{"id":"https://openalex.org/W4309807331","doi":"https://doi.org/10.5281/zenodo.7349466","title":"The Role of Employer Branding in Attracting and Retaining Information and Communication Technology Talents","display_name":"The Role of Employer Branding in Attracting and Retaining Information and Communication Technology Talents","publication_year":2022,"publication_date":"2022-11-23","ids":{"openalex":"https://openalex.org/W4309807331","doi":"https://doi.org/10.5281/zenodo.7349466"},"language":"en","primary_location":{"id":"pmh:oai:zenodo.org:7349467","doi":null,"is_oa":true,"landing_page_url":"https://zenodo.org/record/7349467","pdf_url":"https://zenodo.org/record/7349467","source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"International Journal of Innovative Science and Research Technology 7(11) 263-271.","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://zenodo.org/record/7349467","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5015502075","display_name":"Nino Mikava","orcid":"https://orcid.org/0000-0001-8598-6291","observed_orcids":["https://orcid.org/0000-0001-8598-6291"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mikava, Nino","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5058644644","display_name":"IrineBaramidze","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"IrineBaramidze","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12415","display_name":"Employer Branding and e-HRM","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12415","display_name":"Employer Branding and e-HRM","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11779","display_name":"Higher Education and Employability","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12843","display_name":"Human Resource and Talent Management","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/employer-branding","display_name":"employer branding","score":0.9990000128746033},{"id":"https://openalex.org/keywords/talent-attraction","display_name":"talent attraction","score":0.7310000061988831},{"id":"https://openalex.org/keywords/employee-retention","display_name":"employee retention","score":0.8240000009536743},{"id":"https://openalex.org/keywords/remote-work","display_name":"remote work","score":0.6200000047683716},{"id":"https://openalex.org/keywords/covid-19","display_name":"COVID-19 pandemic","score":0.8199999928474426},{"id":"https://openalex.org/keywords/generation-z","display_name":"Generation Z","score":0.621999979019165},{"id":"https://openalex.org/keywords/millennials","display_name":"millennials","score":0.6370000243186951},{"id":"https://openalex.org/keywords/motivational-systems","display_name":"motivation system","score":0.6320000290870667},{"id":"https://openalex.org/keywords/human-resource-management","display_name":"human resource management","score":0.7860000133514404},{"id":"https://openalex.org/keywords/georgia","display_name":"Georgia","score":0.3580000102519989},{"id":"https://openalex.org/keywords/employer-choice","display_name":"employer choice","score":0.34599998593330383}],"concepts":[{"id":"https://openalex.org/C2778914735","wikidata":"https://www.wikidata.org/wiki/Q1339389","display_name":"Employer branding","level":4,"score":0.7693937420845032},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6190175414085388},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3835815489292145},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.36632248759269714},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3557416796684265},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.15113690495491028},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1390184462070465},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.045126914978027344},{"id":"https://openalex.org/C545102676","wikidata":"https://www.wikidata.org/wiki/Q1780667","display_name":"Product management","level":3,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:zenodo.org:7349467","doi":null,"is_oa":true,"landing_page_url":"https://zenodo.org/record/7349467","pdf_url":"https://zenodo.org/record/7349467","source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"International Journal of Innovative Science and Research Technology 7(11) 263-271.","raw_type":"info:eu-repo/semantics/article"},{"id":"doi:10.5281/zenodo.7349466","doi":"https://doi.org/10.5281/zenodo.7349466","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.7349466","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"},{"id":"doi:10.5281/zenodo.7349467","doi":"https://doi.org/10.5281/zenodo.7349467","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.7349467","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"}],"best_oa_location":{"id":"pmh:oai:zenodo.org:7349467","doi":null,"is_oa":true,"landing_page_url":"https://zenodo.org/record/7349467","pdf_url":"https://zenodo.org/record/7349467","source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"International Journal of Innovative Science and