{"id":"https://openalex.org/W4309329337","doi":"https://doi.org/10.1080/23311975.2022.2143018","title":"Social media campaigns and domestic products consumption: a study on an emerging economy","display_name":"Social media campaigns and domestic products consumption: a study on an emerging economy","publication_year":2022,"publication_date":"2022-11-16","ids":{"openalex":"https://openalex.org/W4309329337","doi":"https://doi.org/10.1080/23311975.2022.2143018"},"language":"en","primary_location":{"id":"doi:10.1080/23311975.2022.2143018","doi":"https://doi.org/10.1080/23311975.2022.2143018","is_oa":true,"landing_page_url":"https://doi.org/10.1080/23311975.2022.2143018","pdf_url":null,"source":{"id":"https://openalex.org/S2738076829","display_name":"Cogent Business & Management","issn_l":"2331-1975","issn":["2331-1975"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["abdc-c","cwts-core","doaj","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310311767","host_organization_name":"Cogent OA","host_organization_lineage":["https://openalex.org/P4310311767"],"host_organization_lineage_names":["Cogent OA"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Cogent Business &amp; Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1080/23311975.2022.2143018","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5016610229","display_name":"Sneha Rajput","orcid":"https://orcid.org/0000-0001-8130-7941","observed_orcids":["https://orcid.org/0000-0001-8130-7941"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sneha Rajput","raw_affiliation_strings":["Prestige Institute of Management Gwalior","Department of management, Prestige Institute of Management Gwalior, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Prestige Institute of Management Gwalior","institution_ids":[]},{"raw_affiliation_string":"Department of management, Prestige Institute of Management Gwalior, India","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5061523463","display_name":"Ganesh Dash","orcid":"https://orcid.org/0000-0001-5265-6798","observed_orcids":["https://orcid.org/0000-0001-5265-6798"]},"institutions":[{"id":"https://openalex.org/I120238654","display_name":"Saudi Electronic University","ror":"https://ror.org/05ndh7v49","country_code":"SA","type":"education","lineage":["https://openalex.org/I120238654"]}],"countries":["SA"],"is_corresponding":false,"raw_author_name":"Ganesh Dash","raw_affiliation_strings":["College of Administrative and Financial Sciences, Saudi Electronic University","College of Administrative and Financial Sciences, Saudi Electronic University, Riyadh, Saudi Arabia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Administrative and Financial Sciences, Saudi Electronic University","institution_ids":["https://openalex.org/I120238654"]},{"raw_affiliation_string":"College of Administrative and Financial Sciences, Saudi Electronic University, Riyadh, Saudi Arabia","institution_ids":["https://openalex.org/I120238654"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5051279990","display_name":"Nischay Kumar Upamannyu","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nischay Upamannyu","raw_affiliation_strings":["Prestige Institute of Management Gwalior","Department of management, Prestige Institute of Management Gwalior, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Prestige Institute of Management Gwalior","institution_ids":[]},{"raw_affiliation_string":"Department of management, Prestige Institute of Management Gwalior, India","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5084564947","display_name":"Bhuvanesh Kumar Sharma","orcid":"https://orcid.org/0000-0002-8133-6758","observed_orcids":["https://orcid.org/0000-0002-8133-6758"]},"institutions":[{"id":"https://openalex.org/I244572783","display_name":"Symbiosis International University","ror":"https://ror.org/005r2ww51","country_code":"IN","type":"education","lineage":["https://openalex.org/I244572783"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Bhuvanesh Kumar Sharma","raw_affiliation_strings":["Symbiosis Institute of Business Management, Symbiosis International (Deemed University)","Department of management, Symbiosis Institute of Business Management, Symbiosis International (Deemed University), Pune, India"],"raw_orcid":"https://orcid.org/0000-0002-8133-6758","affiliations":[{"raw_affiliation_string":"Symbiosis Institute of Business Management, Symbiosis International (Deemed University)","institution_ids":["https://openalex.org/I244572783"]},{"raw_affiliation_string":"Department of management, Symbiosis Institute of Business Management, Symbiosis International (Deemed University), Pune, India","institution_ids":["https://openalex.org/I244572783"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5047640350","display_name":"Prakash Singh","orcid":"https://orcid.org/0000-0001-7307-1932","observed_orcids":["https://orcid.org/0000-0001-7307-1932"]},"institutions":[{"id":"https://openalex.org/I120238654","display_name":"Saudi Electronic University","ror":"https://ror.org/05ndh7v49","country_code":"SA","type":"education","lineage":["https://openalex.org/I120238654"]}],"countries":["SA"],"is_corresponding":false,"raw_author_name":"Prakash Singh","raw_affiliation_strings":["College of Administrative and Financial Sciences, Saudi Electronic University","College of Administrative and Financial Sciences, Saudi Electronic University, Riyadh, Saudi