{"id":"https://openalex.org/W4311920243","doi":null,"title":"ETHICAL ASSESSMENT OF NEUROMARKETING APPROACH","display_name":"ETHICAL ASSESSMENT OF NEUROMARKETING APPROACH","publication_year":2022,"publication_date":"2022-01-01","ids":{"openalex":"https://openalex.org/W4311920243"},"language":"tr","primary_location":{"id":"pmh:oai:dergipark.org.tr:article/1116176","doi":null,"is_oa":true,"landing_page_url":"https://dergipark.org.tr/tr/pub/touraj/issue/73968/1116176","pdf_url":"https://dergipark.org.tr/tr/pub/touraj/issue/73968/1116176","source":{"id":"https://openalex.org/S7407058779","display_name":"Turizm Akademik Dergisi","issn_l":"1302-5759","issn":["1302-5759","2149-1690"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Turizm Akademik Dergisi","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://dergipark.org.tr/tr/pub/touraj/issue/73968/1116176","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000198041","display_name":"Ceren AVCI","orcid":"https://orcid.org/0000-0002-9937-7531","observed_orcids":["https://orcid.org/0000-0002-9937-7531"]},"institutions":[{"id":"https://openalex.org/I240986617","display_name":"\u015e\u0131rnak University","ror":"https://ror.org/01fcvkv23","country_code":"TR","type":"education","lineage":["https://openalex.org/I240986617"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Avc\u0131, Ceren","raw_affiliation_strings":["\u015eIRNAK \u00dcN\u0130VERS\u0130TES\u0130 TUR\u0130ZM VE OTEL \u0130\u015eLETMEC\u0130L\u0130\u011e\u0130 Y\u00dcKSEKOKULU"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u015eIRNAK \u00dcN\u0130VERS\u0130TES\u0130 TUR\u0130ZM VE OTEL \u0130\u015eLETMEC\u0130L\u0130\u011e\u0130 Y\u00dcKSEKOKULU","institution_ids":["https://openalex.org/I240986617"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5081079527","display_name":"Selma Meydan Uygur","orcid":"https://orcid.org/0000-0001-7665-1131","observed_orcids":["https://orcid.org/0000-0001-7665-1131"]},"institutions":[{"id":"https://openalex.org/I3129222432","display_name":"Ankara Hac\u0131 Bayram Veli University","ror":"https://ror.org/05mskc574","country_code":"TR","type":"education","lineage":["https://openalex.org/I3129222432"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Meydan Uygur, Selma","raw_affiliation_strings":["Ankara Hac\u0131 Bayram Veli \u00dcniversitesi Turizm fak\u00fcltesi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Ankara Hac\u0131 Bayram Veli \u00dcniversitesi Turizm fak\u00fcltesi","institution_ids":["https://openalex.org/I3129222432"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11058","display_name":"Ethics in Business and Education","score":0.7275000214576721,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11058","display_name":"Ethics in Business and Education","score":0.7275000214576721,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11953","display_name":"Neuroethics, Human Enhancement, Biomedical Innovations","score":0.1517000049352646,"subfield":{"id":"https://openalex.org/subfields/1211","display_name":"Philosophy"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.010599999688565731,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/neuromarketing","display_name":"neuromarketing","score":0.9100000262260437},{"id":"https://openalex.org/keywords/ethics-of-neuromarketing","display_name":"ethics of neuromarketing","score":0.8820000290870667},{"id":"https://openalex.org/keywords/code-of-ethics","display_name":"code of