{"id":"https://openalex.org/W4309048417","doi":"https://doi.org/10.4018/978-1-6684-5897-6.ch018","title":"Non-Verbal Communication","display_name":"Non-Verbal Communication","publication_year":2022,"publication_date":"2022-11-15","ids":{"openalex":"https://openalex.org/W4309048417","doi":"https://doi.org/10.4018/978-1-6684-5897-6.ch018"},"language":"en","primary_location":{"id":"doi:10.4018/978-1-6684-5897-6.ch018","doi":"https://doi.org/10.4018/978-1-6684-5897-6.ch018","is_oa":false,"landing_page_url":"https://doi.org/10.4018/978-1-6684-5897-6.ch018","pdf_url":null,"source":{"id":"https://openalex.org/S4210218413","display_name":"Advances in marketing, customer relationship management, and e-services book series","issn_l":"2327-5502","issn":["2327-5502","2327-5529"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Marketing, Customer Relationship Management, and E-Services","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4309048424","display_name":"Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5023993610","display_name":"Niharika Agnihotri","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I70764227","display_name":"Indus University","ror":"https://ror.org/03ehk1n67","country_code":"IN","type":"education","lineage":["https://openalex.org/I70764227"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Niharika Agnihotri","raw_affiliation_strings":["Indus International University, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Indus International University, India","institution_ids":["https://openalex.org/I70764227"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5023993610"],"corresponding_institution_ids":["https://openalex.org/I70764227"],"apc_list":null,"apc_paid":null,"fwci":30.0556,"has_fulltext":false,"cited_by_count":62,"citation_normalized_percentile":{"value":0.99603856,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"220","last_page":"225"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14045","display_name":"Health, Education, and Physical Culture","score":0.8154000043869019,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14045","display_name":"Health, Education, and Physical Culture","score":0.8154000043869019,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13716","display_name":"Interpersonal and Organizational Communication","score":0.07509999722242355,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13795","display_name":"Language, Communication, and Linguistic Studies","score":0.06120000034570694,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/nonverbal-communication","display_name":"nonverbal communication","score":0.9980000257492065},{"id":"https://openalex.org/keywords/verbal-communication","display_name":"verbal communication","score":0.9879999756813049},{"id":"https://openalex.org/keywords/body-language","display_name":"body language","score":0.9800000190734863},{"id":"https://openalex.org/keywords/eye-contact","display_name":"eye contact","score":0.9639999866485596},{"id":"https://openalex.org/keywords/silence","display_name":"silence","score":0.6600000262260437},{"id":"https://openalex.org/keywords/facial-expressions","display_name":"facial expressions","score":0.9459999799728394},{"id":"https://openalex.org/keywords/communication-barriers","display_name":"communication barriers","score":0.8149999976158142},{"id":"https://openalex.org/keywords/interpersonal-interaction","display_name":"interpersonal interaction","score":0.7609999775886536}],"concepts":[{"id":"https://openalex.org/C2778000800","wikidata":"https://www.wikidata.org/wiki/Q830043","display_name":"Handshake","level":3,"score":0.8281878232955933},{"id":"https://openalex.org/C20253421","wikidata":"https://www.wikidata.org/wiki/Q477298","display_name":"Body language","level":2,"score":0.8266310691833496},{"id":"https://openalex.org/C145633318","wikidata":"https://www.wikidata.org/wiki/Q207125","display_name":"Nonverbal communication","level":2,"score":0.8179628849029541},{"id":"https://openalex.org/C2781115785","wikidata":"https://www.wikidata.org/wiki/Q502261","display_name":"Silence","level":2,"score":0.6474802494049072},{"id":"https://openalex.org/C183553116","wikidata":"https://www.wikidata.org/wiki/Q633546","display_name":"Eye contact","level":2,"score":0.5936184525489807},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.5697343349456787},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5288021564483643},{"id":"https://openalex.org/C207347870","wikidata":"https://www.wikidata.org/wiki/Q371174","display_name":"Gesture","level":2,"score":0.4135030508041382},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.3857777416706085},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.32852375507354736},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.10282206535339355},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.06349062919616699},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C2779960059","wikidata":"https://www.wikidata.org/wiki/Q7113681","display_name":"Overhead (engineering)","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4018/978-1-6684-5897-6.ch018","doi":"https://doi.org/10.4018/978-1-6684-5897-6.ch018","is_oa":false,"landing_page_url":"https://doi.org/10.4018/978-1-6684-5897-6.ch018","pdf_url":null,"source":{"id":"https://openalex.org/S4210218413","display_name":"Advances in marketing, customer relationship management, and e-services book series","issn_l":"2327-5502","issn":["2327-5502","2327-5529"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Marketing, Customer Relationship Management, and E-Services","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":4,"referenced_works":["https://openalex.org/W2598745374","https://openalex.org/W2991051486","https://openalex.org/W4211201290","https://openalex.org/W6885137785"],"related_works":["https://openalex.org/W2332267591","https://openalex.org/W7220524461","https://openalex.org/W4317565079","https://openalex.org/W2939256986","https://openalex.org/W4248477406","https://openalex.org/W1553134964","https://openalex.org/W2059628998","https://openalex.org/W3087638856","https://openalex.org/W6885116034","https://openalex.org/W3092933904"],"abstract_inverted_index":{"Communication":[0,28],"is":[1,29,39,44,50,55,81],"the":[2,7],"exchange":[3],"of":[4,9,30],"information":[5,43,54],"with":[6],"help":[8],"words,":[10],"speaking,":[11],"writing,":[12],"or":[13,62,86],"by":[14,46,60,67],"using":[15,63],"some":[16,68],"skills,":[17],"which":[18,42,53,112],"can":[19],"be":[20],"touch,":[21],"any":[22],"sound,":[23,69],"body":[24,73,107],"language,":[25,74,108],"posture,":[26],"etc.":[27,79],"two":[31,85],"types:":[32],"verbal":[33],"and":[34],"non-verbal":[35,101],"communication.":[36],"Verbal":[37],"communication":[38,49,102],"that":[40,51,84],"in":[41,52,115],"exchanged":[45,56],"speaking.":[47,94],"Non-verbal":[48],"without":[57,93],"speaking":[58],"but":[59],"writing":[61],"skills":[64],"such":[65,103],"as":[66,104],"touch":[70],"(handshake,":[71],"hug),":[72],"eye":[75],"contact,":[76],"physical":[77],"appearance,":[78],"It":[80],"quite":[82],"interesting":[83],"more":[87],"persons":[88],"interact":[89],"among":[90],"each":[91],"other":[92],"Some":[95],"barriers":[96],"are":[97],"also":[98],"there":[99],"for":[100],"silence,":[105],"strange":[106],"different":[109],"facial":[110],"expressions,":[111],"create":[113],"difficulty":[114],"understanding.":[116]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":13},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":2},{"year":2012,"cited_by_count":3}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2022-11-21T00:00:00"}