Arabia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Administrative and Financial Sciences, Saudi Electronic University","institution_ids":["https://openalex.org/I120238654"]},{"raw_affiliation_string":"College of Administrative and Financial Sciences, Saudi Electronic University, Riyadh, Saudi Arabia","institution_ids":["https://openalex.org/I120238654"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5084564947"],"corresponding_institution_ids":["https://openalex.org/I244572783"],"apc_list":{"value":950,"currency":"GBP","value_usd":1165},"apc_paid":{"value":950,"currency":"GBP","value_usd":1165},"fwci":1.7983,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.87709851,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":98},"biblio":{"volume":"9","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8866999745368958,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8866999745368958,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.08179999887943268,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.024700000882148743,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-campaigns","display_name":"social media campaigns","score":0.9990000128746033},{"id":"https://openalex.org/keywords/ethnocentrism","display_name":"ethnocentrism","score":0.9670000076293945},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.8960000276565552},{"id":"https://openalex.org/keywords/domestic-products","display_name":"domestic products","score":0.9940000176429749},{"id":"https://openalex.org/keywords/country-of-origin-image","display_name":"country of origin image","score":0.9340000152587891},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.699999988079071},{"id":"https://openalex.org/keywords/moderating-effect","display_name":"moderating effect","score":0.9929999709129333},{"id":"https://openalex.org/keywords/emerging-markets","display_name":"emerging markets","score":0.6349999904632568},{"id":"https://openalex.org/keywords/social-media-users","display_name":"social media users","score":0.5289999842643738},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5}],"concepts":[{"id":"https://openalex.org/C122445209","wikidata":"https://www.wikidata.org/wiki/Q189049","display_name":"Ethnocentrism","level":2,"score":0.8532119989395142},{"id":"https://openalex.org/C2779199155","wikidata":"https://www.wikidata.org/wiki/Q4459666","display_name":"Consumer ethnocentrism","level":3,"score":0.8132869005203247},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.747035562992096},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6333852410316467},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.5157135128974915},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.4794977307319641},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.46182945370674133},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4410780966281891},{"id":"https://openalex.org/C131158328","wikidata":"https://www.wikidata.org/wiki/Q1307337","display_name":"Social influence","level":2,"score":0.4362429976463318},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.37375661730766296},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.26085805892944336},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.21682453155517578},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1080/23311975.2022.2143018","doi":"https://doi.org/10.1080/23311975.2022.2143018","is_oa":true,"landing_page_url":"https://doi.org/10.1080/23311975.2022.2143018","pdf_url":null,"source":{"id":"https://openalex.org/S2738076829","display_name":"Cogent Business & Management","issn_l":"2331-1975","issn":["2331-1975"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["abdc-c","cwts-core","doaj","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310311767","host_organization_name":"Cogent OA","host_organization_lineage":["https://openalex.org/P4310311767"],"host_organization_lineage_names":["Cogent OA"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Cogent Business &amp; Management","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:taf:oabmxx:v:9:y:2022:i:1:p:2143018","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10.1080/23311975.2022.2143018","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:doaj.org/article:3d6b03819017438eab15b415a4f9b7d3","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/3d6b03819017438eab15b415a4f9b7d3","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Cogent Business & Management, Vol 9, Iss 1 (2022)","raw_type":"article"},{"id":"pmh:oai:econstor.eu:10419/289338","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/10419/289338","pdf_url":null,"source":{"id":"https://openalex.org/S4306401696","display_name":"Econstor (Econstor)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"doc-type:article"}],"best_oa_location":{"id":"doi:10.1080/23311975.2022.2143018","doi":"https://doi.org/10.1080/23311975.2022.2143018","is_oa":true,"landing_page_url":"https://doi.org/10.1080/23311975.2022.2143018","pdf_url":null,"source":{"id":"https://openalex.org/S2738076829","display_name":"Cogent Business & Management","issn_l":"2331-1975","issn":["2331-1975"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["abdc-c","cwts-core","doaj","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310311767","host_organization_name":"Cogent OA","host_organization_lineage":["https://openalex.org/P4310311767"],"host_organization_lineage_names":["Cogent