ethics","score":0.8069999814033508},{"id":"https://openalex.org/keywords/metaphor-analysis","display_name":"metaphor analysis","score":0.6340000033378601},{"id":"https://openalex.org/keywords/tourism-marketing","display_name":"tourism marketing","score":0.8190000057220459},{"id":"https://openalex.org/keywords/consumer-protection","display_name":"consumer protection","score":0.6759999990463257},{"id":"https://openalex.org/keywords/informed-consent","display_name":"informed consent","score":0.7860000133514404},{"id":"https://openalex.org/keywords/consumer-privacy","display_name":"consumer privacy","score":0.8230000138282776},{"id":"https://openalex.org/keywords/consumer-harm","display_name":"consumer harm","score":0.3919999897480011}],"concepts":[{"id":"https://openalex.org/C2781183061","wikidata":"https://www.wikidata.org/wiki/Q516337","display_name":"Neuromarketing","level":2,"score":0.970399022102356},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.43688175082206726},{"id":"https://openalex.org/C55587333","wikidata":"https://www.wikidata.org/wiki/Q1133029","display_name":"Engineering ethics","level":1,"score":0.43271946907043457},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.23293817043304443},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.21761846542358398}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:dergipark.org.tr:article/1116176","doi":null,"is_oa":true,"landing_page_url":"https://dergipark.org.tr/tr/pub/touraj/issue/73968/1116176","pdf_url":"https://dergipark.org.tr/tr/pub/touraj/issue/73968/1116176","source":{"id":"https://openalex.org/S7407058779","display_name":"Turizm Akademik Dergisi","issn_l":"1302-5759","issn":["1302-5759","2149-1690"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Turizm Akademik Dergisi","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:openaccess.sirnak.edu.tr:11503/3134","doi":null,"is_oa":true,"landing_page_url":"https://search.trdizin.gov.tr/tr/yayin/detay/1211103","pdf_url":null,"source":{"id":"https://openalex.org/S4306400236","display_name":"DSpace (Sirnak University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I240986617","host_organization_name":"\u015e\u0131rnak University","host_organization_lineage":["https://openalex.org/I240986617"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"}],"best_oa_location":{"id":"pmh:oai:dergipark.org.tr:article/1116176","doi":null,"is_oa":true,"landing_page_url":"https://dergipark.org.tr/tr/pub/touraj/issue/73968/1116176","pdf_url":"https://dergipark.org.tr/tr/pub/touraj/issue/73968/1116176","source":{"id":"https://openalex.org/S7407058779","display_name":"Turizm Akademik Dergisi","issn_l":"1302-5759","issn":["1302-5759","2149-1690"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Turizm Akademik Dergisi","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4311920243.pdf","grobid_xml":"https://content.openalex.org/works/W4311920243.grobid-xml"},"referenced_works_count":2,"referenced_works":["https://openalex.org/W2069010588","https://openalex.org/W2098605257"],"related_works":["https://openalex.org/W7199948146","https://openalex.org/W2810934669","https://openalex.org/W1988048126","https://openalex.org/W4385603080","https://openalex.org/W2890177459","https://openalex.org/W2981359886","https://openalex.org/W2932143941","https://openalex.org/W7118022593","https://openalex.org/W6920412536","https://openalex.org/W7039599248"],"abstract_inverted_index":{"N\u00f6ro-pazarlaman\u0131n":[0],"kulland\u0131\u011f\u0131":[1],"y\u00f6ntemlerin":[2,165],"temeli,":