{"id":"https://openalex.org/W4310154476","doi":"https://doi.org/10.3390/su142315813","title":"Factors of the Adoption of O2O Service Platforms: Evidence from Small Businesses in Korea","display_name":"Factors of the Adoption of O2O Service Platforms: Evidence from Small Businesses in Korea","publication_year":2022,"publication_date":"2022-11-28","ids":{"openalex":"https://openalex.org/W4310154476","doi":"https://doi.org/10.3390/su142315813"},"language":"en","primary_location":{"id":"doi:10.3390/su142315813","doi":"https://doi.org/10.3390/su142315813","is_oa":true,"landing_page_url":"https://doi.org/10.3390/su142315813","pdf_url":"https://www.mdpi.com/2071-1050/14/23/15813/pdf?version=1669634922","source":{"id":"https://openalex.org/S10134376","display_name":"Sustainability","issn_l":"2071-1050","issn":["2071-1050"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sustainability","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/2071-1050/14/23/15813/pdf?version=1669634922","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100330715","display_name":"Sang-Ho Lee","orcid":"https://orcid.org/0000-0002-7572-5706","observed_orcids":["https://orcid.org/0000-0002-7572-5706"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sangho Lee","raw_affiliation_strings":["Gwangsan Business Support Center, Gwangju 62274, Republic of Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Gwangsan Business Support Center, Gwangju 62274, Republic of Korea","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5047507902","display_name":"Cheolho Yoon","orcid":"https://orcid.org/0000-0003-3315-5941","observed_orcids":["https://orcid.org/0000-0003-3315-5941"]},"institutions":[{"id":"https://openalex.org/I11893660","display_name":"Mokpo National University","ror":"https://ror.org/00v81k483","country_code":"KR","type":"education","lineage":["https://openalex.org/I11893660"]}],"countries":["KR"],"is_corresponding":true,"raw_author_name":"Cheolho Yoon","raw_affiliation_strings":["Department of Business Administration, Mokpo National University, Muan 58554, Republic of Korea"],"raw_orcid":"https://orcid.org/0000-0003-3315-5941","affiliations":[{"raw_affiliation_string":"Department of Business Administration, Mokpo National University, Muan 58554, Republic of Korea","institution_ids":["https://openalex.org/I11893660"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5047507902"],"corresponding_institution_ids":["https://openalex.org/I11893660"],"apc_list":{"value":2000,"currency":"CHF","value_usd":2094},"apc_paid":{"value":2000,"currency":"CHF","value_usd":2094},"fwci":1.467,"has_fulltext":true,"cited_by_count":10,"citation_normalized_percentile":{"value":0.86081905,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":98},"biblio":{"volume":"14","issue":"23","first_page":"15813","last_page":"15813"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14416","display_name":"Health, Technology, Consumer Behavior","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3605","display_name":"Health Information Management"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/small-business","display_name":"small business","score":0.7110000252723694},{"id":"https://openalex.org/keywords/technology-adoption","display_name":"technology adoption","score":0.9049999713897705},{"id":"https://openalex.org/keywords/technology-acceptance-model","display_name":"technology acceptance model","score":0.9319999814033508},{"id":"https://openalex.org/keywords/technology-organization-environment-framework","display_name":"technology-organization-environment framework","score":0.9369999766349792},{"id":"https://openalex.org/keywords/perceived-usefulness","display_name":"perceived usefulness","score":0.9089999794960022},{"id":"https://openalex.org/keywords/perceived-ease-of-use","display_name":"perceived ease of use","score":1.0},{"id":"https://openalex.org/keywords/relative-advantage","display_name":"relative