://openalex.org/I4387154273","https://openalex.org/I4401200333"]},{"raw_affiliation_string":"Professor of Brand Management and Corporate Communication. Complutense University of Madrid. Communication School. 28040 Madrid","institution_ids":["https://openalex.org/I121748325"]},{"raw_affiliation_string":"An\u00e1lisis de los valores y la comunicaci\u00f3n de las Marcas responsables. Estrategias de las marcas corporativas en el contexto de la Sostenibilidad","institution_ids":[]},{"raw_affiliation_string":"Bentley University (Waltham, MA","institution_ids":["https://openalex.org/I139924743"]},{"raw_affiliation_string":"Real Colegio Complutense at Harvard University (Cambridge, MA)","institution_ids":["https://openalex.org/I4392738166"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":5,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":280,"currency":"EUR","value_usd":301},"apc_paid":{"value":280,"currency":"EUR","value_usd":301},"fwci":1.9662,"has_fulltext":true,"cited_by_count":41,"citation_normalized_percentile":{"value":0.90322581,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"26","issue":"1","first_page":"201","last_page":"226"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.5981000065803528,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.5981000065803528,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.23070000112056732,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10115","display_name":"Corporate Social Responsibility Reporting","score":0.07800000160932541,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-brand-strategy","display_name":"corporate brand strategy","score":0.8199999928474426},{"id":"https://openalex.org/keywords/corporate-sustainability","display_name":"corporate sustainability","score":0.7089999914169312},{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"corporate social responsibility","score":0.9559999704360962},{"id":"https://openalex.org/keywords/corporate-identity","display_name":"corporate identity","score":0.7519999742507935},{"id":"https://openalex.org/keywords/corporate-communication","display_name":"corporate communication","score":0.6759999990463257},{"id":"https://openalex.org/keywords/brand-value","display_name":"brand value","score":0.7549999952316284},{"id":"https://openalex.org/keywords/mission-and-vision","display_name":"mission and vision","score":0.7089999914169312},{"id":"https://openalex.org/keywords/ethical-positioning","display_name":"ethical positioning","score":0.5989999771118164},{"id":"https://openalex.org/keywords/corporate-discourse","display_name":"business discourse","score":0.6159999966621399}],"concepts":[{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.7244790196418762},{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.7086285948753357},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7066136598587036},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.6074205636978149},{"id":"https://openalex.org/C2777382934","wikidata":"https://www.wikidata.org/wiki/Q609781","display_name":"Corporate identity","level":2,"score":0.5527101755142212},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5349034070968628},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5334928631782532},{"id":"https://openalex.org/C163442688","wikidata":"https://www.wikidata.org/wiki/Q1426058","display_name":"Corporate communication","level":3,"score":0.525169312953949},{"id":"https://openalex.org/C147598955","wikidata":"https://www.wikidata.org/wiki/Q3427818","display_name":"Social responsibility","level":2,"score":0.5234700441360474},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.5074624419212341},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.48944416642189026},{"id":"https://openalex.org/C50335755","wikidata":"https://www.wikidata.org/wiki/Q483247","display_name":"Phenomenon","level":2,"score":0.4857199788093567},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.4323161542415619},{"id":"https://openalex.org/C3018587665","wikidata":"https://www.wikidata.org/wiki/Q7268696","display_name":"Qualitative analysis","level":3,"score":0.42882871627807617},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.4200105667114258},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.41044700145721436},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.40134933590888977},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.14895415306091309},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1027170717716217},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C24890656","wikidata":"https://www.wikidata.org/wiki/Q82811","display_name":"Acoustics","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.15581/003.26.36158","doi":"https://doi.org/10.15581/003.26.36158","is_oa":true,"landing_page_url":"https://doi.org/10.15581/003.26.36158","pdf_url":"https://revistas.unav.edu/index.php/communication-and-society/article/download/36158/30611","source":{"id":"https://openalex.org/S1002109714","display_name":"Communication & Society","issn_l":"0214-0039","issn":["0214-0039","2174-0895","2386-7876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","erih-plus","fecyt-seal","jufo-1","latindex","norway-1","poland-100","poland-20","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320988","host_organization_name":"University of Navarre","host_organization_lineage":["https://openalex.org/P4310320988"],"host_organization_lineage_names":["University of Navarre"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communication & Society","raw_type":"journal-article"},{"id":"pmh:oai:dadun.unav.edu:10171/35448","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10171/35448","pdf_url":"http://hdl.handle.net/10171/35448","source":{"id":"https://openalex.org/S4306401514","display_name":"Deposito Adademico Digital Universidad De Navarra (University of Navarra)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I88155538","host_organization_name":"Universidad de Navarra","host_organization_lineage":["https://openalex.org/I88155538"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:63437b83bc8a43f79805a43270624c89","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/63437b83bc8a43f79805a43270624c89","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Communication & Society (Formerly Comunicaci\u00f3n y Sociedad), Vol 26, Iss 1, Pp 201-226 (2013)","raw_type":"article"},{"id":"mag:142428528","doi":null,"is_oa":false,"landing_page_url":"https://dadun.unav.edu/bitstream/10171/35448/1/20130425133814.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306506772","display_name":"Comunicaci\u00f3n y sociedad = Communication & Society","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Comunicaci\u00f3n y sociedad = Communication & Society","raw_type":null}],"best_oa_location":{"id":"doi:10.15581/003.26.36158","doi":"https://doi.org/10.15581/003.26.36158","is_oa":true,"landing_page_url":"https://doi.org/10.15581/003.26.36158","pdf_url":"https://revistas.unav.edu/index.php/communication-and-society/article/download/36158/30611","source":{"id":"https://openalex.org/S1002109714","display_name":"Communication & Society","issn_l":"0214-0039","issn":["0214-0039","2174-0895","2386-7876"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","erih-plus","fecyt-seal","jufo-1","latindex","norway-1","poland-100","poland-20","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320988","host_organization_name":"University of Navarre","host_organization_lineage":["https://openalex.org/P4310320988"],"host_organization_lineage_names":["University of Navarre"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communication & Society","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4312239588.pdf","grobid_xml":"https://content.openalex.org/works/W4312239588.grobid-xml"},"referenced_works_count":46,"referenced_works":["https://openalex.org/W108306003","https://openalex.org/W140831681","https://openalex.org/W637082877","https://openalex.org/W1492039495","https://openalex.org/W1543739621","https://openalex.org/W1965341731","https://openalex.org/W1977201952","https://openalex.org/W1989516431","https://openalex.org/W2002012569","https://openalex.org/W2020026824","https://openalex.org/W2023991906","https://openalex.org/W2025894729","https://openalex.org/W2030202328","https://openalex.org/W2030925008","https://openalex.org/W2031479521","https://openalex.org/W2038900249","https://openalex.org/W2044933638","https://openalex.org/W2047735993","https://openalex.org/W2062509159","https://openalex.org/W2068166725","https://openalex.org/W2072087631","https://openalex.org/W2075414250","https://openalex.org/W2087107032","https://openalex.org/W2092116307","https://openalex.org/W2098935104","https://openalex.org/W2105326339","https://openalex.org/W2106439192","https://openalex.org/W2110241398","https://openalex.org/W2124166566","https://openalex.org/W2128614305","https://openalex.org/W2138730142","https://openalex.org/W2139022880","https://openalex.org/W2140140331","https://openalex.org/W2156936111","https://openalex.org/W2169144382","https://openalex.org/W2323500141","https://openalex.org/W2329745760","https://openalex.org/W2330245988","https://openalex.org/W2594598485","https://openalex.org/W2771340089","https://openalex.org/W2913390697","https://openalex.org/W2939195323","https://openalex.org/W2954694796","https://openalex.org/W4250651409","https://openalex.org/W4388151942","https://openalex.org/W6812405846"],"related_works":["https://openalex.org/W2122885051","https://openalex.org/W2349406218","https://openalex.org/W7096517478","https://openalex.org/W7152538507","https://openalex.org/W7066383747","https://openalex.org/W7110821444","https://openalex.org/W1523174518","https://openalex.org/W7046441363","https://openalex.org/W2031173","https://openalex.org/W4293176873"],"abstract_inverted_index":{"New":[0],"social":[1,17],"demands":[2],"require":[3],"responsible":[4],"behavior":[5],"of":[6,16,41,53,64,86],"companies.":[7],"This":[8],"phenomenon,":[9],"which":[10,61],"has":[11,19],"coincided":[12],"with":[13,35],"the":[14,24,30,36,65,81],"development":[15],"responsibility,":[18],"a":[20,39,49,84],"direct":[21],"impact":[22],"on":[23,48,93],"corporate":[25,66],"brand":[26],"and":[27,32,59],"values,":[28],"including":[29],"vision":[31],"mission":[33],"associated":[34],"brand.":[37],"Using":[38],"sample":[40],"10":[42],"companies,":[43],"this":[44],"study":[45,52],"is":[46],"based":[47],"qualitative":[50],"analysis":[51],"identity":[54],"issues":[55],"related":[56],"to":[57,79],"responsibility":[58],"sustainability":[60],"are":[62],"part":[63],"communication":[67],"message.":[68],"The":[69],"results":[70],"show":[71],"that":[72],"brands":[73],"develop":[74],"similar":[75],"discourses":[76],"in":[77],"order":[78],"exhibit":[80],"identity.":[82],"Only":[83],"few":[85],"these":[87],"companies":[88],"define":[89],"their":[90],"strategic":[91],"positioning":[92],"ethical":[94],"issues.":[95]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":6},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":7},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2023-01-04T00:00:00"}