OA"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Cogent Business &amp; Management","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":79,"referenced_works":["https://openalex.org/W62824994","https://openalex.org/W1480324970","https://openalex.org/W1599579502","https://openalex.org/W1849190772","https://openalex.org/W1867976883","https://openalex.org/W1965043499","https://openalex.org/W1971703280","https://openalex.org/W1975598863","https://openalex.org/W1978303060","https://openalex.org/W1985055971","https://openalex.org/W1988764121","https://openalex.org/W1990293167","https://openalex.org/W2003107128","https://openalex.org/W2019089262","https://openalex.org/W2019513550","https://openalex.org/W2022935979","https://openalex.org/W2031691682","https://openalex.org/W2032995299","https://openalex.org/W2036231505","https://openalex.org/W2050740014","https://openalex.org/W2052194544","https://openalex.org/W2057075651","https://openalex.org/W2072717482","https://openalex.org/W2075505649","https://openalex.org/W2078050915","https://openalex.org/W2098099892","https://openalex.org/W2115107456","https://openalex.org/W2117762169","https://openalex.org/W2121001699","https://openalex.org/W2124772086","https://openalex.org/W2128384033","https://openalex.org/W2133085133","https://openalex.org/W2139128015","https://openalex.org/W2153853937","https://openalex.org/W2155943304","https://openalex.org/W2163085740","https://openalex.org/W2171515724","https://openalex.org/W2223470559","https://openalex.org/W2237768624","https://openalex.org/W2276092518","https://openalex.org/W2289589061","https://openalex.org/W2333900837","https://openalex.org/W2341564875","https://openalex.org/W2412620313","https://openalex.org/W2588113285","https://openalex.org/W2607657495","https://openalex.org/W2713299350","https://openalex.org/W2766417487","https://openalex.org/W2770477819","https://openalex.org/W2805296824","https://openalex.org/W2883497038","https://openalex.org/W2891324910","https://openalex.org/W2896162872","https://openalex.org/W2910788408","https://openalex.org/W2944457723","https://openalex.org/W2962213688","https://openalex.org/W2973457394","https://openalex.org/W2990907241","https://openalex.org/W2996146958","https://openalex.org/W2996946606","https://openalex.org/W3007016411","https://openalex.org/W3016802703","https://openalex.org/W3017358098","https://openalex.org/W3031037273","https://openalex.org/W3093474228","https://openalex.org/W3097811859","https://openalex.org/W3112083322","https://openalex.org/W3119013004","https://openalex.org/W3131079046","https://openalex.org/W3137936044","https://openalex.org/W3163574706","https://openalex.org/W3165259766","https://openalex.org/W3168224939","https://openalex.org/W3192855505","https://openalex.org/W4230637740","https://openalex.org/W4243646485","https://openalex.org/W4243652519","https://openalex.org/W4250008450","https://openalex.org/W4255719539"],"related_works":["https://openalex.org/W3158697990","https://openalex.org/W4247671808","https://openalex.org/W4379054967","https://openalex.org/W4281747260","https://openalex.org/W4400901258","https://openalex.org/W7166725228","https://openalex.org/W7113037323","https://openalex.org/W4206938940","https://openalex.org/W7216483262","https://openalex.org/W7215249904"],"abstract_inverted_index":{"The":[0,76,92,121],"growth":[1],"of":[2,9,38,51,61,73,79,85,127,138,158,164,179],"the":[3,6,34,48,55,59,70,82,124,135,155,162,168,176,185],"\u201cInternet\u201d":[4],"and":[5,66,81,131,154,175,192,199,203],"subsequent":[7],"use":[8],"smartphones":[10],"has":[11],"led":[12],"to":[13,146],"heavy":[14],"social":[15,62,107,118,128,151,172,189],"media":[16,22,63,108,119,129,152,173,190],"usage":[17],"in":[18,27,110],"recent":[19],"years.":[20],"Social":[21],"campaigns":[23,64,130,153,174,191],"have":[24],"been":[25],"successful":[26],"influencing":[28],"purchase":[29,35,49,71,136,156,177],"intention.":[30],"Ethnocentrism":[31],"also":[32],"affects":[33],"intention":[36,50,72,137,157,178],"(PI)":[37],"domestic":[39,52,74,139,159,180],"products.":[40,53,75,140,160,181],"ETH":[41],"is":[42],"an":[43],"evolving":[44],"field,":[45],"particularly":[46],"for":[47,201],"Considering":[54],"same,":[56],"we":[57],"examined":[58,90,96],"impact":[60,126],"(SMC)":[65],"ethnocentrism":[67,80,132,143],"(ETH)":[68],"on":[69],"mediating":[77],"role":[78,84],"moderating":[83],"country-of-origin":[86],"image":[87,166],"(COOI)":[88],"are":[89],"further.":[91],"proposed":[93],"hypotheses":[94],"were":[95],"using":[97],"structural":[98],"equation":[99],"modeling.":[100],"Data":[101],"was":[102,144],"collected":[103],"from":[104],"431":[105],"avid":[106],"users":[109],"a":[111,148],"region":[112],"that":[113],"saw":[114],"massive":[115],"protests":[116],"through":[117],"campaigns.":[120],"results":[122],"exhibit":[123],"positive":[125,169,186],"positively":[133],"over":[134],"In":[141],"addition,":[142],"found":[145],"be":[147],"mediator":[149],"between":[150,171,188],"Moreover,":[161],"country":[163],"origin":[165],"strengthens":[167],"relationship":[170,187],"However,":[182],"COOI":[183],"dampened":[184],"ethnocentrism.":[193],"This":[194],"study":[195],"provides":[196],"fresh":[197],"insights":[198],"implications":[200],"theory":[202],"practice.":[204]},"counts_by_year":[{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":3}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2022-11-26T00:00:00"}
