{"id":"https://openalex.org/W4310073389","doi":"https://doi.org/10.4324/9781003353881-4","title":"A multimodal discourse analysis of the interpersonal meaning in promotional videos of China","display_name":"A multimodal discourse analysis of the interpersonal meaning in promotional videos of China","publication_year":2022,"publication_date":"2022-11-28","ids":{"openalex":"https://openalex.org/W4310073389","doi":"https://doi.org/10.4324/9781003353881-4"},"language":"en","primary_location":{"id":"doi:10.4324/9781003353881-4","doi":"https://doi.org/10.4324/9781003353881-4","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9781003353881-4","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communicating with the World","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4310154252","display_name":"Communicating with the World"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100326008","display_name":"Jiahui Liu","orcid":"https://orcid.org/0000-0002-9522-6875","observed_orcids":["https://orcid.org/0000-0002-9522-6875"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Liu Jiahui","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5100359392","display_name":"Liu Lihua","orcid":"https://orcid.org/0000-0003-2482-2458","observed_orcids":["https://orcid.org/0000-0003-2482-2458"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Liu Lihua","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.9963,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.73738196,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":93},"biblio":{"volume":null,"issue":null,"first_page":"39","last_page":"54"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10366","display_name":"Discourse Analysis in Language Studies","score":0.8481000065803528,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10366","display_name":"Discourse Analysis in Language Studies","score":0.8481000065803528,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13250","display_name":"Semiotics and Representation Studies","score":0.03370000049471855,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14159","display_name":"Discourse Analysis and Cultural Communication","score":0.030700000002980232,"subfield":{"id":"https://openalex.org/subfields/3316","display_name":"Cultural Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/promotional-video","display_name":"promotional video","score":0.9200000166893005},{"id":"https://openalex.org/keywords/interpersonal-meaning","display_name":"interpersonal meaning","score":0.5659999847412109},{"id":"https://openalex.org/keywords/multimodal-discourse","display_name":"multimodal discourse","score":0.7590000033378601},{"id":"https://openalex.org/keywords/visual-grammar","display_name":"visual grammar","score":0.777999997138977},{"id":"https://openalex.org/keywords/interactive-meaning","display_name":"interactive meaning","score":0.6669999957084656},{"id":"https://openalex.org/keywords/beijing-olympic-games","display_name":"Beijing Olympic Games","score":0.6399999856948853},{"id":"https://openalex.org/keywords/shanghai-world-expo","display_name":"Shanghai Expo","score":0.9919999837875366},{"id":"https://openalex.org/keywords/belt-and-road-initiative","display_name":"Belt and Road Initiative","score":0.9160000085830688},{"id":"https://openalex.org/keywords/international-communication","display_name":"international communication","score":0.574999988079071},{"id":"https://openalex.org/keywords/audience-engagement","display_name":"audience engagement","score":0.3160000145435333}],"concepts":[{"id":"https://openalex.org/C2776003135","wikidata":"https://www.wikidata.org/wiki/Q1333727","display_name":"Publicity","level":2,"score":0.7923101782798767},{"id":"https://openalex.org/C2780876879","wikidata":"https://www.wikidata.org/wiki/Q3054749","display_name":"Meaning (existential)","level":2,"score":0.6496113538742065},{"id":"https://openalex.org/C164850336","wikidata":"https://www.wikidata.org/wiki/Q3685487","display_name":"Interpersonal