{"id":"https://openalex.org/W4309090041","doi":"https://doi.org/10.3390/su142114382","title":"How Do Fresh Live Broadcast Impact Consumers\u2019 Purchase Intention? Based on the SOR Theory","display_name":"How Do Fresh Live Broadcast Impact Consumers\u2019 Purchase Intention? Based on the SOR Theory","publication_year":2022,"publication_date":"2022-11-03","ids":{"openalex":"https://openalex.org/W4309090041","doi":"https://doi.org/10.3390/su142114382"},"language":"en","primary_location":{"id":"doi:10.3390/su142114382","doi":"https://doi.org/10.3390/su142114382","is_oa":true,"landing_page_url":"https://doi.org/10.3390/su142114382","pdf_url":"https://www.mdpi.com/2071-1050/14/21/14382/pdf?version=1667458881","source":{"id":"https://openalex.org/S10134376","display_name":"Sustainability","issn_l":"2071-1050","issn":["2071-1050"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sustainability","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/2071-1050/14/21/14382/pdf?version=1667458881","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100297035","display_name":"Zhijie Song","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I39333907","display_name":"Yanshan University","ror":"https://ror.org/02txfnf15","country_code":"CN","type":"education","lineage":["https://openalex.org/I39333907"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhijie Song","raw_affiliation_strings":["School of Economics and Management, Yanshan University, Qinhuangdao 066104, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Yanshan University, Qinhuangdao 066104, China","institution_ids":["https://openalex.org/I39333907"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100652636","display_name":"Chang Liu","orcid":"https://orcid.org/0000-0002-3761-0027","observed_orcids":["https://orcid.org/0000-0002-3761-0027"]},"institutions":[{"id":"https://openalex.org/I39333907","display_name":"Yanshan University","ror":"https://ror.org/02txfnf15","country_code":"CN","type":"education","lineage":["https://openalex.org/I39333907"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Chang Liu","raw_affiliation_strings":["School of Economics and Management, Yanshan University, Qinhuangdao 066104, China"],"raw_orcid":"https://orcid.org/0000-0002-3761-0027","affiliations":[{"raw_affiliation_string":"School of Economics and Management, Yanshan University, Qinhuangdao 066104, China","institution_ids":["https://openalex.org/I39333907"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5001012932","display_name":"Rui Shi","orcid":"https://orcid.org/0000-0002-5493-1594","observed_orcids":["https://orcid.org/0000-0002-5493-1594","https://orcid.org/0009-0004-8965-9748"]},"institutions":[{"id":"https://openalex.org/I39333907","display_name":"Yanshan University","ror":"https://ror.org/02txfnf15","country_code":"CN","type":"education","lineage":["https://openalex.org/I39333907"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Rui Shi","raw_affiliation_strings":["School of Economics and Management, Yanshan University, Qinhuangdao 066104, China"],"raw_orcid":"https://orcid.org/0000-0002-5493-1594","affiliations":[{"raw_affiliation_string":"School of Economics and Management, Yanshan University, Qinhuangdao 066104, China","institution_ids":["https://openalex.org/I39333907"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5100652636"],"corresponding_institution_ids":["https://openalex.org/I39333907"],"apc_list":{"value":2000,"currency":"CHF","value_usd":2094},"apc_paid":{"value":2000,"currency":"CHF","value_usd":2094},"fwci":11.7581,"has_fulltext":true,"cited_by_count":110,"citation_normalized_percentile":{"value":0.98598869,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":99,"max":100},"biblio":{"volume":"14","issue":"21","first_page":"14382","last_page":"14382"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.40310001373291016,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.40310001373291016,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.2793000042438507,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.17080000042915344,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/live-streaming-e-commerce","display_name":"live streaming e-commerce","score":0.6700000166893005},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9760000109672546},{"id":"https://openalex.org/keywords/stimulus-organism-response-model","display_name":"stimulus-organism-response model","score":0.8679999709129333},{"id":"https://openalex.org/keywords/perceived-value","display_name":"perceived value","score":0.9620000123977661},{"id":"https://openalex.org/keywords/perceived-trust","display_name":"perceived trust","score":0.984000027179718},{"id":"https://openalex.org/keywords/visibility","display_name":"visibility","score":0.7390000224113464},{"id":"https://openalex.org/keywords/interactivity","display_name":"interactivity","score":0.9980000257492065},{"id":"https://openalex.org/keywords/authenticity","display_name":"authenticity","score":0.9919999837875366},{"id":"https://openalex.org/keywords/hedonic-value","display_name":"hedonic value","score":0.9139999747276306},{"id":"https://openalex.org/keywords/utilitarian-value","display_name":"utilitarian value","score":0.8989999890327454},{"id":"https://openalex.org/keywords/covid-19","display_name":"COVID-19 pandemic","score":0.8539999723434448},{"id":"https://openalex.org/keywords/chinese-consumers","display_name":"Chinese