Research Technology 7(11) 263-271.","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","score":0.7825999855995178,"id":"https://metadata.un.org/sdg/8"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4309807331.pdf","grobid_xml":"https://content.openalex.org/works/W4309807331.grobid-xml"},"referenced_works_count":1,"referenced_works":["https://openalex.org/W2768081527"],"related_works":["https://openalex.org/W4415092379","https://openalex.org/W2952610395","https://openalex.org/W2969280601","https://openalex.org/W4327511166","https://openalex.org/W2292714352","https://openalex.org/W3014882001","https://openalex.org/W7115585718","https://openalex.org/W6981542291","https://openalex.org/W2977478515","https://openalex.org/W2919231300"],"abstract_inverted_index":{"The":[0,129,150,170],"Fourth":[1],"Industrial":[2],"Revolution":[3],"dramatically":[4],"increased":[5],"the":[6,35,43,72,105,111,120,137,164,174,188,230,234,237,240,243,254,256,284,289,291,313,318,333,357,361,364,371,379,396],"demand":[7],"for":[8,144,187,264,310,346],"information":[9,46,96,121,145,225,300],"and":[10,20,47,57,84,97,108,113,122,139,146,159,181,211,221,226,266,279,301,304,339],"communication":[11,48,98,123,147,227],"technology":[12,49,99,124,148],"specialists,":[13,214],"globally.":[14],"According":[15,287],"to":[16,25,135,154,157,219,288,342,355,391],"human":[17,209,336],"resource":[18,337],"specialists":[19,50],"industry":[21],"experts,competition":[22],"between":[23],"companies":[24,67,100,325],"attract":[26,158,220,356],"talents":[27,87,162,189,223,241,265,303,382],"in":[28,66,68,94,163,224,276,317,323,332],"this":[29,38,132,191],"area":[30],"has":[31,198,374],"intensified":[32],"all":[33],"over":[34],"world.":[36],"Moreover,":[37,71,268],"is":[39,88,134,259,297,315],"further":[40],"aggravated":[41],"by":[42,295],"fact":[44],"that":[45,272,370],"can":[51],"work":[52,76],"remotely":[53],"from":[54],"different":[55],"locations":[56],"place":[58],"of":[59,74,86,92,110,119,131,141,166,173,190,195,236,242,283,299,306,321,335,366,381,395],"residence":[60],"no":[61],"longer":[62],"limits":[63],"their":[64],"employment":[65],"other":[69,362],"countries.":[70],"establishment":[73],"remote":[75],"was":[77,153,177],"remarkably":[78],"accelerated":[79],"during":[80],"COVID-19":[81],"pandemic.":[82],"Recruitment":[83],"retention":[85],"related":[89],"with":[90,208],"number":[91],"challenges":[93,269],"Georgian":[95],"as":[101],"well.":[102],"In":[103,233],"addition,":[104],"specific":[106],"characteristics":[107],"preferences":[109],"\"Millennials\"":[112],"generation":[114],"\u201cZ\u201d":[115],"(which":[116],"includes":[117],"most":[118],"specialists)":[125],"should":[126],"be":[127],"considered.":[128],"purpose":[130],"study":[133],"evaluate":[136],"role":[138,180],"importance":[140,182],"employer\u2019s":[142],"brand":[143,185,213,258,373],"talents.":[149],"overall":[151],"objective":[152],"identify":[155],"means":[156],"retain":[160,222],"these":[161],"face":[165],"fierce":[167],"global":[168],"competition.":[169],"main":[171,292],"question":[172],"conducted":[175,207],"research":[176,368],"-":[178],"what":[179],"does":[183],"employer's":[184],"have":[186],"sphere?":[192],"A":[193],"combination":[194],"mixed-research":[196],"methods":[197],"been":[199],"applied.":[200],"Initially":[201],"qualitative":[202],"research,":[203,239],"in-depth":[204],"interviews":[205],"were":[206,246,270],"resources":[210],"employer":[212,257,285,329,372,387,397],"who":[215],"are":[216,273,280,326,340],"actively":[217],"working":[218],"technologies.":[228],"At":[229],"second":[231],"stage,":[232],"framework":[235],"quantitative":[238,367],"same":[244],"direction":[245],"surveyed":[247],"through":[248],"a":[249,260],"structured":[250],"questionnaire.":[251],"Based":[252],"upon":[253],"results,":[255,290],"topical":[261],"issue,":[262],"both,":[263],"organizations.":[267],"revealed":[271],"being":[274],"met":[275],"our":[277],"reality":[278],"important":[281,393],"parts":[282],"brand.":[286,398],"challenge":[293],"perceived":[294],"employers":[296],"attraction":[298],"technological":[302],"selection":[305],"right":[307],"motivational":[308],"systems":[309],"them.":[311],"Although":[312],"field":[314,334],"still":[316],"early":[319],"stages":[320],"development":[322],"Georgia,":[324],"increasingly":[327],"emphasizing":[328],"branding":[330],"strategies":[331],"management":[338],"willing":[341],"incur":[343],"financial":[344],"costs":[345],"this.":[347],"Companies":[348],"do":[349],"not":[350],"spare":[351],"time":[352],"nor":[353],"money":[354],"best":[358],"talent.":[359],"On":[360],"hand,":[363],"results":[365],"show":[369],"quite":[375],"big":[376],"impact":[377],"on":[378],"perception":[380],"towards":[383],"companies.":[384],"Whileselecting":[385],"an":[386],"they":[388],"pay":[389],"attention":[390],"various":[392],"components":[394]},"counts_by_year":[],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2022-11-29T00:00:00"}