communication","level":2,"score":0.5185506939888},{"id":"https://openalex.org/C191935318","wikidata":"https://www.wikidata.org/wiki/Q148","display_name":"China","level":2,"score":0.45379742980003357},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.43623289465904236},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.415446937084198},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3886937201023102},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.37851160764694214},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3463163375854492},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.32534676790237427},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.2784822881221771},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.14310091733932495},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.10606661438941956},{"id":"https://openalex.org/C542102704","wikidata":"https://www.wikidata.org/wiki/Q183257","display_name":"Psychotherapist","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4324/9781003353881-4","doi":"https://doi.org/10.4324/9781003353881-4","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9781003353881-4","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communicating with the World","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3032289112","https://openalex.org/W2351773970","https://openalex.org/W7170157795","https://openalex.org/W4413746140","https://openalex.org/W7213225838","https://openalex.org/W2389907735","https://openalex.org/W4310347941","https://openalex.org/W4403956653","https://openalex.org/W7203478150","https://openalex.org/W4321111045"],"abstract_inverted_index":{"In":[0,84,171],"the":[1,9,31,34,44,59,73,94,98,102,106,112,124,136,140,155,169,178,190,197,200,203,221,248,252],"context":[2],"of":[3,33,36,65,93,128,139,162,183,192,223],"multimedia,":[4],"language":[5],"is":[6,47,132,174],"no":[7],"longer":[8],"only":[10],"way":[11],"to":[12,49,123,146,151,189,195,213,245,251,258],"disseminate":[13],"information.":[14],"The":[15],"interaction":[16,153],"between":[17,199],"modalities":[18],"such":[19],"as":[20,177],"pictures,":[21],"sounds":[22],"and":[23,55,75,82,111,116,160,166,202,206,220,238,254],"colors":[24],"plays":[25],"an":[26,231],"increasingly":[27],"important":[28],"role":[29],"in":[30,210,243],"process":[32],"propagation":[35],"meaning.":[37],"As":[38],"a":[39,51],"typical":[40],"dynamic":[41],"multimodal":[42],"discourse,":[43],"publicity":[45,88,143],"film":[46],"designed":[48],"leave":[50],"positive":[52],"impression":[53],"upon":[54],"generate":[56],"trust":[57],"toward":[58,168],"promoted":[60,204],"target":[61,74],"among":[62],"various":[63],"groups":[64],"people.":[66],"It":[67,131],"achieves":[68],"this":[69,85],"by":[70,157,234],"focusing":[71],"on":[72],"systematically":[76],"planning,":[77],"filming,":[78],"recording,":[79],"editing,":[80],"dubbing":[81],"synthesizing.":[83],"study,":[86],"five":[87,118,182],"films":[89,119,144,179],"are":[90,120],"selected,":[91],"namely":[92],"Beijing":[95],"Olympic":[96],"Games,":[97],"Shanghai":[99],"World":[100],"Expo,":[101],"China":[103],"APEC":[104],"Conference,":[105],"\u201cThe":[107],"Belt":[108],"&":[109],"Road\u201d":[110],"Hangzhou":[113],"G20":[114],"Summit,":[115],"these":[117],"analyzed":[121],"according":[122],"Interactive":[125],"Meaning":[126],"Theory":[127],"Visual":[129],"Grammar.":[130],"shown":[133],"that":[134],"at":[135,230],"expression":[137],"level":[138,233],"visual":[141],"system,":[142],"intend":[145],"establish":[147],"effective":[148],"interactive":[149],"meaning":[150,194],"attain":[152],"with":[154],"audience":[156,201],"intelligent":[158],"selection":[159],"design":[161],"behavior,":[163],"social":[164],"distance":[165,198],"attitude":[167],"image.":[170],"addition,":[172],"it":[173],"found":[175],"that,":[176],"proceed,":[180],"all":[181],"them":[184],"narratively":[185],"pay":[186],"more":[187],"attention":[188],"construction":[191],"interpersonal":[193],"narrow":[196],"target;":[205],"they":[207,228],"become":[208],"creative":[209],"adopting":[211],"techniques":[212],"highlight":[214],"Chinese":[215,249],"cultural":[216,218],"diversity,":[217],"confidence":[219],"improvement":[222],"China\u2019s":[224,256],"international":[225,232],"voice.":[226],"Meanwhile":[227],"communicate":[229],"taking":[235],"both":[236],"domestic":[237],"overseas":[239],"audiences":[240],"into":[241],"account,":[242],"order":[244],"better":[246],"present":[247],"story":[250],"world":[253],"enable":[255],"voice":[257],"be":[259],"heard.":[260]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2022-11-30T00:00:00"}