[3],"n\u00f6rolojik":[4],"bulgular\u0131,":[5],"n\u00f6ro-imaj":[6],"haline":[7],"d\u00f6n\u00fc\u015ft\u00fcrebilen":[8],"teknolojilerdir.":[9],"Mevcut":[10],"\u00e7al\u0131\u015fman\u0131n":[11],"kavramsal":[12],"\u00e7er\u00e7eve":[13],"k\u0131sm\u0131nda":[14],"n\u00f6ro-pazarlama":[15,21,53,120,186],"ihtiyac\u0131n\u0131n":[16],"ortaya":[17],"\u00e7\u0131k\u0131\u015f\u0131,":[18],"turizm":[19,113],"sekt\u00f6r\u00fcnde":[20],"uygulamalar\u0131":[22],"ve":[23,63,88,106,142,164],"n\u00f6ro-pazarlaman\u0131n":[24],"etik":[25,82,98],"boyutuna":[26],"yer":[27],"verilmi\u015f;":[28],"eti\u011fin":[29],"ilgili":[30,122,152],"olgu":[31],"\u00fczerinde":[32],"s\u00f6z":[33],"hakk\u0131":[34],"sahibi":[35],"oldu\u011funun":[36],"d\u00fc\u015f\u00fcn\u00fclmesinden":[37],"hareketle":[38],"y\u00f6ntem":[39,48],"k\u0131sm\u0131nda,":[40],"\u00f6rt\u00fck":[41,102],"olan":[42,49,60,85,189],"anlamlar\u0131":[43],"a\u00e7\u0131\u011fa":[44,104],"\u00e7\u0131karmaya":[45],"elveri\u015fli":[46],"bir":[47,58,161],"metafor":[50,72],"analizi":[51],"arac\u0131l\u0131\u011f\u0131yla":[52],"alan\u0131nda":[54,114],"uluslararas\u0131":[55],"d\u00fczeyde":[56],"resmi":[57],"kurulu\u015f":[59],"N\u00f6ro-pazarlama":[61],"Bilim":[62],"\u0130\u015fletme":[64],"Derne\u011fi":[65],"(NMSBA)\u2019nin":[66],"web":[67],"sitesinde":[68],"yay\u0131nlad\u0131\u011f\u0131":[69],"\u201cEtik":[70],"Kodlar\u201d":[71],"analizine":[73],"tabi":[74],"tutulmu\u015ftur.":[75],"Ayr\u0131ca":[76],"MAXQDA":[77],"Nitel":[78],"Analiz":[79],"Program\u0131\u2019ndan":[80],"yararlan\u0131larak":[81],"kodlar\u0131n":[83,99],"birbirleriyle":[84],"yak\u0131nl\u0131k":[86],"ili\u015fkisi":[87],"en":[89],"s\u0131k":[90],"kullan\u0131lan":[91,124,150],"ortak":[92],"kelimeler":[93],"belirlenmi\u015ftir.":[94],"Ara\u015ft\u0131rman\u0131n":[95],"temel":[96],"amac\u0131,":[97],"vurgulamak":[100],"istedi\u011fi":[101],"anlamlar\u0131n":[103],"\u00e7\u0131kar\u0131lmas\u0131":[105],"bu":[107],"anlamlar":[108],"\u00fczerine":[109],"d\u00fc\u015f\u00fcnmektir.":[110],"Bulgular":[111],"do\u011frultusunda":[112],"da":[115],"yayg\u0131n":[116],"olarak":[117,172],"kullan\u0131lmas\u0131":[118],"beklenen":[119],"y\u00f6ntemleriyle":[121],"olarak,":[123,153],"y\u00f6ntemlerde":[125],"kesinlikle":[126,175],"bilimsel":[127],"s\u0131n\u0131rlara":[128],"dikkat":[129],"edilmesi,":[130],"t\u00fcketicilerin":[131,159,174],"hem":[132,134,136],"fiziksel,":[133],"ruhsal,":[135],"hukuki":[137],"a\u00e7\u0131dan":[138],"zarar":[139],"g\u00f6rmesinin":[140],"engellenmesi":[141],"bunlar\u0131n":[143],"ihlali":[144],"halinde":[145],"\u015firketlere":[146,190],"gereken":[147],"yapt\u0131r\u0131mlar\u0131n":[148],"uygulanmas\u0131,":[149],"y\u00f6ntemlerle":[151],"pazarlaman\u0131n":[154],"do\u011fas\u0131na":[155],"ayk\u0131r\u0131":[156],"olsa":[157],"da,":[158],"\u015feffaf":[160],"bi\u00e7imde":[162],"bilgilendirilmesi":[163],"kullan\u0131labilirlik":[166],"s\u0131n\u0131rlar\u0131n\u0131n":[167],"t\u00fcm":[168],"taraflarca":[169],"belirlenmesi,":[170],"son":[171],"ise,":[173],"ba\u015fkalar\u0131yla":[176],"payla\u015fmay\u0131":[177],"arzu":[178],"etmeyece\u011fi":[179],"mahremiyet":[180,182],"alanlar\u0131nda,":[181],"haklar\u0131n\u0131n":[183],"ihlal":[184],"edilmemesi,":[185],"y\u00f6ntemlerini":[187],"kullanmakta":[188],"sunulmu\u015f":[191],"\u00f6neriler":[192],"aras\u0131nda":[193],"olmu\u015ftur.":[194]},"counts_by_year":[],"updated_date":"2026-11-13T13:42:25.865203","created_date":"2023-01-02T00:00:00"}