advantage","score":0.7490000128746033},{"id":"https://openalex.org/keywords/compatibility","display_name":"compatibility","score":0.9319999814033508},{"id":"https://openalex.org/keywords/trialability","display_name":"trialability","score":0.9800000190734863},{"id":"https://openalex.org/keywords/innovativeness","display_name":"innovativeness","score":0.7839999794960022},{"id":"https://openalex.org/keywords/risk-taking-tendency","display_name":"risk-taking tendency","score":0.9789999723434448},{"id":"https://openalex.org/keywords/it-knowledge","display_name":"IT knowledge","score":0.9980000257492065},{"id":"https://openalex.org/keywords/government-support","display_name":"government support","score":0.9039999842643738},{"id":"https://openalex.org/keywords/competitive-pressure","display_name":"competitive pressure","score":0.9950000047683716},{"id":"https://openalex.org/keywords/covid-19","display_name":"COVID-19 pandemic","score":0.8550000190734863},{"id":"https://openalex.org/keywords/korea","display_name":"Korea","score":0.41999998688697815}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6702243089675903},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.6694754362106323},{"id":"https://openalex.org/C2776185967","wikidata":"https://www.wikidata.org/wiki/Q112945","display_name":"Technology acceptance model","level":3,"score":0.6540471315383911},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.5501547455787659},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5178402066230774},{"id":"https://openalex.org/C3307092","wikidata":"https://www.wikidata.org/wiki/Q6532095","display_name":"Service innovation","level":3,"score":0.5063108205795288},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.5057194232940674},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.4686792492866516},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.4683389663696289},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.4434123635292053},{"id":"https://openalex.org/C170130773","wikidata":"https://www.wikidata.org/wiki/Q216378","display_name":"Usability","level":2,"score":0.3343007564544678},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.15441980957984924},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.3390/su142315813","doi":"https://doi.org/10.3390/su142315813","is_oa":true,"landing_page_url":"https://doi.org/10.3390/su142315813","pdf_url":"https://www.mdpi.com/2071-1050/14/23/15813/pdf?version=1669634922","source":{"id":"https://openalex.org/S10134376","display_name":"Sustainability","issn_l":"2071-1050","issn":["2071-1050"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sustainability","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:gam:jsusta:v:14:y:2022:i:23:p:15813-:d:986514","doi":null,"is_oa":false,"landing_page_url":"https://www.mdpi.com/2071-1050/14/23/15813/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:doaj.org/article:9efc96dd1aee433fa6942bfbe0e1c7b3","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/9efc96dd1aee433fa6942bfbe0e1c7b3","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Sustainability, Vol 14, Iss 15813, p 15813 (2022)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/su142315813","doi":"https://doi.org/10.3390/su142315813","is_oa":true,"landing_page_url":"https://doi.org/10.3390/su142315813","pdf_url":"https://www.mdpi.com/2071-1050/14/23/15813/pdf?version=1669634922","source":{"id":"https://openalex.org/S10134376","display_name":"Sustainability","issn_l":"2071-1050","issn":["2071-1050"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sustainability","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.7207000255584717,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"},{"score":0.48510000109672546,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"sustainable_development_goals_aurora":[{"score":0.4099999964237213,"display_name":"Partnerships for the