consumers","score":0.7269999980926514}],"concepts":[{"id":"https://openalex.org/C144430266","wikidata":"https://www.wikidata.org/wiki/Q839721","display_name":"Interactivity","level":2,"score":0.6318607330322266},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6044793725013733},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5399236083030701},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5299098491668701},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.43342331051826477},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3521769642829895},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.08164653182029724},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.3390/su142114382","doi":"https://doi.org/10.3390/su142114382","is_oa":true,"landing_page_url":"https://doi.org/10.3390/su142114382","pdf_url":"https://www.mdpi.com/2071-1050/14/21/14382/pdf?version=1667458881","source":{"id":"https://openalex.org/S10134376","display_name":"Sustainability","issn_l":"2071-1050","issn":["2071-1050"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sustainability","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:gam:jsusta:v:14:y:2022:i:21:p:14382-:d:961827","doi":null,"is_oa":false,"landing_page_url":"https://www.mdpi.com/2071-1050/14/21/14382/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:doaj.org/article:e9ef6055169a4c0180b454572a4fecce","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/e9ef6055169a4c0180b454572a4fecce","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Sustainability, Vol 14, Iss 14382, p 14382 (2022)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/su142114382","doi":"https://doi.org/10.3390/su142114382","is_oa":true,"landing_page_url":"https://doi.org/10.3390/su142114382","pdf_url":"https://www.mdpi.com/2071-1050/14/21/14382/pdf?version=1667458881","source":{"id":"https://openalex.org/S10134376","display_name":"Sustainability","issn_l":"2071-1050","issn":["2071-1050"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sustainability","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4309090041.pdf","grobid_xml":"https://content.openalex.org/works/W4309090041.grobid-xml"},"referenced_works_count":62,"referenced_works":["https://openalex.org/W1556234621","https://openalex.org/W1947360449","https://openalex.org/W1973687016","https://openalex.org/W1985103963","https://openalex.org/W1985887266","https://openalex.org/W1996409842","https://openalex.org/W2005215882","https://openalex.org/W2019078893","https://openalex.org/W2024181881","https://openalex.org/W2043612358","https://openalex.org/W2050251515","https://openalex.org/W2056886756","https://openalex.org/W2073055306","https://openalex.org/W2105846236","https://openalex.org/W2120513931","https://openalex.org/W2145889146","https://openalex.org/W2163000154","https://openalex.org/W2419304023","https://openalex.org/W2438449495","https://openalex.org/W2576183397","https://openalex.org/W2767772339","https://openalex.org/W2771910743","https://openalex.org/W2810026766","https://openalex.org/W2889036345","https://openalex.org/W2960684503","https://openalex.org/W2964208143","https://openalex.org/W2965286547","https://openalex.org/W2968719209","https://openalex.org/W2969709374","https://openalex.org/W2975505840","https://openalex.org/W3007582235","https://openalex.org/W3010137377","https://openalex.org/W3029601627","https://openalex.org/W3036333768","https://openalex.org/W3081183762","https://openalex.org/W3094248070","https://openalex.org/W3106501353","https://openalex.org/W3108968116","https://openalex.org/W3109160454","https://openalex.org/W3110205335","https://openalex.org/W3118439741","https://openalex.org/W3125976894","https://openalex.org/W3131440640","https://openalex.org/W3158657135","https://openalex.org/W3158807973","https://openalex.org/W3162137248","https://openalex.org/W3174321803","https://openalex.org/W3197386892","https://openalex.org/W3200541533","https://openalex.org/W3208938414","https://openalex.org/W3210979470","https://openalex.org/W3211513265","https://openalex.org/W4205216064","https://openalex.org/W4207084112","https://openalex.org/W4210619335","https://openalex.org/W4223651715","https://openalex.org/W4224814751","https://openalex.org/W4282546698","https://openalex.org/W4282979971","https://openalex.org/W4283704813","https://openalex.org/W4293047599","https://openalex.org/W4293108603"],"related_works":["https://openalex.org/W4282546698","https://openalex.org/W3158807973","https://openalex.org/W7110535118","https://openalex.org/W7046206240","https://openalex.org/W7215559276","https://openalex.org/W4308414330","https://openalex.org/W4400216350","https://openalex.org/W4409362695","https://openalex.org/W4390991087","https://openalex.org/W4387697830"],"abstract_inverted_index":{"During":[0],"the":[1,27,56,90,104,109,135,156],"COVID-19":[2],"pandemic,":[3],"fresh":[4,34,91,123,139,146],"live":[5,35,92,124,140],"broadcasting":[6],"has":[7,16],"been":[8,17],"widely":[9],"present":[10],"in":[11,20,67],"consumers\u2019":[12,43,48,97,128,159],"daily":[13],"lives":[14],"but":[15],"scarcely":[18],"examined":[19],"academic":[21],"research.":[22],"The":[23,70,86],"major":[24],"purpose":[25],"of":[26,61,113,138,158],"current":[28],"study":[29,133],"is":[30],"to":[31,45,130,148,152],"examine":[32],"how":[33],"broadcast":[36,93,125],"features":[37,94,126,141],"(visibility,":[38],"interactivity,":[39],"and":[40,51,79,83,101,103,106,118,127,142,162],"authenticity)":[41],"impact":[42,96],"willingness":[44,129,151],"buy":[46,153],"through":[47,74],"perceived":[49,52,98,110,116,119,160],"value":[50,100,112,117,161],"trust":[53,120],"based":[54,154],"on":[55,155],"stimulus\u2013organism-response":[57],"theory.":[58],"A":[59],"total":[60],"307":[62],"Chinese":[63],"webcast":[64],"users":[65],"participated":[66],"this":[68],"study.":[69],"data":[71],"were":[72],"collected":[73],"an":[75],"online":[76],"questionnaire":[77],"survey":[78],"analyzed":[80],"by":[81],"SPSS":[82],"Amos":[84],"software.":[85],"findings":[87],"discovered":[88],"that":[89],"positively":[95],"utility":[99],"trust,":[102],"visibility":[105],"interactivity":[107],"enhance":[108],"hedonistic":[111],"consumers.":[114],"Moreover,":[115],"mediate":[121],"between":[122],"buy.":[131],"This":[132],"emphasizes":[134],"important":[136],"role":[137],"provides":[143],"insight":[144],"for":[145],"sellers":[147],"increase":[149],"consumer":[150],"perspective":[157],"trust.":[163]},"counts_by_year":[{"year":2026,"cited_by_count":26},{"year":2025,"cited_by_count":43},{"year":2024,"cited_by_count":28},{"year":2023,"cited_by_count":13}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2022-11-21T00:00:00"}