goals","id":"https://metadata.un.org/sdg/17"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4310154476.pdf","grobid_xml":"https://content.openalex.org/works/W4310154476.grobid-xml"},"referenced_works_count":47,"referenced_works":["https://openalex.org/W177976616","https://openalex.org/W570542032","https://openalex.org/W1591013228","https://openalex.org/W1599579283","https://openalex.org/W1606368101","https://openalex.org/W1791587663","https://openalex.org/W1906788662","https://openalex.org/W1995159335","https://openalex.org/W2000509340","https://openalex.org/W2001362158","https://openalex.org/W2016029582","https://openalex.org/W2019732759","https://openalex.org/W2023424774","https://openalex.org/W2032047259","https://openalex.org/W2036389121","https://openalex.org/W2039421131","https://openalex.org/W2044744255","https://openalex.org/W2050091520","https://openalex.org/W2050909151","https://openalex.org/W2080053209","https://openalex.org/W2080782796","https://openalex.org/W2083681462","https://openalex.org/W2099697766","https://openalex.org/W2100379340","https://openalex.org/W2103371636","https://openalex.org/W2119681300","https://openalex.org/W2125326971","https://openalex.org/W2146531730","https://openalex.org/W2162369966","https://openalex.org/W2168569455","https://openalex.org/W2260793483","https://openalex.org/W2496835283","https://openalex.org/W2621137825","https://openalex.org/W2776242175","https://openalex.org/W2792628125","https://openalex.org/W2955572029","https://openalex.org/W2964570120","https://openalex.org/W2995036572","https://openalex.org/W3008496980","https://openalex.org/W3018321379","https://openalex.org/W3043313845","https://openalex.org/W3123150476","https://openalex.org/W3148001304","https://openalex.org/W4235678817","https://openalex.org/W4243667233","https://openalex.org/W6603063904","https://openalex.org/W6616120428"],"related_works":["https://openalex.org/W3122702049","https://openalex.org/W4410044434","https://openalex.org/W4392014822","https://openalex.org/W4200313628","https://openalex.org/W3093607684","https://openalex.org/W7217445793","https://openalex.org/W2964570120","https://openalex.org/W4400662778","https://openalex.org/W7019111874","https://openalex.org/W7219765747"],"abstract_inverted_index":{"O2O":[0,55,141,172,186],"service":[1,56,142,173,187],"platforms,":[2],"which":[3],"combine":[4],"online":[5],"and":[6,32,46,79,102,123,125,134,147,165],"offline":[7],"channels":[8],"to":[9,35],"provide":[10],"more":[11],"convenient":[12],"services,":[13],"are":[14,29],"drawing":[15],"attention":[16],"as":[17],"a":[18,63],"new":[19],"way":[20],"of":[21,54,76,87,115,140,150,155,171,185],"commerce":[22],"that":[23,28,66,111],"can":[24],"revitalize":[25],"small":[26,59,99,126,190],"businesses":[27],"losing":[30],"competitiveness":[31],"struggling":[33],"due":[34],"the":[36,49,52,68,80,112,116,138,156,169,183],"coronavirus":[37],"disease":[38],"2019":[39],"pandemic.":[40],"In":[41],"this":[42],"study,":[43],"we":[44],"investigated":[45],"empirically":[47],"analyzed":[48,103],"factors":[50],"affecting":[51],"adoption":[53,139,170,184],"platforms":[57,143,174,188],"in":[58],"businesses.":[60,191],"We":[61,178],"developed":[62],"research":[64],"model":[65,71],"combines":[67],"technology":[69],"acceptance":[70],"(TAM),":[72],"an":[73,84],"individual-level":[74],"theory":[75,86],"IT":[77,135],"acceptance,":[78],"technology-organization-environment":[81],"(TOE)":[82],"framework,":[83,118,158],"organizational-level":[85],"information":[88],"systems":[89],"adoption.":[90],"Data":[91],"from":[92,98],"279":[93],"valid":[94],"questionnaires":[95],"were":[96],"collected":[97],"business":[100,127],"owners":[101],"using":[104],"structural":[105],"equation":[106],"modeling.":[107],"The":[108,152],"results":[109],"show":[110],"technical":[113],"characteristics":[114],"TOE":[117,157],"namely,":[119,130,159],"relative":[120],"advantage,":[121],"compatibility,":[122],"trialability,":[124],"owners\u2019":[128],"characteristics,":[129],"innovativeness,":[131],"risk-taking":[132],"tendency,":[133],"knowledge,":[136],"affect":[137,168],"through":[144,175],"perceived":[145,148],"usefulness":[146],"ease":[149],"use.":[151],"environmental":[153],"variables":[154],"government":[160],"support,":[161],"digital":[162],"environment":[163],"change,":[164],"competitive":[166],"pressure,":[167],"subjective":[176],"norms.":[177],"identify":[179],"practical":[180],"implications":[181],"for":[182],"by":[189]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2022-11-30T00:00:00"}
